Best Marketing Analytics Tools - Page 28
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
SWZD’s Intelligent ABM helps you plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with unparalle
1,416 Twitter followers
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We exist because we believe that data, and the insights hidden in it is the next frontier for competitive advantage
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Intent HQ’s AI Analytics Platform solutions were purpose-built to close the relevance gap between brands, their products, and their customers. Whether you’re data-rich or data-poor, uniquely powerful
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Phone call tracking and productivity software for individuals and businesses around the world.
- 100% Enterprise
8,946 Twitter followers
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Iron Funnel is a comprehensive suite of marketing automation tools designed to simplify and enhance your marketing and sales efforts. With a focus on data-driven insights, our platform includes three
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JustControl.it develops a marketing-focused technology solution enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get
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Kaarba is an advanced performance tracking solution built by a pioneer team of affiliate technology providers, suitable for Affiliate Networks, Advertisers, and Agencies. Using in-built cutting-edge t
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MAKE THE MOST OF YOUR SEARCH CONSOLE DATA – WITH KEMB REPORT The Kemb SEO reporting dashboard quickly and easily provides a comprehensive overview of decisive metrics for the management level while a
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KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated conten
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Liftlab gives our customers the most trusted view of their marketing P&L so they can make spend decisions with confidence. We are recognized leaders and innovators with decades of experience in t
30 Twitter followers
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Linkutm is a simple and reliable UTM builder designed to fix messy marketing tracking. It helps teams create clean, consistent UTMs so their reports match, their data stays accurate, and decisions bec
- Overview
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Empower your digital business with Livelytics, an effective AI solution for managing your day-to-day business data.
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Loymax is a comprehensive platform for marketing automation. Loymax helps you boost your revenues with 'Loymax Loyalty' (a tool for automation of bonuses, coupons etc. accrual and write-off, issuance
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Madtrix centralizes all your marketing data from your marketing and sales applications into one single point of truth and with search and AI you can instantly uncover your own insights from all your d
144 Twitter followers
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Mandala Analytics is an accessible online listening and monitoring tool designed to provide valuable and actionable insights for businesses of all kinds and sizes. The system constantly monitors mill
