# Best Real Estate CRM Software - Page 15 ## How Many Real Estate CRM Software Products Does G2 Track? **Total Products under this Category:** 300 ### Category Stats (Aug 2026) - **Average Rating:** 4.31/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Real Estate CRM Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,700+ Authentic Reviews - 300+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Real Estate CRM Software ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=4133&focus%5B%5D=7280&focus%5B%5D=13815) Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Rechat, BoldTrail, Contactually by Compass, ResMan, and Follow Up Boss. Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=contactually-by-compass&focus%5B%5D=resman&focus%5B%5D=follow-up-boss) **Sponsored** ### Nexsales Nexsales is a B2B pipeline generation partner designed to assist high-growth and enterprise organizations in transforming anonymous buying intent into a qualified sales pipeline. In an era where traditional lead generation methods are often inadequate, Nexsales offers a comprehensive solution tailored for revenue teams navigating a buyer-led and AI-influenced sales landscape. By addressing the complexities of modern B2B buying behavior, Nexsales empowers organizations to achieve predictable outcomes in their sales efforts. Modern B2B buyers engage in extensive research prior to initiating contact with sales teams, which can create significant visibility gaps in intent signals, account engagement, and opportunity progression. Nexsales effectively tackles these challenges by integrating data, outreach, reporting, and predictive intelligence into a cohesive revenue engine focused on enhancing pipeline performance. This structured approach is particularly beneficial for marketing, sales, and RevOps teams, as it allows for the identification of high-intent accounts, the generation of qualified conversations, and improved visibility throughout the sales process. The core capabilities of Nexsales include various lead generation programs that deliver qualified, conversation-ready meetings from targeted accounts aligned with specific Ideal Customer Profile (ICP) and Sales Qualified Lead (SQL) criteria. Additionally, the Account-Based Marketing (ABM) programs orchestrate engagement across buying groups, fostering sustained momentum and improving conversion rates for target accounts. The BDR orchestration feature enhances workflow design, sequencing, and routing logic, which helps to streamline the lead follow-up process and minimize potential losses in lead engagement. Nexsales also offers a unified revenue reporting system that consolidates critical data such as accounts, contacts, engagement metrics, intent signals, and opportunity data into a centralized cloud-based platform. This provides organizations with end-to-end visibility and insights into their sales pipeline. Furthermore, the predictive AI and revenue intelligence capabilities enable users to identify in-market accounts and assess their readiness for conversation, allowing teams to prioritize outreach effectively and determine the next best actions. Integration with existing CRM, marketing automation, and data systems ensures a seamless flow of clean data, facilitating coordinated execution across the go-to-market (GTM) stack. Nexsales is structured to accommodate both pilot-based engagements aimed at immediate pipeline generation and long-term initiatives focused on transforming revenue engines. By centering its operations around pipeline performance rather than mere channel activity, Nexsales enhances predictability, coordination, and visibility throughout the buyer journey, ultimately driving measurable outcomes such as qualified meetings, SQL progression, and improved conversion velocity. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-04T19%3A58%3A43Z&secure%5Bdisplayable_resource_id%5D=783&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1370623&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1370623&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D15&secure%5Btoken%5D=0c9548152d61bad843ab1b0174ee017f87b8eff2838424521c11a60444229cbe&secure%5Burl%5D=https%3A%2F%2Fnexsales.com%2Fpipegen%2Flead-generation&secure%5Burl_type%5D=custom_url) ### [LOXpress](https://www.g2.com/products/loxpress/reviews) LOXpress is a premier lead management solution tailored specifically for mortgage professionals. It streamlines the process of capturing, organizing, and nurturing leads, enabling users to efficiently manage client interactions and enhance conversion rates. Key Features and Functionality: - Lead Capture and Organization: Efficiently collect and categorize leads to maintain an organized database. - Client Interaction Management: Track and manage communications with potential clients to ensure timely follow-ups. - Performance Analytics: Gain insights into lead conversion rates and overall performance to inform strategic decisions. - Integration Capabilities: Seamlessly integrate with existing tools and platforms to enhance workflow efficiency. Primary Value and User Solutions: LOXpress addresses the challenges mortgage professionals face in managing