# Best Online Form Builder Software *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)* Online form builder software allows users to create fillable forms, including surveys, quizzes, and questionnaires, using a drag-and-drop interface, collect responses, and store submission data within the application itself. ### Core Capabilities of Online Form Builder Software To qualify for inclusion in the Online Form Builder category, a product must: - Offer a drag-and-drop or simplified interface for building fillable forms - Provide native form building features without relying on integrations - Allow users to share forms or embed them on websites for data collection - Provide analytics on form submission data - Offer multiple templates for distinct types of fillable forms ### Common Use Cases for Online Form Builder Software Online form builders are used by teams across functions to quickly gather structured information from internal or external audiences. Common use cases include: - Collecting lead information from potential customers or clients - Running internal surveys and feedback forms - Embedding registration or intake forms on web pages ### How Online Form Builder Software Differs from Other Tools Some online form builders operate as standalone solutions, while tools like [CRM software](https://www.g2.com/categories/crm), [lead capture software](https://www.g2.com/categories/lead-capture), and [survey software](https://www.g2.com/categories/survey) may include form building as a secondary feature. Dedicated online form builders distinguish themselves through native form creation, robust templating, and broad integration support for sharing and exporting data. ### Insights from G2 on Online Form Builder Software Based on category trends on G2, ease of use and the variety of available templates stand out as primary strengths. The ability to embed forms directly on websites and quickly analyze submission data is frequently noted as a major productivity benefit. ## Top Online Form Builder Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5.0 (4,978 reviews) | Multi-step forms with payment and e-signature | "[Straightforward, Customizable Forms That Look Professional](https://www.g2.com/survey_responses/jotform-review-12965088)" | | 2 | [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) | 4.4/5.0 (23,210 reviews) | Survey feedback with built-in analytics and AI | "[Fast Idea-to-Live Surveys with Smart Logic Branching](https://www.g2.com/survey_responses/surveymonkey-review-12831740)" | | 3 | [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5.0 (978 reviews) | Conversational forms with conditional logic and branding | "[Engaging Conversational Forms with Powerful Integrations and Reliable Performance](https://www.g2.com/survey_responses/typeform-review-12944322)" | | 4 | [ClickUp](https://www.g2.com/products/clickup/reviews) | 4.6/5.0 (12,217 reviews) | Form-triggered task automation across connected workflows | "[ClickUp Makes Recurring Tasks and Team Templates Effortless](https://www.g2.com/survey_responses/clickup-review-12973345)" | | 5 | [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) | 4.4/5.0 (459 reviews) | Microsoft 365-native surveys with Excel integration | "[Simple and Efficient Tool for Surveys and Academic Forms](https://www.g2.com/survey_responses/microsoft-forms-review-12839124)" | | 6 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,167 reviews) | Lead-capture forms wired into CRM automations | "[Clear UI and Best-in-Class Automations Make CRM Management Effortless](https://www.g2.com/survey_responses/activecampaign-review-12689317)" | | 7 | [Adobe Acrobat Sign](https://www.g2.com/products/adobe-acrobat-sign/reviews) | 4.4/5.0 (1,017 reviews) | Multi-party contract signing with Adobe integration | "[Incredibly Easy E-Signatures That Save Our Team Time](https://www.g2.com/survey_responses/adobe-acrobat-sign-review-12894291)" | | 8 | [PandaDoc](https://www.g2.com/products/pandadoc/reviews) | 4.7/5.0 (3,391 reviews) | Contract workflows with e-signature and payment collection | "[PandaDoc Streamlines Approvals with Templates, Tracking, and a Clean UI](https://www.g2.com/survey_responses/pandadoc-review-12976597)" | | 9 | [Laserfiche](https://www.g2.com/products/laserfiche/reviews) | 4.7/5.0 (1,206 reviews) | Government forms with automated retention workflows | "[Document Management and Automation](https://www.g2.com/survey_responses/laserfiche-review-3536890)" | | 10 | [Tally](https://www.g2.com/products/tally-forms-tally/reviews) | 4.9/5.0 (134 reviews) | Notion-style form building with conditional logic | "[Flexible Form Builder for Registrations, Surveys and Data Collection](https://www.g2.com/survey_responses/tally-review-12957852)" | --- ## What Are the Most Common Questions About Online Form Builder Software? *AI-generated · Last updated: May 26, 2026* ### What tool provides real-time analytics for form submissions? Based on G2 reviews, several products in the online form builder software category are praised for helping teams monitor responses as they come in, especially when users mention dashboards, auto-generated charts, summaries, and organized reporting views. According to verified users, Microsoft Forms is often used for real-time response tracking and automatic chart generation, while SurveyMonkey reviewers mention grouped reports and easy-to-track results. G2 reviewers also mention Jotform for organizing responses in one place and automatically routing data into sheets or dashboards. Buyers focused on ongoing visibility into submissions tend to value simple reporting, easy exports, and clear response summaries more than advanced customization alone. ### Which vendor offers advanced conditional logic for form fields? Based on G2 reviews, Jotform and Typeform are repeatedly described as strong choices for conditional logic. According to verified users, Jotform is often used for conditional logic that guides customers to the right section, supports dynamic forms, and helps with workflows like payments, onboarding, and registrations. G2 reviewers mention Typeform for logic jumps and branching that make forms feel more conversational and easier for respondents to complete. SurveyMonkey reviewers also mention skip logic and more structured survey flows. If advanced field logic is a top priority, buyers should focus on products where reviewers consistently call out branching, conditional paths, and tailored user journeys in real workflows. ### What platform supports payment collection through forms? Based on G2 reviews, several platforms support payment collection directly through forms, but Jotform stands out because reviewers repeatedly mention using it for payments, bookings, registrations, invoices, and product orders. According to verified users, Jotform is used to collect payments before submission, connect with Stripe or Square, and combine ordering with form completion in one workflow. G2 reviewers also mention built-in product carts, payment-enabled booking flows, and workshop registrations with signed documents. Other products in the broader dataset mention payment workflows too, but in recent online form builder reviews, Jotform is the most consistently referenced for payment collection tied directly to form experiences. ### What is the top online form builder for lead generation campaigns? Based on G2 reviews, the strongest lead generation theme appears around Typeform, Tally, and Jotform. According to verified users, Typeform is often chosen when teams want conversational forms that feel more engaging and help reduce drop-off, especially for lead generation and customer feedback. G2 reviewers mention Tally for lead capture, audit tools, and fast setup with generous free-tier functionality. Jotform reviewers mention website integrations, branded forms, and workflows that capture inquiries and route them into business systems. For lead generation campaigns, buyers seem to value ease of publishing, strong user experience, and integrations that reduce manual follow-up after a submission. **Here are some of the top-rated products on G2:** - [Jotform](https://www.g2.com/products/jotform) – used for branded website forms, intake flows, and inquiries that connect to business systems - [Typeform](https://www.g2.com/products/typeform) – favored for conversational lead generation forms that feel more engaging to complete - [Tally](https://www.g2.com/products/tally-forms-tally) – popular for fast lead capture forms, quizzes, and onboarding flows with easy customization ### Which form builder offers the best mobile optimization features? Based on G2 reviews, mobile readiness is most commonly associated with Jotform and Typeform. According to verified users, Jotform is praised for mobile-friendly data collection, offline form support, and forms that work well on phones and tablets for field work or events. G2 reviewers mention Typeform for a clean one-question-at-a-time experience that feels light and easy to complete on mobile devices. Reviewers also note that both products help improve completion by keeping the form experience smooth outside desktop use. For buyers prioritizing mobile optimization, the recurring review themes are responsive layouts, ease of use on phones, and shareable links that work cleanly across devices. ### What is the best form builder for integrating with CRM systems? Based on G2 reviews, Jotform appears most consistently tied to CRM integrations in the online form builder software category. According to verified users, it is used with CRMs, Zendesk, Salesforce, Google Sheets, and website workflows to reduce manual entry and move form data into downstream systems. G2 reviewers mention smooth CRM integrations, customizable submission