Upflow helps B2B finance teams get paid faster while strengthening the relationships behind their revenue.
Its Financial Relationship Management platform manages the full financial relationship, from agreed payment terms to collected and reconciled cash, with AI agents working alongside the team. It brings the data, workflows, and customer context behind getting paid into one system, so teams can make better decisions and act consistently across every account.
Finance, Sales, and Customer Success work from the same customer context, while Finance controls the strategy and level of agent autonomy. By combining team judgment with agent execution, Upflow scales that strategy across every customer and every stage of the invoice-to-cash cycle.
The four products:
Upflow Insights builds the strategy. It turns AR data into answers you can act on: which accounts carry risk, when cash lands each month, and what drives collections performance. Forecasts are built on how customers actually pay, and the Insights Agent surfaces deteriorating payment behavior before it becomes bad debt. Live AR data is also accessible from Claude, ChatGPT, or Copilot through the Upflow MCP server.
Upflow Collections executes the strategy. The Collections Agent runs your AR playbook across multiple channels: email, SMS, calls, and letters and centralizes the entire context in a structured way. It executes tasks, replies to customers, logs promise-to-pay dates, flags disputes, and escalates to a collector when judgment is needed. You can run multiple agents in parallel, each grounded in the customer's payment history and active conversations. Alongside them, the AP Portal Agent takes on invoice submissions into customer AP portals. Autonomy stays in your hands: each agent skill runs in suggestion-only mode or fully autonomous, and you expand what agents handle as trust builds. Every action is logged and auditable.
Upflow Payments removes the payment execution friction while providing your customers with a consumer grade checkout experience. Customers pay through a portal that carries your brand, with saved payment methods and autopay. Finance owns the setup, the payment mix, and the costs, and activation is self-service with same-day go-live.
Upflow Cash App closes the loop. The Cash App Agent matches bank payments to open invoices, including the short pays, bulk payments, and partial payments that break rule-based tools, then syncs reconciled cash to your ERP in real time. Collections sees what is genuinely owed and follows up sooner.
One foundation underneath
Every agent works from Upflow Intelligence, the AI foundation of the platform. Trained on the largest dataset of B2B financial relationships, it holds the complete context on each customer, everything paid, promised, said, and disputed, so every product and agent acts on the full picture. Ask Upflow is the conversational entry point to that intelligence: which lets you query your AR data, configure workflows, and direct your agents from one interface. It gives teams a direct way to shape how the platform works, from the rules behind a workflow to the actions an agent performs. Insights, configuration, and execution all happen through the same interface.
Integrations
High quality integration is the data infrastructure foundation the entire Upflow platform runs on. Upflow builds native, two-way integrations that go deeper than the standard connector, and maintains them as first-class as the tools they connect to evolve. Coverage spans the finance stack: NetSuite, Sage Intacct, QuickBooks Online, Xero, Pennylane, and Rillet on the ERP side, billing systems including Chargebee, Stripe Billing, and Zuora, Salesforce and HubSpot for CRM, and Gmail and Slack for communication. The Upflow REST API covers custom builds on proprietary and internal systems, and Upflow's professional services team scopes and builds those integrations directly.
The result: data flows from every source in real time and stays in sync, teams collect smarter, strengthen the relationships behind their revenue, and cut DSO by 30% on average within three months.
Upflow Discover
Upflow Discover is the free plan for understanding your AR performance. Connect your finance tools and get Upflow's dashboards and analytics on day one: real-time visibility into collections performance, DSO, and payment behavior, benchmarked against best-in-class B2B companies. Teams use it to find out where their AR stands, spot what needs fixing, and build the case for what to improve next. Try Upflow Discover now: https://insights.upflow.io/en/discover-upflow-for-free
Average Rating: 4.8/5.0
Total Reviews: 237
How Do G2 Users Rate Upflow?
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Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.8/10)
Who Is the Company Behind Upflow?
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Seller: Upflow
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Company Website:
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Year Founded: 2018
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HQ Location: New York City, United States
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LinkedIn® Page: www.linkedin.com
90 employees on LinkedIn®
Who Uses This Product?
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Who Uses This: CFO, Customer Success Manager
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Top Industries: Computer Software, Information Technology and Services
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Company Size: 59% Medium, 38% Small
What Do G2 Reviewers Say About Upflow?
AI-generated summary from verified user reviews
Pros
- Users find Upflow to be easy to use, enhancing their collections process and improving overall cash flow.
- Users value the efficiency of automation in Upflow, enhancing credit control and improving follow-up speed significantly.
- Users value the responsive customer support of Upflow, enhancing their overall experience and satisfaction.
- Users praise Upflow for its exceptional customer satisfaction, highlighting easy use and responsive support throughout their experience.
- Users praise Upflow for its time-saving automation, allowing efficient credit control and streamlined follow-up processes.
Cons
- Users find the email automation issues in Upflow lead to a lack of professionalism and potential spam concerns.
- Users find the email functionality lacking professionalism, which may lead to spam-like perceptions and complications.
- Users desire greater flexibility in reporting, noting limitations in format consistency and customization options in Upflow.
- Users report payment issues with Upflow, citing concerns over email professionalism and currency discrepancies.
- Users note poor reporting flexibility and wish for customizable fields and consistent download formats in Upflow.