and converting leads. By providing a centralized platform for lead management, it reduces manual tasks, minimizes the risk of lost opportunities, and improves client engagement. This leads to increased productivity, higher conversion rates, and ultimately, greater business success. #### Who Is the Company Behind LOXpress? - **Seller:** [LOXpress](https://www.g2.com/sellers/loxpress) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [LS Realtorin - Real Estate Script](https://www.g2.com/products/ls-realtorin-real-estate-script/reviews) LS Realtorin is a white-labeled, customizable real estate script developed by Logicspice to help you launch your own property listing platform quickly. With this software, users can buy, sell, or rent properties online, while agents and admins get powerful tools to manage listings, users, rental plans, and payments. It comes with features like advanced search filters, geo-location, responsive design, and secure payment options — making it an all-in-one solution for building a professional real estate website or app without starting from scratch. #### Who Is the Company Behind LS Realtorin - Real Estate Script? - **Seller:** [Logicspice Consultancy](https://www.g2.com/sellers/logicspice-consultancy-0d21b7e8-b705-48ce-a234-aab4ec6eb229) - **Year Founded:** 2006 - **HQ Location:** Jaipur, Rajasthan - **Twitter:** @LogicSpice 678 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f42102e41b506b7b61e9e1f204a82704a9ffce0e71b4379dfefda51511c8082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712516&secure%5Burl_type%5D=linkedin_company_website) 47 employees on LinkedIn® ### [Makanify Real Estate CRM](https://www.g2.com/products/makanify-real-estate-crm/reviews) Makanify is an AI-powered real estate CRM designed to simplify sales, marketing, and customer relationship management for builders, brokers, and developers. Built specifically for the Indian property market, Makanify helps real estate teams capture leads from portals like MagicBricks, 99acres, and Meta Ads, manage projects, track units, automate follow-ups, and close deals faster — all from one unified dashboard. Unlike generic CRMs, Makanify is built around real estate workflows, offering end-to-end tools for lead management, project monitoring, payment tracking, and client communication. It enables teams to stay organized, automate repetitive tasks, and make data-driven sales decisions with complete transparency. Makanify brings the entire real estate sales ecosystem — from lead capture to booking — into one connected platform, helping businesses grow with structure, speed, and intelligence. #### Who Is the Company Behind Makanify Real Estate CRM? - **Seller:** [Makanify Techworks](https://www.g2.com/sellers/makanify-techworks) - **Year Founded:** 2025 - **HQ Location:** Ahmedabad, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23fdcfa76056db665c2f4dfba9814c7ac649ee143b2d25cd2cc806886ef21ba3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmakanify%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Market Maker](https://www.g2.com/products/market-maker/reviews) Introducing ONE REAL ESTATE SYSTEM That Does It All. #### Who Is the Company Behind Market Maker? - **Seller:** [Market Maker](https://www.g2.com/sellers/market-maker) - **HQ Location:** Springfield, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62e913ef396fc1b7c5f028c925dbbc88ba372853a965017f4d09fffb43202a46&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmikeoddo&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Market Quest for Real Estate](https://www.g2.com/products/market-quest-for-real-estate/reviews) Market Quest for Real Estate is a marketing and CRM system that increases your sales, keeps you organized, and helps you differentiate yourself from your competitors. #### Who Is the Company Behind Market Quest for Real Estate? - **Seller:** [Market Focus](https://www.g2.com/sellers/market-focus) - **HQ Location:** United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1fed6fe5bdba50a5e0bf9ebc63d0026d4878a0091a6cf7143f03e7f18fdaf6c4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7178245&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [MHub Lead](https://www.g2.com/products/mhub-lead/reviews) MHub is a family of client software and services to facilitate end-to-end property transactions bringing together real estate developers, sales teams, bankers, lawyers and buyers. #### Who Is the Company Behind MHub Lead? - **Seller:** [MHub](https://www.g2.com/sellers/mhub-90c3224f-8531-45e8-b7e6-76baf54a75c0) - **Year Founded:** 2015 - **HQ Location:** Shah Alam, MY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d310f8e3778016f0e50ff6abb6de4aab71d82f66fbf71730e67521764a711fc3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmhubmy%2F&secure%5Burl_type%5D=linkedin_company_website) 62 employees on LinkedIn® ### [Mindall](https://www.g2.com/products/mindall/reviews) Mindall CRM is a Dubai-based PropTech solution built for real estate brokers, agencies, and developers. We help automate lead management, property listings, and client communication through AI-powered tools. Instantly publish on Bayut, Dubizzle, PF, manage