# Best Product Analytics Software - Page 5

## How Many Product Analytics Software Products Does G2 Track?

**Total Products under this Category:** 95

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Dataroid (+0.32%) - Among all products in this category, Dataroid recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Product Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 22,900+ Authentic Reviews
- 95+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Product Analytics Software
 ![G2 Grid® for Product Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/product-analytics/grids.png?focus%5B%5D=19735&focus%5B%5D=17410&focus%5B%5D=1636&focus%5B%5D=145164&focus%5B%5D=68738&focus%5B%5D=73931&focus%5B%5D=23848&focus%5B%5D=28305)

Highlighted products: Amplitude Analytics, Pendo, Mixpanel, PostHog, LogRocket, Userpilot, Glassbox, and Contentsquare.

Underlying data: [Grid® JSON](https://www.g2.com/categories/product-analytics/grids.json?focus%5B%5D=amplitude-analytics&focus%5B%5D=pendo-io-pendo&focus%5B%5D=mixpanel&focus%5B%5D=posthog&focus%5B%5D=logrocket&focus%5B%5D=userpilot&focus%5B%5D=glassbox&focus%5B%5D=contentsquare)

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### [Rybbit](https://www.g2.com/products/rybbit/reviews)

Rybbit is a powerful open source web analytics platform that focuses on ease of use and privacy

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Rybbit?

- **User Scoring:** 10.0/10 (Category avg: 8.1/10)
- **Integrations:** 10.0/10 (Category avg: 8.2/10)
- **Multi-Product Analytics:** 10.0/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Rybbit?

- **Seller:** [TOMATO.GG](https://www.g2.com/sellers/tomato-gg)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee5c9b5d2772acff8ccc2bbc8c2db72866d4ce4d68c0d29b75203113c9088aa5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftomato-gg%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About Rybbit?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Rybbit's **ease of use** unmatched, thanks to its intuitive dashboard and engaging traffic visualization.
- Users find Rybbit to be a **great alternative to Google Analytics** , praising its ease of use and effectiveness.
- Users rave about the **intuitive dashboard** of Rybbit, which delivers unparalleled insights into user behavior and performance.
- Users love Rybbit's **intuitive dashboard** , gaining real insights effortlessly into user behavior and site performance.
- Users value the **intuitive simplicity** of Rybbit, finding it unparalleled for gaining insights into user behavior and performance.

##### Cons

- Users find the **event-based tracking limitations** of Rybbit somewhat restrictive, particularly for high-traffic websites.

#### What Are Recent G2 Reviews of Rybbit?

**["Revolutionary Analytics with Intuitive Dashboards and Real-Time Insights"](https://www.g2.com/survey_responses/rybbit-review-12040383)**

**Rating:** 5.0/5.0 stars

_— Martin E._

[Read full review](https://www.g2.com/survey_responses/rybbit-review-12040383)

**["GA Alternative for Site Analytics"](https://www.g2.com/survey_responses/rybbit-review-12693894)**

**Rating:** 4.5/5.0 stars

_— Shane M._

[Read full review](https://www.g2.com/survey_responses/rybbit-review-12693894)

### [Webeyez](https://www.g2.com/products/webeyez/reviews)

Webeyez is the secret weapon that online businesses use to immediately fix leaky funnels and grow revenue. The platform illuminates every step of the onsite consumer journey and uses machine learning to surface and prioritize points of hidden friction – giving revenue leaders a heat-seeking missile to instantly identify issues causing conversion drops and revenue loss. • Identify critical issues hurting online conversions (real time) • Prioritize the items that require immediate attention (based on revenue loss and users affected) • Execute quickly using Webeyez’ data based insights The SaaS platform provides real time reporting and alerts on each event while also measuring the financial impact to online conversions and actual revenue loss ($$). Webeyez provides Session Recordings and full tech details of each event. Webeyez implementation is seamless and results are immediate (single click plugins for Magento, WooCommerce and Google Tag Manager (GTM) and any JavaScript based site).

**Average Rating:** 4.8/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Webeyez?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Webeyez?

