It presents a huge amount of information in an easy to understand manner. It's helped me generate a lot of ideas for blog posts, and has helped me avoid wasting time on topics that it highlights as not being good targets.
A useful piece of software that allows to easily create good articles that are SE optimised. It allows you to look up keywords, topics and compare your articles to your competition. I also like the regular updates and topic suggestions.
Topic discovery and keyword explorer. It helps you a lot to write the blog post from the current SERP analysis. It also has guidance where Writerzen helps you to write the blog post with the steps 1 by 1. For someone who has no experience in content writing it really helps. Once you are finished you can run a plagiarism checker to make sure you will be Ok to post your blog post.
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