# Best Email Template Builder Software - Page 11

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Email template builder software offers users templates for creating business emails. These solutions typically offer templates that are premade and intended for certain industries or designed with specific themes. Email template builder solutions should also offer users the ability to build their own reusable email template. These templates are built with a simple drag-and-drop HTML editor. Whether it is built from scratch or premade, users can edit these templates to ensure they fit their business’ needs. Some solutions may offer analytics capabilities so that users can see how their campaigns perform.

Email template builder software can be offered as a standalone solution, which integrates with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or it can be offered as a feature or capability within email marketing or marketing automation platforms. These solutions are commonly utilized by marketing teams, who can use email template builder software to create attractive email newsletters, even if they don’t have any coding experience.

To qualify for inclusion in the Email Template Builder category, a product must:

- Allow users to create their own reusable email templates
- Come with premade, reusable email templates
- Allow users to adjust text and themes on the templates





## Top Email Template Builder Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Constant Contact](https://www.g2.com/products/constant-contact/reviews) | 4.1/5.0 (7,213 reviews) | Drag-and-drop email campaigns with built-in deliverability | "[Flexible Email Templates and Insightful Reporting in Constant Contact](https://www.g2.com/survey_responses/constant-contact-review-12837182)" |
| 2 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,165 reviews) | Behavior-triggered email sequences with CRM automation | "[Strong Automation Features With Some Scaling Challenges](https://www.g2.com/survey_responses/activecampaign-review-12798717)" |
| 3 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,309 reviews) | Shopify-native behavioral email and SMS flows | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" |
| 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,661 reviews) | Multi-channel email templating with lifecycle orchestration | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" |
| 5 | [Flodesk](https://www.g2.com/products/flodesk/reviews) | 4.8/5.0 (282 reviews) | On-brand email design without design expertise | "[Beautiful, Intuitive Email Builder That Makes Staying Consistent Easy](https://www.g2.com/survey_responses/flodesk-review-12883345)" |
| 6 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,151 reviews) | Ecommerce email automation with Shopify-native workflows | "[A great entry-level platform with potential for growth](https://www.g2.com/survey_responses/omnisend-review-12824350)" |
| 7 | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5.0 (1,186 reviews) | Drag-and-drop email building with omnichannel automation | "[Effortless Segmentation, Quick Setup](https://www.g2.com/survey_responses/dotdigital-review-12951247)" |
| 8 | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5.0 (2,444 reviews) | Drag-and-drop email campaigns with multi-channel automation | "[All-in-One Marketing Platform That Simplifies Automation, Improves Targeting, and Drives Better ROI](https://www.g2.com/survey_responses/brevo-marketing-platform-review-12763163)" |
| 9 | [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) | 4.9/5.0 (286 reviews) | Behavioral email automation with omnichannel lifecycle flows | "[Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups](https://www.g2.com/survey_responses/contactpigeon-review-13002738)" |
| 10 | [Moosend](https://www.g2.com/products/moosend/reviews) | 4.6/5.0 (720 reviews) | No-code drag-and-drop email campaign building | "[Moosend Makes Email Automations Fast, Visual, and Stress-Free for Non-Coders](https://www.g2.com/survey_responses/moosend-review-12656353)" |

---
## What Are the Most Common Questions About Email Template Builder Software?
*AI-generated · Last updated: May 26, 2026*
### Which email template builder integrates with marketing automation?
Based on G2 reviews, several products in this category are repeatedly described as supporting automated campaigns, triggered sequences, and workflow-based messaging alongside template creation. According to verified users, buyers often look for tools that combine reusable templates with segmentation, follow-ups, and scheduled sends so teams can manage outreach from one place. G2 reviewers mention that automation is especially valuable for onboarding sequences, reminders, nurture campaigns, and recurring communications without constant manual work. For buyers evaluating email template builder software, the strongest pattern in recent reviews is choosing products that pair easy email creation with workflow automation, list management, and analytics in the same environment.