forms, and onboarding or intake use cases where data moves directly into existing business tools. Typeform also receives positive mentions for CRM syncing, but Jotform is referenced more frequently across recent reviews for this specific need. Buyers focused on CRM workflows should look for repeated reviewer mentions of connected lead capture and simplified handoffs. ### Which vendor provides the most customizable form templates? Based on G2 reviews, Jotform, Tally, and Paperform are the strongest matches when customization is a priority. According to verified users, Jotform is praised for templates, branding controls, logic options, and the ability to adapt forms to different workflows. G2 reviewers mention Tally for highly customizable forms that still feel fast and intuitive, including strong branding flexibility. Paperform reviewers repeatedly emphasize design flexibility, polished form experiences, and the ability to tailor forms, payments, and workflows for different business uses. If buyers want the broadest template flexibility, the strongest signals in reviews point toward tools that balance speed, branding, and logic-driven customization. ### Which online form builder offers the highest form conversion rates? Based on G2 reviews, Typeform is the platform most often associated with stronger completion and response quality. According to verified users, its conversational format makes forms feel lighter, less boring, and more engaging than traditional layouts. G2 reviewers mention higher completion rates, reduced form fatigue, and better response quality because the experience feels more like a conversation than a static form. Other tools like Tally and Jotform also help capture responses efficiently, but Typeform has the clearest recurring review language tied directly to conversion and completion. Buyers prioritizing conversion should look closely at user experience, pacing, and the way questions are presented. ### Which platform supports multi-language form creation? Based on G2 reviews, Typeform and Microsoft Forms show the clearest support signals for multilingual workflows. According to verified users, Typeform is praised for localization support that allows surveys in different languages to live within the same survey structure. G2 reviewers mention Microsoft Forms for multilingual support in sharing and form distribution. SurveyMonkey also has reviewer mentions related to language and translation, though some users note limits or friction in setup. For buyers with multi-language requirements, the most useful review-backed indicators are localization, easy sharing across audiences, and the ability to manage translated content without duplicating too much work. ### What is the most affordable online form builder for small businesses? Based on G2 reviews, affordable options are most often associated with Tally, SurveyMonkey, and Jotform, depending on needs. According to verified users, Tally is praised for its generous free tier, simple setup, and lower-cost access for teams that want strong functionality without heavy per-user pricing. G2 reviewers mention SurveyMonkey as affordable and accessible in some small-scale use cases, while Jotform is described by many as easy to start with and useful even on lower plans, though some reviewers also flag upgrade limits. Buyers looking for affordability tend to value a usable free tier, simple publishing, and enough integrations to avoid extra software costs. **Here are some of the top-rated products on G2:** - [Tally](https://www.g2.com/products/tally-forms-tally) – favored for a generous free tier, low-cost scaling, and fast setup for forms and surveys - [SurveyMonkey](https://www.g2.com/products/surveymonkey) – often used for simple surveys and feedback collection with accessible setup - [Jotform](https://www.g2.com/products/jotform) – commonly used for website forms, registrations, and intake workflows with flexible starter options ## How Many Online Form Builder Software Products Does G2 Track? **Total Products under this Category:** 411 ### Category Stats (Jun 2026) - **Average Rating**: 4.48/5 The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 815 - **Buyer Segments**: Small-Business 67% │ Mid-Market 25% │ Enterprise 7% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: Tablesprint (+0.107) - Among all products in this category, Tablesprint recorded the largest rating increase compared to last month *Last updated: June 01, 2026* ## How Does G2 Rank Online Form Builder Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 106,400+ Authentic Reviews - 411+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Online Form Builder Software Is Best for Your Use Case? - **Leader:** [Jotform](https://www.g2.com/products/jotform/reviews) - **Highest Performer:** [Paperform](https://www.g2.com/products/paperform/reviews) - **Easiest to Use:** [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - **Top Trending:** [Tally](https://www.g2.com/products/tally-forms-tally/reviews) - **Best Free Software:** [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) --- **Sponsored** ### 1 EDI Source, an Epicor solution 1 EDI Source, an Epicor solution, is your ultimate partner in achieving seamless global business-to-business (B2B) communication and integration across supply chains and trading partner networks. 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[Jotform](https://www.g2.com/products/jotform/reviews) Trusted by more than 35 million users worldwide, Jotform is an AI-powered online form builder designed to help individuals and organizations create, customize, and publish forms in minutes, from any device. With an intuitive drag-and-drop interface, Jotform makes it simple for anyone to build professional, mobile-responsive forms without writing a single line of code. As a fully no-code platform, Jotform empowers users to automate workflows, streamline data collection, and digitize processes. Jotform offers one of the largest template libraries in the industry, featuring 10,000+ ready-made form templates tailored to every use case. Popular categories include payment forms, lead generation forms, event registration forms, application forms, surveys, order forms, onboarding forms, consent forms, and feedback forms. Each template is fully customizable, allowing users to adjust layouts, add conditional logic, collect e-signatures, upload files, apply branding, and incorporate advanced field types. This level of flexibility ensures every form is optimized for user experience and aligned with organizational goals. To streamline workflows, Jotform integrates seamlessly with over 200 popular third-party apps, including Google Sheets, Slack, Zoom, HubSpot, Salesforce, PayPal, Stripe, and numerous other business tools. These integrations automate data collection, payment processing, CRM updates, and team notifications. By connecting forms directly to the tools your team already uses, Jotform helps eliminate data silos and supports end-to-end process automation—all within a no-code environment. Security and compliance are at the core of Jotform’s platform. Features such as HIPAA compliance options, 256-bit SSL encryption, CAPTCHA, form access controls, and audit logs help organizations protect sensitive data and meet industry standards. Whether you're collecting healthcare information, financial data, or internal employee records, Jotform provides the reliability and safeguards needed to operate with confidence. With powerful features like automated emails, approval workflows, analytics dashboards, and embeddable widgets, Jotform delivers an all-in-one solution for organizations looking to simplify data collection and improve productivity. From small businesses to enterprises, educational institutions, healthcare providers, and nonprofits, millions of teams rely on Jotform to capture information efficiently and turn submissions into actionable results. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,978 **How Do G2 Users Rate Jotform?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **CMS Support:** 8.0/10 (Category avg: 8.5/10) - **Design:** 8.7/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Jotform?** - **Seller:** [Jotform](https://www.g2.com/sellers/jotform) - **Company Website:** https://www.jotform.com/ - **Year Founded:** 2006 - **HQ Location:** San Francisco, California - **Twitter:** @Jotform (39,305 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3541463/ (901 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Education Management - **Company Size:** 70% Small-Business, 21% Mid-Market #### What Are Jotform's Pros and Cons? **Pros:** - Ease of Use (1082 reviews) - Simple (714 reviews) - Ease of Creation (474 reviews) - User-Friendly (463 reviews) - Features (456 reviews) **Cons:** - Expensive (276 reviews) - Missing Features (238 reviews) - Form Issues (230 reviews) - Limited Customization (220 reviews) - Form Design (211 reviews) ### 2. [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at http://surveymonkey.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 23,210 **How Do G2 Users Rate SurveyMonkey?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **CMS Support:** 7.8/10 (Category avg: 8.5/10) - **Design:** 8.6/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind SurveyMonkey?