# Best Landing Page Builders - Page 13

## How Many Landing Page Builders Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 71,800+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Landing Page Builders
 ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=4965&focus%5B%5D=1316269&focus%5B%5D=1285700&focus%5B%5D=1934)

Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, Duda, FlexiFunnels, Zoho LandingPage, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=duda&focus%5B%5D=flexifunnels&focus%5B%5D=zoho-landingpage&focus%5B%5D=activecampaign)

**Sponsored**

### Articos

Articos is an AI-powered user research platform that enables product teams, agencies, consultants, and growth marketers to run structured audience research in under 30 minutes — without recruiting participants, scheduling sessions, or waiting weeks for results. Instead of skipping research because the cost or timeline cannot be justified, Articos lets teams validate ideas, messaging, landing pages, UX flows, and product decisions for $8–$20 per study. A comparable study from a traditional research firm costs $5,000–$30,000 and takes 4–8 weeks. HOW IT WORKS Users define a research objective in under 3 minutes — choosing from assessment types including messaging clarity evaluation, audience reaction testing, concept feedback, competitive positioning analysis, ICP discovery, persona development, or UX flow validation. Articos then generates a diverse synthetic persona panel and conducts structured, hypothesis-blind interviews with those personas. Personas are constructed from 30 personality facets, Big Five personality science, cognitive bias mapping, and enforced attitudinal diversity. Five of every twelve personas are calibrated as skeptics, late adopters, and dissenters — ensuring simulated audiences do not uniformly validate hypotheses. The platform runs blind interviews to prevent sycophancy bias common in standard AI interactions. WHAT YOU GET Each completed study produces an enterprise-grade report containing thematic analysis, participant quotes, evidence chains, confidence scores, and prioritised recommendations. Reports also include persona comparison analytics with radar-chart visualisations across adoption profiles and research dimensions. Outputs are formatted for immediate use — shareable via public link or exported as white-label PDF for client delivery. STUDY TYPES User Interviews: Customisable interview scripts across 12+ research dimensions. Run qualitative research on any topic with a full persona panel and receive a structured report with motivations, objections, clarity issues, and ranked recommendations. A/B Testing: Upload two landing page variants by URL or image. Articos scores each variant against defined goals, declares a winner with confidence levels and reasoning, and attributes supporting and opposing evidence per variant. Talk to Research: After a study completes, ask follow-up questions directly to any persona — no additional recruiting or scheduling required. WHO USES ARTICOS Agencies: audience depth before a pitch or new client engagement in an unfamiliar vertical. Business and Marketing Consultants: domain expertise on a new audience in minutes. B2B SaaS teams: validate messaging and features before committing engineering resources. Growth marketers: test landing page copy before spending ad budget. UX researchers: rapid directional studies and sprint-based UX iteration before deeper qualitative work. VALIDATED ACCURACY Articos captures 86% of the themes expert research teams identify, validated against Baymard Institute and Nielsen Norman Group across 46 studies in 9 domains. It is 7.5× more accurate than prompting the same AI model directly. 3-day free trial. 2 free researches. No credit card required.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-30T11%3A08%3A34Z&secure%5Bdisplayable_resource_id%5D=632&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=632&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1616504&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%3Fpage%3D13&secure%5Btoken%5D=2ec4204de936883171439e8dcbda6c97672d6eac52a86721be7c779aa24cb617&secure%5Burl%5D=http%3A%2F%2Fwww.articos.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dlaunch&secure%5Burl_type%5D=custom_url)

### [Acquire App](https://www.g2.com/products/acquire-app-acquire-app/reviews)

Acquire App is an innovative online shopping platform designed to revolutionize the e-commerce checkout experience. Founded in 2020 and headquartered in San Francisco, California, with an additional office in Montreal, Canada, Acquire App offers a beautifully designed, all-in-one sales checkout page tailored for Shopify stores. Its mission is to empower online merchants of all sizes by providing an elevated checkout solution that enhances customer engagement and streamlines the purchasing process. Key Features and Functionality: - Dynamic Checkout Pages: Quickly build and customize checkout pages that drive more revenue. - Seamless Integration: Integrates effortlessly with Shopify, allowing merchants to enhance their existing stores without extensive modifications. - User-Friendly Interface: Provides a clean and simple design that utilizes white space effectively, making the checkout process more appealing and stress-free for customers. - Subscription Feature: Introduces a subscription model that is seamlessly integrated into the existing interface, adding value to the client's experience during the checkout process. - Customer Engagement Tools: Offers features like live chat, chatbots, and co-browsing to reduce resolution time for customer issues and boost processing of transactions. Primary Value and Solutions: Acquire App addresses the common challenges faced by online merchants in creating an efficient and engaging checkout experience. By offering a dynamic and customizable checkout page, it helps retailers attract and retain customers, ultimately driving higher conversion rates and increased revenue. The platform's user-friendly design ensures a streamlined shopping experience for end-users, reducing cart abandonment rates and enhancing overall customer satisfaction. Additionally, the integration of subscription features and customer engagement tools positions Acquire App as a comprehensive solution for modern e-commerce businesses seeking to optimize their sales processes.

#### Who Is the Company Behind Acquire App?

- **Seller:** [Acquire App](https://www.g2.com/sellers/acquire-app-16e2788d-d723-40b2-a665-f424552112ec)
- **Year Founded:** 2020
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16ce78e407dee2b518360af57746d0e3d32acd89ad37e903902237f067bdf8f3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facquire-app&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [AdsBridge](https://www.g2.com/products/adsbridge/reviews)

AdsBridge is a premium class tracking software for affiliate industry sharks. It is a stable and trustworthy product with a first-class assistance, intuitive interface and a full set of features that allows you to optimize ad campaigns.

#### Who Is the Company Behind AdsBridge?

- **Seller:** [AdsBridge Global Ltd.](https://www.g2.com/sellers/adsbridge-global-ltd)
- **Year Founded:** 2013
- **HQ Location:** Springfield, US
- **Twitter:** @AdsBridge  
3,258 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c13d00ec7aad9b180b0d1c8d0b6891e08901c90fceb0a153426a028be43c120&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3706950&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [APage Studio](https://www.g2.com/products/apage-studio/reviews)

APage Studio is an intuitive drag-and-drop web page design platform for creating responsive webpages, landing pages and web flyers that will inspire audiences with targeted conversation and effective call-to-action.

#### Who Is the Company Behind APage Studio?

- **Seller:** [APage Studio](https://www.g2.com/sellers/apage-studio)
- **Year Founded:** 2020
- **HQ Location:** Seattle, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ea0fad230eb4625702ffc8e95e92e74d4c11ac0f69615c5d3c6edcd072efc0e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapagestudio&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [AppLandr](https://www.g2.com/products/applandr/reviews)

AppLandr enables users to create beautiful mobile landing pages.

#### Who Is the Company Behind AppLandr?

- **Seller:** [AppLandr](https://www.g2.com/sellers/applandr)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Auware](https://www.g2.com/products/auware/reviews)

Auware is an AI-powered landing page builder for Shopify that generates audience-specific landing pages for each customer segment or audience a brand targets. It is used by DTC ecommerce brands, Shopify merchants, growth marketers, performance marketing teams, and digital marketing agencies to personalize the post-click experience across paid advertising channels and improve conversion rates without manually building separate pages for each audience. Unlike traditional Shopify landing page builders — which require manual page creation, a dedicated operator to learn the platform, and produce one generic page for every visitor — Auware uses AI to automatically identify top audience personas from a product listing and generate a unique, personalized landing page for each one. The result is audience-level personalization at scale, with no code, no designers, and no learning curve. Key features and capabilities include: AI audience segmentation and content generation. Auware's AI analyzes a product and automatically identifies top audience personas, then generates tailored headlines, product descriptions, FAQs, and CTAs for each segment. Multiple marketing voices are available, including direct, story-driven, humorous, minimalist, soft and emotional, and FTC compliant. Seven conversion-focused page formats. Users can publish landing pages, advertorials, listicles, sales letters, testimonial showcases, comparison pages, and PDP+ pages — each structured for a different campaign type. AI-curated social proof. Reviews from Judge.me or Okendo are automatically matched to the most relevant audience segment, so social proof aligns with each visitor's motivations. Brand-aligned design with full editing control. Auware auto-detects store fonts, colors, and styling. Easy to use visual editor allows users to fine-tune any element. Shutterstock integration provides access to stock images directly in the editor. Native Shopify publishing and audience-level analytics. Pages publish directly to Shopify with no theme changes. Each audience receives a unique tracking URL that runs through the store's existing cart, checkout, and analytics. A baseline page is included with every campaign for direct performance comparison. Real-time reporting tracks CR, AOV, CPA, and ROAS by audience. Additional capabilities include audience-specific discount codes auto-applied at checkout, developer API and HTML export, and content moderation tools. Auware installs from the Shopify App Store in one click and automatically syncs products, reviews, and brand styling. The Pro plan is $199/month per store, with a 30-day free trial and no credit card required. Auware is built by the team at Buyist, a Shopify ecommerce platform that has supported over 6,000 DTC brands and more than $2 billion in online sales since 2013.