### Best platforms for drag-and-drop email design?
Based on G2 reviews, buyers consistently praise drag-and-drop builders that help teams launch polished emails quickly without relying on coding or design resources. According to verified users, the best experiences come from platforms that make it easy to move blocks, reuse templates, add images, and adjust layouts while still keeping emails professional and readable. G2 reviewers mention that ease of use matters most when marketers need to build campaigns fast, collaborate with teammates, or produce repeat newsletters efficiently. Review feedback also shows that strong drag-and-drop products reduce production time and help non-technical users create branded emails with less friction, making them attractive for everyday campaign work.

**Here are some of the top-rated products on G2:**

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12867593) – frequently praised for drag-and-drop campaign creation, reusable templates, and scheduled email workflows
- [Flodesk](https://www.g2.com/products/flodesk/reviews/flodesk-review-12865162) – often highlighted for visually polished templates and easy email design for non-designers
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12766752) – noted for intuitive drag-and-drop email building tied to segmentation and automated customer messaging


### Which email template builder offers AI-powered design suggestions?
Based on G2 reviews, AI support in this category most often appears as help with subject lines, content refinement, campaign ideas, and workflow assistance rather than fully autonomous design creation. According to verified users, buyers looking for AI-powered design suggestions should expect varying levels of maturity across products, with some reviewers describing these features as helpful for speeding up drafts and reducing repetitive edits. G2 reviewers mention that AI can support template creation by suggesting content, improving messaging, or assisting with campaign setup, but many still rely on human review for final polish. Recent reviews suggest the strongest value comes when AI supports faster execution inside the template-building workflow.


### Which is the best email template builder for marketing teams?
Based on G2 reviews, Constant Contact stands out in this dataset because it has the highest recent review volume among eligible products and is repeatedly described as accessible for recurring campaigns, newsletters, segmentation, and collaboration. According to verified users, marketing teams value template duplication, drag-and-drop editing, scheduled sends, and centralized contact management because these features make it easier to move quickly without heavy technical support. G2 reviewers mention that the best fit depends on whether teams prioritize ease of use, automation, or design flexibility, but the strongest pattern in recent feedback favors tools that combine practical templates with reporting and organized workflows for repeatable campaign execution.


### Best platforms for testing email templates across clients?
Based on G2 reviews, buyers often associate cross-client testing with preview tools, responsive design checks, and confidence that templates will render consistently after export or send. According to verified users, products that make previewing easier can reduce revisions and speed approval cycles, especially for teams managing multiple brands or many stakeholders. G2 reviewers mention the importance of checking desktop and mobile layouts, validating formatting, and ensuring that reusable templates behave consistently before distribution. Recent review themes suggest that teams evaluating email template builder software for testing workflows should prioritize products with strong preview experiences, reusable modules, and dependable export behavior so templates remain accurate across client environments.

**Here are some of the top-rated products on G2:**

- [RGE Studio](https://www.g2.com/products/rge-studio/reviews/rge-studio-review-12684037) – valued for best-in-class previewing and collaborative email creation for polished campaign checks
- [Stripo.email](https://www.g2.com/products/stripo-email/reviews/stripo-email-review-12455807) – praised for helping teams build and export emails confidently with attention to rendering consistency
- [Unlayer](https://www.g2.com/products/unlayer/reviews/unlayer-review-12552512) – recognized for real-time preview and fast drag-and-drop editing during template QA


### Best software for managing and storing email templates?
Based on G2 reviews, buyers value platforms that make it easy to centralize templates, save reusable blocks, organize brand assets, and duplicate prior campaigns instead of rebuilding from scratch. According to verified users, strong template management helps teams maintain consistency across newsletters, promotions, and recurring communications while reducing production time. G2 reviewers mention the importance of folders, shared libraries, saved sections, and repeatable structures that multiple contributors can access without losing brand control. Recent review trends show that the best software for managing and storing email templates is usually the one that combines a straightforward editor with reusable content systems, making ongoing campaign creation more efficient and less error-prone.

