# Best Influencer Marketing Platforms - Page 16

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-04T16%3A11%3A45Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D16&secure%5Btoken%5D=922e512966f24992c16f23e5eb1c89131e2ec48fbeb1473df9621261235cb091&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url)

### [BrandMaxima](https://www.g2.com/products/brandmaxima/reviews)

BrandMaxima - influencer discovery engine and Campaign analytics platform helps influencer marketing agencies to find the right influencers, analyse them and track campaign performance. We have the world's largest database of 100 million influencers across Instagram,TikTok, Youtube and Twitter

#### Who Is the Company Behind BrandMaxima?

- **Seller:** [BrandMaxima](https://www.g2.com/sellers/brandmaxima)
- **Year Founded:** 2018
- **HQ Location:** Tirunelveli, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7f48556af450c14d2835a8d8c65120c8a9d01b73db26543eba4c64a4ed42080&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandmaxima%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Brandwatch Influencer Marketing](https://www.g2.com/products/brandwatch-influencer-marketing/reviews)

Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.

#### Who Is the Company Behind Brandwatch Influencer Marketing?

- **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch)
- **Year Founded:** 2007
- **HQ Location:** Brighton, East Sussex
- **Twitter:** @Brandwatch  
34,219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website)  
832 employees on LinkedIn®

### [Brandwave](https://www.g2.com/products/brandwave/reviews)

Brandwave is a creator marketing operations and measurement platform for brands and agencies that run influencer partnerships in-house. It gives teams one place to organize creators, social accounts, content, campaigns, costs and performance across Instagram, YouTube, TikTok, X, LinkedIn and Reddit. Teams can coordinate their creator programme, track campaign activity, preserve performance history, compare creators and campaigns using metrics such as CPE and CPM, and connect activity to conversions, revenue and ROI. Brandwave replaces scattered platform dashboards, screenshots and spreadsheets with an organized system of record and continuously updated reporting, helping marketers run their programme more efficiently, allocate budget confidently and demonstrate the business impact of creator marketing. It also includes actionable insights, a published API and MCP access for AI assistants.

#### Who Is the Company Behind Brandwave?

- **Seller:** [Brandwave](https://www.g2.com/sellers/brandwave)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fef10907774f0babf2af495cc98252d47f6fb5712540ed54792d51bea5dfea05&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgobrandwave%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Bullseye- Redflag](https://www.g2.com/products/bullseye-redflag/reviews)

Bullseye allows users to cut through the influencer marketing noise and hit their target audience every time.

#### Who Is the Company Behind Bullseye- Redflag?

- **Seller:** [Redflag AI](https://www.g2.com/sellers/redflag-ai)
- **Year Founded:** 2019
- **HQ Location:** Berkeley, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95b63a3df5701fe5f4676c770b4fda03873099e9f68a90ae1b5c2cd8349aa38a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fredflag-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

### [buywith](https://www.g2.com/products/buywith/reviews)

buywith is an immersive patented livestream shopping platform and creator marketplace enabling retailers and brands to engage with new audiences, and increase sales through influencer-led One-to-Many live shopping events and One-to-One sessions with brands' representatives, held natively on their website.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind buywith?

- **Seller:** [buywith](https://www.g2.com/sellers/buywith)
- **Year Founded:** 2018
- **HQ Location:** Israel
- **Twitter:** @buywith2  
101 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=55977eb1c06431ed41746d9f5134f0ad6c1c444de0afc0485db1dbbe92f7a521&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuywith&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About buywith?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of buywith, enjoying seamless implementation and integration for a better shopping experience.
- Users enjoy the **easy integrations** of buywith, enhancing their shopping experience effortlessly.
- Users appreciate the **setup ease** of Buywith, finding it straightforward and efficient for enhanced shopping experiences.

##### Cons

- Users express concerns about **insufficient information** leading to challenges in assessing products before purchase online.

#### What Are Recent G2 Reviews of buywith?

**["Review for BuyNow."](https://www.g2.com/survey_responses/buywith-review-10395789)**

**Rating:** 4.5/5.0 stars

_— Simran B._

[Read full review](https://www.g2.com/survey_responses/buywith-review-10395789)

### [Buzztik](https://www.g2.com/products/buzztik/reviews)

We manage content creators for you and provide you user-generated content made by your requirements for TikTok or other social media and ads with no sweat. Build a kickass social media profiles and showcase your product in a creative way! #tiktok #videocontent #ugc

#### Who Is the Company Behind Buzztik?

- **Seller:** [Cluekit](https://www.g2.com/sellers/cluekit)
- **Year Founded:** 2018
- **HQ Location:** Novo Mesto, SI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0ad018767475534fdb0fc3b6b4564bddd9a4ba975d2f9cb3cb5a7ed413209e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcluekit&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Campaign Garage](https://www.g2.com/products/campaign-garage/reviews)

We are the world's first platform that understands your social media content across video, audio, image & text. Our proprietary content intelligence engine makes it seamless for marketers to up their social influence game! Our AI-powered SaaS platform enables D2C brands & marketing agencies to - 🔍 Discover product relevant influencers using a prompt-based LLM search engine ⚙️ Automate Influencer X Campaign matching based on content criteria 📢 Launch fully automated campaigns at scale with our proprietary content approval engine 📝 Summarised Influencer AI report, Brand social report & Campaign summary for faster execution & sharing

#### Who Is the Company Behind Campaign Garage?

- **Seller:** [Influencer Garage](https://www.g2.com/sellers/influencer-garage)
- **Year Founded:** 2023
- **HQ Location:** Mumbai, Maharashtra
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7ad7fdf471bdc0b3d036daab25683fc758ac1e53771b8c2219b7c5ae05876cb5&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencer-garage&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Capssion](https://www.g2.com/products/capssion/reviews)

Influencer marketing software, powering content for all brands that have a story to share. Capssion isnʼt just a marketplace with no entry fee, itʼs also software that helps you run your influencer marketing programs your way: create your brief in minutes, review applications from creators and manage your collaborations easily.

#### Who Is the Company Behind Capssion?

- **Seller:** [Capssion](https://www.g2.com/sellers/capssion)
- **Year Founded:** 2017
- **HQ Location:** Hong Kong, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4c03b5fdf5642be1b432b1d3445a90972ebec27b1288dc5f339528d9b21612a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcapssion&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Cipio.ai](https://www.g2.com/products/cipio-ai/reviews)

CIPIO.ai is on a mission to democratize visual content, uniquely combining the power of brand communities and generative AI. The patent-pending VisualGPT platform allows brands to search, discover, manage, create, regenerate, distribute, and collaborate visual content at scale. Brands can now deploy visual content in paid advertising, customer purchase experiences, website engagement, and social media campaigns at a fraction of time and cost.

#### Who Is the Company Behind Cipio.ai?

- **Seller:** [CIPIO.ai](https://www.g2.com/sellers/cipio-ai)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96507c2e3ebaee9e0128ce4194a558401752a54671510797757385e854be88a9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcipioai&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

### [Circle Club](https://www.g2.com/products/circle-club/reviews)

Circle Club is a CRM built specifically for influencer and talent management agencies. As agencies scale, the biggest challenge isn’t finding talent or work; it’s managing everything once deals are signed. Campaign details get scattered, briefs are missed, exclusivity becomes difficult to track, and managers spend too much time chasing creators for updates or clarifying information that’s already been shared. Circle Club centralises the operational side of talent management into one platform. Agencies can manage campaigns, deliverables, timelines, usage rights, and exclusivity in a single place, giving teams clear visibility across their entire roster. Everything related to a campaign, from briefs, key dates, and ongoing requirements, all lives in one system instead of across spreadsheets, inboxes, and chat threads. Creators get access to a mobile app where they can see confirmed deals, briefs, and upcoming deadlines in real time. This reduces miscommunication, improves compliance, and cuts down on last-minute follow-ups that typically fall back on the agency. Circle Club is designed around how talent agencies actually work. It’s not a generic CRM or a brand-first influencer tool. It’s built for agencies managing multiple creators, overlapping campaigns, and growing teams who need structure without adding complexity. The result is clearer communication, better-run campaigns, and a scalable operational foundation as agencies grow.

