# Best Partner Relationship Management (PRM) Software - Page 3

## How Many Partner Relationship Management (PRM) Software Products Does G2 Track?

**Total Products under this Category:** 67

### Category Stats (Aug 2026)

- **Average Rating:** 4.63/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Mindmatrix PRM (+0.04%) - Among all products in this category, Mindmatrix PRM recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Partner Relationship Management (PRM) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,600+ Authentic Reviews
- 67+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Partner Relationship Management (PRM) Software
 ![G2 Grid® for Partner Relationship Management (PRM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/partner-relationship-management-prm/grids.png?focus%5B%5D=19813&focus%5B%5D=61006&focus%5B%5D=52134&focus%5B%5D=25448&focus%5B%5D=1357524&focus%5B%5D=860&focus%5B%5D=1599613&focus%5B%5D=3397)

Highlighted products: impact.com, PartnerStack, Salesforce Partner Cloud (formerly Salesforce PRM), ZINFI Unified Partner Management (UPM), Introw, Impartner PRM, EULER, and Mindmatrix PRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/partner-relationship-management-prm/grids.json?focus%5B%5D=impact-com&focus%5B%5D=partnerstack&focus%5B%5D=salesforce-partner-cloud-formerly-salesforce-prm&focus%5B%5D=zinfi-unified-partner-management-upm&focus%5B%5D=introw&focus%5B%5D=impartner-prm&focus%5B%5D=euler&focus%5B%5D=mindmatrix-prm)

**Sponsored**

### Kiflo

Kiflo: The All-in-One Partner Relationship Management Platform Manage more partners, onboard them at scale, and keep track of all partner-influenced revenue without touching a spreadsheet again. ✅ Track Every Lead and Share Deal Progress With Partners Partners submit leads and deals directly into Kiflo. You and your partners always have an accurate view of open leads, won deals, and earned payouts ✅ Set a Repeatable Process to Onboard New Partners Tailor the onboarding experience for different partner tiers. Partners follow your step-by-step process, and get reminders if they get stuck. ✅ Launch a Portal Partners Want To Come Back To Use your portal to empower partners by providing visibility into pipeline stages and a centralized hub for sharing content that helps them move deals to Closed Won. ✅ Customize & Automate Rewards for Partner Types and Tiers Create any type of commission structure and frequency. Show partners how much they’re earning and let them track payments after uploading their invoices. 👉 Book your demo and start your 14-day free trial!

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=56&secure%5Bchosen_at%5D=2026-08-15T11%3A02%3A18Z&secure%5Bdisplayable_resource_id%5D=56&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=56&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=124178&secure%5Bresource_id%5D=56&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpartner-relationship-management-prm%3Fpage%3D3&secure%5Btoken%5D=31bd42fb8ea4b0480c45f52f99ee9a45683b229879d9ed364a73743f17d492b2&secure%5Burl%5D=https%3A%2F%2Fkiflo.com%2Fdemo%3Futm_campaign%3Dproduct_information%26utm_content%3Dproducts-kiflo-prm-reviews%26utm_medium%3Daffiliates%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo)