** - **Seller:** [SurveyMonkey](https://www.g2.com/sellers/surveymonkey) - **Company Website:** https://www.surveymonkey.com/? - **Year Founded:** 1999 - **HQ Location:** San Mateo, CA - **Twitter:** @SurveyMonkey (42,887 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/surveymonkey/ (1,390 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Teacher, Owner - **Top Industries:** Education Management, Hospital & Health Care - **Company Size:** 36% Small-Business, 34% Mid-Market #### What Are SurveyMonkey's Pros and Cons? **Pros:** - Ease of Use (375 reviews) - Ease of Creation (170 reviews) - Intuitive (121 reviews) - Simple (113 reviews) - Helpful (95 reviews) **Cons:** - Expensive (116 reviews) - Limitations (91 reviews) - Survey Issues (78 reviews) - Limited Features (70 reviews) - Limited Customization (61 reviews) ### 3. [Typeform](https://www.g2.com/products/typeform/reviews) Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year and integrates with essential tools like Slack, Zapier, and HubSpot. **Average Rating:** 4.5/5.0 **Total Reviews:** 978 **How Do G2 Users Rate Typeform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **CMS Support:** 8.1/10 (Category avg: 8.5/10) - **Design:** 9.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Typeform?** - **Seller:** [Typeform](https://www.g2.com/sellers/typeform) - **Company Website:** https://www.typeform.com/ - **Year Founded:** 2012 - **HQ Location:** Barcelona - **Twitter:** @typeform (28,375 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3226972/ (882 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### What Are Typeform's Pros and Cons? **Pros:** - Ease of Use (138 reviews) - Intuitive (87 reviews) - Simple (64 reviews) - Integrations (53 reviews) - Ease of Creation (51 reviews) **Cons:** - Expensive (47 reviews) - Limited Customization (21 reviews) - Limited Features (21 reviews) - Missing Features (17 reviews) - Integration Issues (14 reviews) ### 4. [ClickUp](https://www.g2.com/products/clickup/reviews) ClickUp is the world’s first Converged AI Workspace, bringing together all work apps, data, and workflows. ClickUp eliminates all forms of work sprawl to provide 100% context and a single place for humans and agents to work, together. Trusted by more than 20 million users worldwide, ClickUp is on a mission to maximize human productivity. **Average Rating:** 4.6/5.0 **Total Reviews:** 12,217 **How Do G2 Users Rate ClickUp?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **CMS Support:** 7.8/10 (Category avg: 8.5/10) - **Design:** 8.5/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind ClickUp?** - **Seller:** [ClickUp](https://www.g2.com/sellers/clickup) - **Company Website:** https://ClickUp.com - **Year Founded:** 2017 - **HQ Location:** San Diego, California - **Twitter:** @clickup (69,542 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/12949663/ (1,526 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Project Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 77% Small-Business, 19% Mid-Market #### What Are ClickUp's Pros and Cons? **Pros:** - Ease of Use (4219 reviews) - Task Management (3218 reviews) - Features (3118 reviews) - Project Management (2787 reviews) - Organization (2588 reviews) **Cons:** - Missing Features (2038 reviews) - Learning Curve (1750 reviews) - Limited Features (1333 reviews) - Not Intuitive (1180 reviews) - Slow Loading (1156 reviews) ### 5. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) Microsoft Forms is a, cloud-based application that enables users to create custom surveys, quizzes, polls, and questionnaires with ease. Integrated within the Microsoft 365 suite, it allows for seamless data collection and analysis, making it an ideal tool for educational institutions, businesses, and individual users. With its user-friendly interface, Microsoft Forms simplifies the process of gathering feedback, assessing knowledge, and organizing events. Key Features and Functionality: - Survey and Quiz Creation: Design engaging surveys and quizzes with various question types, including multiple-choice, text, rating, and more. - Real-Time Collaboration: Share forms with others to collaborate on content creation and editing in real time. - Response Collection: Distribute forms via email, a direct link, or embed them into web pages to collect responses from participants across different platforms. - Data Analysis: Utilize built-in analytics to evaluate responses, view automatic charts, and export data to Excel for further analysis. - Integration with Microsoft 365: Seamlessly integrate with other Microsoft 365 applications, enhancing productivity and data management. Primary Value and User Solutions: Microsoft Forms addresses the need for efficient and straightforward data collection and analysis. By providing a platform to create and distribute forms quickly, it enables users to gather valuable insights, assess performance, and make informed decisions. Its integration with Microsoft 365 ensures a cohesive experience, allowing users to leverage familiar tools and workflows. Whether for educational assessments, customer feedback, or event planning, Microsoft Forms streamlines the process, saving time and enhancing productivity. **Average Rating:** 4.4/5.0 **Total Reviews:** 459 **How Do G2 Users Rate Microsoft Forms?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **CMS Support:** 7.9/10 (Category avg: 8.5/10) - **Design:** 8.2/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Microsoft Forms?** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,091,954 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®) - **Ownership:** MSFT **Who Uses This Product?** - **Who Uses This:** Software Engineer, Project Manager - **Top Industries:** Information Technology and Services, Education Management - **Company Size:** 43% Mid-Market, 39% Enterprise #### What Are Microsoft Forms's Pros and Cons? **Pros:** - Ease of Use (32 reviews) - Ease of Creation (17 reviews) - Integrations (13 reviews) - Intuitive (13 reviews) - Helpful (12 reviews) **Cons:** - Limited Customization (14 reviews) - Missing Features (12 reviews) - Limited Features (10 reviews) - Poor Design (9 reviews) - Limited Integrations (7 reviews) ### 6. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,167 **How Do G2 Users Rate ActiveCampaign?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **CMS Support:** 7.0/10 (Category avg: 8.5/10) - **Design:** 7.4/10 (Category avg: 8.7/10) - **Embedded Forms:** 7.9/10 (Category avg: 8.8/10) **Who Is the Company Behind ActiveCampaign?** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,209 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (848 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### What Are ActiveCampaign's Pros and Cons? **Pros:** - Ease of Use (847 reviews) - Automation (786 reviews) - Automation Features (653 reviews) - Automations (620 reviews) - Features (573 reviews) **Cons:** - Learning Curve (418 reviews) - Expensive (402 reviews) - Missing Features (388 reviews) - Limited Features (294 reviews) - Not Intuitive (280 reviews) ### 7. [Adobe Acrobat Sign](https://www.g2.com/products/adobe-acrobat-sign/reviews) At Adobe, we believe that documents are more than just a collection of information and proof. They are foundational to connecting people and ideas, pushing business forward. Adobe Acrobat Sign helps your business move faster. Acrobat Sign is the only intuitive e-signature solution that combines simple and secure e-signatures with the power of Adobe Acrobat. With Acrobat Sign, you can create, sign, send for signature, manage, and track documents – all from one Adobe platform. You can create delightful signing experiences for your customers and teams by enabling them to sign documents on any device or browser – anytime, anywhere. No additional software download or accounts are needed. As Microsoft’s preferred e-signature solution, Acrobat Sign seamlessly integrates with your favorite Microsoft apps. Save time by signing and requesting signatures – all right from Microsoft 365, Teams, Outlook, and more. Plus, you can access smart integrations for Salesforce, Workday, and many more apps you use every day. Minimize legal and compliance risks by choosing Acrobat Sign, designed to be globally compliant and legally-binding in nearly every country in the world. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,017 **How Do G2 Users Rate Adobe Acrobat Sign?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.1/10) - **CMS Support:** 9.0/10 (Category avg: 8.5/10) - **Design:** 8.8/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Adobe Acrobat Sign?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,985 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 40% Small-Business, 38% Mid-Market #### What Are Adobe Acrobat Sign's Pros and Cons? **Pros:** - Ease of Use (82 reviews) - E-Signatures (75 reviews) - Easy Setup (46 reviews) - Document Management (45 reviews) - Signatures (43 reviews) **Cons:** - Expensive (24 reviews) - Learning Curve (16 reviews) - Signature Issues (16 reviews) - Not Intuitive (14 reviews) - Not User-Friendly (13 reviews) ### 8. [PandaDoc](https://www.g2.com/products/pandadoc/reviews) PandaDoc is an all-in-one document management platform trusted by 50,000+ sales, legal, and operations teams to create, send, e-sign, and manage documents faster and with less manual work. Teams using PandaDoc close deals 30% faster and cut document turnaround time by up to 50%. Customers like Autodesk, Rakuten, and Sysco use PandaDoc to streamline their entire document process, from proposal to signed contract, and everything in between. PandaDoc helps your team: - Build and send professional proposals, contracts, and agreements using customizable templates and a drag-and-drop editor - Collect legally binding e-signatures from any device, anywhere, with no printing, scanning, or delays - Collaborate in real time with internal stakeholders and external signers simultaneously - Automate repetitive document tasks so reps and ops teams spend less time on admin and more time closing - Track document performance with analytics that show how recipients engage with every page PandaDoc integrates natively with the tools your team already uses, including Salesforce, HubSpot, Pipedrive, Stripe, and 30+ other CRM and payment platforms — keeping document processes inside your existing stack without adding friction or extra logins. Whether you're in sales, legal, HR, or finance, PandaDoc is especially popular with growing businesses that need enterprise-grade document processes without the added complexity or price tag. From first draft to final approval, PandaDoc centralizes the full document lifecycle with the compliance, security, and audit trail your team needs to operate with confidence. PandaDoc also supports notarization, payment collection, and document analytics in a single platform, reducing the need to manage multiple tools across your document process. **Average Rating:** 4.7/5.0 **Total Reviews:** 3,391 **How Do G2 Users Rate PandaDoc?