**Here are some of the top-rated products on G2:**

- [RGE Studio](https://www.g2.com/products/rge-studio/reviews/rge-studio-review-12337528) – used to centralize email designs with organized template libraries and reusable shared assets
- [Knak](https://www.g2.com/products/knak/reviews/knak-review-12821622) – appreciated for brand kits and reusable templates that help teams update and resync campaigns quickly
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12801468) – often cited for duplicating newsletter templates week to week and simplifying recurring sends


### Top tools for collaborative email template design?
Based on G2 reviews, collaboration is a major buying factor for teams that need marketers, designers, and stakeholders to work from shared templates without slowing down approvals. According to verified users, the strongest collaborative tools support reusable modules, comments or review workflows, shared asset libraries, and brand controls that keep output consistent across teams. G2 reviewers mention that collaboration becomes especially valuable when multiple departments or client accounts need to create emails without relying on developers for every change. Review feedback also shows that products designed for teamwork can speed approvals, reduce duplicate effort, and make it easier to scale template production while keeping campaigns organized and on brand.

**Here are some of the top-rated products on G2:**

- [RGE Studio](https://www.g2.com/products/rge-studio/reviews/rge-studio-review-12337528) – supports centralized design review and shared template organization for cross-functional teams
- [Knak](https://www.g2.com/products/knak/reviews/knak-review-12614264) – highlighted for simplifying collaborative review and feedback on email builds
- [Stensul](https://www.g2.com/products/stensul/reviews/stensul-review-11492864) – praised for live-format review and multi-team approval workflows during email creation


### Which tool is best for multi-language email templates?
Based on G2 reviews, the strongest indicator for multi-language email work is support for scaling communications across regions, managing multiple brands or audiences, and personalizing content from shared template systems. According to verified users, products in this category can support multilingual programs when teams can duplicate templates efficiently, manage separate segments, and tailor messaging by audience or geography. G2 reviewers mention language-related workflows in contexts such as global communications, regional outreach, and campaigns serving different markets from one platform. The review data suggests buyers looking for multi-language template support should prioritize tools with strong organization, reusable templates, audience segmentation, and scalable campaign management rather than expecting language support alone to solve the workflow.


### Top-rated email template builders for agencies?
Based on G2 reviews, agencies tend to favor products that support repeatable template production, multiple client workflows, efficient collaboration, and strong reuse of branded assets across accounts. According to verified users, the most useful platforms help agencies move quickly by reducing design bottlenecks, supporting segmentation, and allowing teams to adapt templates without starting over each time. G2 reviewers mention that agency use cases often depend on balancing speed, consistency, and flexibility while serving multiple brands or campaign types. Recent reviews suggest that top-rated options for agencies are those that make it easier to manage approvals, duplicate structures, export templates reliably, and maintain campaign quality across many client needs.

**Here are some of the top-rated products on G2:**

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12803264) – used by agencies to run retention campaigns, segmentation, and flows across multiple client accounts
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12839712) – supports agencies with template management and automation for consistent client communications
- [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews/contactpigeon-review-11752111) – often described as useful for handling multiple client campaigns, automations, and audience segments in one place


### Top tools for creating responsive email templates?
Based on G2 reviews, responsive email template creation is most strongly associated with drag-and-drop builders, mobile preview capabilities, and confidence that layouts will stay clean across devices. According to verified users, buyers want platforms that reduce the need for manual coding while still producing templates that look polished on both desktop and mobile. G2 reviewers mention responsive design as a major reason for choosing specialized builders, especially when teams need fast turnaround, reusable sections, and reliable exports. Recent review themes indicate that the top tools in this area are those that simplify responsive design work, support quick edits, and help marketers create professional campaigns without depending on developers for every update.