- **Seller:** [Webeyez](https://www.g2.com/sellers/webeyez)
- **Year Founded:** 2018
- **HQ Location:** Caesarea, Hefa, Israel
- **Twitter:** @WebeyezHQ  
93 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e5a5c3bbcefca91c497b1f8ee9dbc9fffe02a21e119d7f641862dd8875f5732&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebeyez%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 44% Medium, 38% Small

#### What Do G2 Reviewers Say About Webeyez?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Webeyez, enabling quick identification and optimization of eCommerce user behavior.
- Users value the **timely alerts** from Webeyez, enhancing their ability to monitor user behavior and shop performance.
- Users appreciate the **real-time updates** from Webeyez, enhancing their ability to monitor and optimize user behavior effectively.
- Users value the **detailed analytics** of Webeyez, making it easy to identify areas for site improvement.
- Users love the **automation capabilities** of Webeyez, making it easy to track and resolve ecommerce issues.

##### Cons

- Users experience a **slight learning curve** initially, requiring time to fully understand the platform's functionality.
- Users find the **complex usability** of Webeyez daunting, making navigation a challenge despite recent improvements.
- Users note **data inaccuracy** in session capturing, leading to concerns about the reliability of insights provided.
- Users note the **lack of automation in reporting** and less accurate session capturing in Webeyez data management.
- Users find the **initial difficulty** in navigating Webeyez challenging until they become familiar with the platform.

#### What Are Recent G2 Reviews of Webeyez?

**["Excellent Ecom Metrics Tracking and Responsive Feature Updates"](https://www.g2.com/survey_responses/webeyez-review-12606843)**

**Rating:** 5.0/5.0 stars

_— Doug W._

[Read full review](https://www.g2.com/survey_responses/webeyez-review-12606843)

**["Essential Tool for Ecom Site Monitoring"](https://www.g2.com/survey_responses/webeyez-review-12608429)**

**Rating:** 4.5/5.0 stars

_— Anis T._

[Read full review](https://www.g2.com/survey_responses/webeyez-review-12608429)

#### What Are G2 Users Discussing About Webeyez?

- [What is Webeyez used for?](https://www.g2.com/discussions/what-is-webeyez-used-for)

### [Capturly](https://www.g2.com/products/capturly/reviews)

Capturly is a comprehensive user behavior and website analytics platform. With nearly a decade of experience and a team of skilled experts, we work continuously to develop our software to provide the best service for your business growth. We offer you the best features: ✅ 3-in-1 website heatmaps ✅ Advanced session recordings ✅ URL and event-based funnels ✅ JavaScript error tracking ✅ Email surveys

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Capturly?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Capturly?

- **Seller:** [Capturly](https://www.g2.com/sellers/capturly)
- **Year Founded:** 2016
- **HQ Location:** Szeged, HU
- **Twitter:** @capturly  
1,551 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=088926511ba0d3701f03192c2126406156bb5bbb087854736202d6c3f93beb80&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10270710%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 73% Small, 27% Medium

#### What Are Recent G2 Reviews of Capturly?

**["Capturly- the best analytics platform"](https://www.g2.com/survey_responses/capturly-review-4597789)**

**Rating:** 5.0/5.0 stars

_— Chandrama R._

[Read full review](https://www.g2.com/survey_responses/capturly-review-4597789)

**["Capturly excellent software"](https://www.g2.com/survey_responses/capturly-review-4584207)**

**Rating:** 4.5/5.0 stars

_— Adriana L._

[Read full review](https://www.g2.com/survey_responses/capturly-review-4584207)

#### What Are G2 Users Discussing About Capturly?

- [What is Capturly used for?](https://www.g2.com/discussions/what-is-capturly-used-for)

### [decile](https://www.g2.com/products/decile/reviews)

Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Identify high-value customer personas and the products that resonate with them to guide acquisition efforts. Improve retention with a deeper understanding of your customer’s lifecycle. Activate your learnings by syncing data to key marketing platforms.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate decile?

- **Has the product been a good partner in doing business?:** 3.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind decile?

- **Seller:** [decile](https://www.g2.com/sellers/decile)
- **Year Founded:** 2020
- **HQ Location:** Washington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64060ebd26d35e2ea0b8d6128261d27011942ac6b454080bfb65a8d77a3840b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdecile%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of decile?

**["Analytics solution for gaining insights in ecom activity."](https://www.g2.com/survey_responses/decile-review-8337668)**

**Rating:** 4.0/5.0 stars

_— Gurpreet Singh N._

[Read full review](https://www.g2.com/survey_responses/decile-review-8337668)

### [Toonimo](https://www.g2.com/products/toonimo/reviews)

User Experience Made Easy, for Everyone. Toonimo is a leading Digital Adoption Platform for enterprises who streamline the efforts for internal employee training and customer onboarding initiatives. For organizations that want to help bolster user adoption of new or currently used software solutions, but don’t want to force employees to sit through hours of eLearning modules or read user manuals, Toonimo offers powerful tools to add learning right into a layer on top of the software in real-time, allowing users to learn by doing, and fulfill tasks on the fly. Toonimo places the trainer next to you at the point of need using text bubbles, effects and audio creating an impactful self-serve environment. The result is a dramatic rise in user adoption, internal training cost savings enterprise wide, higher employee morale and increased efficiency fulfilling tasks. Use Cases : - Employee training - Onboard new customers - Reduce customer support - Improve website conversion - Change management Main Features: - Real time human voice guidance - Rich media effects - Step-by-step Walkthroughs - Self-service editor - Multi-language support - A/B testing - Reporting and analytics And much more.. Come learn more about Toonimo and request a free demo: https://www.toonimo.com/why-toonimo/

**Average Rating:** 4.3/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Toonimo?

- **Integrations:** 8.3/10 (Category avg: 8.2/10)
- **Multi-Product Analytics:** 0.0/10 (Category avg: 8.2/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Toonimo?

- **Seller:** [Toonimo](https://www.g2.com/sellers/toonimo)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @toonimo  
399 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80df1d11414c3e72d963067f2e96ef6fa633d96a776f407b7be4cb99b1011a87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3305762%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 42% Medium, 42% Small

#### What Are Recent G2 Reviews of Toonimo?

**["Simple and Intuitive Tool That Provides High Leverage for User Adoption and Self-Help Tools."](https://www.g2.com/survey_responses/toonimo-review-4129741)**

**Rating:** 4.0/5.0 stars

_— Jordan K._

[Read full review](https://www.g2.com/survey_responses/toonimo-review-4129741)

**["Fleetonomy uses Toonimo for onboarding - great tool"](https://www.g2.com/survey_responses/toonimo-review-3117166)**

**Rating:** 5.0/5.0 stars

_— Lior G._

[Read full review](https://www.g2.com/survey_responses/toonimo-review-3117166)

#### What Are G2 Users Discussing About Toonimo?

- [What is Toonimo used for?](https://www.g2.com/discussions/what-is-toonimo-used-for)

### [Accoil Analytics](https://www.g2.com/products/accoil-analytics/reviews)

User & Account Engagement Scores (in all plans) · Account-level engagement data. Built for B2B SaaS teams, Accoil Analytics gives you account data to drive GTM ...

#### Who Is the Company Behind Accoil Analytics?

- **Seller:** [Accoil Analytics](https://www.g2.com/sellers/accoil-analytics)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fe15ea66f903f64214548f5e7a25f83766403ee42f4018750f5ea8b5eb3f6f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faccoil-analytics&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Align AI](https://www.g2.com/products/align-ai/reviews)

Align AI is a product analytics platform for conversational AI products that are powered by LLMs. With features like context analysis, natural language search, and real-time sentiment monitoring, Align AI empowers builders to create more personalized and engaging user experiences. To learn more, visit https://tryalign.ai/

#### Who Is the Company Behind Align AI?

- **Seller:** [Coxwave Co., Ltd.](https://www.g2.com/sellers/coxwave-co-ltd)
- **Year Founded:** 2021
- **HQ Location:** San Jose, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1645a5321d54eebf925afde1a3b71506089b307803b0ef6d0b63c2e3952f6842&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftryalign%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

### [Analytiq](https://www.g2.com/products/analytiq-analytiq/reviews)

Analytiq gives Indian SaaS teams funnels, cohorts, retention, churn prediction, AI Copilot, session replay, and feature flags — at a flat INR price with no per-event overage. Free tier included, no credit card required.

