Guest messaging software allows hotel operators and employees to establish a personalized communication channel with individual guests for the purpose of notifications, instructions, or service. These tools ensure optimal guest experiences and staff workflows through timely messages and responses. Guest messaging platforms are used by hotel receptionists and concierge attendants to complement traditional phone systems, and relevant messages are relayed to hotel managers, housekeeping crews, and room service specialists as needed. Proper use of these tools among hotel staff and guests can eliminate or greatly reduce phone call volume, ensure guest complaints or requests are addressed in a timely manner, and generally help provide the best possible customer service.
Guest messaging platforms typically send messages through text (SMS) but in some cases may operate through email or another communication solution such as a mobile application. These tools may integrate with or offer features of
video conferencing software,
live chat software, or other two-way systems for enhanced interactions between guests and hotel employees. Guest messaging solutions may be offered as part of more comprehensive hotel management software platforms or integrate with an existing solution for a cohesive user experience. In some cases, guest messaging products will integrate with hotel reservations software and payment gateway software so guests can request to modify their reservation details without speaking to the front desk in person. Guest messaging platforms share features of and may integrate with proactive notification software or enterprise feedback management software to send guests timely notifications and satisfaction surveys, respectively.
To qualify for inclusion in the Guest Messaging category, a product must:
- Enable two-way communication between hotel staff and hotel guests through SMS or other messaging technology
- Provide tools for manual and/or automated personalized notifications to guests
- Allow guests to conveniently direct questions or requests to front desk or concierge staff
- Integrate with hotel management software and/or staff collaboration tools