**Here are some of the top-rated products on G2:**

- [Unlayer](https://www.g2.com/products/unlayer/reviews/unlayer-review-12293973) – built for fast responsive email design with drag-and-drop editing and reusable campaign layouts
- [RGE Studio](https://www.g2.com/products/rge-studio/reviews/rge-studio-review-12684037) – helps teams build responsive emails and preview how designs appear across formats
- [Stripo.email](https://www.g2.com/products/stripo-email/reviews/stripo-email-review-11889512) – noted for creating responsive newsletters and testing how emails appear on different platforms




## How Many Email Template Builder Software Products Does G2 Track?
**Total Products under this Category:** 152

### Category Stats (Jun 2026)
- **Average Rating**: 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Keap (+1.85%) - Among all products in this category, Keap recorded the largest rating increase compared to last month
*Last updated: June 24, 2026*


## How Does G2 Rank Email Template Builder Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 48,700+ Authentic Reviews
- 152+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Email Template Builder Software Is Best for Your Use Case?

- **Leader:** [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
- **Highest Performer:** [Designmodo Postcards](https://www.g2.com/products/designmodo-postcards/reviews)
- **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews)
- **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews)
- **Best Free Software:** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)


---

**Sponsored**

### Chamaileon

What is Chamaileon? The Centralized No-Code Email Builder for Teams Chamaileon is an ESP-agnostic, no-code email creation platform that helps marketing, CRM, and email production teams design, manage, and optimize email campaigns at scale without coding or IT dependencies. It provides a structured, collaborative environment where teams can create on-brand, responsive emails while ensuring compliance and efficiency. Key Features &amp; Benefits: Drag-and-Drop Email Builder – Design professional, responsive emails without writing code. The drag-and-drop email builder empowers non-technical users to create responsive email templates at scale, ensuring HTML compatibility across all major email clients. Modular Email Design System – Create reusable, on-brand components to scale email production. We can create the initial set of modules and brand setup in less than 2 weeks for your brand to enable fast start. Real-Time Collaboration – Multiple users can edit, comment, and approve emails simultaneously. Chamaileon enables project-level access control, asset management, and role-based review &amp; approval workflows—helping teams stay organized, agile, and compliant in their email creation process. Compliance &amp; Approval Workflows – Built-in role-based permissions and audit logs ensure regulatory compliance. ESP &amp; CRM Flexibility – Export emails seamlessly to any email service provider or custom CRM. Unlike traditional email editors, Chamaileon provides project-level access control, asset organization, and approval workflows, making it an ideal solution for teams that require centralized email production and strict brand consistency. Who Uses Chamaileon? 🔹 Highly-Regulated Industries (Finance, Healthcare, Insurance, Government) Organizations that require compliance-driven email workflows rely on Chamaileon for audit trails, role-based access, and pre-approved templates to meet regulatory standards. 🔹 Fast-Scaling SaaS &amp; Tech Companies Growing companies use Chamaileon’s modular templates and automation-friendly editor to scale email production efficiently without increasing IT workload. 🔹 Nonprofits &amp; Advocacy Groups With real-time collaboration and no-code tools, nonprofit teams can create accessible, high-impact email campaigns—even with limited technical resources. 🔹 Marketing Agencies &amp; Enterprises Managing multiple brands or clients? Chamaileon’s workspace organization, user permissions, and advanced template management make it easy to scale email operations for diverse projects. By offering a structured, scalable email creation process, Chamaileon helps teams move beyond manual email design, reduce approval bottlenecks, and focus on delivering effective, high-quality email campaigns.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=1694&amp;secure%5Bdisplayable_resource_id%5D=1694&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=page_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=1694&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=71586&amp;secure%5Bresource_id%5D=1694&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-template-builder%3Fpage%3D11&amp;secure%5Btoken%5D=c1eec00d535739dad67c1206a50bb17eb4e716a4397f96eb56c06f6db1b7a20f&amp;secure%5Burl%5D=https%3A%2F%2Fchamaileon.io%2Fbook-a-call%2F&amp;secure%5Burl_type%5D=custom_url)

---


## What Is Email Template Builder Software?

[Marketing Software](https://www.g2.com/categories/marketing)

