Best Marketing Automation Software - Page 44

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 996

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,300+ Authentic Reviews
  • 996+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

Ignize

Ignize - The Ignizer™ - The Pricing Platform for Manufacturers Your pricing may not be wrong. But that doesn't mean it's right. The Ignizer™ by Ignize is an AI-assisted pricing platform that gives your whole organization one shared pricing intelligence layer. From value-based list prices and market adjustments to discount strategy, sales guidance and cost management, it brings every pricing decision into one source of truth, across markets, business units and teams. Ignize combines SaaS software with decades of pricing expertise, so you get both the platform and the know-how to use it well. WHY PRICING MATTERS Pricing is the strongest profit lever a manufacturer has. For a typical manufacturer, a 1% improvement in price realization can deliver a 5–7% EBIT improvement, more than cutting costs or selling more. Ignize customers typically see a 1–3% margin uplift within 6–12 months. THE CHALLENGE Setting prices is easy. Knowing they reflect customer value is not. Most organizations recognise at least one of these: - A product is underpriced in one market and overpriced in another. - A differentiated product is still priced from cost, not value. - Discounts follow habit and pressure, not guidance. - Central and local teams work in separate spreadsheets that need constant manual reconciliation. GENERATIVE PRECISION PRICING The Ignizer™ answers four questions, continuously: 1. What is the value of this product or configuration? 2. How should its price differ by market? 3. What net price is right for this customer and deal? 4. Where are we leaking margin? THE PLATFORM: THREE MODULES 1. Price Management – global and local Set value-based reference prices and manage market adjustments from one place. Define international reference prices, local market prices and transfer prices, so every market is priced consistently and on purpose. 2. Discount Management and Sales Guidance Give sellers clear guidance where they make decisions. Stretch, Target and Floor prices, approval logic and guardrails make discounts transparent and intentional, without slowing deals down. 3. Cost and Performance Management Follow the full price waterfall, from list price to realized net price, cost and gross profit. Analytics and trend analysis across business units, markets and customer structures show not only how prices are set, but how they are realized in the market. BUILT FOR EVERY ROLE IN PRICING - CEOs: real-time visibility into pricing performance across markets and business units, with decisions tied to strategic goals. - CFOs: margin transparency across the price waterfall, governance and auditability, and scenario modeling. - Central pricing teams: a pricing operating system to define logic, run scenarios and monitor execution, while leaving room for local flexibility. - Local pricing teams: market-responsive pricing within central guardrails, with far less manual reconciliation. - Sales and commercial teams: guided price negotiation, discount transparency and smooth approval flows. ENTERPRISE-READY BY DESIGN - Security: ISO 27001 certified and SOC 2 Type II compliant, hosted on Microsoft Azure. Data is encrypted in transit and at rest, with role-based permissions and regional hosting. - Seamless integration: connects with ERP, CRM, CPQ, data warehouse, PIM, e-commerce and BI, including SAP, Microsoft Dynamics, Oracle, Salesforce and HubSpot. When connected to CPQ, the price guidance appears directly in the quote. - Configurable: pricing logic, governance levels, approval flows and reporting adapt to how your organization works. - Flexible and governed: start standalone for quick wins or go fully integrated, with guardrails and audit trails throughout. ONBOARDING AND SUPPORT - Guided onboarding for central pricing teams; local and sales users are typically productive quickly. - A named customer success manager, role-based training and direct access to pricing experts. WHAT CUSTOMERS SAY "Our prices are now value-based and market-driven, grounded in product value attributes, market and customer data. Today we can see not only how our prices are set, but how they are realized in the market, and act on it." – Head of Global Sales Operations, multinational manufacturing company WHO IT'S FOR Manufacturers and B2B companies with complex product portfolios, multiple markets or channels, and a need for one source of pricing truth, from the boardroom to the sales conversation. PRICING AND GETTING STARTED - Pricing: tailored quote based on revenue under management and the functionality you activate. - Try it on your own data: a demo using your data, followed by a structured pilot. - Book a 30-minute demo or speak with a pricing expert at ignize.com. Contact: info@ignize.com · ignize.com Ignize – Track. Predict. Act.