#### Who Is the Company Behind Analytiq?

- **Seller:** [Analytiq](https://www.g2.com/sellers/analytiq-d18f2883-aff7-4bd0-92b4-427e56dea049)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Anamap](https://www.g2.com/products/anamap/reviews)

Anamap gives startups an AI analyst co-worker, Cartos, that connects to GA4 or Amplitude to watch key metrics, investigate changes, and deliver decision-ready explanations in Slack, email, and the web app. It learns your KPIs, business model, and team language so answers get sharper over time. Founders, growth, product, and lean data teams use Anamap to move from vague signals to clear next steps, with executive-ready summaries that tell you what moved, why it likely moved, and what to do next without adding headcount.

#### Who Is the Company Behind Anamap?

- **Seller:** [Anamap](https://www.g2.com/sellers/anamap)
- **Year Founded:** 2023
- **HQ Location:** Woodinville, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d23b8d666cd3bc12f0846af207ba55cc484750e137a6964a889455c1c3a1c069&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanamap%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Attain Measurement](https://www.g2.com/products/attain-measurement/reviews)

Attain Measurement uses permissioned, commerce data to help advertisers measure the return on ad spend (ROAS) and conversion rate (CVR) of their programmatic campaigns in real-time. It also provides access to in-depth insights on your converting audience that can be used to optimize your marketing strategy.

#### Who Is the Company Behind Attain Measurement?

- **Seller:** [Attain](https://www.g2.com/sellers/attain)
- **Year Founded:** 2019
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b32f8a87f1e7e0b28bb2b8baf37e13f8c329ae3249debbfd974ea406ed003219&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fattain-data&secure%5Burl_type%5D=linkedin_company_website)  
182 employees on LinkedIn®

### [BigAtom](https://www.g2.com/products/bigatom/reviews)

Introducing BigAtom.ai by Adyogi - scaling e-commerce ads through product profitability BigAtom's next-gen Product Performance Management (PPM) platform enables large catalog e-commerce brands to uncover hidden product-level insights(think Product ROAS, AdSpends etc), create dynamic Product Sets, automatically remove under-performers from catalog Ads, deploy creative overlays for better Ad CTRs- all within a single dashboard. With BigAtom, set your e-commerce brand for automated success using product-led growth.

#### Who Is the Company Behind BigAtom?

- **Seller:** [BigAtom](https://www.g2.com/sellers/bigatom)
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c88200a2d9d11a68a2de02a7e34692b1af95c2455bb284f6c5afb3e3836d409d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbigatom-ai&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Bitmovin Analytics](https://www.g2.com/products/bitmovin-analytics/reviews)

Bitmovin Analytics is a comprehensive and fully managed solution that enables organizations to track and monitor the viewing experiences of users in real-time. This empowers them and their teams to rapidly identify and debug issues and make data-driven decisions to ensure a seamless streaming workflow. With our Analytics, you can capture actionable data from all Player instances, which will provide you with valuable insights for boosting viewer engagement and retention. With three dedicated dashboards - Audience, Quality of Experience (QoE), and Advertising Analytics - businesses can optimize their streams to meet the needs of their users and drive improved business results. Through our audience metric view, get the complete picture of the behavior, preferences, and engagement patterns of your viewers while gaining insights into audience retention, geographical distribution, and device utilization, enabling you to adapt your content and streaming strategies. With the Quality of Experience (QoE) view, see performance metrics for your streaming infrastructure. Monitor playback quality, buffering, rebuffering ratios, and video launch time, among other key metrics, to ensure that your audience has a seamless and enjoyable viewing experience. Ad impressions and performance can be monitored using the Advertising Analytics view, which enables you to understand user engagement with ads, ad completion rates, click rates, and many other data points. Access over 200 distinct data dimensions and filters that are accessible via the API and the Bitmovin platform, enabling you to delve deeply into your analytics data and generate actionable insights. Additionally, you can utilize our dedicated IVS integration to track and monitor your workflow with AWS and even connect it seamlessly with major data repository platforms such as Grafana and Looker Studio.