## What Software Categories Are Similar to Email Template Builder Software?

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Email Marketing Software](https://www.g2.com/categories/email-marketing)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---

## How Do You Choose the Right Email Template Builder Software?

### What You Should Know About Email Template Builder Software

### What is Email Template Builder Software?

The evolution of email marketing has been tremendous, from cold to highly targeted email communications to achieve greater customer engagement. Email marketing is one of the most effective approaches for generating and nurturing leads. Email marketers have been constantly adapting to advances in the technology landscape and quality is replacing quantity as a strategic approach to email marketing.

Considering the number of email users, email marketing is seen as a significant tool to build brand awareness and reach out to prospective customers. Email template builder software allows users to create professional and responsive emails easily and quickly. Marketers leverage these tools to design compelling and attractive emails and newsletters in no time, enabling them to add a personalized touch to their communications. Email design is a very impactful component of email marketing. A well-designed email is bound to get more subscriber engagement and higher click-through rates and sales.

Key Benefits of Email Template Builder Software

- Improves customer experiences through personalized email design and content
- Helps build strong brand awareness and valuable relationships
- Drives customer engagement and attention resulting in higher click-through rates

### Why Use Email Template Builder Software?

**Fast and convenient —** Email template builder software has a set of premade templates and designs that are customized as per needs by adding or removing buttons, blocks with images, text, and using colors that represent the brand. This helps marketers create engaging email campaigns easily.

**Save time and effort in email production —** It reduces email production time with the usage of smart design tools, review and approval features, and direct integrations. It provides easy-to-use drag and drop functionality to create beautifully designed templates.

**Improved reader experience —** The software enriches reader experience with pleasantly designed animated visuals and interactive elements. Email template builder software helps marketers make attractive and engaging designs easy and quick with customizable text, graphics, and colors.

**Email campaigns —** Professionally designed templates and drag-and-drop features to put an email together with ease and within moments is helping marketers focus more on their marketing campaign strategy; the ability to optimize email campaigns as per engagement rates is driving success.

**Achieve improved metrics —** Email template builder software helps build engaging email templates that drive higher click-through rates, conversion rates, subscribers, etc. Furthermore, the software helps email marketers strategize and plan their future campaigns well.

**Online tools —** Users do not need to install any additional tools because the email template builder software autosaves sessions, allows them to come back to templates and reuse or edit them at any time. They have premade blocks and templates that are modified as per needs.

### Who Uses Email Template Builder Software?

**Marketing teams —** Marketing teams work together to create a successful marketing email campaign. Using email template builder software, helps them create simple and intuitive email templates which are personalized and engaging. They enable marketers to improve customer experience and enhance brand awareness.

**Email marketing agencies —** Email marketing agencies help businesses drive leads and generate revenue. They help businesses build, develop, launch, and manage a custom email marketing strategy. Email marketing agencies employ email template builder software to create compelling and valuable professional emails for their client’s campaigns. Email template builder software enables agencies to easily build attention-grabbing, responsive emails that drive more convenient and faster results.

### Kinds of Email Template Builder Software

There are two types of template builders; drag-and-drop and HTML based. Some email template builder software provides both the functionalities.

**Drag-and-drop email template builder —** Drag-and-drop email template builder software helps marketers create an email template using what you see is what you get (WYSIWYG) editors. Users do not need coding knowledge to use this feature.

**HTML-based email template builder —** HTML code-based email template builder allows users to build up an email template from scratch with coding.

### Email Template Builder Software Features

**Built-in email blocks —** This feature offers premade or ready-to-go email templates and themes. Users just need to drag and drop the content block in the email layout, add text, colors, etc.

**Code and build —** Code and build feature allows users to create their own email templates from scratch using HTML or in one of the newly emerged, email-specific markup languages like MJML.

**Drag-and-drop editor —** Drag-and-drop feature allows the creation of email template designs with the ease of WYSIWYG editors. Users are enabled to drop images directly from the desktop, clone, and rearrange everything quickly.

