Best Marketing Analytics Tools - Page 48

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, CleverTap, Singular, and LocaliQ.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=clevertap&focus%5B%5D=singular&focus%5B%5D=localiq)

Shirofune

Founded in 2014, Shirofune is an automated advertising management tool that maximizes the efficiency and productivity of major digital advertising platforms. The Shirofune platform is designed to maximize advertising effectiveness by automating day-to-day digital ad campaigns using a single, easy-to-use interface for management, budgeting, monitoring and analytics. Over 10,000 accounts have been automated using Shirofune, including 300,000 active ad campaigns. Key Features: Advanced Auto-bidding and Budgeting: Effortlessly manage daily expenses, ensuring optimal budget utilization with a 97%-99% spend rate by month-end.Set personalized parameters such as minimum ROAS or maximum CPA to drive budget allocation towards high-performing campaigns or platforms, maximizing conversions. Intelligent Improvement Suggestions: Receive actionable recommendations for refining your campaigns, including suggestions for keyword adjustments, audience targeting, and creative enhancements. Streamlined Consolidated Reporting: Seamlessly gather data from leading platforms such as Google, Meta, and TikTok, alongside integrations with tools like Google Analytics. Understand performance insights through comprehensive, natural language explanations, detailing what occurred, why, and the underlying causes. Seamless Integration with Third-party Measurement Tools: Enhance optimization capabilities by integrating with third-party measurement tools like Google Analytics, facilitating detailed reporting and analysis. Primary Benefits: Save Time: Shirofune automates tedious tasks, freeing up valuable time for strategic decision-making. Boost Performance: Experience a significant uplift in campaign performance through intelligent optimization and data-driven insights. Elevate your PPC campaigns with Shirofune – the ultimate solution for efficient and effective advertising management.

Average Rating: 5.0/5.0

Total Reviews: 10

How Do G2 Users Rate Shirofune?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Shirofune?

  • Seller: Shirofune
  • Year Founded: 2014
  • HQ Location: El Segundo, US
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Consulting
  • Company Size: 60% Small, 30% Medium

What Are Recent G2 Reviews of Shirofune?

Shoppr

Shoppr is a Marketing Analytics platform for E-Commerce brands running on technologies like Shopify, Magento, WooCommerce, BigCommerce, and Instamojo, looking streamline their Marketing and Growth operations, using data-driven insights and reports. Key features include User-defined Success/Growth metrics along with Customer Shift and Customer Segmenting. This allows you to find your set of loyal customers, helping you grow organically and sell more.

Total Reviews: 1

How Do G2 Users Rate Shoppr?

  • Has the product been a good partner in doing business?: 0.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Shoppr?

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Shoppr?

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Sideqik

Sideqik is a technology solution that helps marketers face the future. Our all-in-one influencer marketing automation platform helps brands discover and activate the right influencers. Then we help our customers quantify their campaigns with end-to-end measurement. Sideqik’s customers — which include CBS Interactive, Logitech, and Coca-Cola — see a 50x to 300x increase in reach and engagement when using the product.

Average Rating: 4.2/5.0

Total Reviews: 11

How Do G2 Users Rate Sideqik?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)

Who Is the Company Behind Sideqik?

  • Seller: Sideqik
  • Year Founded: 2011
  • HQ Location: Atlanta, GA
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 46% Medium, 46% Small

What Are Recent G2 Reviews of Sideqik?

What Are G2 Users Discussing About Sideqik?

Signal Analytics

Signal Analytics helps ecommerce agencies bring client reporting into one workspace. Connect supported data sources—including Shopify, Triple Whale, Klaviyo, PostHog, and Google Analytics 4—to review store performance, product-level P&L, channels, and affiliate results. Each client can have a separate report, shared through a read-only link. Compare performance with a prior period without rebuilding the report each time. Available metrics depend on the connected sources and account configuration.

Who Is the Company Behind Signal Analytics?