#### Who Is the Company Behind Bitmovin Analytics?

- **Seller:** [Bitmovin](https://www.g2.com/sellers/bitmovin)
- **Year Founded:** 2013
- **HQ Location:** Denver, CO
- **Twitter:** @bitmovin  
8,087 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e79c74caeb1a890d94bb3eee42b75e1b216c97519085c601e37bfd4a2990b4ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbitmovin%2F&secure%5Burl_type%5D=linkedin_company_website)  
168 employees on LinkedIn®

### [Chatterlytics](https://www.g2.com/products/chatterlytics/reviews)

Chatterlytics — AI-powered business analytics tool to visualize your business data, create reports and dashboards without any technical data expertise.

#### Who Is the Company Behind Chatterlytics?

- **Seller:** [Chatterlytics](https://www.g2.com/sellers/chatterlytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Creabl](https://www.g2.com/products/creabl/reviews)

See every user interation via Session Recording, Build Funnels on the fly, Track user's clickmaps using Heatmaps, Use Cohorts to divide your users into groups, Check product engagement through Retention reports, And much more!

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Creabl?

- **Seller:** [Creabl](https://www.g2.com/sellers/creabl)
- **Year Founded:** 2019
- **HQ Location:** Warsaw, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c1cb03483740aed59e11241d2197f55f5f34eb6e93f462b6ef03fd93e6e602d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreabl&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Creabl?

**["All-in-one tool"](https://www.g2.com/survey_responses/creabl-review-6990608)**

**Rating:** 4.5/5.0 stars

_— Maria N._

[Read full review](https://www.g2.com/survey_responses/creabl-review-6990608)

### [Dragonfly AI](https://www.g2.com/products/dragonfly-ai/reviews)

Optimise the performance of your content with the power of AI. Our predictive heatmaps instantly show you what grabs your audience’s attention first across any content, helping you to make data-informed decisions, without slowing you down. • Get real-time insight that uncovers what really grabs your customers attention • Increase efficiencies across your design cycle with predictive analytics • Improve conversion rates across all channels • Improve ROI by maximising your share of attention across channels The biggest brands & agencies use Dragonfly AI to measure and optimise the performance of their content, including Sony, GSK, and BBDO. To learn more, visit Dragonflyai.co

#### Who Is the Company Behind Dragonfly AI?

- **Seller:** [Dragonfly AI](https://www.g2.com/sellers/dragonfly-ai)
- **Year Founded:** 2018
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62502c343c48591035fffafb4147ffd50bfe2b53b63d1d164d7f3793840bcc7e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdragonflyai-co%2F&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

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Similar Categories

- [A/B Testing](/categories/a-b-testing-tools)
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- [Heatmap Tools](/categories/heatmap-tools)
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- [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization)
- [Session Replay](/categories/session-replay)

[Browse Product Analytics Themes](/categories/product-analytics/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated March 17, 2026

Product analytics software provides companies with visibility into user behavior by tracking and analyzing their interactions with a product. It is primarily designed for companies that offer digital products such as SaaS platforms, mobile applications, and web-based software. The goal is to understand the customer and how they engage with the product by monitoring visits, digital interactions, and events.

Companies can leverage these insights to optimize their product, increase engagement, and reduce customer churn. Ultimately, through dashboards and reports, product analytics tools identify what works with the product and what doesn’t—helping teams improve the overall user experience.

Product managers, developers, and designers commonly use product analytics software to establish data-driven decision-making when creating and optimizing product developments and roadmaps. These teams rely on identifying drop-off or struggle points to prevent high customer churn rates and poor product experiences.

Product analytics software typically integrates with data warehouses, customer data platforms (CDP), experimentation tools, feature management platforms, and customer engagement systems to support broader product-led growth and optimization strategies. Many product analytics tools are also equipped with [heatmap tools](https://www.g2.com/categories/heatmap-tools), [session replay software](https://www.g2.com/categories/session-replay), [digital analytics software](https://www.g2.com/categories/digital-analytics), and [user research software](https://www.g2.com/categories/user-research) for comprehensive feedback on the customer and product.

To qualify for inclusion in the Product Analytics category, a product must:

- Track user interactions with a digital product, including visits, usage, events, and interactions
- Provide segmentation by demographics, preferences, or even device type
- Identify behavioral patterns and funnels to understand how customers flow through the product
- Provide cohort and retention analysis to evaluate user behavior over time and identify friction points, drop-offs, or behavioral patterns that may contribute to churn
- Provide dashboards and reports of visualized quantitative data

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