### [Channel Fusion](https://www.g2.com/products/channel-fusion/reviews)

Channel Fusion is a comprehensive channel marketing platform designed to facilitate collaboration between brands and their channel partners, enhancing engagement and driving measurable business outcomes. This solution addresses the complexities of channel marketing by streamlining essential tasks such as co-op fund management, incentive programs, rewards, campaign execution, and partner relationship management. It serves a diverse range of users, including manufacturers, distributors, wholesalers, and service providers, enabling them to optimize their multi-level channel programs through real-time analytics, customizable workflows, and automation that alleviates administrative burdens. The platform is specifically tailored for organizations that depend on a network of partners to distribute their products and services. Channel Fusion simplifies the partner onboarding process, accelerates adoption, and supports growth throughout the entire channel lifecycle. Users can segment their partners effectively, craft tailored marketing campaigns, automate claims and reimbursements, and ensure compliance with program guidelines and regulatory requirements. This functionality is vital for businesses aiming to maintain a competitive edge in a rapidly evolving marketplace. Channel Fusion’s unified campaign management tools provide brands with actionable insights into partner performance and marketing return on investment (ROI) through advanced analytics dashboards. This data-driven approach empowers organizations to make informed decisions and continuously refine their programs. The platform supports localized marketing initiatives, digital advertising packages, and point-of-sale brand activation, all while ensuring consistent brand messaging and control across various channels. Beyond its robust software capabilities, Channel Fusion combines innovative technology with dedicated expert support, offering a holistic channel marketing solution. By eliminating the complexities often associated with traditional channel ecosystems, it delivers a streamlined and scalable platform that enhances efficiency and transparency. The result is improved partner participation, heightened brand awareness, and a measurable increase in sales performance across intricate distribution networks. For organizations seeking a powerful, all-in-one channel marketing system that emphasizes partner engagement and operational excellence, Channel Fusion emerges as a trusted solution. Its unique combination of technology, services, and integrated features enables businesses to execute seamless and connected channel marketing strategies that accelerate growth and maximize ROI in today’s competitive landscape.

**Average Rating:** 4.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Channel Fusion?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Channel Fusion?

- **Seller:** [Channel Fusion](https://www.g2.com/sellers/channel-fusion)
- **Year Founded:** 2002
- **HQ Location:** Hiawatha, US
- **Twitter:** @Channel\_Fusion  
116 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8f349889ae4b825bacadd5bfc6a68cbfda778e89ef160c7c2ba407f6fae416b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannel-fusion%2F&secure%5Burl_type%5D=linkedin_company_website)  
151 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Channel Fusion?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **exceptional attentiveness and commitment to support** from Channel Fusion, ensuring a smooth and seamless process.
- Users value the **complete sales cycle management** offered by Channel Fusion, streamlining leads to closures effectively.
- Users value the **exceptional customer support** of Channel Fusion, noting their responsiveness and commitment to seamless service.
- Users value the **exceptional efficiency** of Channel Fusion, praising their attentiveness and commitment to seamless support.
- Users value the **exceptional support** from Channel Fusion, appreciating their responsiveness and commitment to a seamless experience.

##### Cons

- Users find the **learning curve steep** , suggesting that more training materials would ease initial user adoption.
- Users find the **learning difficulty** of Channel Fusion challenging, suggesting better training resources for a smoother start.
- Users have faced **technical issues** with Channel Fusion's backend, impacting workflow and requiring timely resolution efforts.
- Users find that **training issues** hinder initial adoption, recommending additional materials for smoother onboarding.

#### What Are Recent G2 Reviews of Channel Fusion?

**["Streamlined Channel Marketing with Room for UX Improvement"](https://www.g2.com/survey_responses/channel-fusion-review-12576797)**

**Rating:** 4.0/5.0 stars

_— Aslam M._

[Read full review](https://www.g2.com/survey_responses/channel-fusion-review-12576797)

**["Great Vendor"](https://www.g2.com/survey_responses/channel-fusion-review-11196072)**

**Rating:** 5.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/channel-fusion-review-11196072)

### [Gorilla Corporation](https://www.g2.com/products/gorilla-corporation/reviews)

Gorilla Corporation helps technology vendors measure, grow, enable, and manage their IT channel.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Gorilla Corporation?

- **Broad Workflows:** 10.0/10 (Category avg: 8.5/10)
- **Opportunity Management:** 10.0/10 (Category avg: 9.0/10)
- **Content Repository:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Gorilla Corporation?

- **Seller:** [Gorillaict](https://www.g2.com/sellers/gorillaict)
- **Year Founded:** 1992
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f98d3a197de6ff4ba1d9096cb8fb8a38d2fe9cd42635f8bc201ee8c2ec97aa07&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgorilla-corporation%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Gorilla Corporation?