Signal & Science

Signal & Science helps businesses know what to do next, why it matters, and whether it worked. Built for business owners, marketing leaders, and agencies, Signal & Science brings together marketing performance, customer insights, competitive activity, and market intelligence to turn fragmented information into clear priorities and actionable plans. Rather than simply displaying data, the platform continuously monitors business and market signals, identifies opportunities, develops recommendations, prepares marketing work, and evaluates results. As it learns more about a business, its goals, decisions, and performance, Signal & Science builds an increasingly informed understanding of what works and where to focus next. The result is greater clarity, better-informed decisions, and the intelligence and operating capacity of a much larger marketing team, while keeping people in control of strategy and execution.

Who Is the Company Behind Signal & Science?

SiO Digital

SiO Digital crafts data-driven growth strategies for B2B and SaaS Providers, using the combined power of customer-centric techniques and Marketing Intelligence.

Who Is the Company Behind SiO Digital?

Siyadah AI

Siyadah AI is an advanced artificial intelligence platform designed to help businesses achieve exceptional growth and efficiency. Our solutions empower organizations to scale faster, reduce operational costs by up to 70%, and unlock up to 300% business growth. With Siyadah AI, companies can leverage cutting-edge technology to automate processes, enhance decision-making, and gain a competitive edge in their industries. We also offer free demos to help clients experience the value firsthand.

Who Is the Company Behind Siyadah AI?

Skro

Skro is a leading ad tracking, conversion attribution, and optimization platform built for affiliates, media buyers and performance marketers. We help teams make smarter decisions with real-time insights and powerful optimization tools designed to maximize ROI. By providing full visibility into the entire customer journey, Skro makes it easy to see what’s truly driving performance across all digital channels. Conversion and revenue data are automatically sent via CAPI integrations with major traffic sources such as Meta, TikTok, Google Ads, NewsBreak, and others. Skro also includes built-in optimization features that let you adjust budgets and turn campaigns, ad sets, ads, sites and placements ON or OFF — all from one place.

Who Is the Company Behind Skro?

  • Seller: Skro
  • Year Founded: 2021
  • HQ Location: Tallinn, EE
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Skyword360

The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization. With an international freelance community from over 46 countries and the ability to translate the platform into 14 languages, content operations can be seamlessly executed at scale.

Average Rating: 4.3/5.0

Total Reviews: 196

How Do G2 Users Rate Skyword360?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Skyword360?

  • Seller: Skyword
  • Year Founded: 2010
  • HQ Location: Boston, MA
  • LinkedIn® Page: www.linkedin.com
    202 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Freelance Writer
  • Top Industries: Writing and Editing, Marketing and Advertising
  • Company Size: 43% Small, 29% Large

What Are Recent G2 Reviews of Skyword360?

What Are G2 Users Discussing About Skyword360?

Slemma

Slemma is a simple, yet powerful, reporting tool designed for businesses. Slemma enables users to view, analyze and share all of their data – from data warehouses, data storage providers and cloud service solutions – in one place.

Average Rating: 4.4/5.0

Total Reviews: 27

How Do G2 Users Rate Slemma?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)

Who Is the Company Behind Slemma?

  • Seller: Slemma
  • Year Founded: 2013
  • HQ Location: Los Angeles, California
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 74% Small, 19% Medium

What Are Recent G2 Reviews of Slemma?

What Are G2 Users Discussing About Slemma?

SlingWave

Slingwave is an AI-powered marketing intelligence platform that transforms marketing into a continuous optimization engine - making every dollar smarter than the last. Our AI-powered marketing intelligence platform unifies media mix modeling, agile attribution and experimentation to provide one independent view of what is truly driving incremental growth. It turns complex data into clear insights, forecasts and recommendations, helping marketing teams make faster, more confident decisions about where to invest next. ©2019-2026 Slingwave, Inc. Slingwave is a trademark of Slingwave, Inc.

Who Is the Company Behind SlingWave?

