Gravity Forms UTM Tracker
The AFL UTM Tracker is a WordPress plugin designed to seamlessly capture UTM parameters and conversion data from Gravity Forms submissions. By operating automatically in the background without the need for hidden fields, it simplifies the process of tracking marketing campaign effectiveness and user interactions. This tool provides comprehensive insights into user journeys, enabling marketers to make informed decisions based on accurate attribution data.
Key Features and Functionality:
- Automatic UTM Parameter Capture: Collects first and last touch UTM parameters without manual setup, saving time and reducing errors.
- First Landing Page Identification: Determines the initial page a visitor lands on before form submission, offering insights into effective entry points.
- Referrer Tracking: Identifies the external website that referred the visitor, aiding in understanding traffic sources.
- Conversion Lag Measurement: Calculates the time taken for a visitor to convert from their first visit, helping assess campaign efficiency.
- Click Identifier Capture: Records identifiers like gclid, fbclid, and msclkid, useful for tracking specific ad interactions.
- User Sign-up Attribution: Provides separate reports for WordPress account sign-ups and form submissions, offering detailed conversion data.
- Admin Email Notifications: Embeds full conversion attribution reports into form entry data sent to sales teams, ensuring immediate access to critical information.
- Integration with Webhooks and Automation Tools: Supports sending UTM parameters to platforms like Google Sheets, CRMs, and newsletters via Webhooks, Zapier, or Pabbly.
- First-party Cookies with Custom Expiry: Utilizes first-party cookies to comply with privacy standards and allows customization of cookie expiry durations.
- Bypass Apple's ITP: Enhanced with server-side HTTP cookies to bypass Apple's Intelligent Tracking Prevention (ITP.
- No Usage Limits: Unlike other SaaS companies, our plugin does not limit the report because you have more form submissions.
Primary Value and Problem Solved:
The AFL UTM Tracker addresses the challenge of accurately attributing form submissions to specific marketing campaigns without the need for complex setups or manual input. By automating the capture of UTM parameters and providing detailed conversion reports, it empowers marketers to:
- Gain clear insights into which campaigns and channels are driving conversions.
- Optimize marketing strategies based on precise attribution data.
- Save time and reduce errors associated with manual tracking methods.
This plugin is an essential tool for digital marketers seeking to enhance their understanding of user behavior and improve the effectiveness of their campaigns.