**["Great people to work with"](https://www.g2.com/survey_responses/gorilla-corporation-review-3872400)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/gorilla-corporation-review-3872400)

#### What Are G2 Users Discussing About Gorilla Corporation?

- [What is Gorilla Corporation used for?](https://www.g2.com/discussions/what-is-gorilla-corporation-used-for)

### [Introzy](https://www.g2.com/products/introzy/reviews)

Most partner programs run on spreadsheets, group chats, and good intentions. Intros get lost. Commissions get disputed. Partners stop trusting you. And finance has no idea what the channel is actually generating. Introzy is the AI-native PartnerOps platform that fixes that. It tracks every introduction from the moment a referral comes in through pipeline status, deal attribution, commission calculation, and payout, all in one place. No more manual reconciliation. No more "we'll figure it out at month end." Just a clean, auditable system that your partners and your CFO will both appreciate. The financial layer is where Introzy does its heaviest lifting. Commission rules, payout workflows, and approval controls are built for accuracy and finance-grade compliance, not bolted on as an afterthought. Teams using Introzy close the gap between partner activity and revenue recognition faster, with fewer disputes and stronger partner relationships as a result. Introzy also ships with Kai, an AI deal intelligence agent built specifically for partnerships. Kai monitors your partner pipeline, flags stalled deals, missing owners, and revenue at risk, then tells you exactly what to do next. Which deal needs attention. Which partner to activate. Which step moves money. Partner visibility that actually drives execution. If your referral program deserves more than a spreadsheet and a prayer, Introzy was built for you.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Introzy?

- **Seller:** [Introzy](https://www.g2.com/sellers/introzy)
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=018cc555311adcba05ddaa756bd0218789ea0a09f823c299e8544bfe932a6061&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fintrozy&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Introzy?

**["Simple, Easy Navigation with Clear, Filterable Pages"](https://www.g2.com/survey_responses/introzy-review-12994682)**

**Rating:** 5.0/5.0 stars

_— Anthony B._

[Read full review](https://www.g2.com/survey_responses/introzy-review-12994682)

### [Torchlite](https://www.g2.com/products/torchlite/reviews)

Torchlite is a Partner Relationship Management [PRM] Platform designed to scale your partner program in inventive ways. Scale quantity, types, tiers or simply accelerate partner performance with these tools; onboarding and certification, Affiliate and Deal Registration, internal and external Partner Portals, Account Mapping with CrossBeam, Co-Marketing and Co-Selling.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Torchlite?

- **Seller:** [Torchlite Marketing](https://www.g2.com/sellers/torchlite-marketing)
- **Year Founded:** 2015
- **HQ Location:** Indianapolis, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0fbf4a86de813cd7482926356f5d38e41f00d995d65fd6b2306111c056d4522&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftorchlite-prm&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Torchlite?

**["Amazing Service! "](https://www.g2.com/survey_responses/torchlite-review-932737)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/torchlite-review-932737)

#### What Are G2 Users Discussing About Torchlite?

- [What is Torchlite used for?](https://www.g2.com/discussions/torchlite-what-is-torchlite-used-for)
- [What is Torchlite used for?](https://www.g2.com/discussions/what-is-torchlite-used-for)

### [Zomentum Partner-Align](https://www.g2.com/products/zomentum-partner-align/reviews)

PartnerAlign ensures your partners’ sales success so both vendors and partners can grow revenue together. Deliver a strong sales enablement program to your partners. Allow partners to integrate sales tools to communicate value to clients effectively. Let partners access your sales collaterals quickly. Deliver proactive support to partners on each opportunity. Provide automated PSA integrations to help partners manage licenses and reconcile billing. Leverage the partner-first Zomentum Revenue Platform, along with PartnerAlign and Zomentum Marketplace, to put yourself at the heart of your partner’s success. ✔Promote your selling points to thousands of technology partners through the Zomentum Marketplace ✔ Offer sales enablement, shadow assistance, and quote marketing materials directly ✔See partner activities and SMB buying insights to make clever product pitches ✔Visualize your sales process and close deals quickly with Sales Activity Management. ✔Automate license management and reconcile billing effortlessly. ✔Streamline workflows and expand the functionality of PartnerAlign by integrating with all your favorite tools. ✔Improve your partner’s sales process and ensure better business outcomes with actionable insights and reports.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Zomentum Partner-Align?