**Text and themes —** This feature allows users to edit text and themes on email templates.

**Images —** Image feature allows users to organize their digital assets like images, logos, and GIFs in a library. Thus, this feature provides the users the ability to access stock images for use in emails.

**Proofing —** Email template builder software offers email proofing tools.

[**Analytics**](https://www.g2.com/categories/email-template-builder/f/analytics) **—** The software provides built-in analytics reporting features that allow users to see how their campaigns perform through metrics like open rates, click-through rates, unsubscribes, etc. It helps marketers measure their email marketing campaign efforts.

[**Identifies potential Issues**](https://www.g2.com/categories/email-template-builder/f/issues) **—** The software allows users to identify potential issues that would stop their emails from being sent.

**Import HTML email code —** Email template builder software allows users to recreate designs. It imports the HTML code to the email generator and automatically turns it into a responsive email template.

**Mobile responsiveness —** The software allows users to have a test preview of the email across multiple environments and mobile devices. It enables users to have a view of exactly what their customers see.

**A/B testing —** Email template builder software allows users to test different email templates against each other while experimenting with new formats. Marketers usually run A/B tests with emails to improve open rates and click throughs.

Other email template builder software features: [All-In-One Marketing Platform](https://www.g2.com/categories/email-template-builder/f/all-in-one-marketing-platform), and [Standalone Capabilities](https://www.g2.com/categories/email-template-builder/f/standalone).

### Trends Related to Email Template Builder Software

Email marketing has only grown exponentially and is today considered an asset to all businesses—regardless of their size. Marketing products or services by email is a fast, flexible, and cost-effective way of reaching prospects. Companies leverage email template builder tools to help marketers create professional email templates without needing the help of a designer. This also helps marketers focus more on their audience, content and campaigns. The following are some of the trends in email design:

**More focus on personalization and dynamic content —** Email marketers are using artificial intelligence (AI) and machine learning (ML) features to help scale their campaigns. The application of AI is helping email marketers to effectively create experiences that speak to customer’s interests, behaviors, intentions, motivations, etc.

**Interactive email experiences —** Adoption of interactive email features are trending as content and design functionality emerges natively within email platforms to allow email marketers to more easily integrate them into daily campaigns.

**Utilizing live content —** Live content is a huge factor influencing email marketing. Embedding real-time countdown clocks (e.g., end of sale date), up-to-date weather information and forecasts, live scores and medal tallies, and current inventory data are a good way to engage users.

**Animation, GIFs, or CSS animation —** Engaging and exciting design elements are becoming more and more prevalent. It grabs quick attention and drives engagement.

**AMP for email —** This technology allows email marketers to embed interactive and live content and is of top priority for email marketers. It allows users to create interactive, interesting, and engaging emails and refreshes email content in real time, thus, preventing users from sending correction emails.

### Software and Services Related to Email Template Builder Software

[**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software allows users to streamline, automate, and measure workflows across multiple channels like email, web, social, text etc. Email template builder software can integrate with marketing automation software to support email marketing campaigns. These tools enable users with a drag-and-drop builder that is used to create highly-engaging emails, automate workflows, and segment users.

[**Email marketing software**](https://www.g2.com/categories/email-marketing) **—** Email marketing software helps marketers send a commercial message to a set of people via email. Email marketing tools have an easy drag-and-drop email builder, autoresponders, contact list management, and simple tracking for analytics. In order to design compelling and attractive emails, users can opt for an email template builder feature along with their email marketing software.

[**Email marketing services**](https://www.g2.com/categories/email-marketing-services) **—** Email marketing is the creation and facilitation of marketing campaigns that are sent via email, usually to a set of people. Email marketing services help businesses acquire new customers and retain the existing ones. These services are provided by agencies with expertise in customer engagement and lead generation for businesses. In order to run effective email campaigns, these agencies use email template builder software to create strong and responsive emails around the brand.



