# Best Real Estate Marketing Software - Page 8

## How Many Real Estate Marketing Software Products Does G2 Track?

**Total Products under this Category:** 204

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Real Estate Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,600+ Authentic Reviews
- 204+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate Marketing Software
 ![G2 Grid® for Real Estate Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-marketing/grids.png?focus%5B%5D=2747&focus%5B%5D=45676&focus%5B%5D=1238712&focus%5B%5D=1317342&focus%5B%5D=66255&focus%5B%5D=60976&focus%5B%5D=6215&focus%5B%5D=32533)

Highlighted products: AppFolio, TurboTenant, Fello, Luxury Presence, BoldTrail, Yardi RENTCafe, TenantCloud, and Rechat.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-marketing/grids.json?focus%5B%5D=appfolio&focus%5B%5D=turbotenant&focus%5B%5D=fello-fello&focus%5B%5D=luxury-presence&focus%5B%5D=boldtrail&focus%5B%5D=yardi-rentcafe&focus%5B%5D=tenantcloud&focus%5B%5D=rechat)

**Sponsored**

### StreamWork

StreamWork is an enterprise online proofing and creative approval platform built for enterprise marketing teams, creative operations leaders, in-house studios, and agencies that manage high volumes of creative at scale. Trusted by enterprise teams including The Channel Company, MegaFood, and Arizona State University, StreamWork was purpose-built for the way modern creative teams work today, with the AI capabilities, workflow depth, and ease of use that the next generation of creative operations demands. Unlike legacy tools architected a decade ago and retrofitted to keep up, StreamWork delivers the deepest feature set among top online proofing platforms, consolidating version control, feedback, task management, and stakeholder approvals in one intelligent workspace to eliminate bottlenecks, reduce revision cycles, and launch campaigns faster. Teams use StreamWork to markup nearly any file type (videos, images, PDFs, documents, slides, CAD files, and more), compare versions side by side, route assets through AI-enabled multi-stage approval workflows, delegate feedback as assigned tasks to the right teams, and maintain a complete audit trail of every decision. AI-powered video transcription, intelligent deadline reminders, and automated approval routing represent the next generation of creative approval technology, built natively into the platform from day one rather than bolted on as an afterthought. StreamWork was designed with a single philosophy: enterprise-grade capability should also be extremely easy to use. The result is a modern, visual-first platform that creative and marketing teams adopt immediately, and that even your most time-pressed external reviewers engage with without friction. No legacy UX. No bloated configuration. Just the most capable online proofing and creative approval platform available today. Proven to deliver substantial ROI, StreamWork helps teams cut approval cycles by over 30% and launch higher-quality campaigns faster. Key Features: Online Proofing and Markup: Review and annotate nearly any media type including videos, PDFs, images, decks, and design files with precision markup, contextual comments, and version stacking. Side by Side Version Comparison: Compare any two versions of an asset side by side, including synced video playback and independent audio controls, to catch changes fast without toggling between files. AI-Enabled Multi-Stage Approval Workflows: Build customizable, multi-stage workflows with bulk approvals, conditional routing, reviewer permissions, and intelligent deadline reminders. Set it up once and StreamWork ensures projects move forward efficiently. Feedback-to-Task Delegation: Convert any comment into an assigned task with an owner, due date, and priority. Legal handles their notes. Copy handles theirs. Brand handles theirs. Full accountability at every stage. Visual Asset Library: Organized workspaces, projects, folders, and subfolders give enterprise teams a searchable, versioned way to keep every asset organized within the proofing and approval workflow. Already have a DAM? We can build custom integrations to connect with it. Enterprise-Grade Security and Compliance: SOC 2 Type II certified with granular access controls, role-based permissions, SSO, AES-256 encryption, and immutable audit trails. Works Inside Your Existing Stack: Native integrations with Asana, Monday.com, Slack, Adobe Creative Cloud, Google Drive, Dropbox, Box, and more. Approval status syncs automatically into your existing project management tools.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=340&secure%5Bchosen_at%5D=2026-08-09T00%3A39%3A33Z&secure%5Bdisplayable_resource_id%5D=1233&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1531373&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1531373&secure%5Bresource_id%5D=340&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-marketing%3Fpage%3D8&secure%5Btoken%5D=c086e0526e6953b7b45ec31837a9dc790697cf10a0e572f4622c788a04272980&secure%5Burl%5D=https%3A%2F%2Fmeetings.hubspot.com%2Fdpondell%3F __hstc%3D197686512.e02a472f4da49bdba268d54361fa2879.1769112295117.1773321642807.1773337006411.125%26__ hssc%3D197686512.1.1773337006411%26__hsfp%3D3ab4056379bc48d4d565fa2bcc02ba4b%26uuid%3Dc8c2d92c-02d9-4c68-abe4-c8d8fecaf2e5&secure%5Burl_type%5D=book_demo)

