### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Mobile Advertising Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Mobile Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Mobile Advertising Software Articles [![The Future of TikTok and Mobile Advertising](https://learn.g2.com/hubfs/tikto%20and%20mobile%20advt-VB.jpg "The Future of TikTok and Mobile Advertising")](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising) [ ### The Future of TikTok and Mobile Advertising ](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising) TikTok has been banned on government devices as well as on some college campuses due to national security concerns in the US. Over the last three years, brands have revamped entire strategies based on TikTok, which leaves the future of mobile and social media advertising in question. While the next steps are unclear, it does leave a big question mark on how brands will adapt to this now-familiar form of advertising. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Is Social Media Advertising the New Out-of-Home?](https://learn.g2.com/hubfs/Social%20media%20advt-VB-1.jpg "Is Social Media Advertising the New Out-of-Home?")](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home) [ ### Is Social Media Advertising the New Out-of-Home? ](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home) As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are a direct result of its wrath. In the advertising industry especially, out-of-home suffered its worst-ever drop in revenue in 2020, plunging 13.3 percent to $51.6 billion from 2019. Out-of-home, also known as OOH, is any media placement that can be seen outdoors. Think billboards, posters, public transportation ads, etc. Anything one would see outside their physical home.  [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads) [ ### Spotify Ads: Types, Set Up, + Best Practices ](https://www.g2.com/articles/spotify-ads) One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads) [ ### Reddit Ads: Everything You Need to Know ](https://www.g2.com/articles/reddit-ads) While it isn’t often a first choice, Reddit is a goldmine for marketers. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![5G’s Disruption to Digital Marketing](https://learn.g2.com/hubfs/architecture-bridge-buildings-302716.jpg "5G’s Disruption to Digital Marketing")](https://www.g2.com/articles/5gs-disruption-digital-marketing) [ ### 5G’s Disruption to Digital Marketing ](https://www.g2.com/articles/5gs-disruption-digital-marketing) Does anyone remember when 4G was released? Do you remember what you were doing or who you were with? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![5 Mobile Advertising Trends Changing the Industry in 2019](https://learn.g2crowd.com/hubfs/Mobile%20Devices_IMG.jpg "5 Mobile Advertising Trends Changing the Industry in 2019")](https://www.g2.com/articles/mobile-advertising-trends) [ ### 5 Mobile Advertising Trends Changing the Industry in 2019 ](https://www.g2.com/articles/mobile-advertising-trends) It’s Monday morning and your alarm goes off on your phone.  [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse Show More ## Mobile Advertising Software Discussions 0 Question on: Innovid [What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?](/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one) We receive multiple credits for the same month and campaign, and we don't have an option of clubbing them together and reconciling. We instead have to go one by one. What is the best solution, or do we have any update coming in for this. If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way to adjust future months in the delivery tab. It recalculates the impressions either as a bulk to the following up, or you can apply to the remaining months. This is also a good time to reach out to your supplier and ask why they under delivered and get a commitment from the supplier to deliver as ordered. If your campaign is set up in a way that you don't require approval for changes that does not affect overall budget, then you are good to go. It is always a good idea to spend all of the budget rather then getting credit. The backend finance does not like those type of credits and debits. If you need to apply the credit to other campaigns, it is best to wait until the campaign ends. The finance/accounting can be difficult if you are are constantly adjusting the total amount month per month per supplier. So, the goal is to spend as per budget and if you need to, apply under delivery to future months. Worse case scenario, you can update the total amount at the closing of the campaign. SO, SET YOUR CLIENT'S EXPECTATION. Once the budget is committed to a campaign, they will only be able to reallocate to a difference campaign after the campaign closes. Of course, there is always a way to take the monthly credits and apply to different campaigns, but this is NOT IDEAL. I hope this helps. Answered: Ram Teodosio on August 6, 2021 [Your answer](/discussions/what-is-the-best-way-to-deal-with-multiple-credits-we-receive-from-partners-how-can-we-reconcile-them-together-and-not-one-by-one/comments/new?remote=true) 0 Question on: Celtra [Can i use this for social placements previews?](/discussions/51240-can-i-use-this-for-social-placements-previews) Is Celtra able to show ads in previews such as Facebook , Instagram ads, or even OOH placements? If not, what other specs do you support? Not sure Answered: Praveen Raj on October 19, 2021 integration purpose of ship to addresses,once out of activation. Answered: deborah newman on August 27, 2021 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/51240-can-i-use-this-for-social-placements-previews/comments/new?remote=true) 0 Question on: AdRoll [How can I get support on campaign performance and adjustments we can make to improve?](/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve) It would be great to get additional support on a weekly, bi-weekly or monthly basis on how campaigns are performing and what we could do to get better results as you are the experts. Hi Michael, Apologies for the delay - I wasn't notified about your discussion question! Feel free to email me at customermarketing@adroll.com and we can discuss setting you up with one of our customer success specialists for an optimization call. Answered: Veronica Covdy on April 5, 2021 How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 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Via WhatsApp or text: +1 973  646 4885 Via Email\>\> jacksonjohnny171100 @ gmail.com Answered: Wayas Mercy on March 10, 2022 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/41020-how-can-i-get-support-on-campaign-performance-and-adjustments-we-can-make-to-improve/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/mobile-advertising/resources?discussions_page=4) - [1](/categories/mobile-advertising/resources) - [2](/categories/mobile-advertising/resources?discussions_page=2) - [3](/categories/mobile-advertising/resources?discussions_page=3) - [4](/categories/mobile-advertising/resources?discussions_page=4) - 5 - [6](/categories/mobile-advertising/resources?discussions_page=6) - [7](/categories/mobile-advertising/resources?discussions_page=7) - [8](/categories/mobile-advertising/resources?discussions_page=8) - [9](/categories/mobile-advertising/resources?discussions_page=9) - … - [30](/categories/mobile-advertising/resources?discussions_page=30) - [31](/categories/mobile-advertising/resources?discussions_page=31) - [Next ›Next ›](/categories/mobile-advertising/resources?discussions_page=6) ## Mobile Advertising Software Reports Mid-Market Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Mobile Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Mobile Advertising Spring 2026 G2 Report: Momentum Grid® Report