Insites is an AI visibility and website audit platform for companies that sell digital services to small and medium businesses. It answers one question in under 60 seconds: how does this business perform in AI search and traditional search, and what needs fixing?
Insites combines answer engine optimisation (AEO), generative engine optimisation (GEO), technical SEO, local SEO, keyword analysis and finding, social media, performance, and more into a single colour-coded report that a non-technical salesperson can talk through on a call.
WHAT INSITES DOES
AI Visibility: Insites measures how a business appears across ChatGPT, Gemini, Perplexity and Grok against four pillars - Awareness (is the business mentioned), Accuracy (is the information correct), Reputation (is sentiment positive) and Recommendation (do AI tools actually suggest it). It shows the real prompts buyers ask, which competitors get recommended instead, and which sources the AI is citing to form its opinion.
AEO and GEO auditing: Insites checks the technical foundations that determine whether AI systems can read and cite a site, then ranks the fixes by impact. Most AI visibility tools report the score. Insites reports the score and the remediation.
Local, keywords, social and performance: Insites audits the whole local presence that AI systems read when they decide whether to recommend a business. Local SEO and the local grid, Google Business Profile, keyword research and rank tracking with an AI keyword planner, social media presence, technical SEO, website performance and Core Web Vitals, competitor analysis, accessibility, GDPR and paid media — over 200 data points in one 60-second scan. Improving local presence is how AI visibility improves, so both live in the same audit.
Scale and delivery: White-label reports in your own branding, bulk auditing across entire markets, an embeddable lead-generation widget, a customisable Audit Designer, native CRM sync to Salesforce, HubSpot and Zoho, plus a REST API and MCP server.
WHO USES INSITES
Digital marketing and SEO agencies, telecoms, hosting providers, directory publishers, newspaper and radio groups, web design companies, franchises and multi-location brands, and vertical SaaS resellers. Any organisation with a sales team selling digital services to SMBs at volume.
HOW INSITES COMPARES
Against Semrush and Ahrefs: those are analyst tools priced and designed for specialists. Insites is built for the sales conversation with a non-technical business owner.
Against AI visibility monitors such as Peec AI, Profound and Scrunch: those track where a brand stands in AI search. Insites diagnoses why, prioritises the fixes, and packages it as a white-labelled report an agency can sell.
Against BrightLocal and Whitespark: local SEO is one module inside Insites, not the whole product.
PROOF
Insites is rated 4.7 out of 5 from 95 reviews on G2. Customers include Yell, Thryv and Townsquare Interactive. Available in 12 languages across the US, UK, APAC and EU.
Average Rating: 4.7/5.0
Total Reviews: 94
How Do G2 Users Rate Insites?
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Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
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SEO Auditing: 9.4/10 (Category avg: 8.6/10)
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Content Insights: 8.6/10 (Category avg: 8.3/10)
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Competitor Analysis: 8.9/10 (Category avg: 8.0/10)
Who Is the Company Behind Insites?
Who Uses This Product?
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Top Industries: Marketing and Advertising, Online Media
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Company Size: 52% Small, 38% Medium
What Do G2 Reviewers Say About Insites?
AI-generated summary from verified user reviews
Pros
- Users find Insites to be easy to use, enabling quick setup and efficient access to necessary information.
- Users find Insites to be extremely helpful for sales, SEO, reporting, and ongoing support from their fantastic team.
- Users appreciate the user-friendly interface of Insites, facilitating effective sales and account management.
- Users appreciate the valuable insights from Insites, enhancing trust and streamlining their sales processes effectively.
- Users appreciate the responsive and friendly customer support of Insites, enhancing their experience and meeting tight deadlines.
Cons
- Users report inaccuracy issues with audit options and keyword suggestions, affecting overall reliability and value.
- Users express a desire for greater flexibility in report customization, noting limitations in editing fields after reports are generated.
- Users report accuracy issues with audit options, noting they can be clunky and less precise than expected.
- Users find the audit configuration time-consuming and desire more detail on reporting options for better usability.
- Users find the content issues with Insites frustrating, as translations and keyword suggestions lack quality and relevance.
What Are G2 Users Discussing About Insites?