#### Who Is the Company Behind Auware?

- **Seller:** [Auware](https://www.g2.com/sellers/auware)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Axerto](https://www.g2.com/products/axerto/reviews)

Axerto is a conversion rate optimization and landing page automation solution that helps performance marketers and digital agencies synchronize Google Ads data to generate highly relevant post-click experiences. Designed primarily for media buyers, PPC specialists, and marketing agencies, the platform addresses the disconnect between advertising intent and landing page content. By integrating directly with advertising APIs, Axerto allows users to automatically deploy dynamic landing pages that align with the exact search queries of their target audience. This process eliminates the need for manual page duplication and complex coding, streamlining the workflow for teams managing high-volume paid traffic campaigns. The software offers several core capabilities designed to improve campaign efficiency and data accuracy: • Dynamic Text Replacement (DTR): Automatically updates landing page headlines and copy to align with user search queries, improving ad relevance and Google Ads Quality Scores. • Direct API Synchronization: Imports existing ad assets, such as headlines and descriptions, directly from Google Ads to generate corresponding landing pages without manual data entry. • Server-Side Tracking Infrastructure: Enables the deployment of accurate conversion tracking and iOS attribution directly from the server, bypassing the need for complex Google Tag Manager (GTM) configurations. • Centralized Lead Management: Captures incoming leads within a built-in dashboard and routes data to external CRM systems via native Webhooks and Zapier integrations. • Agency Workspaces: Provides an infrastructure to manage multiple client accounts, isolate tracking pixels, and assign specific team permissions from a single interface. Ultimately, Axerto provides the technical infrastructure required to optimize the entire post-click journey. By automating message matching and ensuring precise data tracking across devices and privacy-focused browsers, the platform assists marketing teams in reducing Cost-Per-Acquisition (CPA) and maximizing the overall return on their advertising expenditure without relying on extensive developer resources.

#### Who Is the Company Behind Axerto?

- **Seller:** [Axerto](https://www.g2.com/sellers/axerto)
- **HQ Location:** Tashkent, UZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0eeab11031ee1072218acd111399e6d045dd28db691463b5e0466f6bee83851&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faxerto-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Bizipro](https://www.g2.com/products/bizipro/reviews)

Let's face it, with the introduction of AI, our technology and the business landscape are undergoing significant changes and will be completely different in just a few years. In today's fast-paced world and current economy, staying ahead of the competition is crucial, all while striving to save time, reduce costs, and continue to grow. At Bizipro we go beyond the conventional by simply offering comprehensive software equipped with all the necessary tools for your business. What truly sets us apart is our revolutionary 7-Point "Smart Business" Blueprint. Through our 7-point "Smart Business Solutions" framework, we specialize in developing and implementing end-to-end AI-powered technology and workflow automation, paired with personalized account concierge services, to elevate your business to new heights and keep it aligned with the ever-evolving times. This unique combination of technology and concierge support is pioneering, making Bizipro a genuine 'complete AI-powered smart business solution.' It empowers business owners to unlock numerous benefits, revolutionize their operations, and drive success. Bizipro serves as the definitive all-inclusive business solution, tailored to the specific needs of each individual business. We recognize that in the world of business, there is no one-size-fits-all solution, and we believe it shouldn't be that way if you want to stand out. Bizipro designs systems to cater to small to medium-sized enterprises aiming to harness the potential of AI, NLP capabilities, and automation, all while saving time, money, and boosting revenue. By leveraging our state-of-the-art technology, features, and personalized services, our goal is to enhance, simplify, and expand your business operations to unprecedented levels. Prepare to undergo a transformation that will propel your business toward unprecedented growth and prosperity.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Bizipro?