  • Seller: Slingwave
  • Year Founded: 2017
  • HQ Location: Worldwide Headquarters, US
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Smart Copilot

Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attribution et la contribution, et à atteindre leurs objectifs commerciaux. Smart Copilot relie les données provenant du CRM, des ventes, des produits, des ads, du trafic, des places de marché, etc. par le biais de diverses intégrations afin d'offrir des indicateurs de performance fiables et impartiaux. Les principales fonctionnalités comprennent le suivi des ventes, l'optimisation des campagnes de marketing, l'optimisation du CRO, visualisation des données et l'attribution / contribution.

Who Is the Company Behind Smart Copilot?

SmartDX

SmartDX is a cookie-independent solution that facilitates contextual, attributable customer engagement. Centered around the Smart Duo technology, SmartDX helps marketers move beyond pixel tracking, deliver contextual interactions, understand mobile and web audience behavior, and achieve conversion attribution at scale. SmartDX requires minimal setup, which includes embedding Resulticks’ one-line SDK in the organization’s website and mobile app. The solution allows marketers to: • Identify unknown digital visitors • Understand online audience journeys • Trigger contextual web and mobile app interactions • Personalize landing pages and mobile app screens • Access detailed metrics on audiences, journeys, conversion, and more • Retarget precisely using social media data • Automate web form data capturing • Create push notifications using a drag-and-drop builder What is the Smart Duo? The Smart Duo is a proprietary technology enabler of Resulticks that comprises: • Smart Link: a deferred deep link that can be used across owned, earned, and paid media channels • One-line SDK: a proprietary short code that can be easily embedded in webpages, mobile apps, and chatbots The impact of SmartDX Don’t settle for URL shorteners SmartDX offers a more efficient alternative to URL shorteners and pixels, leaving less footprint and executing interactions with no maintenance needed. Identify and attribute—at the individual level Can you separate unknown from known visitors? Do you know each individual’s identity? What about their journey to conversion and ROI impact? Unlock it all with SmartDx. Tailor customer engagement at scale Personalize customer journeys across mobile app and webpages. Accelerate growth with precisely triggered offers and communications—always delivered at just the right time. Access real-time insights Explore detailed reporting on audiences, customer journeys, attribution, campaign performances, and much more. Create effective web and mobile app notifications SmartDX’s user-friendly drag-and-drop builder makes it easy for you to craft, import, and manage diverse notifications. Seamlessly retarget on social media By connecting social media pixels and the one-line SDK, you can trigger retargeting based on data from different social platforms. Streamline form-based data gathering Integrate the one-line SDK with your own brand forms to avoid manually collecting gathering valuable customer data. Supercharge performance with add-on features Meet more dynamic content creation needs for web and mobile app through additional capabilities such as the smart form generator and the all-in-one template editor.

Who Is the Company Behind SmartDX?

Who Uses This Product?

  • Company Size: 50% Medium, 25% Small

What Do G2 Reviewers Say About SmartDX?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive customer support of SmartDX, enhancing their integration and overall experience.
  • Users find SmartDX's easy integration beneficial, facilitating seamless implementation and enhancing customer engagement efforts.
  • Users value the easy audience segmentation capabilities of SmartDX, allowing effective targeting across various channels.
  • Users value the easy setup of SmartDX, which simplifies integration and implementation for a smooth experience.
  • Users find SmartDX intuitive and easy to navigate, enhancing customer traffic analysis across platforms effortlessly.
Cons
  • Users find the design limitations of SmartDX lead to a slow and cumbersome dashboard experience.
  • Users feel the basic package lacks essential features, limiting its effectiveness and value for their needs.
  • Users experience navigation difficulty on SmartDX, finding the dashboard slow and the UI design lacking modernity.
  • Users find the pricing issues with SmartDX limiting, seeking more features in the basic package offered.
  • Users find the slow performance of SmartDX frustrating, especially when navigating the dashboard feels cumbersome.
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026