We started using the tool about 4 years ago primarily for the needs of keyword analysis for our clients - search volume, project positions, competition, etc. Since then, however, the tool has added many new features and we use it more or less on a daily basis:

- monitoring projects and their positions in search on a daily basis

- monitoring mentions

- keyword suggestions and their search volume

- URL analyses

- search trends

The analyses of individual keywords and domains are also great for us.

Don't forget the academy section, where you can find lots of great tips on how to use the tool, as well as guides for beginners and advanced users. Review collected by and hosted on G2.com.

More complex analyses take longer, but they have also worked hard on the speed of processing analyses recently. Review collected by and hosted on G2.com.