- **Broad Workflows:** 10.0/10 (Category avg: 8.5/10)
- **Opportunity Management:** 8.3/10 (Category avg: 9.0/10)
- **Content Repository:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Zomentum Partner-Align?

- **Seller:** [Zomentum](https://www.g2.com/sellers/zomentum)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=697327148f5fc7097c6e52a7f1ce02d1131a573640053378d375bf152ea16c4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzomentum%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Zomentum Partner-Align?

**["Maximise your partner alignment with Zomentum Partner-Align"](https://www.g2.com/survey_responses/zomentum-partner-align-review-10050841)**

**Rating:** 4.5/5.0 stars

_— Carolina S._

[Read full review](https://www.g2.com/survey_responses/zomentum-partner-align-review-10050841)

### [Allianceboard](https://www.g2.com/products/allianceboard/reviews)

allianceboard is a software platform that specializes in helping companies manage their alliances, partnerships, and collaborations. The platform provides tools and features for organizations to manage various aspects of their alliances, including partner relationship management, joint business planning, performance tracking, risk and governance management and collaboration workflows. allianceboard aims to help organizations optimize their alliance strategies and improve their overall alliance management capabilities. The software can be used by various types of organizations, such as bio-tech, pharmaceuticals, technology and financial services firms, among others. Some of the key features of allianceboard include centralized partner information management, customized dashboards and reporting, contract and document management, and collaboration tools. Overall, allianceboard provides a comprehensive solution for organizations looking to manage their strategic alliances and partnerships more effectively.

#### Who Is the Company Behind Allianceboard?

- **Seller:** [Allianceboard](https://www.g2.com/sellers/allianceboard)
- **Year Founded:** 2017
- **HQ Location:** Trois-Rivières, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db073fcbd04f6bff4c6c764c82c78402256a5118a359f4f696f8cb35183d38ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fallianceboard%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [AlterShare](https://www.g2.com/products/altershare/reviews)

Altershare is a partner settlement and interconnect billing solution designed to bring transparency, accuracy, and automation to complex financial interactions between businesses and their partners. Tailored for companies to handle inter-operator billing and settlements efficiently. Altershare streamlines partner onboarding, automates billing and settlement cycles, and offers analytics and reporting capabilities that help businesses minimize reconciliation errors, shorten settlement timelines, and improve financial visibility across partner ecosystems.

#### Who Is the Company Behind AlterShare?

- **Seller:** [Analystor Technologies](https://www.g2.com/sellers/analystor-technologies)
- **Year Founded:** 2016
- **HQ Location:** Kozhikode, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0826659551906ed2f8da126d412e9daab456bae3518d46794f60a58eb8bd878c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanalystor-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

### [Chanimal](https://www.g2.com/products/chanimal/reviews)

The Chanimal Partner Portal is the first commercial PRM built with WordPress and inherited the strengths of the world’s most popular content management system, or CMS. Leveraging over 60,000 plug-ins, it makes it easy to add features quickly, reducing development and user costs. The program includes over 100 of the industry policies, agreements, templates, and processes developed by Chanimal and put to the test while building over 600 channel programs including Microsoft, Apple, Adobe, Citrix, GE, Disney, etc. It is also the same content used to train over 10,000 channel managers at Chanimal University. Five reasons to buy: 1. First Commercial PRM Built with WordPress--over 60k plugins 2. FASTEST to Set Up - 10 minutes to clone, a few hours to personalize 3. The RIGHT Feature Mix for NEW programs - like Quickbooks for PRMs 4. The MOST Integrations (over 3,000) 5. The ONLY "Partner Program In-a-Box" - contains everything needed to start a partner program And, the Price Performance LEADER (a fraction of the cost of alternatives)