#### Who Is the Company Behind Circle Club?

- **Seller:** [Circle Club](https://www.g2.com/sellers/circle-club)
- **Year Founded:** 2024
- **HQ Location:** Altrincham, GB
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=67ec526c2f16f17dc314e4277d3c5b87fd1633eec817ed7107afcc035841f23d&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fcircle-club-uk%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CJ InfIuence](https://www.g2.com/products/cj-influence/reviews)

CJ Influence is a comprehensive end-to-end influencer solution encompassing discovery, management, tracking and analysis for seamless integration.

#### Who Is the Company Behind CJ InfIuence?

- **Seller:** [CJ](https://www.g2.com/sellers/cj)
- **Year Founded:** 1998
- **HQ Location:** Santa Barbara, california
- **Twitter:** @CJnetwork  
36,284 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9c5cfaf72bc55a1eff23ab02c2d63fcfca08bcb8bb305b03f5e548afa400c26&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommission-junction%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,788 employees on LinkedIn®

### [Claimd](https://www.g2.com/products/claimd/reviews)

Get the most out of influencer marketing with Claimd. We make it easy to find and work with popular TikTok and Instagram influencers. Use our platform to find influencers, manage campaigns and analyze their performance, helping you make better decisions and maximize your ROI.

#### Who Is the Company Behind Claimd?

- **Seller:** [Claimd](https://www.g2.com/sellers/claimd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CleerCut](https://www.g2.com/products/cleercut/reviews)

CleerCut helps brands and agencies scale influencer and UGC campaigns from a handful of creators to hundreds across multiple clients, without adding headcount to manage them. Most teams hit a wall once volume grows, since inboxes fragment, spreadsheets go stale, and deadlines get tracked by hand. CleerCut replaces that with an automated CRM that moves every creator through the pipeline in real time as actions happen, from application through contract, draft, revision, and completion. Contracts are generated directly from the campaign brief, and Stripe powered escrow only releases payment once deliverables are approved. Every creator profile is API verified rather than scraped or self reported, so brands and agencies are never guessing at audience quality before committing budget. The result is the same level of clarity and control managing hundreds of creators as managing five.

#### Who Is the Company Behind CleerCut?

- **Seller:** [CleerCut](https://www.g2.com/sellers/cleercut)
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bae55bff1b9ff337e361581d15994a6314e443783d516e0b2af1776ca7f87080&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcleercut&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CLEVER Influencer Marketing](https://www.g2.com/products/clever-influencer-marketing/reviews)

CLEVER is the influencer marketing agency trusted by the world’s top brands. We manage end-to-end influencer programs with precision, care, and unparalleled expertise.

#### Who Is the Company Behind CLEVER Influencer Marketing?

- **Seller:** [Clever](https://www.g2.com/sellers/clever)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebeebe1de72c7bda82d5e2ac242e78c95c7c1254413de004d9cc2b2a75935180&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclksdigital&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CLEVER- Influencer Marketing Platform](https://www.g2.com/products/clever-influencer-marketing-platform/reviews)

CLEVER is a full-service influencer marketing agency. Our approach is experienced, involved, and very hands-on. We handle all the work that goes into influencer programs from start to finish. We work with influencers of every level, with a focus on micro-influencers, to offer a full range of programming options. If influencers can do it, we can manage it.

#### Who Is the Company Behind CLEVER- Influencer Marketing Platform?

- **Seller:** [Clever](https://www.g2.com/sellers/clever)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebeebe1de72c7bda82d5e2ac242e78c95c7c1254413de004d9cc2b2a75935180&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclksdigital&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)

[Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

[Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable)

[Customer Success Software](https://www.g2.com/categories/customer-success)

Similar Categories

- [Other Social Media](/categories/other-social-media)
- [Social Media Analytics](/categories/social-media-analytics)

- [Social Media Listening Tools](/categories/social-media-listening-tools)
- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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