# Best Landing Page Builders - Page 16

## How Many Landing Page Builders Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 71,800+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Landing Page Builders
 ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=4965&focus%5B%5D=1316269&focus%5B%5D=1285700&focus%5B%5D=1934)

Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, Duda, FlexiFunnels, Zoho LandingPage, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=duda&focus%5B%5D=flexifunnels&focus%5B%5D=zoho-landingpage&focus%5B%5D=activecampaign)

**Sponsored**

### GetResponse

GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-29T21%3A22%3A20Z&secure%5Bdisplayable_resource_id%5D=632&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=632&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%3Fpage%3D16&secure%5Btoken%5D=04a7ed3fa6587eeedb07108a9726b2f6a17904a74442d8c5df887874d736d1ec&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo)

### [Lander](https://www.g2.com/products/lander-lander/reviews)

Lander employs AI to generate unique and compelling landing pages, making the design process seamless.

#### Who Is the Company Behind Lander?

- **Seller:** [Lander](https://www.g2.com/sellers/lander)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LanderBolt](https://www.g2.com/products/landerbolt/reviews)

LanderBolt - all-in-one landing page management system, host and editor for those with no development skills required. Import a page from a SpyTool, publish it and sync it to your favorite performance tracker all under 3 minutes. Forget about the LP routine and focus in your campaign performance.

#### Who Is the Company Behind LanderBolt?

- **Seller:** [Verticode](https://www.g2.com/sellers/verticode-1834f475-ad27-4020-b522-50b684591e25)
- **Year Founded:** 2017
- **HQ Location:** Encinitas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7475e11f91ec926af33ccac0ec9744eaacd7ed14cc862c16197a4d791ba9858e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flanderbolt%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Landingmetrics](https://www.g2.com/products/landingmetrics/reviews)

Landingmetrics specializes in optimizing landing pages with science-based UX solutions. We integrate advanced technologies with a groundbreaking methodology to set new industry benchmarks, focusing specifically on landing page performance. Our strategic approach boosts conversions and intensifies user engagement, ensuring the success of marketers worldwide.

#### Who Is the Company Behind Landingmetrics?

- **Seller:** [Landingmetrics](https://www.g2.com/sellers/landingmetrics)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=71565b65169b747019fe74965064e28318c9107644f097762f3690e0d1b2e6a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flandingmetrics&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Landing Page Guys](https://www.g2.com/products/landing-page-guys/reviews)

Skyrocket your business sales and conversions with our high converting, affordable landing pages and websites.

#### Who Is the Company Behind Landing Page Guys?

- **Seller:** [Landing Page Guys](https://www.g2.com/sellers/landing-page-guys)
- **HQ Location:** CLEVEDON, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0d66064d9f233157f7abab05df3554ba50db828a12c9f44af619c553813537a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flanding-page-guys-limited&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Landing Page Maker](https://www.g2.com/products/landing-page-maker/reviews)

The landing Page Maker is a great opportunity for business owners who want to have a website that represents them and there Business in the right way, it gives them the right tools to built the website of there dreams by themselves with more than 200 designs to choose from and the largest Photo Library to choose from and express what the website and the business is about to the customers. It helps the business to grow The landing page maker helps the business to grow bigger with a lot of services such as having the ability to Create An Unlimited Number Of Web Pages, and being able to edit and update the information to suite the changes of the business and also they can create different to attract all kind of audiences for the website. IT saves time and money The business owner will be able to create the website with his own hands without any waiting or delay from designers or companies and will save money because the best of it the website of there dreams will be built for FREE.

#### Who Is the Company Behind Landing Page Maker?

- **Seller:** [i digital development](https://www.g2.com/sellers/i-digital-development-de01c9b1-27a7-4150-afea-b3340e6184df)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LandLift](https://www.g2.com/products/landlift/reviews)

LandLift is an innovative tool that leverages smart analytics and AI to help you optimize your landing page. By breaking down each section's performance, it provides actionable insights and AI-generated recommendations to enhance your conversion rates. With a simple 5KB pixel script, you can start analyzing your page instantly—no bulky integrations required. LandLift prioritizes privacy with anonymous, GDPR-compliant analytics, ensuring user data is never tracked or stored. Start for free today and transform your landing page with powerful, privacy-first optimization.