### [dzynspace](https://www.g2.com/products/dzynspace/reviews)

Dzyn Space is a complete marketing toolkit (design + video + email)

#### Who Is the Company Behind dzynspace?

- **Seller:** [Dzyn Space](https://www.g2.com/sellers/dzyn-space)
- **Year Founded:** 2019
- **HQ Location:** Christchurch, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab437f2452fccfc92f561087b4445b6f98ff83ad5e8ae341c2e0b7f9d24c2daf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdzyn-space&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [eCampaignPro](https://www.g2.com/products/ecampaignpro/reviews)

Real estate email marketing software that allows you to create professional-looking real estate email flyers using our vast library of real estate email templates. Simple to use, just select a template, choose your list, customize your flyer, then click and send. eCampaignPro gets your real estate email flyers delivered to the inbox of your prospects in your target markets, Guaranteed.

#### Who Is the Company Behind eCampaignPro?

- **Seller:** [XL Technologies](https://www.g2.com/sellers/xl-technologies)
- **Year Founded:** 2001
- **HQ Location:** Sarasota, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6b39f7f9a4bd17806787b1a59cb27e6e4edfed2edf4c76df2bc3af75307fbfe0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxl-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [eMonitor](https://www.g2.com/products/daniel-baur-emonitor/reviews)

Your housing allocation software's for a better life in cities.

#### Who Is the Company Behind eMonitor?

- **Seller:** [Daniel Baur](https://www.g2.com/sellers/daniel-baur)
- **Year Founded:** 2015
- **HQ Location:** St. Gallen, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=526cfe64341e71cfcab6f405cf96d06b142ed7c5fa802099f37f9526e5894961&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femonitor-ag&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Focus3 SalesManager CRM](https://www.g2.com/products/focus3-salesmanager-crm/reviews)

Real estate contact management system, used to store the responders to sales and marketing efforts.

#### Who Is the Company Behind Focus3 SalesManager CRM?

- **Seller:** [Focus3](https://www.g2.com/sellers/focus3)
- **Year Founded:** 2001
- **HQ Location:** Cary, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cea87d3ada37e55cf54f846227cfa14436f086271e22af847621aab0bc6c67ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F350833&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Full Frame Systems](https://www.g2.com/products/full-frame-systems/reviews)

Business Solution Software for Real Estate Photographers - The Smart & Easy Way to Manage Your Real Estate Photography Business.

#### Who Is the Company Behind Full Frame Systems?

- **Seller:** [Full Frame Systems](https://www.g2.com/sellers/full-frame-systems)
- **Year Founded:** 2013
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d03584418c0f2941794cc5c5cbd23c4f811927e14977ae4fde2467ae3613d0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgofullframe&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [House of Advanced](https://www.g2.com/products/house-of-advanced/reviews)

House of Advanced is an international luxury real estate marketing and operations agency, headquartered in Athens and serving clients worldwide. The team designs, films and runs the full marketing and operations engine for developers, brokerages and architecture studios with EUR 2M to 10M+ properties. Capabilities under one roof include cinematic real estate film, AI VFX and synthetic visualisation, architectural photography, brand strategy and identity, paid media on Meta and Google, SEO and AI-search optimisation, bespoke web, PR and editorial newsletters. Founded in 2023 by Apostolos Lemonis and Panagiotis Chatzis, the agency is selective. Most engagements are 3 to 12 months with a single senior team running every discipline. Documented case studies include Villa Apollon (EUR 2.6M, sold at full asking price in 10 weeks after 18 months unsold), CK Realtors (EUR 1.93 cost per lead across 2,220 leads, EUR 6.8M in signed inventory), and Estate Prive (a EUR 15.7M three-villa portfolio). Active markets include Greece, Cyprus, Dubai, Miami and the wider Mediterranean.