Who Is the Company Behind Ignize?

Impulzo

Who Is the Company Behind Impulzo?

  • Seller: Impulzo
  • Year Founded: 2025
  • HQ Location: Orlando, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Influx MD

Influx Marketing Dashboard B2C marketing automation system is an ondemand software solution for small to medium sized medical practices. Using workflow automation, smart email marketing, lead nurturing, closedloop reporting, video seminar and engagement strategies, Influx MD helps your sales team coordinate their intake processes and streamline workflows for converting leads into patients. The result is an alignment of effort across your organization that increases conversions rates and optimizes your return on marketing investment (ROI).

Who Is the Company Behind Influx MD?

  • Seller: Influx MD
  • Year Founded: 2012
  • HQ Location: Jacksonville Beach, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Inkie Marketing

Inkie is an AI-powered marketing platform for small business owners. After a one-time onboarding conversation, it generates daily social media posts, weekly SEO blog posts, and fortnightly email newsletters written in the user's voice. Content is scheduled and published automatically to connected platforms including social channels, WordPress, and Wix. Users review and update their business information monthly to keep content relevant. Priced at £39 per month.

Who Is the Company Behind Inkie Marketing?

  • Seller: Inkie
  • Year Founded: 2023
  • HQ Location: Haywards Heath, GB
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Insertr: Marketing Automation

The marketing channel with 100% open rate—your existing orders. Insertr lets Shopify merchants automatically add physical marketing inserts to orders based on customer behavior. Thank you cards for first orders. Free samples to introduce new products. Discount codes for VIP customers. Subscription upsell cards for one-time buyers. No manual work. Set up rules once. Insertr adds inserts as $0 line items that your warehouse picks and packs like any other product. Measure everything. Track conversions, calculate ROI, and A/B test different inserts to find what drives repeat purchases. Rule types include: Order count, customer lifetime value, product tags, shipping country, customer language, subscription status, and more. Built by a former Shopify engineer who ran a subscription box business.

Who Is the Company Behind Insertr: Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Medium

InTarget

InTarget is an iGaming-native CRM and marketing automation platform built for casino, sportsbook, and gaming operators scaling their retention operations. The platform unifies all core CRM, lifecycle marketing, and analytics tools in a single interface designed to be operated by small CRM teams — often a single CRM manager — without engineering support. Core capabilities include a unified player timeline, behavior-based segmentation, lifecycle automation, a visual campaign and journey builder, a drag-and-drop email template builder, omnichannel messaging across email, SMS, push, and in-app, real-time event triggers, real-time analytics and reporting, and built-in attribution tracking. Unlike enterprise iGaming CRM platforms that require multi-month implementations and large CRM teams, InTarget is designed to launch in about a week, with migration support included. It serves as a practical alternative for growth-stage operators moving away from generic tools like Mailchimp, HubSpot, or SendGrid — most of which prohibit gambling content or lack iGaming-specific behavioral triggers, lifecycle automation, and player-level analytics. InTarget is best suited for operators scaling retention operations, transitioning from email tools to CRM, and managing growth-stage to mid-size player bases.

Who Is the Company Behind InTarget?

Integrated Marketing Portal (IMP)

IMPGo is an easy-to-use brand marketing platform that keeps everything you need to manage your brand in one shared place so you can help deliver consistent brand experiences everywhere, every time. From brand guidelines and data asset management to content creation and distribution, IMPGo offers a comprehensive suite of easy-to-use solutions to help marketing teams manage and grow their brand. With IMPGo, you can centralize all your brand resources and info in one convenient brand hub so everyone can easily locate the assets they need; allow employees to easily customize, personalize and localize engaging on-brand content, ensuring brand consistency and saving creative team resources; and easily distribute content and campaigns across online and offline channels.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Integrated Marketing Portal (IMP)?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Integrated Marketing Portal (IMP)?

What Are G2 Users Discussing About Integrated Marketing Portal (IMP)?

IntellaSphere

IntellaSphere helps businesses / #SMBs market more effectively using a socially collaborative approach.

Average Rating: 4.3/5.0

Total Reviews: 5

Who Is the Company Behind IntellaSphere?