#### Who Is the Company Behind LandLift?

- **Seller:** [LandLift](https://www.g2.com/sellers/landlift)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c5048f5a99b48245c0f14b2ff7433bec3769a55f0d432071a05e9b3ad9e1689&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flandlift%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Landpage.ai](https://www.g2.com/products/landpage-ai/reviews)

Landpage.ai is an innovative AI-powered platform that helps businesses create and optimize landing pages with ease. It offers seamless integration with Shopify, allowing users to quickly generate high-converting product pages tailored to their brand and products. With a few clicks, users can upload AI-generated landing pages directly to their Shopify store, saving time and effort while boosting sales. Ideal for eCommerce store owners, dropshippers, and digital marketers looking to streamline their workflow and enhance their online presence.

#### Who Is the Company Behind Landpage.ai?

- **Seller:** [Landpage.ai](https://www.g2.com/sellers/landpage-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Landy AI](https://www.g2.com/products/landy-ai/reviews)

Landy AI is an AI-powered landing page builder that generates high-converting single-page HTML landing pages in minutes. Used by 10,000+ users to create 50,000+ landing pages, Landy AI replaces the typical multi-week landing page workflow with four specialized AI agents that research, write, and build your page automatically. The 4 AI agents: 1. Audience Targeting Agent: profiles your exact ideal client before any copy is written. 2. Research & Scraping Agent: studies your audience online (forums, reviews, social media) to understand their language, pain points, and objections. 3. Copywriting Agent: writes conversion-optimized copy using persuasion frameworks trained on hundreds of top-converting landing pages. 4. Page Builder Agent: assembles the complete single-page HTML landing page, ready to publish. Pricing: - Tester (Free): 25 credits per month, 1 page, advanced editing. - Starter ($27/month): 50 credits, 2 pages, webhooks, leads collection and analytics. - Builder ($47/month): 100 credits, 6 pages, A/B testing, AI Ad Creatives in 8 aspect ratios. - Pro ($97/month): 400 credits, 18 pages, everything in Builder plus priority email support. - Enterprise (Custom): tailored page limits and features. All paid plans include a 14-day money-back guarantee. Key features: - 9 goal-based copy styles (lead generation, direct sell, webinar registration, free gift, limited-time offer, thank you, corporate website, challenge registration, custom) match the page structure to your conversion goal. - WYSIWYG visual editor with chat-based AI modifications: describe changes in plain language and the AI updates copy, layout, colors, or CTAs in seconds. - A/B testing up to 3 variants on a single URL with conversion analytics, on Builder and Pro plans. - AI Ad Creatives in 8 aspect ratios, up to 6 per request, ready for paid social campaigns, on Builder and Pro plans. - Custom domain connection with DNS verification. - Webhooks and Make.com integration for lead routing. - Auto-generated social media posts for each landing page. - Lead collection dashboard with date-range analytics. Built for founders, marketers, agencies, and consultants who need conversion-optimized landing pages without hiring a copywriter or designer. Landy AI supports 7 languages: English, Spanish, Portuguese, French, German, Hebrew, and Arabic. Founded in 2025 by co-founders Adi Leviim, Mohammad El-Isawi, and Yuval Bialik. Listed on Wikidata (Q138714086) and Crunchbase. Average page creation time under 60 seconds. Start free at landy-ai.com (no credit card required) or upgrade to a paid plan for A/B testing, AI Ad Creatives, and higher page limits.

#### Who Is the Company Behind Landy AI?

- **Seller:** [Landy AI](https://www.g2.com/sellers/landy-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54347e9e35c956704c433e627d8f3c2b14cbc71cd7ea6dec05af8fb803ccf245&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flandy-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lightfunnels](https://www.g2.com/products/lightfunnels-lightfunnels/reviews)

Lightfunnels is a cloud-based funnel builder website that helps you to convert clicks into leads and sales. In Lightfunnels, you can sell digital and physical products, set up upsell and downsell, split test different landing pages, build your email list, sign up for webinars, and online courses. Lightfunnels has an easy-to-use page builder and a variety of features that will help turn visitors into customers.

#### Who Is the Company Behind Lightfunnels?

- **Seller:** [Lightfunnels](https://www.g2.com/sellers/lightfunnels)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6b68e98fd60dbeb8015dc836d8e891ed61e503e121cbee9aa74c63916a54ca34&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flightfunnels&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Linkful.me](https://www.g2.com/products/linkful-me/reviews)

Linkful is a powerful yet easy-to-use tool that helps creators, entrepreneurs, and businesses take full control of their links. Instead of relying on multiple apps, Linkful centralizes everything you need to create, customize, and track links in one simple platform. ✨ What you can do with Linkful: Short Links – Turn long, messy URLs into clean, branded short links that are easy to share and remember. Link-in-Bio Pages – Create beautiful, customizable bio pages to showcase all your important links, social profiles, and content in one place. Perfect for Instagram, TikTok, and other social platforms. Dynamic QR Codes – Generate scannable QR codes that you can update anytime without reprinting, ideal for marketing campaigns, menus, or business cards. Detailed Analytics – Track clicks, devices, countries, and performance over time to understand your audience and optimize your strategy. Customization & Branding – Add your logo, colors, and custom domains to build trust and strengthen your brand identity. 💡 Who is Linkful for? Content creators who need a smart link-in-bio tool. Small businesses that want branded QR codes and trackable links for marketing. Marketers who need analytics-driven insights to boost campaigns. Anyone who wants to share links that are short, professional, and data-driven. 🚀 With Linkful, your links are no longer just URLs — they’re powerful marketing assets that help you grow, engage, and convert your audience.