#### Who Is the Company Behind Chanimal?

- **Seller:** [Chanimal](https://www.g2.com/sellers/chanimal)
- **Year Founded:** 1994
- **HQ Location:** Austin, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a367edaca57f5b4a7635afffa703feba65a5fa5e6bbd793388f180ac98467c43&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchanimal%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Channel Command PRM](https://www.g2.com/products/channel-command-prm/reviews)

ChannelCommand is the ultimate Partner Relationship Management (PRM) tool that simplifies and enhances partner management processes. With its user-friendly interface, you can effortlessly invite partners, streamline communication through mass messaging and real-time chats, and ensure quick onboarding for all users. The platform provides comprehensive support from an experienced channel management team, ensuring a smooth experience for both you and your partners. ChannelCommand offers a straightforward and predictable pricing model, eliminating hidden costs and expensive customizations, so you can focus on building effective partnerships with ease.

#### Who Is the Company Behind Channel Command PRM?

- **Seller:** [BetterTracker](https://www.g2.com/sellers/bettertracker)
- **Year Founded:** 2021
- **HQ Location:** Edgewater, MD, US
- **Twitter:** @bettertracker\_  
636 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=614917221629de6b73933e6d674cd0d4f74f567dfd9766afc7f125e47cb65437&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbetter-tracker%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

### [ChannelKonnect](https://www.g2.com/products/channelkonnect/reviews)

Channelkonnect is a ready to use software, that helps brands and its channel partners to manage their working capital effectively by ensuring availability of right stocks in the right time at the right place minimising the risk of lost sales.

#### Who Is the Company Behind ChannelKonnect?

- **Seller:** [NowApps Technologies](https://www.g2.com/sellers/nowapps-technologies)
- **Year Founded:** 2015
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abec7ef419727f4272833c6e1850175769bc2c2abe3e05f979ba1a45b9ed1d3a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10013479&secure%5Burl_type%5D=linkedin_company_website)  
70 employees on LinkedIn®

### [ChannelOS](https://www.g2.com/products/channelos/reviews)

One ChannelOS for best PartnerXperience and Partner Engagement: Adaptable to vendor’s unique partner program definition and partner types and audiences. Partner operates within one Partner Xperience platform for all its vendor engagement. Unique mobile app for specific mobile partner use cases. As a European vendor our solution and our expertise is GDPR compliance in every aspect of PRM implementation.

#### Who Is the Company Behind ChannelOS?

- **Seller:** [ChannelXperts](https://www.g2.com/sellers/channelxperts)
- **Year Founded:** 2012
- **HQ Location:** Karlsruhe, DE
- **Twitter:** @ChannelXperts  
34 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de99bfd89274844f89924e3e1bcfc7f65fcfd6eb9e049f73ce3bd3196d6ce109&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannelxperts&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [ChannelPRM](https://www.g2.com/products/channelprm/reviews)

Channelplace is a cloud-based partner relationship management (PRM) platform for vendors leveraging wide reach, multi-tier sales channels and alliances.

#### Who Is the Company Behind ChannelPRM?

- **Seller:** [ChannelXperts](https://www.g2.com/sellers/channelxperts)
- **Year Founded:** 2012
- **HQ Location:** Karlsruhe, DE
- **Twitter:** @ChannelXperts  
34 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de99bfd89274844f89924e3e1bcfc7f65fcfd6eb9e049f73ce3bd3196d6ce109&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannelxperts&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Channelyze.io](https://www.g2.com/products/channelyze-io/reviews)

Transform your channel partner experience with all-tier management of subscription-based sales. Combine all-tier partner relationship management with the tools to dramatically increase your global reach. Our solution allows management of partners, distributors, leads, deals, renewals, training and marketing.

