Best Enterprise Marketing Automation Software - Page 5

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 722

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,100+ Authentic Reviews
  • 722+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), Braze, Insider One, Adobe Marketo Engage, Birdeye, Bloomreach, and Evam.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=birdeye&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=evam&segment=enterprise)

Mapp Marketing Cloud

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Average Rating: 3.9/5.0

Total Reviews: 66

How Do G2 Users Rate Mapp Marketing Cloud?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.9/10)
  • Customization : 5.2/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.5/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Mapp Marketing Cloud?

  • Seller: Mapp Digital
  • Year Founded: 2016
  • HQ Location: London, GB
  • Twitter: @Mapp_Digital
    6,055 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    416 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 44% Medium, 39% Large

What Do G2 Reviewers Say About Mapp Marketing Cloud?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the strong and practical data insights of Mapp Marketing Cloud, enhancing efficiency without overwhelming complexity.
  • Users appreciate the time-saving automation tools of Mapp Marketing Cloud, finding them efficient and easy to use.
  • Users appreciate the automation efficiency of Mapp Marketing Cloud, finding it saves time and simplifies processes.
  • Users appreciate the time-saving automation features of Mapp Marketing Cloud, enhancing efficiency in marketing strategies.
  • Users appreciate the clean and practical interface of Mapp Marketing Cloud, enhancing user experience with intuitive automation tools.
Cons
  • Users find the difficult setup of Mapp Marketing Cloud challenging, especially due to its steep learning curve and unclear documentation.
  • Users find the insufficient guidance leads to a steep learning curve and confusion with advanced features in Mapp Marketing Cloud.
  • Users find the lack of clear documentation and steep learning curve a challenge when using Mapp Marketing Cloud.
  • Users find the steep learning curve of Mapp Marketing Cloud challenging, especially with unclear documentation and complex features.
  • Users find the non-intuitive features of Mapp Marketing Cloud challenging, leading to a frustrating learning curve.

What Are Recent G2 Reviews of Mapp Marketing Cloud?

What Are G2 Users Discussing About Mapp Marketing Cloud?

Force24

When every moment matters and every minute counts, master marketing automation with Force24.

Average Rating: 4.4/5.0

Total Reviews: 222

How Do G2 Users Rate Force24?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Force24?

  • Seller: Force24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Leeds, England
  • Twitter: @Force24uk
    788 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Executive
  • Top Industries: Staffing and Recruiting, Marketing and Advertising
  • Company Size: 54% Small, 38% Medium

What Do G2 Reviewers Say About Force24?

AI-generated summary from verified user reviews

Pros
  • Users love the automation capabilities of Force24, streamlining marketing campaigns and enhancing efficiency across multiple channels.
  • Users find the easy setup of Force24 straightforward, facilitating smooth campaign management and automation from the start.
  • Users value the seamless automation of Force24, enhancing campaign management and saving time with intuitive tools.
  • Users appreciate the automation efficiency of Force24, streamlining marketing campaigns and saving valuable team time.
  • Users value the seamless automation features of Force24, enhancing their campaign management and audience targeting efficiency.
Cons
  • Users often face integration issues with Force24, leading to challenges in using the platform effectively.
  • Users find a steep learning curve with Force24, especially in navigating its extensive features and functionalities.
  • Users note limited integrations with third-party tools, which can hinder functionality and complicate workflows.
  • Users experience slow performance with Force24, especially when handling large contact lists and integrations.
  • Users find reporting customization limited in Force24, which can hinder their ability to tailor the system to their needs.

What Are Recent G2 Reviews of Force24?

What Are G2 Users Discussing About Force24?

Simon AI

Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth.

Average Rating: 4.2/5.0

Total Reviews: 259

How Do G2 Users Rate Simon AI?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 10.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 3.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Simon AI?

  • Seller: Simon AI
  • Year Founded: 2014
  • HQ Location: New York
  • Twitter: @simon_data
    672 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 55% Medium, 24% Small

What Do G2 Reviewers Say About Simon AI?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in Simon AI, enjoying a smooth and intuitive user experience.
  • Users praise the quick and personable tech support from Simon AI, enhancing their overall experience and problem-solving.
  • Users highlight the helpful and responsive support from Simon AI's representatives, enhancing their overall experience significantly.
  • Users praise the easy integration of Simon AI with various platforms, enhancing first-party data management seamlessly.
  • Users value the versatile audience segmentation of Simon AI, appreciating its user-friendly approach and reliable data sources.
Cons
  • Users find the learning curve steep initially, though training can alleviate some of the complexity involved.
  • Users highlight the lack of intuitive data management, often requiring external support and manual processes for effective use.
  • Users report slow performance with Simon AI, including long loading times and inefficient search capabilities.
  • Users express concerns about bugs and performance issues with Simon AI, causing frustration with usability and functionality.
  • Users face integration issues with Simon AI, requiring extensive troubleshooting and experiencing slow resolutions and limited connectivity.

What Are Recent G2 Reviews of Simon AI?

What Are G2 Users Discussing About Simon AI?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated