Best Loyalty Management Software - Page 9

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 734

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: InComm InCentives (+12.5%) - Among all products in this category, InComm InCentives recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 16,500+ Authentic Reviews
  • 734+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, Benepik, AdvantageClub.ai, Joy Loyalty, and Mastercard Offers.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=benepik&focus%5B%5D=advantageclub-ai&focus%5B%5D=joy-loyalty&focus%5B%5D=mastercard-offers)

Loyaly

With Loyaly, you can create a customer loyalty program, customize it to fit your shopper’s unique buying habits and build an experience that keeps them coming back. Use rewards to give shoppers a reason to stay with your brand, and makes it harder for competitors to snatch them away. Loyal customers are the key ingredient to brand development, organic growth and customer retention.

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate Loyaly?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Integrations: 8.3/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 9.2/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Loyaly?

  • Seller: Loyaly
  • Year Founded: 2022
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Loyaly?

AI-generated summary from verified user reviews

Pros
  • Users value the continuous improvement of Loyaly, effectively reducing churn and enhancing customer satisfaction through rewards.
  • Users appreciate the efficiency of Loyaly in reducing churn and marketing costs through customer rewards and referrals.
  • Users find that Loyalty Programs significantly enhance customer retention and reduce marketing costs through referrals.
  • Users appreciate the Rewards Program for reducing churn and enabling customers to become brand ambassadors.

What Are Recent G2 Reviews of Loyaly?

Olive Fintech

At the heart of Olive's product is our card-linking platform that helps businesses unlock the power of everyday transactions through seamless, data-driven cashback and roundup programs. Built for fintechs, financial institutions, and mission-driven organizations, the Olive platform provides the modern infrastructure to run smart cashback and rounding experiences, without having to build everything from scratch. At the heart of our platform is secure card-linking technology. With Olive, users simply link their existing debit or credit card, and they’re instantly eligible to earn rewards, contribute to savings, or support causes—just by spending like they normally would. No coupons. No codes. No extra steps. Whether you're offering cashback, points, charitable donations, or merchant rewards, Olive makes it effortless to engage customers at the moment of purchase. Olive Fintech is headquartered in Waterloo, Canada.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Olive Fintech?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Olive Fintech?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Do G2 Reviewers Say About Olive Fintech?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer support of Olive Fintech, aiding in setup and issue resolution effectively.
  • Users value the responsive customer support and expertise of Olive Fintech in setting up impactful programs.
  • Users value Olive Fintech for their deep expertise and support in charitable giving, enhancing program success and sustainability.
  • Users enjoy the near real-time transaction monitoring feature, enhancing loyalty program engagement and customer satisfaction.
  • Users highlight the ease of use of Olive Fintech, appreciating its responsive support and seamless integration.
Cons
  • Users find the limited card options of Olive Fintech restrictive, especially without support for American Express.
  • Users face challenges with limited payment options as American Express is not supported and monitoring merchant IDs is difficult.
  • Users face challenges with limited reporting on merchant IDs and transaction monitoring in Olive Fintech.
  • Users find poor usability in Olive Fintech due to difficulty in monitoring merchant IDs and lack of American Express support.

What Are Recent G2 Reviews of Olive Fintech?

Omniwallet

Omniwallet is an omnichannel loyalty platform that helps brands retain customers, increase repeat purchases, and activate first-party data through simple and measurable loyalty programs.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Omniwallet?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Omniwallet?

  • Seller: Omniwallet
  • Year Founded: 2019
  • HQ Location: Barcelona, ES
  • LinkedIn® Page: linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Omniwallet?

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Primo Rewards

Primo Rewards is a digital loyalty rewards and customer retention platform built for local businesses in India — cafes, restaurants, bakeries, sweet shops, salons, spas, nail salons, gyms, and retail shops. Instead of paper punch cards, customers collect digital stamps through a branded link or QR code that opens directly in their phone's browser. No app download is required for merchants or customers. Once a customer reaches their reward threshold, staff redeem it from the merchant dashboard in one tap. Primo Rewards includes a merchant dashboard, WhatsApp re-engagement notifications, custom reward rules, and a print-ready QR poster for the counter. Plans start at ₹199/month with a 30-day free trial and no credit card required.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Primo Rewards?

  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Primo Rewards?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Primo Rewards?

Propello

Rapid go-to-market, white-label reward-based customer loyalty software. Drives engagement, reduces churn, improves conversion, generates new revenue streams and increases customer lifetime value.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Propello?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Propello?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Propello?

AI-generated summary from verified user reviews

Pros
  • Users commend the exceptional customer support of Propello, enhancing their integration experience and satisfaction.
  • Users love the easy integrations with Propello, enhancing collaboration with a wide range of partners and support.

What Are Recent G2 Reviews of Propello?

RepeatRewards

RepeatRewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for success in their industry.

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate RepeatRewards?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind RepeatRewards?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About RepeatRewards?

AI-generated summary from verified user reviews

Pros
  • Users value the automation of rewards in RepeatRewards, simplifying loyalty programs and enhancing customer retention effortlessly.
  • Users find RepeatRewards to be easy to use, streamlining customer loyalty with seamless integration and automation.
  • Users value the easy integrations of RepeatRewards, enhancing customer loyalty without operational complications.
  • Users appreciate the easy customer loyalty building of RepeatRewards, enhancing repeat purchases and retention effortlessly.
Cons
  • Users feel that limited customization options hinder their ability to tailor rewards programs effectively for different customer segments.
  • Users feel that limited reporting hinders their ability to track performance and customize rewards effectively.

What Are Recent G2 Reviews of RepeatRewards?

Scan Perks

Scan Perks is a QR-based loyalty platform built for independent hospitality venues — coffee shops, cafes, bars, pubs, and restaurants. Instead of paper punch cards or expensive enterprise software, venue owners display a unique QR code at the counter or bar. Customers scan with their iPhone or Android to join a digital loyalty program, earn stamp-style rewards (e.g. buy 9, get 1 free), and keep a digital loyalty card on their phone. Owners manage everything from a web dashboard at app.scan-perks.com: reward rules, visit analytics, member profiles, and push notifications for happy hours, slow nights, and promotions. Who it's for: Single-location independents that want a cafe loyalty app or pub loyalty scheme without POS integration, long contracts, or $200+/month enterprise pricing. Setup: Most venues go live in under 5 minutes — no hardware, no POS API, no staff training manual. Pricing: $10/month (Starter, up to 200 members) or $15/month (Growth, unlimited members). Every plan includes a 14-day free trial with no annual contract. Platforms: Web dashboard (owners), iOS App Store and Google Play (customers).

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Scan Perks?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 10.0/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Scan Perks?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Scan Perks?

Sloyalty

Loyalty program for online retailers.

Average Rating: 4.3/5.0

Total Reviews: 2

How Do G2 Users Rate Sloyalty?

  • Integrations: 8.3/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 8.3/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Sloyalty?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Sloyalty?

What Are G2 Users Discussing About Sloyalty?

SNIPP

Snipp is a global promotions and loyalty technology solutions company that brings together a modular PaaS technology suite with best-in-class marketing expertise to enable clients to increase sales, engage & retain customers and build proprietary data sets that enable intelligent decision making. Our modular CUSTOMER ACQUISITION RETENTION & ENGAGEMENT platform (SnippCARE) enables implementation of ROI-driven omni-channel, device agnostic programs - from one-off promotions to evergreen loyalty programs (at a brand, portfolio and category level) customizable by region, language, channel, retailer and more. We capture unique zero-party data in real time and build a single unified customer view, driving engagement, personalization and brand loyalty. It is tailor-made for brands to build deeper relationships with their consumers. For over a decade, we have worked with the world’s leading organizations in both B2C and B2B spaces, across industry verticals including CPG /FMCG, retail, pharma, utility, home and outdoor, alcohol, tobacco, lifestyle and more.

Average Rating: 4.2/5.0

Total Reviews: 8

How Do G2 Users Rate SNIPP?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Loyalty Analytics: 8.3/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind SNIPP?

  • Seller: Snipp
  • Year Founded: 2007
  • HQ Location: Bethesda, Maryland
  • Twitter: @SnippInc
    1,717 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®
  • Ownership: TSXV: SPN

Who Uses This Product?

  • Top Industries: Consumer Goods
  • Company Size: 50% Medium, 38% Large

What Are Recent G2 Reviews of SNIPP?

What Are G2 Users Discussing About SNIPP?

Social Spiral

Social Spiral is a customer loyalty software that is simple,tracks traditional marketing as well as your digital marketing efforts.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Social Spiral?

  • Integrations: 10.0/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 8.3/10 (Category avg: 8.8/10)
  • Membership: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Social Spiral?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Social Spiral?

