Email Template Builder Software Resources

Hi All,

Opening a discussion around top-rated platforms for drag-and-drop email design, especially tools that help teams ship on-brand emails fast with reusable blocks, approvals, and easy integrations. Curious which solutions actually deliver a great experience for both creators and admins. (Pulled from G2’s Highest Rated list in the Email Template Builder category.)

• ActiveCampaign – Best for all-in-one marketing with a fast visual builder: ActiveCampaign’s drag-and-drop editor, templates, and automations make it a strong pick when you want design + journeys in one place. For growing teams, does the built-in design workflow keep you from needing a separate builder?
• Constant Contact – Best for SMB teams that want ready-to-send templates: Known for ease of use and a large template library, Constant Contact’s editor helps non-designers produce polished emails quickly. Has it covered your brand controls without heavy guardrails?
• ContactPigeon – Best for retail-focused templates and quick launches: Highly rated for usability, with templates and campaigns geared toward ecommerce use cases. If you’re retail or DTC, did its builder speed up promo and seasonal sends?
• Dotdigital – Best for teams scaling design across channels: Dotdigital pairs a solid drag-and-drop editor with cross-channel capabilities. For multi-brand orgs, did their template governance and modules keep designs consistent?
• Brevo – Best for budget-friendly visual design: Brevo’s editor and templates are approachable for small teams, with reporting and automation to match. Has the builder been enough for advanced layouts without custom HTML?

Would love feedback from teams using any of these platforms:

• Which one gave you the most consistent design output with the least hand-coding?
• How was the implementation and time to value for your content team?
• Any unexpected wins (e.g., brand modules, approvals) or pain points (e.g., export to ESP, code cleanliness)?

What Integrations does Ortto have?

We need to fix the conversions value in Google Shopping Ads search term report. Just this week it said a term with 2 clicks got 11 conversions and a term with 2 clicks got 7 conversions. Its way off. We need to calculate ACoS = ad spend / revenue per keyword so then we know how much to bid per keyword. For those who don't know how to set bids how you want on Shopping Ads you do it with high priority super low bid campaign that soaks up all the unwanted spend and then the spend you want you block via negatives and then you have medium bid campaign that catches the wanted spend you blocked in first campaign and you repeat until you get to your low priority campaigns which need mutually exclusive negative lists for the wanted keywords. If you do Shopping ads and grasp what I just said and also know how to select and then rank keyword by ROI then this likely will change your fortunes for the better. Back to our issue though, we're flying blind because Google has no semblance of accuracy in their conversion tracking. Its a joke and the information can't be more wrong. We need software that can fix the conversion value column of the Google Shopping search term report since tracking ACoS per $1 CPC per keyword is essential for ranking keywords by ROI and then following the method I described in configuring your keyword bids per the ROI so you are 100% maximizing your targeting better than any AI or consultant could ever do for you. My background is $10M+ of Amazon ads and a few weeks now on the Google ads where we're at 1,300+ clicks, 100K+ impression and under 6% ACoS per day so far in the few weeks I've been at it. I know keyword ranking by ROI from all the Amazon ad spend data compiled but we need this same data from Google Shopping but they have a broken conversion value. Please advise if this software or one of the others can produce a report that has keyword and revenue and its correct. We just need that and then we can fix Google's broken report.