- **Seller:** [Bizipro](https://www.g2.com/sellers/bizipro)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Bizipro?

**["Bizipro is all you need!"](https://www.g2.com/survey_responses/bizipro-review-8725713)**

**Rating:** 5.0/5.0 stars

_— Sindey A._

[Read full review](https://www.g2.com/survey_responses/bizipro-review-8725713)

### [Blocks Edit](https://www.g2.com/products/blocks-edit/reviews)

Blocks Edit is a content management system for teams to create both on-brand email marketing and landing pages more efficiently. Setup your HTML design in minutes and start building for free!

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Blocks Edit?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Blocks Edit?

- **Seller:** [Blocks Edit](https://www.g2.com/sellers/blocks-edit-67701bfb-1c2b-4ccf-8729-b45132904f93)
- **Year Founded:** 2017
- **HQ Location:** Phoenix, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59d684c3885f0a007e4017b51ec5e49f0f41e2986dc9095f8dcd66fbad46d1a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblocksedit%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Blocks Edit?

**["Blocks Edit Successful Email Template Builder For Marketing Campaigns"](https://www.g2.com/survey_responses/blocks-edit-review-4419302)**

**Rating:** 5.0/5.0 stars

_— Neha N._

[Read full review](https://www.g2.com/survey_responses/blocks-edit-review-4419302)

#### What Are G2 Users Discussing About Blocks Edit?

- [What is Blocks Edit used for?](https://www.g2.com/discussions/what-is-blocks-edit-used-for)

### [Brand Driven](https://www.g2.com/products/brand-driven/reviews)

Brand Driven is the leading platform to create, manage and grow a website or funnel for online businesses.We have a wide range of business solutions and advanced SEO and marketing tools that will take any businesses website or funnel to the next level. Brand Driven gives anyone from the "not techy" to the experienced web designer the power to build websites and funnels online any way they want. What are the main features of Brand Driven? - Smart drag and drop editor - Tons of strategically & proven designed website templates - Built for someone with no experience all the way to full coding capabilities. - Advanced and Easy to use SEO features to optimize for search engines - Powerful eCommerce solutions to manage your store and sell online - CRM Built right into the platform - Online scheduling software that delivers a seamless booking experience for your clients - Sell Memberships & Subscriptions - Integrates with 1000's of other softwares

#### Who Is the Company Behind Brand Driven?

- **Seller:** [Brand Driven](https://www.g2.com/sellers/brand-driven)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Canvify](https://www.g2.com/products/canvify/reviews)

Canvify lets you turn any Canva layout into a live Shopify page in a few clicks. Design a section, product page, or full landing page in Canva, import it in our app, and it drops straight into your Shopify theme. The best part? That Canva page is already sized for mobile, SEO friendly, and super responsive. So it's about time you get rid of the overpriced themes that look the same and developers that charge a lot to change button colors. Design your own page in Canva. You can start from scratch or grab one of our free templates for fashion, beauty, SaaS, single-product stores, and more. If you’re comfortable moving shapes around in Canva, you’re ready to publish high-performing pages with Canvify.

#### Who Is the Company Behind Canvify?

- **Seller:** [Canvify](https://www.g2.com/sellers/canvify)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Cash On Delivery Management Software](https://www.g2.com/products/cash-on-delivery-management-software/reviews)

All in one Cash On Delivery dashboard, COD store builder and KPI management, know your numbers, leads, call center performance, conversion rate and much more. Know how much you spent and how much you earned for each product that you are selling.

#### Who Is the Company Behind Cash On Delivery Management Software?

- **Seller:** [LeadBrander](https://www.g2.com/sellers/leadbrander)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ClearProfile](https://www.g2.com/products/clearprofile/reviews)

Simply put, “Clear” means transparent, and “Profile” is what businesses should be able to trust when they go online to hire the best-talented professionals suited for their projects. Nowadays, it is very difficult to find trustworthy profiles which can make businesses feel uncertain and anxious when trying to find the right talented professionals for the job. The main reason is that most of the platforms out there give pretty much “a free hand” when it comes to talented professionals building what should be their trusted profile. That’s why many profiles can showcase untruthful & uncheckable information about their skills, experience, education, and basically the most important pylons for a successful service. It is very important to understand that both businesses and talented professionals need to be offered the best environment to connect and collaborate. We are here to make sure of that by offering our talented professionals the right tools to express who they really are and what their work stands for AND we also assure businesses and collaborators of full transparency when it comes to finding the right person for the job. ClearProfile aims to be the ultimate source of truth for connecting people with opportunities.

#### Who Is the Company Behind ClearProfile?

- **Seller:** [ClearProfile](https://www.g2.com/sellers/clearprofile)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Closum](https://www.g2.com/products/closum/reviews)

Plataforma de Marketing e Comunicações Digitais. Ajudamos a comunicar com a sua audiência de forma segmentada e personalizada — em escala. Capte novos contactos através de Landing Pages e Pop-ups com formulários personalizáveis, e promova o seu negócio através de Newsletters ou Campanhas em massa de SMS.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Closum?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Closum?

- **Seller:** [Closum](https://www.g2.com/sellers/closum)
- **Year Founded:** 2016
- **HQ Location:** Vila Nova de Famalicão, PT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e55b40f8bd7f280fda690e56c16f298ff10f8f205ddb10ac98a114b79eaa350c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclosum&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Closum?

**["Closum Review"](https://www.g2.com/survey_responses/closum-review-8163818)**

**Rating:** 4.5/5.0 stars

_— Nambaru M._

[Read full review](https://www.g2.com/survey_responses/closum-review-8163818)

**["Honest review Of Closum"](https://www.g2.com/survey_responses/closum-review-8164418)**

**Rating:** 5.0/5.0 stars

_— Ajay S._

[Read full review](https://www.g2.com/survey_responses/closum-review-8164418)

### [Cloud Funnels](https://www.g2.com/products/cloud-funnels/reviews)

Cloud Funnels is a Landing Page, Website, and Funnel building platform. Cloud Funnels helps businesses create high converting pages that turn visitors into leads and sales. Users can create high converting funnels using our proven templates to get up and running in less than an hour.

#### Who Is the Company Behind Cloud Funnels?

- **Seller:** [Cloud Funnels](https://www.g2.com/sellers/cloud-funnels)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Cogend](https://www.g2.com/products/cogend/reviews)

Cogend is a team of AI agents that build your software and apps for you.

#### Who Is the Company Behind Cogend?

- **Seller:** [Cogend](https://www.g2.com/sellers/cogend)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0c49096ed9ba6f40ae7368bfd68e42dd11fe0d64845437be5e87929d488b5331&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcogend%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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[Browse Landing Page Builders Themes](/categories/landing-page-builders/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and [web content management](https://www.g2.com/categories/web-content-management) systems to create a seamless web experience, and existing [digital analytics](https://www.g2.com/categories/digital-analytics) solutions to track visitor behavior on landing pages.

To qualify for inclusion in the Landing Page Builders category, a product must:

- Directly integrate with an existing website
- Provide pre-designed templates and forms
- Allow for front-end customization of templates and landing page builders for seamless website/web page integration
- Integrate with existing analytics, conversion rate optimization, email, or marketing platforms

Show More

* * *

## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database.&nbsp;

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct&nbsp;pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging.&nbsp;

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A&nbsp;web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a&nbsp;web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates.&nbsp;

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool&nbsp;or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly.&nbsp;

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.