Thanx

Thanx (www.Thanx.com) is the guest engagement platform helping physical retailers become more digitally agile. Unlike other solutions on the market, Thanx digital purchasing rapidly accelerates customer data capture both online and offline solving a decades-old problem with traditional loyalty: long time-to-value. In just a few weeks after launch, Thanx merchants will have a wealth of customer data at their fingertips and can start to deeply understand and segment their customers. Empowered with a deep understanding of customer behavior across the entire journey, with the Thanx personalization engine, brands can operationalize relevant guest engagement at scale in order to increase customer lifetime value. Thanx has gained the investment of prominent venture and growth equity luminaries, having raised more than $30M from elite investors such as M33 Growth, Ribbit Capital, and Sequoia Capital. Thanx was founded in 2011 and is headquartered in San Francisco, CA.

Average Rating: 4.8/5.0

Total Reviews: 2

Who Is the Company Behind Thanx?

  • Seller: Thanx
  • Year Founded: 2011
  • HQ Location: San Francisco, US
  • Twitter: @ThanxInc
    2,725 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    101 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Thanx?

What Are G2 Users Discussing About Thanx?

WaPaS

WaPaS is a cloud-based solution that enables businesses to offer their customers a digital wallet that keep a record off all the transactions, create and manage rewards, configuring rules for commissions and incentives.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate WaPaS?

  • Integrations: 10.0/10 (Category avg: 8.7/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind WaPaS?

  • Seller: WaPaS
  • Year Founded: 2018
  • HQ Location: Gurgaon, IN
  • Twitter: @wapasofficial
    11 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About WaPaS?

AI-generated summary from verified user reviews

Pros
  • Users value the effective communication tools in WaPaS, enhancing collaboration and connectivity across projects.
  • Users love the generous reward points system of WaPaS, enhancing their engagement and satisfaction with the product.
  • Users love the rewards program of WaPaS, enhancing their experience with valuable benefits and incentives.
  • Users love the Rewards System of WaPaS, praising its ability to enhance their overall experience and engagement.

What Are Recent G2 Reviews of WaPaS?

7Stamp

7Stamp is a wallet-native digital loyalty platform that lets local businesses launch stamp-card programs directly in Apple Wallet and Google Wallet — with no separate app, no POS integration, and no staff training. This approach is called Zero Level Integration. Customers join in about 15 seconds by scanning a QR code and saving a Digital Stamp Card to their phone's wallet. From there they collect stamps for visits, purchases, or orders and unlock rewards automatically. Businesses can reward customers three ways: an instant Award, a Smart Voucher with an optional redeem code, or a Lottery. 7Stamp fits cafes, bakeries, beauty salons, barbershops, car washes, restaurants, retail, and delivery — any business with repeat visits and a clear reward. Setup takes minutes: build a card in the mobile-friendly Card Designer, set a stamp goal, choose a stamping workflow (Staff Scanner, Self-Service Kiosk, Autopilot, Receipt/Delivery QR, or Terminal Mode on an Android payment terminal), and place a QR code. The platform includes omnichannel marketing (Wallet push updates, email, and WhatsApp/Telegram/Viber campaigns), Birthday Rewards, win-back automation, geo-fenced reminders, built-in analytics with redemption tracking, and support for 55+ languages. A free REST API connects 7Stamp to any POS, CRM, or ERP, with paid Webhooks for real-time events and free Zapier and Make connectors. 7Stamp offers a Free Forever plan and a Growth plan, plus a full partner/reseller program with white-label — agencies, franchises, and payment providers can run the entire platform under their own brand and domains. No App. No Staff. Just Loyalty.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind 7Stamp?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of 7Stamp?

Affinect

Affinect helps hospitality businesses improve loyalty, retention, and guest engagement. Built for restaurants, cafés, beach clubs, entertainment venues, retail spaces, and multi-location operators, Affinect brings together customer data, digital loyalty, targeted campaigns, automation, and visitor intelligence on a single platform. The goal is simple: help businesses understand who their guests are, how often they return, what they respond to, and how to bring them back more effectively. Affinect supports loyalty programs, digital coupons, behavioral segmentation, guest profiles, campaign attribution, visitor analytics, and multi-location insights. Hospitality teams can segment guests by visit frequency, recency, location, birthday, campaign engagement, loyalty activity, or return behavior, then use that data to send more relevant communication across email, WhatsApp, SMS, and other connected channels. Guest WiFi and QR touchpoints can also be used as consent-based data-capture tools, helping businesses identify in-person visitors who would otherwise remain anonymous. Instead of relying only on social media, delivery platforms, paid ads, or disconnected booking systems, Affinect helps venues build a more useful first-party customer database from their existing guest traffic. The platform is designed for teams that want practical retention tools without adding unnecessary operational complexity. It helps marketing, operations, and leadership teams see which guests are returning, which campaigns are working, which offers are being redeemed, and where customer engagement can be improved. Affinect works with hospitality and experience-led businesses that want to move beyond generic promotions and build more measurable, long-term customer relationships.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Affinect?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Affinect?