leads in one place, and collaborate via MLS. Save time, close deals faster, and grow your real estate business with Mindall. #### Who Is the Company Behind Mindall? - **Seller:** [Metabel Technology SA](https://www.g2.com/sellers/metabel-technology-sa) - **Year Founded:** 2020 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7f94a51f279879554f8651a3e1e480d52303c14cfa85ecc4f3d7a72dbfcccbb8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmetabeltechnologysa&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [MyLeadDashboard](https://www.g2.com/products/myleaddashboard/reviews) The automated real estate marketing software that generates leads, testimonials & 3x more repeat business. MyLeadDashboard allows you to keep in touch with clients and contacts effortlessly. #### Who Is the Company Behind MyLeadDashboard? - **Seller:** [Continuity Programs](https://www.g2.com/sellers/continuity-programs) - **HQ Location:** Walled Lake, MI - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [My Lindy](https://www.g2.com/products/my-lindy/reviews) A truly smarter CRM with AI agents built for you. Run a smarter business with AI agents and a smart CRM. My Lindy turns hours of work into minutes of automation and efficiency. Lindy knows your prospects, clients and business better than you do #### Who Is the Company Behind My Lindy? - **Seller:** [Strawberry Antler](https://www.g2.com/sellers/strawberry-antler) - **Year Founded:** 2023 - **HQ Location:** Dallas, US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58c2e1c4a6cda9056b3ed64a14c63e53415002fef044715fde02aaefce4e223e&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fstrawberryantler&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® ### [Newzip](https://www.g2.com/products/newzip/reviews) Meet the world's first centralized real estate platform. A smart, scalable white-label solution for lenders to grow their business. #### Who Is the Company Behind Newzip? - **Seller:** [Newzip](https://www.g2.com/sellers/newzip) - **HQ Location:** Boston, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3c6e991fdbb0e35b30df7f072ed75a759314e0802999b180f31bd1440ea989e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdwellful%2F&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® ### [NurtureCloud](https://www.g2.com/products/nurturecloud/reviews) NurtureCloud is an AI-powered prospecting platform designed to revolutionize the real estate industry by enhancing agent productivity and improving client interactions. By leveraging advanced data analytics, machine learning, and propensity modeling, NurtureCloud identifies high-quality leads, enabling agents to engage with potential clients at the optimal time in their property journey. This innovative approach streamlines the sales process, increases conversion rates, and fosters a performance-driven culture within real estate agencies. Key Features and Functionality: - Smart Call List: Utilizes AI to surface top leads based on client propensity, guiding agents on who to contact, when, and what to discuss. - Automated Client Nurturing: Partners with ActivePipe to deliver timely, relevant, and consistent communication to clients, ensuring effective lead nurturing. - Buyer Module: Offers insights into buyer behavior, matches listings with potential buyers, and provides tools for managing open for inspections (OFIs with features like QR code check-ins and mobile property brochures. - Vendor Portal: Provides vendors with transparent access to campaign performance, including personalized reports and dashboards, enhancing the client experience. - Data-Driven Insights: Delivers impactful dashboards and performance metrics, fostering accountability and driving results within the agency. Primary Value and Solutions: NurtureCloud addresses the challenges real estate agents face in prospecting and client engagement by offering a comprehensive platform that: - Enhances Lead Generation: By identifying and prioritizing high-propensity leads, agents can focus their efforts on the most promising opportunities, increasing efficiency and success rates. - Improves Client Relationships: Automated and personalized communication ensures consistent engagement, building trust and rapport with clients throughout their property journey. - Streamlines Sales Processes: Integrated tools for managing appraisals, inspections, and client interactions reduce administrative tasks, allowing agents to concentrate on closing deals. - Provides Transparency: The vendor portal offers clients real-time insights into campaign performance, fostering transparency and satisfaction. By integrating these features, NurtureCloud empowers real estate agencies to optimize their operations, deliver exceptional service, and achieve sustained growth in a competitive market. #### Who Is the Company Behind NurtureCloud? - **Seller:** [NurtureCloud](https://www.g2.com/sellers/nurturecloud) - **HQ Location:** Sydney, AU - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=09f451355bf5cd8233da1a21c26d80c896cdff85715c171222e38c63ee47e237&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnurturecloudtech&secure%5Burl_type%5D=linkedin_company_website) 