#### Who Is the Company Behind House of Advanced?

- **Seller:** [House of Advanced](https://www.g2.com/sellers/house-of-advanced)
- **Year Founded:** 2023
- **HQ Location:** Athens, GR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6080fd99a08160011d6242780d6adee2cb6b233e05188f1d8ecbd15e61311480&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhouseofadvanced&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [iHomeFinder Websites](https://www.g2.com/products/ihomefinder-websites/reviews)

A sales and marketing platform for real estate professionals.

#### Who Is the Company Behind iHomeFinder Websites?

- **Seller:** [iHomefinder](https://www.g2.com/sellers/ihomefinder-004fc908-059c-431b-a11c-873b1092a889)
- **HQ Location:** Berkeley, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9281ce76c840a0d7cde8b20096f8d459f26ece23ba521383da29b98c3d08dba6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fihomefinder-inc.&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [iHOUSEweb](https://www.g2.com/products/ihouseweb-ihouseweb/reviews)

iHOUSEweb, Inc. has been combining real estate experience with cutting-edge technology since 1999. iHOUSEweb products, IT infrastructure, and customer service are trusted by over 30,000 real estate professionals nationwide.

#### Who Is the Company Behind iHOUSEweb?

- **Seller:** [iHOUSEweb](https://www.g2.com/sellers/ihouseweb)
- **Year Founded:** 1999
- **HQ Location:** Roseville, US
- **Twitter:** @ihousewebcom  
1,360 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0eb4c3d07110c855ca1f293f677cd68c9addfc15a4f19cc11bbd90cb2ab09b63&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fihouseweb-inc.&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

### [iMax Agent Solutions](https://www.g2.com/products/imax-agent-solutions/reviews)

Market Intelligence Suite helps to create data-driven marketing presentations and CMA reports incorporating such data points as median sales prices and market trends.

#### Who Is the Company Behind iMax Agent Solutions?

- **Seller:** [iMaxWebSolutions](https://www.g2.com/sellers/imaxwebsolutions)
- **HQ Location:** Beverly, us
- **Twitter:** @imaxwebsites  
179 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd6d11f7e66f12be3c2afe48a32aeb92c1103d04bb1b72de3caff8273099a069&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimaxwebsolutions.com&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iMaxCRM](https://www.g2.com/products/imaxcrm/reviews)

Real Estate CRM, Video Email, Marketing and Transaction Management Announcing New Video Solution and Open House App Best Solutions For Agents, Brokers, Teams and Lenders.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind iMaxCRM?

- **Seller:** [Imaxcrm](https://www.g2.com/sellers/imaxcrm)
- **Year Founded:** 2016
- **HQ Location:** South Brunswick, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9409c2a1ab76c9ac58053ff9caf71051757e0bbfe3485f10600d08884928e08e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkontactly%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of iMaxCRM?

**["Super Fast and Easy To Use Interface and Features"](https://www.g2.com/survey_responses/imaxcrm-review-4666978)**

**Rating:** 5.0/5.0 stars

_— Camille K._

[Read full review](https://www.g2.com/survey_responses/imaxcrm-review-4666978)

#### What Are G2 Users Discussing About iMaxCRM?

- [What is iMaxCRM used for?](https://www.g2.com/discussions/imaxcrm-what-is-imaxcrm-used-for)
- [What is iMaxCRM used for?](https://www.g2.com/discussions/what-is-imaxcrm-used-for)

### [ImovPro.ai](https://www.g2.com/products/imovpro-ai/reviews)

ImovPro.ai is an AI-powered platform that transforms property photographs into professional real estate marketing materials. Upload listing photos to get ready-to-publish videos with AI narration, social media posts for Instagram Reels, TikTok, and YouTube Shorts, property descriptions, PDF presentations, landing pages, and QR codes - all generated automatically in minutes. Supports content creation in multiple languages (Portuguese, English, Spanish, French, German). Built for real estate agents, brokers, and agencies who need high-quality marketing content without design software. Freemium model with one free video, no credit card required.

#### Who Is the Company Behind ImovPro.ai?

- **Seller:** [ImovPro](https://www.g2.com/sellers/imovpro)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iRealty](https://www.g2.com/products/irealty-irealty/reviews)

iRealty is the digital marketing leader for the Australian Real Estate industry. From small boutiques to large franchises, our easy-to-use platform allows you to build stunning property newsletters in no time and post on social media. This means you can boost your brand, engage your contacts, and identify likely buyers and sellers in the market.