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of IntellaSphere?

What Are G2 Users Discussing About IntellaSphere?

IntelliKid Systems

IntelliKid Systems | Enrollment Intelligence IntelliKid Systems helps Child Care centers increase enrollment in the new reality of a digital world. Our Lead Management System helps you to capture all incoming leads, nurture those leads through marketing automation, and enroll more families. Fill your center, manage your waiting lists, and ensure that no lead is left behind with our easy-to-use management platform! Our Employee Management System brings communication and marketing automation to your recruitment efforts. Move candidates seamlessly through the hiring process from submitting applications through onboarding and even post-employment communication. IntelliForms by IntelliKid Systems streamlines and simplifies the process of submitting forms and payment details, ensuring compliance with all regional licensing requirements. The software’s easy to use digital mapping system allows for the seamless collection of forms, helping administrators create an efficient process for enrollment and other documentation needs.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind IntelliKid Systems?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of IntelliKid Systems?

InterConverse

InterConverse is a marketing automation platform that enables small businesses to succeed at increasing revenue, improving ROI, and deepening brand loyalty with their customers.

Who Is the Company Behind InterConverse?

Inxmail

Inxmail is the service-oriented tech specialist for secure, data-driven communication in email marketing. With the modular email marketing platform and excellent service over 2,000 customers realize campaigns and trigger-based transactional emails that ensure sustainable business success. The basis is the potential of your data, simple email creation combined with reliable delivery. Inxmail supports companies to turn recipients into enthusiastic customers since 1999. Since its founding, the principles of the owner-managed company with headquarters in Freiburg have been based on innovation, reliability, and customer proximity. Continuous development of the portfolio and the organization ensure growth and future security. Inxmail places the highest value on data security, legal certainty and hosts its servers exclusively in the EU. As a founding member of the Certified Senders Alliance (CSA), Inxmail has been committed to permission-based email marketing from the very beginning.

Average Rating: 2.0/5.0

Total Reviews: 1

Who Is the Company Behind Inxmail?

  • Seller: Inxmail
  • Year Founded: 1999
  • HQ Location: Freiburg, DE
  • LinkedIn® Page: www.linkedin.com
    115 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are G2 Users Discussing About Inxmail?

inzpire.me

An end-to-end solution for influencer marketing

Average Rating: 2.0/5.0

Total Reviews: 1

Who Is the Company Behind inzpire.me?

  • Seller: Inzpire
  • Year Founded: 2016
  • HQ Location: Oslo, NO
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About inzpire.me?

AI-generated summary from verified user reviews

Pros
  • Users praise the ease of use of inzpire.me, finding the interface intuitive and well-organized for seamless connectivity.
  • Users find the intuitive organization of inzpire.me helps them effortlessly connect with social media and messages.
  • Users appreciate the intuitive organization of inzpire.me, making social media connections and message viewing effortless.
  • Users appreciate the intuitive and well-organized social media management features of inzpire.me for seamless connectivity.
Cons
  • Users find limited collaboration opportunities on inzpire.me, making it less valuable for networking and partnerships.

Iriscale your Chief Marketing Agent

Iriscale's Chief Marketing Agent is the first AI that doesn't just advise — it plans, recommends, and executes your entire marketing operation. Connected to 13 live data sources across your business — competitors, keywords, content pipelines, social channels, and AI search rankings — the CMA runs a full marketing health check, builds phased action strategies, and pinpoints the single highest-impact next move. Then it executes. Say "go" and it writes blog articles sourced from real customer conversations on Reddit, generates and schedules social posts across six platforms, optimises your brand's visibility in AI search engines like ChatGPT and Gemini, and sets up agents that find your next opportunities automatically. All through one chat interface. No dashboards to navigate. No tools to connect. One conversation that plans, creates, and distributes — the first true AI marketing department.

Who Is the Company Behind Iriscale your Chief Marketing Agent?

Who Uses This Product?

  • Company Size: 100% Medium

iSend

Who Is the Company Behind iSend?

  • Seller: iSend
  • Year Founded: 2004
  • HQ Location: Porto Alegre, BR
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025