  • Seller: Affinect
  • HQ Location: Dubai, AE
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®
  • Ownership: Privately Held Company

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Affinect?

Aura Buy Invest Donate

Aura – Earn Cashback Rewards on Fashion, Food, Travel, Entertainment, Fuel, Utilities, Gift Cards and even your Mortgage! Save Money as you Shop In-store and Online. Aura – Australia’s Best Cashback Rewards App! Aura is Australia’s leading loyalty app, helping you earn cashback on everyday purchases from your favourite brands. Whether shopping online or in-store, Aura rewards you with real money, while supporting the causes you care about. Thousands of Aussies are already saving with Aura – now it’s your turn to join Australia’s top cashback rewards program! How Aura Works: Aura makes it easy to earn real cashback on your spending, whether you’re purchasing from over 1,200 leading stores, including: Apple Amazon The Iconic Booking.com Petbarn Flight Centre Chemist Warehouse Adidas Bunnings JB Hi-Fi Myer and even popular gift cards! Aura gives you the freedom to stack cashback on top of store sales and discounts, maximising your savings. Watch our demo video How Aura Works to see how simple it is to start earning today. Link Your Cards for Effortless Cashback: Aura makes saving automatic and easy. Simply link your Visa, Mastercard, or Eftpos card and earn cashback instantly when you shop with participating partners. No more managing complicated reward points or tracking purchases – Aura does the hard work for you. Save, or Withdraw: Your cashback earnings grow over time, building a passive income stream. You can save it up or withdraw your money whenever you choose, with just a tap on your phone. You’re in full control of your cashback! Support the Causes You Love: Not only do you earn cashback, but Aura also donates 10% extra to your favourite community group or charity at no cost to you. From supporting local clubs to national charities, you get to make a real difference. Earn Cashback on Fuel Purchases: Want even more? Aura members can earn 3¢ per litre cashback on Shell fuel thanks to our exclusive partnership with Shell Reddy Express. Stack this fuel cashback with other offers and start saving on every tank of fuel! Why Aura is Australia’s Leading Cashback App: Real Cashback, No Gimmicks: Unlike other loyalty programs, Aura gives you real cashback, not confusing points. 1,200+ Stores: Shop with top Australian brands and international retailers across a wide range of categories. Charity & Community Focused: Every time you earn cashback, Aura donates 10% on top to a charity or community group of your choice. Fuel Cashback: Save 3¢ per litre on Shell fuel, stacking discounts for bigger savings. Simple Card Linking: Just link your cards to start earning automatically – no need to present codes or vouchers at checkout. Track Your Earnings: Easily monitor your cashback, transactions, and savings through the app. Gift Cards: Purchase gift cards through the app and earn cashback on top! How to Get Started with Aura: Download Aura and sign up for free. Link your debit or credit cards (Visa, Mastercard, or Eftpos) to automatically start earning cashback at thousands of stores. Shop online or in-store and watch your cashback accumulate in your Aura account. Withdraw or save your cashback, plus enjoy the added benefit of contributing to your favourite charities or community groups. No Points, Just Real Cash: Unlike other apps that offer points or confusing rewards, Aura gives you real cash that you can use however you like. Join the Aura Community Today! Aura is more than just a cashback app – it’s a movement. We connect businesses that value your loyalty with a platform that gives back to both you and your community. Every purchase you make brings you closer to real financial rewards and meaningful contributions to causes that matter to you. Download Aura now and start turning your everyday shopping into real cashback rewards. You’ll be joining a growing community of savvy shoppers across Australia who are already benefiting from Aura’s innovative cashback program. ... T&Cs: 3¢ per litre cashback offer is subject to terms. Cashback is deposited into your Aura account from qualifying Shell fuel purchases.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Aura Buy Invest Donate?

  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Aura Buy Invest Donate?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Aura Buy Invest Donate?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024