#### Who Is the Company Behind iRealty?

- **Seller:** [iRealty](https://www.g2.com/sellers/irealty)
- **Year Founded:** 2002
- **HQ Location:** Northgate, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d82e3b3aac2ad7ad6aae460771162a5c9c642deb1a15af6fae68d378f0fd6e0b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Firealtysolutions&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [ispecx](https://www.g2.com/products/ispecx/reviews)

Ispecxs home inspection software

#### Who Is the Company Behind ispecx?

- **Seller:** [ispecx](https://www.g2.com/sellers/ispecx)
- **HQ Location:** N/A
- **Twitter:** @ispecxsoftware  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Kadapt](https://www.g2.com/products/kadapt/reviews)

Kadapt is an AI marketing agent for real-estate agents. Every realtor knows short-form video (Reels, TikTok, Shorts) is now the best organic lead source in the industry — and almost none of them make it, because a listing video is an evening of work and they have twelve listings. Kadapt does the part they can’t be bothered with: upload the listing photos you already paid a photographer for, spend about two minutes picking a style, and it plans the shot sequence, writes the script, voices it with a natural AI voice, and renders a finished vertical reel — usually under ten minutes end to end. Two things set it apart. It never alters your photos: motion, not modification — no AI-generated rooms, no virtual furniture, which in real estate is the difference between a marketing tool and a liability. And captions are fair-housing-safe by design: the language guardrail is built into the real-estate pack, not bolted on. Every plan gets every feature; plans differ only on volume.

#### Who Is the Company Behind Kadapt?

- **Seller:** [Kadapt](https://www.g2.com/sellers/kadapt)
- **Year Founded:** 2017
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=468945dc99e936a913da0ae14a6bfb2437cab28e32956a60448002aef7a3e331&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkadapt&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Kiko](https://www.g2.com/products/kiko/reviews)

Kiko is a complete platform for estate agents, landlords, or real estate funds to run their property rental business online. Kiko lets you host "Airbnb" like listings on your own domain and under your own brand, where tenants can book properties online from anytime, anywhere. Kiko also lets you save time and cut out admin work by automating your day-to-day workflows like tenant reference checks, tenancy agreements, and payments.

#### Who Is the Company Behind Kiko?

- **Seller:** [Kiko Homes](https://www.g2.com/sellers/kiko-homes)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Real Estate CRM](/categories/real-estate-crm)

- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate Marketing Themes](/categories/real-estate-marketing/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate marketing software helps real estate agencies, brokerages, or independent real estate agents attract new businesses and advertise their services. Agents use web content management (WCM) platforms and search engine optimization (SEO) tools in real estate marketing software to create internet data exchange (IDX) websites, e-newsletters, digital flyers, email marketing campaigns, and social media posts.

While some real estate marketing software provides features designed to help with real estate branding, others include tools to integrate with [virtual tour software](https://www.g2.com/categories/virtual-tour), which enable real estate professionals to further the process of finding a new home with potential buyers. In the modern world, it is crucial to have branding efforts, social media posts, websites, and more for a business so that the public can be aware of the company and the services they provide. So, having real estate marketing software as a part of a real estate agency or brokerage company allows agents to manage essential outward communicative aspects of the business to keep the business running.

Although there are marketing software with similar functionalities, these tools are designed specifically to aid the marketing efforts of real estate professionals. Some real estate marketing solutions are designed to seamlessly integrate with [multiple listing services (MLS) software](https://www.g2.com/categories/multiple-listing-service-mls) or [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management). Additionally, these software either provide CRM capabilities or integrate alongside [real estate CRM software](https://www.g2.com/categories/real-estate-crm) to manage the overall productivity of the real estate or brokerage business. Notably, products that provide marketing automation capabilities for any industry other than real estate do not qualify for this category.

To qualify for inclusion in the Real Estate Marketing category, a product must:

- Offer the ability to make customizable real estate IDX websites
- Generate, nurture, and/or capture real estate leads through marketing capabilities
- Provide basic marketing functionalities like an automated follow-up, email marketing, flyer creation, social media management, campaign building, etc.
- Support the creation, editing, and sharing of advertisements and branding efforts
- Provide or integrate with a CRM

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