676 employees on LinkedIn® ### [Onjax CRM](https://www.g2.com/products/onjax-crm/reviews) The Onjax Real Estate CRM incorporates leads and team members into one system for accountable follow-up, advanced administrator reporting and oversight, and customer engagement. #### Who Is the Company Behind Onjax CRM? - **Seller:** [Onjax](https://www.g2.com/sellers/onjax) - **Year Founded:** 2008 - **HQ Location:** Lakeville, US - **Twitter:** @Onjax 466 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7397edce346215b374f8f5cc5ee5ee080fa3128163582e543dcece825491f7da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F880967&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [Onyx Real Estate CRM](https://www.g2.com/products/onyx-real-estate-crm/reviews) Onyx is a complete real estate platform built to sell, lease, and market properties — made for developers, brokers, and property managers. It gives your team full control from project launch to final closing, key handover, and beyond — with real-time inventory, automation, digital contracts, and buyer insights 🏙️ Built over 15 years with top developers, Onyx has powered the sale of 100k+ units worth over $60B. Trusted by leading names like QuadReal, Lokalia, and Broccolini — as well as enterprise developers, institutional players, and government agencies across markets — we help teams accelerate sales, simplify leasing, manage marketing, and elevate the customer experience. 👉 Learn more at http://onyx-technologies.com #### Who Is the Company Behind Onyx Real Estate CRM? - **Seller:** [Onyx Technologies](https://www.g2.com/sellers/onyx-technologies) - **Year Founded:** 2019 - **HQ Location:** Montreal, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=799682d98b14afb7147609820c1b77a624aaf71b0c46cfb86f7e0a77d74bd075&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fonyxtechnologies&secure%5Burl_type%5D=linkedin_company_website) 24 employees on LinkedIn® ### [OSL Office](https://www.g2.com/products/osl-office/reviews) OSL Office provides your real estate office with a flexible solution for management. #### Who Is the Company Behind OSL Office? - **Seller:** [OSL Software LTD](https://www.g2.com/sellers/osl-software-ltd) - **Year Founded:** 1990 - **HQ Location:** Auckland, NZ - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ba0cd8e9a55ea1726f35f715f1601dd902fd84e160a4b0fb84770e26a0b0ea8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16926985&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Paper CRM](https://www.g2.com/products/paper-crm/reviews) Paper CRM is an AI-powered real estate CRM built for agents, teams, and brokerages that want to manage relationships, pipelines, and communication in one intelligent workspace. Unlike traditional CRMs, Paper combines modern design with AI-assisted workflows to help users organize leads, automate follow-ups, track deals, and uncover relationship insights. Designed specifically for the real estate industry, Paper helps professionals reduce busywork, strengthen client relationships, and close more deals faster. #### Who Is the Company Behind Paper CRM? - **Seller:** [Paper CRM](https://www.g2.com/sellers/paper-crm) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Faxonestate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm&order=g2_score&page=14&source=category#product-list) - [1](/categories/real-estate-crm?open_modal_url=%2Fproducts%2Faxonestate%2Fwishlists%3Fhost_path%3D%252Fcategories%252Freal-estate-crm&order=g2_score&source=category#product-list) - 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[Brokerage Management](/categories/brokerage-management) - [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms) - [Lease Administration](/categories/lease-administration) - [Property Management](/categories/property-management) - [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls) - [Real Estate Marketing](/categories/real-estate-marketing) - [Real Estate Activities Management](/categories/real-estate-activities-management) - [AI Virtual Staging](/categories/ai-virtual-staging) - [Community Association Management](/categories/community-association-management) - [Home Inspection](/categories/home-inspection) - [Lease Accounting](/categories/lease-accounting) - [Other Real Estate](/categories/other-real-estate) - [Package Tracking](/categories/package-tracking) - [Property Access Management](/categories/property-access-management) - [Property Intelligence](/categories/property-intelligence) [Browse Real Estate CRM Themes](/categories/real-estate-crm/themes) ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan") NK Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan) Updated October 3, 2024 Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency. While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency. To qualify for inclusion in the Real Estate CRM category, a product must: - Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call - Track, capture, and manage client leads in an organized database - Import real estate leads from internet data exchange (IDX) sites or internet listing services - Provide or integrate with a real estate marketing platform Show More