Best Marketing Analytics Tools - Page 32

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 610

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ClicData (+1.36%) - Among all products in this category, ClicData recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 67,900+ Authentic Reviews
  • 610+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, CleverTap, AgencyAnalytics, and Singular.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics&focus%5B%5D=singular)

INTELLIMIX

We exist because we believe that data, and the insights hidden in it is the next frontier for competitive advantage

Who Is the Company Behind INTELLIMIX?

Intent HQ

IntentOne is an Opportunity Intelligence Platform from Intent HQ, built for enterprise marketing, growth, customer experience and data teams that need to turn customer behavior into faster, more confident commercial decisions. Most enterprises already have data, dashboards, campaign platforms and activation channels. The challenge is knowing what to do next, which opportunities matter most, and how to act before the customer moment has passed. IntentOne sits upstream of activation, connecting behavioral signals, customer data and business goals to identify, prioritize and operationalize moments of intent. Using privacy-safe signal intelligence, including high-value behavioral signals generated through Intent HQ’s Edge AI capabilities, IntentOne helps brands detect emerging customer needs, churn risk, upgrade readiness, retention opportunities and growth moments in a timely manner. Opportunities are ranked by commercial value and confidence, helping teams focus on the actions most likely to improve revenue, loyalty and customer engagement. IntentOne is designed to work with existing enterprise data estates, martech stacks and customer experience tools. Teams can use IntentOne to generate insights, enrichments, audiences, recommended next-best actions and activation-ready outputs, then activate through IntentOne or route decisions into existing marketing and experience platforms. Unlike traditional analytics tools, CDPs or campaign execution platforms, IntentOne does not simply report what happened or wait for teams to define the next audience. It helps teams move from insight to decision to action, while preserving the context behind why an opportunity matters, why now, and what action should follow. Built for enterprise governance, IntentOne includes guardrails, approval controls, consent and suppression enforcement, explainability and auditability. This helps organizations adopt AI-driven customer decisioning with greater confidence, keeping humans in control while increasing decision speed and commercial impact. IntentOne enables enterprises to understand real customer intent, prioritize high-value opportunities and act with precision, privacy and accountability.

Who Is the Company Behind Intent HQ?

  • Seller: Intent HQ
  • Company Website:
  • Year Founded: 2010
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    119 employees on LinkedIn®

iovox

Phone call tracking and productivity software for individuals and businesses around the world.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind iovox?

  • Seller: iovox
  • Year Founded: 2007
  • HQ Location: London, GB
  • Twitter: @iovox
    8,889 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    36 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of iovox?

Iron Funnel

Iron Funnel is a comprehensive suite of marketing automation tools designed to simplify and enhance your marketing and sales efforts. With a focus on data-driven insights, our platform includes three main tools: Traffic Source Scoring, Product Interest Scoring, and Web Funnel Measurement. Traffic Source Scoring evaluates the performance of your paid and organic traffic sources, enabling you to allocate your marketing budget effectively and maximize ROI. Product Interest Scoring analyzes user behavior in your e-commerce store, assigning interest scores to each product so you can focus on the most in-demand items. Lastly, our Web Funnel Measurement tool provides valuable insights into your website visitors' behavior and their position within the sales funnel, empowering you to make data-driven decisions that boost conversions and revenue. Iron Funnel streamlines your marketing and sales processes, allowing you to harness the power of automation and unlock your business's full potential.

Who Is the Company Behind Iron Funnel?

izeads

Izeads is an operations hub for those who make a living from paid traffic. Create mass campaigns, track sales 100% server-side, protect your traffic, and natively integrate with major payment gateways—all in one dashboard. Native apps for iOS and Android, and interface in Portuguese, English, and Spanish.

Who Is the Company Behind izeads?

JustRelate etracker

Privacy-first web analytics by JustRelate with integrated tag management, marketing reports, and AI assistance.

Who Is the Company Behind JustRelate etracker?

Kemb SEO Reporting

MAKE THE MOST OF YOUR SEARCH CONSOLE DATA – WITH KEMB REPORT The Kemb SEO reporting dashboard quickly and easily provides a comprehensive overview of decisive metrics for the management level while also offering opportunities for deep analysis at keyword and page levels to quickly identify and react to important trends. For instance, important performance fluctuations or changes to brand traffic are directly visible in the Kemb SEO reporting. With clear visualizations, automatically integrated comparisons to the previous month to immediately shed light on significant changes and a continuous month-over-month overview for all your important metrics, you can now capture data much more quickly and save your time to focus on actual optimization work rather than setting up your tracking.

Who Is the Company Behind Kemb SEO Reporting?

  • Seller: Kemb
  • Year Founded: 2016
  • HQ Location: Frankfurt am Main, DE
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

KPI6

KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy.

Who Is the Company Behind KPI6?

  • Seller: KPI6
  • Year Founded: 2016
  • HQ Location: Milan, IT
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

LeadInsight

LeadInsight is lead tracking and conversion software that connects visitor sessions, lead capture, and sales data to measure marketing ROI by campaign source. It tracks website visitors in real time, recording origin, pages visited, time spent, and device type while filtering bot traffic. Lead capture via forms, WhatsApp, and chat widgets retains origin data at contact. The platform distinguishes "Opener" and "Closer" channels to clarify each source's role in conversions. Traffic intelligence analyzes direct, organic, paid, and referral sources by page, device, and location. Integrations include Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, CRMs, WhatsApp, and Shopify. AI automates data analysis, performance summaries, and sales detection in WhatsApp chats. Multi-touch attribution tracks first-touch, last-touch, and multi-touch interactions. E-commerce tracking covers revenue, orders, and abandoned cart recovery via WhatsApp. Installation requires no programming expertise.

Who Is the Company Behind LeadInsight?

Lemonado

Lemonado is an AI-native data platform for marketing agencies and in-house teams. It connects marketing, analytics, revenue, spreadsheet, and database tools into one live, governed data layer, then gives teams Chat, Studio, proactive agents, and MCP connectors on top. With Lemonado, teams can ask questions in plain language, build reports and dashboards, automate insights, and connect trusted marketing context to AI tools like ChatGPT, Claude, Cursor, and n8n. The platform helps teams replace fragmented dashboards, manual reporting, and inconsistent data with real-time, query-ready context for people and AI agents.

Who Is the Company Behind Lemonado?

liftlab

Liftlab gives our customers the most trusted view of their marketing P&L so they can make spend decisions with confidence. We are recognized leaders and innovators with decades of experience in the science of marketing effectiveness. The LiftLab platform delivers on our vision: using science to bring customers the most trusted estimates of media performance and possibilities. Founded in 2018, we are a distributed team with offices in New York City, San Francisco, and around the world.

Who Is the Company Behind liftlab?

  • Seller: liftlab
  • Year Founded: 2018
  • HQ Location: Oakland, California
  • Twitter: @LiftLabInc
    29 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

linkutm

linkutm is a simple and reliable UTM builder designed to fix messy marketing tracking. It helps teams create clean, consistent UTMs so their reports match, their data stays accurate, and decisions become easier.

Who Is the Company Behind linkutm?

  • Seller: linkutm
  • Year Founded: 2025
  • HQ Location: Surat, IN
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Livelytics

Empower your digital business with Livelytics, an effective AI solution for managing your day-to-day business data.

Who Is the Company Behind Livelytics?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026