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **CMS Support:** 8.5/10 (Category avg: 8.5/10) - **Design:** 9.2/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.9/10 (Category avg: 8.8/10) **Who Is the Company Behind PandaDoc?** - **Seller:** [PandaDoc](https://www.g2.com/sellers/pandadoc) - **Company Website:** https://www.pandadoc.com - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @pandadoc (18,434 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2211704/ (895 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 68% Small-Business, 25% Mid-Market #### What Are PandaDoc's Pros and Cons? **Pros:** - Ease of Use (663 reviews) - Document Management (331 reviews) - Simple (327 reviews) - E-Signatures (298 reviews) - Intuitive (294 reviews) **Cons:** - Signature Issues (107 reviews) - Missing Features (105 reviews) - Expensive (98 reviews) - Difficult Editing (91 reviews) - Document Management (81 reviews) ### 9. [Laserfiche](https://www.g2.com/products/laserfiche/reviews) Get work done faster with Laserfiche, the leading SaaS provider of AI-powered document management and process automation. Through powerful workflows, electronic forms, document management and analytics, Laserfiche accelerates processes across the enterprise. ✓ Organize Your Content with AI-Powered Document Management Optimize your operations and increase team productivity with AI-powered document management. Centralize your content, improve collaboration and maintain audit trails to support compliance needs. ✓ Boost Your Productivity with Intelligent Automation Increase efficiency by automating tasks with low-code process automation and prebuilt solution templates. Work smarter and shift your team’s focus to higher priority strategic goals. ✓ Unify Your Systems with Powerful Integrations Laserfiche is the backbone connecting hundreds of mission-critical applications. Users can access relevant documents from a single location, eliminating the need to search across multiple platforms. ✓ Elevate Your Work with Laserfiche AI Laserfiche AI enables organizations to simplify their work, take control of processes and supercharge productivity — all without losing sight of critical data privacy and security standards. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,206 **How Do G2 Users Rate Laserfiche?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **CMS Support:** 8.2/10 (Category avg: 8.5/10) - **Design:** 9.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Laserfiche?** - **Seller:** [Laserfiche](https://www.g2.com/sellers/laserfiche) - **Company Website:** https://www.laserfiche.com/ - **Year Founded:** 1976 - **HQ Location:** Long Beach, California - **Twitter:** @laserfiche (4,771 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/19414/ (403 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Deputy City Clerk, Business Systems Analyst - **Top Industries:** Government Administration, Education Management - **Company Size:** 60% Mid-Market, 25% Enterprise #### What Are Laserfiche's Pros and Cons? **Pros:** - Ease of Use (118 reviews) - Process Automation (88 reviews) - Automation (83 reviews) - Workflow Management (69 reviews) - Document Management (65 reviews) **Cons:** - Learning Curve (39 reviews) - Learning Difficulty (33 reviews) - Missing Features (28 reviews) - Update Issues (23 reviews) - Performance Issues (22 reviews) ### 10. [Tally](https://www.g2.com/products/tally-forms-tally/reviews) Say Goodbye to Boring Forms Tally is the simplest way to create online forms for free. No coding required — just type your questions like you would in a doc, and you’re ready to go. The best part? You get unlimited forms and submissions for free. 💨 As simple as it gets: Tally is the intuitive form builder you’ve been searching for. Just type and build any type of form in seconds.
 🆓 Unlimited submissions for free: Say goodbye to paywalls. With Tally, you can create unlimited forms and collect unlimited submissions at no cost, as long as you follow our fair usage guidelines.
 💬 Exceptional customer support: At Tally, our users come first. As an independent company, we build in public with a roadmap shaped by your feedback and provide fast, responsive support. **Average Rating:** 4.9/5.0 **Total Reviews:** 134 **How Do G2 Users Rate Tally?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **CMS Support:** 8.6/10 (Category avg: 8.5/10) - **Design:** 9.2/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Tally?** - **Seller:** [Tally Forms](https://www.g2.com/sellers/tally-forms) - **Year Founded:** 2020 - **HQ Location:** Ghent, BE - **Twitter:** @TallyForms (14,165 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tallyforms/ (480 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Consulting - **Company Size:** 84% Small-Business, 9% Mid-Market #### What Are Tally's Pros and Cons? **Pros:** - Ease of Use (33 reviews) - Easy Setup (15 reviews) - Integrations (15 reviews) - Simple (13 reviews) - Customer Support (11 reviews) **Cons:** - Learning Curve (6 reviews) - Missing Features (6 reviews) - Limited Customization (5 reviews) - Form Issues (4 reviews) - Layout Issues (3 reviews) ### 11. [pdfFiller](https://www.g2.com/products/pdffiller/reviews) pdfFiller is a cloud-based platform with a comprehensive digital toolkit that makes handling PDFs easy. Edit, sign, store, manage, and collaborate on documents all in one place — no downloads, switching apps, or paying for multiple subscriptions needed. All your documents are safely stored in the cloud, so you can access them anytime, anywhere, without worrying about losing your data. **Average Rating:** 4.6/5.0 **Total Reviews:** 869 **How Do G2 Users Rate pdfFiller?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **CMS Support:** 8.3/10 (Category avg: 8.5/10) - **Design:** 9.8/10 (Category avg: 8.7/10) - **Embedded Forms:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind pdfFiller?** - **Seller:** [airSlate](https://www.g2.com/sellers/airslate) - **Company Website:** https://www.airslate.com/ - **Year Founded:** 2006 - **HQ Location:** Brookline, Massachusetts - **Twitter:** @airSlate (1,233 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airslate/ (798 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Real Estate, Insurance - **Company Size:** 82% Small-Business, 13% Mid-Market #### What Are pdfFiller's Pros and Cons? **Pros:** - Ease of Use (45 reviews) - Easy Editing (31 reviews) - Form Filling (25 reviews) - Editing (21 reviews) - E-Signing Features (21 reviews) **Cons:** - Missing Features (9 reviews) - Expensive (8 reviews) - Not-User Friendly (6 reviews) - Feature Limitations (5 reviews) - PDF Issues (5 reviews) ### 12. [Zapier](https://www.g2.com/products/zapier/reviews) Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,056 **How Do G2 Users Rate Zapier?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Zapier?** - **Seller:** [Zapier](https://www.g2.com/sellers/zapier) - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @zapier (95,859 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zapier (1,473 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 70% Small-Business, 24% Mid-Market #### What Are Zapier's Pros and Cons? **Pros:** - Ease of Use (437 reviews) - Automation (401 reviews) - Integrations (337 reviews) - Easy Integrations (294 reviews) - Integration Capabilities (261 reviews) **Cons:** - Expensive (183 reviews) - Pricing Issues (142 reviews) - Complexity (141 reviews) - Learning Curve (85 reviews) - Limited Features (77 reviews) ### 13. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,309 **How Do G2 Users Rate Klaviyo?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **CMS Support:** 7.7/10 (Category avg: 8.5/10) - **Design:** 6.7/10 (Category avg: 8.7/10) - **Embedded Forms:** 7.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Klaviyo?** - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** https://www.klaviyo.com/ - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo (22,013 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,837 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small-Business, 16% Mid-Market #### What Are Klaviyo's Pros and Cons? **Pros:** - Ease of Use (167 reviews) - Email Marketing (131 reviews) - Automation (92 reviews) - Easy Integration (89 reviews) - Integrations (89 reviews) **Cons:** - Expensive (73 reviews) - Learning Curve (63 reviews) - Missing Features (57 reviews) - Limited Features (40 reviews) - Poor Customer Support (39 reviews) ### 14. [Paperform](https://www.g2.com/products/paperform/reviews) Paperform is a modern online form builder designed for small and growing businesses that want their forms to run the business, not just collect data. Start on a generous free plan and use a familiar doc‑style editor to build anything from simple contact forms to full landing‑page‑style experiences—no code, no designer and no clunky drag‑and‑drop required. Where some tools optimize for “quick and basic” and others focus on sheer feature breadth, Paperform is optimized for SMB workflows. Marketing, eCommerce, agency, education, healthcare and professional services teams use Paperform to power everyday forms: lead capture for campaigns and social ads, client onboarding and briefs, event registrations, bookings, internal requests, surveys and feedback. In one place, you can: - Build any form layout Single page, multi‑page or one‑question‑at‑a‑time—with rich text, images and video so forms look like part of your brand, not a bolted‑on widget. -Take payments and subscriptions Via Stripe, PayPal, Square and more, with live price calculations, discounts and currencies handled directly in the form. -Handle bookings and eSignatures With built‑in scheduling fields and Papersign, turn submissions into contracts and signed documents in a few clicks. - Automate workflows Using conditional logic, on‑form calculations and Stepper, routing approvals, updating CRMs, pinging Slack and creating tasks automatically. Ask Native AI to build In-app AI accelerates everything without taking control away from you: generate full forms from a prompt, ask AI to write complex calculation rules and use AI Insights to summarize survey responses into clear, shareable reports. Forms plug into the tools you already use—like HubSpot, Google Sheets, Notion, Slack and thousands more—via native integrations, Stepper, webhooks and Zapier/Make. Under the hood, Paperform is built for business: trusted by over 500K teams worldwide, SOC 2 Type II & GDPR compliant, with SSO, roles and permissions, data residency controls and a dedicated Trust Center backed by fast, human support. Featuring 30,000+ designer form templates, the result is an “all‑rounder” form builder that lets SMBs design, automate and scale their most important workflows from one simple platform. **Average Rating:** 4.8/5.0 **Total Reviews:** 84 **How Do G2 Users Rate Paperform?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **CMS Support:** 8.3/10 (Category avg: 8.5/10) - **Design:** 9.2/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Paperform?** - **Seller:** [Paperform](https://www.g2.com/sellers/paperform) - **Year Founded:** 2016 - **HQ Location:** Sydney, AU - **Twitter:** @PaperformCo (1,421 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/paperformco/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 83% Small-Business, 6% Mid-Market #### What Are Paperform's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Customer Support (13 reviews) - Helpful (11 reviews) - Intuitive (11 reviews) - Flexibility (7 reviews) **Cons:** - Limited Customization (3 reviews) - Expensive (2 reviews) - Missing Features (2 reviews) - Restrictions (2 reviews) - Dependency Issues (1 reviews) ### 15. [DocuWare](https://www.g2.com/products/docuware/reviews) DocuWare is a type of digital document management and automated workflow solution designed to help organizations streamline their document processes and enhance operational efficiency. This versatile platform caters to businesses of all sizes and spans various industries, including but not limited to manufacturing, finance, education, and government. By offering a comprehensive suite of tools for managing documents and automating workflows, DocuWare enables users to reduce manual tasks, improve collaboration, and ensure compliance with regulatory requirements. The target audience for DocuWare includes organizations seeking to optimize their document management practices and automate repetitive processes. This solution is particularly beneficial for businesses that handle large volumes of paperwork or require secure access to sensitive information. With its capabilities, DocuWare serves a diverse clientele, from small businesses to large enterprises, making it a flexible choice for any organization looking to enhance its document handling capabilities. DocuWare's key features include robust document storage, intelligent document processing, advanced search functionalities, and customizable workflow automation. Users can easily store and retrieve documents in a secure digital environment, ensuring that critical information is always accessible. The platform's advanced search capabilities allow users to locate documents quickly, saving time and improving productivity. Additionally, the customizable workflow automation tools enable organizations to design processes tailored to their specific needs, facilitating smoother operations and reducing the likelihood of errors. One of the standout aspects of DocuWare is its adaptability to various deployment options. Organizations can choose between cloud-based or on-premises solutions, allowing them to select the deployment method that best fits their infrastructure and security requirements. With support for 24 languages, DocuWare is accessible to a global audience, making it a suitable choice for multinational organizations. The platform currently serves over 20,000 customers and 930,000 users across more than 100 countries, backed by a network of over 800 partners, which highlights its widespread acceptance and reliability in the market. Overall, DocuWare provides a comprehensive solution for organizations looking to modernize their document management and workflow processes. By leveraging its advanced features and flexible deployment options, businesses can enhance efficiency, improve collaboration, and ensure that they remain compliant with industry regulations. **Average Rating:** 4.4/5.0 **Total Reviews:** 238 **How Do G2 Users Rate DocuWare?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **CMS Support:** 8.5/10 (Category avg: 8.5/10) - **Design:** 9.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind DocuWare?** - **Seller:** [DocuWare](https://www.g2.com/sellers/docuware) - **Company Website:** https://docuware.com - **Year Founded:** 1988 - **HQ Location:** Beacon, NY - **Twitter:** @DocuWare (2,282 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/101401/ (640 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Analyst - **Top Industries:** Information Technology and Services, Pharmaceuticals - **Company Size:** 47% Mid-Market, 30% Enterprise #### What Are DocuWare's Pros and Cons? **Pros:** - Ease of Use (16 reviews) - Integrations (13 reviews) - Automation (12 reviews) - Document Management (12 reviews) - Easy Integrations (12 reviews) **Cons:** - Learning Curve (7 reviews) - Complexity (5 reviews) - Missing Features (5 reviews) - Limited Customization (4 reviews) - Training Required (4 reviews) ### 16. [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 661 **How Do G2 Users Rate EngageBay?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **CMS Support:** 9.1/10 (Category avg: 8.5/10) - **Design:** 8.6/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind EngageBay?** - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** https://www.engagebay.com/ - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay (16,874 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13655085/ (54 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 70% Small-Business, 32% Mid-Market #### What Are EngageBay's Pros and Cons? **Pros:** - Ease of Use (244 reviews) - Automation (170 reviews) - Customer Support (167 reviews) - Features (167 reviews) - Automations (141 reviews) **Cons:** - Missing Features (108 reviews) - Limited Features (85 reviews) - Reporting Issues (74 reviews) - Limited Customization (69 reviews) - Poor Reporting (64 reviews) ### 17. [WPForms](https://www.g2.com/products/wpforms/reviews) WPForms is a user-friendly WordPress plugin designed to simplify the creation of various forms, including contact forms, payment forms, surveys, and more. Its intuitive drag-and-drop interface allows users to build professional, mobile-responsive forms without any coding knowledge. With a wide array of pre-built templates and advanced features, WPForms caters to both beginners and experienced developers, enhancing website interactivity and user engagement. Key Features and Functionality: - Drag & Drop Form Builder: Create custom forms effortlessly with a simple drag-and-drop interface. - Pre-Built Form Templates: Access a variety of templates to quickly set up forms for different purposes. - Responsive Design: Ensure forms look great and function seamlessly on all devices. - Smart Conditional Logic: Show or hide fields based on user input to create dynamic forms. - Multi-Page Forms: Break long forms into multiple pages to improve user experience. - File Uploads: Allow users to submit files through your forms. - Instant Notifications: Receive immediate email alerts upon form submissions. - Spam Protection: Utilize CAPTCHA and Honeypot methods to prevent spam entries. - Payment Integrations: Seamlessly integrate with payment gateways like PayPal and Stripe for online transactions. - Marketing Integrations: Connect with email marketing services such as Mailchimp, AWeber, and Constant Contact. Primary Value and Solutions: WPForms addresses the need for an efficient and accessible form-building solution within WordPress. By eliminating the requirement for coding skills, it empowers users to create customized forms that enhance user interaction and data collection. Its comprehensive features, including conditional logic and payment integrations, streamline processes like lead generation, customer feedback, and online payments. Ultimately, WPForms simplifies form creation, saving time and resources while improving website functionality and user engagement. **Average Rating:** 4.7/5.0 **Total Reviews:** 915 **How Do G2 Users Rate WPForms?