#### Who Is the Company Behind Channelyze.io?

- **Seller:** [Channelyze](https://www.g2.com/sellers/channelyze)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19cbc506386ee646df134c4ffa1ef49f5b752842da3317e0b399e5cedf464aee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannelyze-io&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Convey Portal](https://www.g2.com/products/convey-portal/reviews)

Convey offers online hosting platforms for content, events & training.

#### Who Is the Company Behind Convey Portal?

- **Seller:** [Convey Portal](https://www.g2.com/sellers/convey-portal)
- **Year Founded:** 2013
- **HQ Location:** St Petersburg, US
- **Twitter:** @ConveyServices  
1,291 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2cd8bbdbd5ae1d3a2269845bc0028b84c0919b0fcfb52698150bcf7574247b77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3129336&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Coritra](https://www.g2.com/products/coritra/reviews)

Coritra is the all-in-one commission and attribution tracking platform designed to put your partner payouts on autopilot. We replace error-prone spreadsheets with a secure, flexible, and audit-ready engine that handles everything from first attribution to final settlement.

#### Who Is the Company Behind Coritra?

- **Seller:** [Coritra](https://www.g2.com/sellers/coritra)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd7cd6d09c2e5dc6d058c03cf5a306d58fbecdcb0163290425e2a6c356554d7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoritra-official&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Partner Relationship Management (PRM) Themes](/categories/partner-relationship-management-prm/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated April 27, 2026

Partner relationship management (PRM) software equips businesses with tools to manage their relationship with channel partners such as sales partners, resellers, distributors, and other service providers that promote and sell a vendor's products or services. By streamlining communication and offering end-to-end support, PRM software helps these partners drive sales and increase market reach.

PRM software provides a private portal for each partner to access documents, campaign materials, market development funds (MDF), opportunities, and deals. Sales leaders, particularly those in channel sales, utilize PRM software to maximize their channel partners, including value-added resellers (VARs) and specialty retailers. PRM software distributes opportunities and MDFs fairly, ensures partners remain on brand with messaging, captures activities, and measures partner success.

While some PRM solutions may also track compliance with laws, contractual agreements, and incentive and loyalty programs, these are typically considered as secondary capabilities. In contrast, [channel incentives management (CIM) software](https://www.g2.com/categories/channel-incentives-management-cim) is purpose-built to design, track, and modify incentive programs such as rebates, discounts, loyalty, gamification, and other activity-based incentives to reward channel partners.

It is important to emphasize that there are partner management solutions that can support specific types of partnerships. For example, [affiliate marketing software](https://www.g2.com/categories/affiliate-marketing) focuses on performance-based partnerships with affiliates, influencers, and publishers who earn commissions or rewards based on measurable outcomes. In contrast, PRM software focuses on strategic co-selling partnerships with B2B sales channel partners.

These solutions should not be confused with other software products that manage relationships, like [CRM software](https://www.g2.com/categories/crm), which is used only for customers, or [supplier relationship management software](https://www.g2.com/categories/supplier-relationship-management-srm), which is part of supply chain management. Also, PRM software differs from [partner ecosystem platforms](https://www.g2.com/categories/partner-ecosystem-platforms) as these platforms provide account mapping features and enable multi-partner collaboration on an ecosystem-wide scale for the entire network of channel partners. On the other hand, PRM software facilitates direct, one-to-one relationships between a company and its channel partners.

To qualify for inclusion in the Partner Relationship Management (PRM) category, a product must:

- Offer portals to communicate and exchange information and content between a company and its partners, and optionally with prospects or customers
- Provide onboarding, training, and certification of partners
- Manage who has access to what information and decide which access rights are available for each user, group, or role
- Include workflows, notifications, and alerts to automate the management of partner programs for both the company and its partners
- Include deal management or deal registration that streamlines tracking partner deal or lead registrations, submissions, and approvals
- Track and measure the effectiveness of MDF, co-op, and co-branded partner activities

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