#### Who Is the Company Behind Linkful.me?

- **Seller:** [Linkful](https://www.g2.com/sellers/linkful)
- **Year Founded:** 2024
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3875e11f411e211a769b7a0adfc39fe206da2493b4faa78a8b0631250258b194&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinkful-me%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LivePages](https://www.g2.com/products/livepages/reviews)

LivePages HQ Is a Landing Page Designer for helping you Build Sales Landing Pages that Generate Leads and also boost Conversions for PPC.

#### Who Is the Company Behind LivePages?

- **Seller:** [LivePages](https://www.g2.com/sellers/livepages)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Locality.ai](https://www.g2.com/products/locality-ai/reviews)

Locality.ai is a landing page hosting software designed to help boost conversion rates by 40% or more.

#### Who Is the Company Behind Locality.ai?

- **Seller:** [Locality.ai](https://www.g2.com/sellers/locality-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lonely Page](https://www.g2.com/products/lonely-page/reviews)

Simplest, most flexible one-page builder.

#### Who Is the Company Behind Lonely Page?

- **Seller:** [LonelyPage](https://www.g2.com/sellers/lonelypage)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [LP-Mobi](https://www.g2.com/products/lp-mobi/reviews)

LP-MOBI Website Builder Simple, fast, effortless! The LP-MOBI website builder helps you create a personal, stylish website. Choose a template, add content and your own elements – and your site is ready to launch. Start now and give your idea its own space on the web! Why choose LP-MOBI? Ease of use: LP-MOBI’s website builder has an intuitive interface. Create websites without deep knowledge of programming or design. Fast development: With LP-MOBI, you can quickly create and edit pages, simplifying the development process and speeding up website launches. Save time and money: Use the free plan and avoid the costs of hiring programmers or designers. Built-in hosting: Don’t want to buy hosting or set up domain parking? LP-MOBI offers built-in hosting, so you don’t need to purchase your own or configure a domain manually. Start building your site today! Show your uniqueness to the world online!

#### Who Is the Company Behind LP-Mobi?

- **Seller:** [Lpmobi](https://www.g2.com/sellers/lpmobi)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lumo Pages](https://www.g2.com/products/lumo-pages/reviews)

LumoPages is the intelligent SaaS platform for building high-conversion, multi-stage digital forms and pages. Stop losing leads to poor UX. We empower Product Managers and Marketers to design complex, branded data collection flows that feel effortless for the user. Features include full design control, instant data synchronization (Webhooks), and AI-assisted creation. Get started free and turn clicks into conversions.

#### Who Is the Company Behind Lumo Pages?

- **Seller:** [LumoPages](https://www.g2.com/sellers/lumopages)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[ETL Tools](https://www.g2.com/categories/etl-tools)

[Event Management Platforms](https://www.g2.com/categories/event-management-platforms)

[Chatbots Software](https://www.g2.com/categories/chatbots)

[Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor)

[VoIP Providers](https://www.g2.com/categories/voip)

Similar Categories

- [A/B Testing](/categories/a-b-testing-tools)
- [Customer Journey Mapping](/categories/customer-journey-mapping)

- [Heatmap Tools](/categories/heatmap-tools)
- [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization)

- [Product Analytics](/categories/product-analytics)
- [Session Replay](/categories/session-replay)

[Browse Landing Page Builders Themes](/categories/landing-page-builders/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and [web content management](https://www.g2.com/categories/web-content-management) systems to create a seamless web experience, and existing [digital analytics](https://www.g2.com/categories/digital-analytics) solutions to track visitor behavior on landing pages.

To qualify for inclusion in the Landing Page Builders category, a product must:

- Directly integrate with an existing website
- Provide pre-designed templates and forms
- Allow for front-end customization of templates and landing page builders for seamless website/web page integration
- Integrate with existing analytics, conversion rate optimization, email, or marketing platforms

Show More

* * *

## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database. 

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging. 

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates. 

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.