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **CMS Support:** 9.0/10 (Category avg: 8.5/10) - **Design:** 8.5/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind WPForms?** - **Seller:** [WPForms](https://www.g2.com/sellers/wpforms) - **Year Founded:** 2016 - **HQ Location:** West Palm Beach, US - **Twitter:** @easywpforms (6,303 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10556031/ (27 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 88% Small-Business, 9% Mid-Market #### What Are WPForms's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Features (10 reviews) - Integrations (9 reviews) - Ease of Creation (7 reviews) - Intuitive (7 reviews) **Cons:** - Expensive (7 reviews) - Limited Customization (4 reviews) - Missing Features (3 reviews) - Poor Design (2 reviews) - Formatting Issues (1 reviews) ### 18. [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) Cognito Forms is a powerful form builder that enables users to create, manage, and automate their data collection process. Start with simple drag-and-drop form fields and build your form in minutes – no coding experience is needed. Get started faster with customizable industry-specific templates. Take it further with robust features that work seamlessly on every form and create complex and connected forms. Power your complex business processes with Workflow Automation. Whether there are one or one thousand incoming form entries, acting on the data is vital to business function. Set up conditional logic rules to automate and document approvals, signatures, payments, and other repetitive tasks requiring user input in your workflow. Bring both internal and external User Roles involved in your process at the exact time they are needed. Display only the necessary data for users to perform an action and move the entry to the next Status. Email notifications and generated documents route vital information to your customers and teams. In-app Workflow Tasks are automatically assigned to specific Users or Roles to request signatures, approvals, or other actions on the entry. Take control of your data without waiting for the budget allocation, developers’ time, or IT to create a custom solution. Collect accurate and actionable data every time. Anyone can build complex forms with our intuitive interface. For additional help, there are step-by-step support guides and online support. Our customer success team is highly responsive and provides skilled and helpful assistance for all tickets. Create the flow of information you need with features like powerful calculations, conditional logic, repeating sections, lookup fields, and integrations. Ensure branding continuity with custom form themes. Trust that your data is secure with data encryption, single sign-on, and two-factor authentication. Make your forms GDPR, HIPAA, and CCPA compliant. Provide clients, partners, and members with a secure, self-service Client Portal that allows them to submit forms, view their previous submissions, and track progress. Allow them to access, complete, and manage forms and related tasks in a centralized, branded hub. Whether you're managing client submissions, approvals, or internal reviews, the Client Portal provides a personalized experience, streamlines interactions, and keeps everyone on the same page. Overall, Cognito Forms delivers a powerful yet approachable solution for anyone looking to streamline data collection and automate workflows. Its advanced features, user-friendly design, and flexible pricing make it a valuable tool for businesses, teams, and solo entrepreneurs. **Average Rating:** 4.6/5.0 **Total Reviews:** 117 **How Do G2 Users Rate Cognito Forms?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **CMS Support:** 8.3/10 (Category avg: 8.5/10) - **Design:** 8.7/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Cognito Forms?** - **Seller:** [Cognito, LLC](https://www.g2.com/sellers/cognito-llc) - **Company Website:** https://www.cognitoforms.com - **Year Founded:** 2013 - **HQ Location:** Columbia, SC - **Twitter:** @CognitoForms (896 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5014585/ (48 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 69% Small-Business, 22% Mid-Market #### What Are Cognito Forms's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Ease of Creation (3 reviews) - Easy Setup (2 reviews) - Affordable (1 reviews) - Automations (1 reviews) **Cons:** - Formatting Issues (1 reviews) - Slow Loading (1 reviews) ### 19. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,198 **How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **CMS Support:** 7.6/10 (Category avg: 8.5/10) - **Design:** 8.8/10 (Category avg: 8.7/10) - **Embedded Forms:** 7.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?** - **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) - **Company Website:** https://mailchimp.com - **Year Founded:** 2001 - **HQ Location:** Atlanta, GA - **Twitter:** @MailChimp (238,590 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,553 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small-Business, 20% Mid-Market #### What Are Intuit Mailchimp All-in-One Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (250 reviews) - Email Marketing (199 reviews) - Email Management (131 reviews) - Features (125 reviews) - Easy Creation (119 reviews) **Cons:** - Expensive (81 reviews) - Limited Features (58 reviews) - Missing Features (55 reviews) - Learning Curve (46 reviews) - Limited Customization (40 reviews) ### 20. [Pipedrive](https://www.g2.com/products/pipedrive/reviews) Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales. **Average Rating:** 4.3/5.0 **Total Reviews:** 3,024 **How Do G2 Users Rate Pipedrive?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **CMS Support:** 7.6/10 (Category avg: 8.5/10) - **Design:** 7.7/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Pipedrive?** - **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive) - **Company Website:** https://www.pipedrive.com - **Year Founded:** 2010 - **HQ Location:** New York - **Twitter:** @pipedrive (14,359 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1876917/ (1,045 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Sales Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 71% Small-Business, 23% Mid-Market #### What Are Pipedrive's Pros and Cons? **Pros:** - Ease of Use (573 reviews) - Intuitive (254 reviews) - Simple (242 reviews) - Helpful (230 reviews) - Integrations (209 reviews) **Cons:** - Missing Features (230 reviews) - Limited Features (151 reviews) - Learning Curve (118 reviews) - Integration Issues (108 reviews) - Expensive (102 reviews) ### 21. [forms.app](https://www.g2.com/products/forms-app/reviews) forms.app is an online form builder for teams. The platform enables businesses to create online forms, invite unlimited members to manage the forms, and collect unlimited responses, even on its free plan. forms.app is an obvious choice for businesses of all sizes, from start-ups, small businesses, agencies, to government organizations and large enterprises who are looking for a reliable form building tool that they can use as a team and collect responses with no limits. **Average Rating:** 4.5/5.0 **Total Reviews:** 489 **How Do G2 Users Rate forms.app?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **CMS Support:** 9.1/10 (Category avg: 8.5/10) - **Design:** 8.8/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.7/10 (Category avg: 8.8/10) **Who Is the Company Behind forms.app?** - **Seller:** [forms.app](https://www.g2.com/sellers/forms-app) - **Year Founded:** 2018 - **HQ Location:** London, UK - **Twitter:** @formsapp (1,516 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/formsapp/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Student - **Top Industries:** Education Management, Information Technology and Services - **Company Size:** 78% Small-Business, 18% Mid-Market #### What Are forms.app's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Customer Support (1 reviews) - Ease of Creation (1 reviews) - Helpful (1 reviews) - Intuitive (1 reviews) **Cons:** - Form Complexity (1 reviews) ### 22. [Outgrow](https://www.g2.com/products/outgrow/reviews) Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it's consistent with your brand and have your own interactive content ready in minutes. **Average Rating:** 4.7/5.0 **Total Reviews:** 316 **How Do G2 Users Rate Outgrow?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **CMS Support:** 8.9/10 (Category avg: 8.5/10) - **Design:** 9.4/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.4/10 (Category avg: 8.8/10) **Who Is the Company Behind Outgrow?** - **Seller:** [Outgrow](https://www.g2.com/sellers/outgrow) - **Company Website:** https://www.outgrow.co - **Year Founded:** 2012 - **HQ Location:** New York, NY - **Twitter:** @OutgrowCo (3,716 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7966190/ (59 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 78% Small-Business, 17% Mid-Market #### What Are Outgrow's Pros and Cons? **Pros:** - Ease of Use (46 reviews) - Customer Support (30 reviews) - Helpful (28 reviews) - Features (27 reviews) - Easy Setup (23 reviews) **Cons:** - Learning Curve (11 reviews) - Limited Features (11 reviews) - Missing Features (11 reviews) - Expensive (10 reviews) - Limited Customization (8 reviews) ### 23. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com **Average Rating:** 4.4/5.0 **Total Reviews:** 938 **How Do G2 Users Rate Constant Contact Advanced Automation?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **CMS Support:** 7.9/10 (Category avg: 8.5/10) - **Design:** 8.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Constant Contact Advanced Automation?** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,159 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 80% Small-Business, 17% Mid-Market #### What Are Constant Contact Advanced Automation's Pros and Cons? **Pros:** - Ease of Use (56 reviews) - Email Marketing (42 reviews) - Automation (35 reviews) - Automation Features (28 reviews) - Easy Creation (28 reviews) **Cons:** - Limited Customization (24 reviews) - Missing Features (24 reviews) - Limited Features (22 reviews) - Editing Issues (13 reviews) - Email Management (13 reviews) ### 24. [DocHub](https://www.g2.com/products/dochub/reviews) DocHub offers a comprehensive online solution to streamline and enhance your document workflows. With DocHub, you can effortlessly edit, sign, fill out, and share documents or forms from anywhere, making it perfect for work, school, or everyday tasks. With seamless Google integrations, you can manage your documents directly from your favorite apps—no hassle, no downloads, just productivity. **Average Rating:** 4.6/5.0 **Total Reviews:** 231 **How Do G2 Users Rate DocHub?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **CMS Support:** 6.9/10 (Category avg: 8.5/10) - **Design:** 9.2/10 (Category avg: 8.7/10) **Who Is the Company Behind DocHub?** - **Seller:** [airSlate](https://www.g2.com/sellers/airslate) - **Company Website:** https://www.airslate.com/ - **Year Founded:** 2006 - **HQ Location:** Brookline, Massachusetts - **Twitter:** @airSlate (1,233 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/airslate/ (798 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Real Estate, Financial Services - **Company Size:** 79% Small-Business, 17% Mid-Market #### What Are DocHub's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Signature Functionality (20 reviews) - Simple (17 reviews) - Signatures (13 reviews) - Intuitive (12 reviews) **Cons:** - Signature Issues (9 reviews) - Missing Features (8 reviews) - Not-User Friendly (6 reviews) - Difficult Editing (5 reviews) - Not User-Friendly (5 reviews) ### 25. [Wrike](https://www.g2.com/products/wrike/reviews) Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps organizations streamline collaboration, project planning, and task execution while maintaining the control and accountability that complex work demands. Wrike serves project managers, team leaders, and organizations of all sizes across marketing, IT, product development, professional services, and beyond. Teams use Wrike to track work progress, assign tasks, set deadlines, and facilitate communication, eliminating silos and fostering a culture of transparency and accountability that is crucial for successful delivery. Key features include AI Agents, Wrike Copilot, Wrike MCP Server, workflow automations, customizable dashboards, real-time collaboration tools, and advanced reporting capabilities. Teams can build and automate tailored workflows that reflect their unique processes, visualize timelines through Gantt charts and Kanban boards, and integrate seamlessly with tools like Slack, Google Drive, and Microsoft Teams. Wrike's MCP server extends this further, allowing AI assistants to connect directly to the platform where execution actually happens so AI-driven actions become part of the auditable record of how work gets done, not disconnected outputs living outside the system. And powered by the Wrike Work Intelligence® Graph, the platform gives AI the structured context it needs to act reliably inside the same roles, permissions, and access controls as your people. The result goes far beyond task management. Wrike reduces time spent on administrative work, scales alongside growing organizations, and gives teams the governed foundation they need to put AI to work on their most consequential workflows without losing control. With more than 20,000 organizations worldwide, including Siemens, Walmart, NVIDIA, and The Estée Lauder Companies, trusting Wrike to deliver their most important work, the platform has earned its place as a reliable partner for organizations to deliver without doubt **Average Rating:** 4.2/5.0 **Total Reviews:** 4,451 **How Do G2 Users Rate Wrike?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **CMS Support:** 7.1/10 (Category avg: 8.5/10) - **Design:** 7.9/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Wrike?** - **Seller:** [Wrike, Inc.](https://www.g2.com/sellers/wrike-inc) - **Company Website:** https://www.wrike.com - **Year Founded:** 2006 - **HQ Location:** San Diego, CA - **Twitter:** @wrike (13,574 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/612239/ (1,254 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Project Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Mid-Market, 35% Small-Business #### What Are Wrike's Pros and Cons? **Pros:** - Project Management (477 reviews) - Team Collaboration (456 reviews) - Task Management (450 reviews) - Organization (383 reviews) - Ease of Use (331 reviews) **Cons:** - Learning Curve (305 reviews) - Not Intuitive (239 reviews) - Missing Features (203 reviews) - Limited Features (190 reviews) - Complex Usability (171 reviews) ## What Is Online Form Builder Software? [Content Management Systems](https://www.g2.com/categories/content-management) ## What Software Categories Are Similar to Online Form Builder Software? - [Survey Software](https://www.g2.com/categories/survey) - [CRM Software](https://www.g2.com/categories/crm) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) --- ## How Do You Choose the Right Online Form Builder Software? ### What You Should Know About Online Form Builder Software ### Online form builder software buying insights at a glance  [Online form builder software](https://www.g2.com/categories/online-form-builder) helps teams capture requests and collect structured information by turning questions into shareable, mobile-friendly forms that feed directly into the systems where work happens. These platforms typically support templates, drag-and-drop form creation, conditional logic, and routing so submissions can trigger workflows across [CRMs](https://www.g2.com/categories/crm), [service desks,](https://www.g2.com/categories/service-desk) [onboarding processes](https://www.g2.com/categories/onboarding-software), approvals, and analytics. In practice, online form builder software bridges intake and execution—helping organizations move from “what do we need to collect?” to “where should this go next?” with less manual follow-up. As more customer and internal workflows shift to self-serve experiences, expectations have risen around both polish and speed: forms need to look clean on any device and deliver data that’s immediately usable. That’s why the best online form builder software and modern online form builder platforms aren’t limited to simple surveys; they function as lightweight workflow engines that reduce back-and-forth and keep teams moving. Based on G2 review data, buyers consistently reward form builder software that’s easy to learn and quick to deploy: the average star rating is 4.62/5, and the average “likely to recommend” score is 9.23/10. Ease scores are especially strong (average 6.46/7 for ease of use; 6.42/7 for ease of setup), reinforcing that the category delivers the most value when it removes friction for both form creators and respondents. While most reviewers didn’t switch tools, 21% did, signaling teams outgrowing basic online form builder tools and moving toward deeper logic, controls, and integrations that better align with how they operate. **Common use cases (and how businesses benefit)** - **Lead capture and qualification:** Route form submissions into sales pipelines automatically for faster follow-up. - **Customer intake, onboarding, and documentation:** Standardize required details upfront to reduce rework and delays. - **Internal request workflows (IT, HR, facilities, procurement):** Centralize requests with approvals and SLAs to keep work moving. - **Event registration, payments, and waivers:** Collect attendee data cleanly while minimizing manual errors and reconciliation time. - **Feedback loops and surveys:** Capture structured responses that can be tied back to teams, accounts, and outcomes. Most online form builder software vendors offer a free plan or free trial, then tier pricing based on submissions, features (logic, branding, permissions), and integrations. On G2 listings, entry-level pricing for prominent tools often starts at roughly $15-$30/user/month, with higher tiers unlocking advanced logic, admin controls, and reporting. ### Top 5 FAQs from software buyers: - What platform supports payment collection through forms? - What tool provides real-time analytics for form submissions? - Which platform supports multi-language form creation? - Which vendor offers advanced conditional logic for form fields? - Which vendor provides the most customizable form templates? G2’s top-rated **Online Form Builder** software, based on verified reviews, includes [Jotform](https://www.g2.com/products/jotform/reviews) **,** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) **,** [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) **, and** [Microsoft Forms.](https://www.g2.com/products/microsoft-forms/reviews) ### What are the top-reviewed Online Form Builder on G2? [Jotform](https://www.g2.com/products/jotform/reviews) - Number of Reviews: 3445 - Satisfaction: 99  - Market Score: 88 - G2 Score: 94 [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - Number of Reviews: 2830 - Satisfaction: 89 - Market Score: 84 - G2 Score: 87 [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) - Number of Reviews: 5326 - Satisfaction: 75 - Market Score: 94 - G2 Score: 84 [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) - Number of Reviews: 335 - Satisfaction: 67 - Market Score: 99 - G2 Score: 83 [Click Up](https://www.g2.com/products/clickup/reviews) - Number of Reviews: 1093 - Satisfaction: 75 - Market Score: 89 - G2 Score: 82 **Satisfaction score** reflects how positively users rate and feel about a product based on review-driven signals (beyond just a star average). ([Source 2](https://www.g2.com/reports))  **Market Presence score** reflects a product’s reach and strength in the market using signals like market share, seller size, and broader visibility/impact indicators. ([Source 2](https://www.g2.com/reports)) **G2 Score** is calculated as a proprietary composite that (in simplified terms) averages Satisfaction and Market Presence to rank products within a category. ([Source 2](https://www.g2.com/reports)) Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)) ### What I Often See in Online Form Builder Tools #### Feedback Pros: What Users Consistently Appreciate - **Drag-and-drop templates accelerate building branded multi-step forms** _"What I like best about Jotform is how intuitive and flexible it is. The platform makes it incredibly easy to build forms, collect responses, and streamline workflows without needing any technical background. The drag-and-drop builder is clean and user-friendly, and I love how quickly I can customize designs, add conditional logic, and automate follow-up emails. Jotform also integrates seamlessly with the tools I use every day, which saves me time and keeps everything organized in one place. Whether I need to create a simple sign-off form or a more complex registration workflow, Jotform makes the entire process smooth and efficient.”_ _-_ [_Allison C._](https://www.g2.com/products/jotform/reviews/jotform-review-12077608)_, Jotform Review_ - **Native integrations push submissions into spreadsheets, CRMs, and workflows** _"What is most helpful about ActiveCampaign is how automation-friendly and integration-ready the platform is. It is built in a way that doesn't fight me; it actually supports my mindset. The automation builder is honestly one of the cleanest I have used. The webhooks are reliable, the API documentation is solid, and syncing between systems doesn't feel fragile. The reporting dashboards provide the right level of details.”_ _-_ [_Sathya G._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12373182)_,_ _ActiveCampaign Review_ - **Conditional logic and routing reduce manual follow-up and errors** _“What I don’t like about SurveyMonkey is that many advanced features—such as deeper analytics, logic controls, and export options—are locked behind higher-priced plans. Because of this, the free and lower-tier versions can feel quite limiting if you need more detailed insights. Also, while the interface is easy to use, the design and branding customization options are fairly limited, which can be a downside for teams that want surveys to look more tailored or visually distinctive.”_ _-_ [_Tiwari S_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-12293707)_._ **_,_** _Survey Monkey Review_ #### Cons: Where Many Platforms Fall Short - **Advanced logic, reporting, and design controls gated by tiers** _“Many essential features are only available on higher-tier plans, which can become pretty spendy fast. It would also be helpful if the customization options were more flexible without requiring coding knowledge. You can apply some branding to your surveys, but achieving complete design control is difficult unless you upgrade or work directly with CSS. Finally, mastering some of the advanced logic features takes a fair amount of trial and error.”_ _-_ [_Julie K_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-11764117)_._ **_,_** _Survey Monkey Review_ - **Complex forms become clunky; learning curve for new admins** _“While excellent for basic to intermediate surveys, it lacks the deep analytical and branding features of a dedicated platform like Qualtrics. The customisation options for fonts and themes are limited, which can be a minor drawback for customer-facing surveys that require a fully branded experience. It's a tool for gathering data efficiently, not for complex customer experience (CX) program management.”_ _-_ [_Krisztián T.,_](https://www.g2.com/products/microsoft-forms/reviews/microsoft-forms-review-11996308)_Microsoft Forms Review_ - **Integration setup can be inconsistent, especially for real-time syncing** _“The API is great and solid, but the rate limits at times feel tight for high-volume operations when syncing large datasets. This requires batching strategies sometimes.”_ _-_ [_Ramesh K._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12313091)_, ActiveCampaign Review_ ### My Expert Takeaway on Online Form Builder in 2026 Based on G2 reviews, Online form builder tools score strongly on the signals that typically drive adoption: a 4.62/5 average star rating, 9.23/10 likelihood to recommend, 6.46/7 ease of use, and 6.42/7 ease of setup. That profile suggests the category works well for fast rollouts and quick launches, especially when the workflow is straightforward: collect a submission, route it, and notify the right person. The differences show up after teams move past the first few forms. For basic intake, templates and drag-and-drop builders are usually enough. As usage expands across departments, requirements become more operational. Teams start needing multi-step flows, conditional logic, dependable data syncing, shared assets, and consistent branding. At that point, the question shifts from “How fast can we build?” to “How well can we run this at scale?” In reviews, friction tends to concentrate in two areas: advanced features are often tied to higher tiers, and administration effort increases as more teams share the same environment. Teams that get the best long-term outcomes treat form builders as workflow infrastructure. They define where submissions land and who owns downstream systems, standardize repeatable patterns like intake, approvals, and handoffs, and enforce guardrails through permissions, templates, and brand controls. They also validate early with the people building the most complex forms, since platforms that feel simple for basic use cases can strain under heavier logic, reporting needs, and sync expectations. If you’re choosing an Online form builder for a scaling organization, validate four things up front: conditional logic depth, admin controls and permissions, integration reliability, and pricing that stays predictable as volume and governance needs increase. Teams that confirm these early tend to land on a platform that supports both rapid launches and standardized intake across the business. ### Online Form Builder FAQs #### **What is the best software to create forms? ** [Jotform](https://www.g2.com/products/jotform/reviews) is known for its large template library, drag-and-drop builder, and support for payments and integrations, making it useful for registrations, intake workflows, and business forms. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is often chosen for surveys and feedback programs where analytics and reporting are important. Microsoft Forms is a strong option for teams already using Microsoft 365 that need quick internal surveys or simple forms. #### **What is the easiest way to make a fillable form? ** The easiest way to create a fillable form is to use a drag-and-drop online form builder that lets you add fields and publish forms without coding. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) is often considered one of the simplest tools because of its streamlined interface and quick setup for surveys or quizzes. [Jotform](https://www.g2.com/products/jotform/reviews) also makes it easy to build forms with a drag-and-drop editor and prebuilt templates, which helps teams launch forms quickly. #### **What is the best free online form builder?** [Jotform](https://www.g2.com/products/jotform/reviews) provides a free plan with templates, integrations, and the ability to create forms for registrations or data collection. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is commonly used for free surveys and feedback collection with built-in reporting. Microsoft Forms is another free option included with Microsoft 365 and widely used for internal [surveys](https://www.g2.com/categories/survey) and quizzes. #### **What is the best form builder for integrating with CRM systems?** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) includes built-in forms that connect directly to its [CRM](https://www.g2.com/categories/crm) and marketing automation platform, allowing teams to capture leads and trigger campaigns automatically. [Jotform](https://www.g2.com/products/jotform/reviews) integrates with many CRM systems, making it useful for collecting leads that sync into sales pipelines. #### **What is the most affordable online form builder for small businesses?** [Jotform](https://www.g2.com/products/jotform/reviews) is commonly used by small businesses because it offers a free plan and flexible paid options while still supporting features like payments and integrations. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) can also be cost-effective for organizations already using Microsoft 365 since it’s included in the subscription. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) provides entry-level plans that work well for teams focused on surveys and feedback collection. #### Sources - [G2 Research Hub](https://research.g2.com/insights/demo-automation) - [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies) - [G2 Market Presence Score Overview](https://www.g2.com/reports) Researched and written by[Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)[ ](https://research.g2.com/insights/author/gauri-pawsey) Date published: March 16, 2026