# Best Retail Pricing Software - Page 7 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* Retail pricing software is used by companies to define, manage, and analyze the best pricing strategies for their products, which helps improve profitability, sales, and customer retention. Using artificial intelligence (AI) and predictive analytics, this software can suggest optimal prices for each product by location or season. It also helps discover the historical and future impacts of pricing decisions and intelligently establish the best pricing strategy for the retailer. Retail pricing solutions can help define initial price lists or provide retailers with dynamic pricing based on store location and demographic. Retail pricing tools may be used in conjunction with [retail POS systems](https://www.g2.com/categories/retail-pos), [retail management systems](https://www.g2.com/categories/retail-management-system), and [retail operations software](https://www.g2.com/categories/retail-operations) to gather data based on price changes. Few retail pricing tools also integrate with [ERP systems](https://www.g2.com/categories/erp-systems), [marketplace software](https://www.g2.com/categories/marketplace), and [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) to enable real-time price updates. To qualify for inclusion in the Retail Pricing category, a product must: - Provide tools to determine product pricing levels for retailers - Allow competitive benchmarking to set the best price for products - Provide features for price automation and optimization - Analyze historical purchase data to optimize prices by customer segment - Help retailers update prices in real time across different sales channels - Integrate with other software to import or export pricing data - Provide pricing analytics and dashboards to monitor prices in real time ## How Many Retail Pricing Software Products Does G2 Track? **Total Products under this Category:** 120 ### Category Stats (May 2026) - **Average Rating**: 4.42/5 (↑0.01 vs Apr 2026) - **New Reviews This Quarter**: 12 - **Buyer Segments**: Small-Business 45% │ Mid-Market 40% │ Enterprise 15% - **Top Trending Product**: RELEX (+0.019) *Last updated: May 19, 2026* ## How Does G2 Rank Retail Pricing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 1,300+ Authentic Reviews - 120+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Retail Pricing Software Is Best for Your Use Case? - **Leader:** [Prisync](https://www.g2.com/products/prisync/reviews) - **Highest Performer:** [Multiply](https://www.g2.com/products/multiply/reviews) - **Easiest to Use:** [Insite AI](https://www.g2.com/products/insite-ai/reviews) - **Top Trending:** [7Learnings](https://www.g2.com/products/7learnings-7learnings/reviews) - **Best Free Software:** [Prisync](https://www.g2.com/products/prisync/reviews) --- **Sponsored** ### Conga Advantage CPQ In today’s hyper-competitive market, selling isn’t just about closing deals; it’s about configuring the right solution, pricing it accurately, and quoting it in a timely manner to win the deal. This has become more difficult as the sales landscape evolves, making Configure Price Quote (CPQ) solutions even more essential. Conga CPQ is the only CPQ solution that can provide an alignment of operations across the entire commerce chain. This provides a single flow from quote to cash utilizing a single data model, where configured orders automatically consider negotiated products and pricing, and mixed billing is the norm. Conga CPQ helps companies shorten sales cycles, eliminate errors, and accelerate revenue with confidence. Key Features of Conga CPQ to transform your sales process: Robust Configuration and Pricing Rules: Consistent configuration and pricing rules across all channels guide the user through the configuration process to ensure the appropriate item is ordered and priced based on exact customer needs, eliminating the back and forth with the customer. Line Level Price Waterfall: Once discounts and promotions are applied, the user can select “analyze quote” to view the price waterfall, which shows details of the original price and all the items that went into the final price, as well as the cost to determine the margin. Contractual Awareness: Ensures that contractual agreements for pricing and product are being observed. Simply by placing the contract number into the account, the pricing engine will recognize that contract and insert the appropriate price. Deal Guidance: Provides visual cues to help users determine the optimal solutions for customers while staying within organizational parameters, avoiding time-consuming approvals. Subscription Management: Conga CPQ automatically manages any changes to terms, order amounts, swap-outs, or cancellations of subscription orders without the need for lengthy manual processes to update orders, agreements, and billing. Automated Workflows: Automated workflows streamline approvals and legal contract management, expediting the entire quoting process. Composable Commerce: With robust APIs and a comprehensive Software Development Kit (SDK), Conga CPQ enables organizations to utilize the same configuration and pricing engine, and a single catalog as part of any commerce process, such as self-service portals, customer support systems, and partner platforms. Unified Data Model: Businesses can easily track customer purchase history, and any subscription adjustments automatically flow into existing orders and billing, ensuring seamless revenue management across all channels. Document Generation: Instantly generate branded, professional quotes and proposals using Conga Document Automation. UI Flexibility: Customers can choose from multiple UI options such as a Web UI for remote sellers, imbed Conga CPQ into existing eCommerce solution such as self-service portals, customer support systems, existing CRM solutions like Salesforce or Microsoft, or create a new eCommerce site using a Conga-provided Software Development Kit. Analytics & Reporting: Gain real-time visibility into quote performance, pricing trends, and sales cycle bottlenecks. Why Conga CPQ stands out in the CPQ Market: Conga CPQ sets itself apart in the CPQ landscape by offering unmatched flexibility, CRM-agnostic integration, and robust configuration capabilities, all within a scalable, enterprise-ready platform. Unlike other CPQ tools that struggle with complexity or require heavy customization, Conga CPQ adapts to your business rules and sales processes with minimal overhead. Support for Solution Selling: Conga CPQ supports evolving business models that incorporate the configuration and sale of multiple solutions (product, services, subscriptions, usage, etc.) on a single order. Enterprise-Ready Flexibility: Handles everything from simple quotes to highly complex, multi-tiered product configurations without sacrificing speed or control. Single Commerce Platform: Powered by the Conga Revenue Lifecycle Cloud, Conga CPQ seamlessly connects every step of revenue capture, from pricing and quoting to contract renewal to billing, through a single, fully extensible data model tailored to meet specific business needs. Robust APIs: With an API-first approach, Conga CPQ delivers a unified commerce experience across all go-to-market channels. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1767&secure%5Bdisplayable_resource_id%5D=26&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=49&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=276&secure%5Bresource_id%5D=1767&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretail-pricing%3Fpage%3D2&secure%5Btoken%5D=64deaf4e90a043bc96dec232c4dc5f65efa5e2874bdc76b8c40e127d16c89d05&secure%5Burl%5D=https%3A%2F%2Fttps%3A%2F%2Fconga.com%2Fdemo%3Futm_campaign%3Dg2clickcampaign-cpq-demo%26utm_source%3Dg2%26utm_medium%3Dreview-site%26utm_content%3D&secure%5Burl_type%5D=book_demo) --- ## What Is Retail Pricing Software? [Retail Software](https://www.g2.com/categories/retail) ## What Software Categories Are Similar to Retail Pricing Software? - [Pricing Software](https://www.g2.com/categories/pricing) - [Retail Analytics Software](https://www.g2.com/categories/retail-analytics) - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence)