# Best Email Marketing Software - Page 25

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 520

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Groundhogg (+1.78%) - Among all products in this category, Groundhogg recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,300+ Authentic Reviews
- 520+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-08-01T06%3A14%3A30Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%3Fpage%3D25&secure%5Btoken%5D=86d6f2bc06cb3ebd8075b6a11e3d6f9b8ee08c653c88c506195676a56c9123e7&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url)

### [Envoie](https://www.g2.com/products/envoie/reviews)

Envoie.email is an email marketing platform to create interactive emails that encourage users to take action within their inbox. Create, schedule, and send automated interactive emails or email sequences for getting customer feedback, booking appointments, onboarding, lead nurturing, outreach or re-engagement. Email features include interactive elements like checkout buttons, quizzes, star-ratings, webinar forms, calendars, etc. AMP emails are responsive to various browsers, email clients, and mobile devices, allowing marketers to increase visibility and email delivery. Manage email lists with customer segmentation. View campaign analytics and engagement rates in the dashboard. Integrate with Zapier, Webhooks, and other ESPs.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Envoie?

- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Envoie?

- **Seller:** [Envoie Email](https://www.g2.com/sellers/envoie-email)
- **HQ Location:** Lutz, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6aa5557c66a7985ab04283043812fd66884d884ed6f39171f9c2c704f3d929f0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fenvoie-email%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Envoie?

**["Great product"](https://www.g2.com/survey_responses/envoie-review-7961086)**

**Rating:** 5.0/5.0 stars

_— Mahadevan N._

[Read full review](https://www.g2.com/survey_responses/envoie-review-7961086)

**["increased email engagement"](https://www.g2.com/survey_responses/envoie-review-8163645)**

**Rating:** 5.0/5.0 stars

_— Davina P._

[Read full review](https://www.g2.com/survey_responses/envoie-review-8163645)

### [EspecialMail](https://www.g2.com/products/especialmail/reviews)

Welcome to EspecialMail! We blend technology and expertise to elevate your email marketing strategies. Our mission is threefold: • Offer all core email marketing tools in one: Email marketing, List hygiene & Deliverability monitoring • Democratize & Simplify email deliverability • Partner with businesses of all sizes to help them navigate the intricacies –legal and technical – of email communication We want to ensure that these incredibly powerful tools are accessible to businesses of all sizes. At our core, we believe in honesty, transparency, and innovation. Our commitment extends beyond what the average ESP calls “delivering emails”: we're here to ensure your messages resonate with your audience, drive tangible results and most importantly support you to ensure your emails are landing in the inbox.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate EspecialMail?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind EspecialMail?

- **Seller:** [EspecialMail](https://www.g2.com/sellers/especialmail)
- **Year Founded:** 2015
- **HQ Location:** Montreal, CA
- **Twitter:** @EspecialMail
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e9f91769cf2b2f5a0c34e76eae6cbcbe02a1f7c272d3760fb06d4c4245f25bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fespecialmail%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of EspecialMail?

**["Email Marketing game changer"](https://www.g2.com/survey_responses/especialmail-review-9428353)**

**Rating:** 5.0/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/especialmail-review-9428353)

### [FeedBlitz](https://www.g2.com/products/feedblitz/reviews)

FeedBlitz is an all-in-one service combining email marketing, social media and RSS feed management.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate FeedBlitz?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind FeedBlitz?

- **Seller:** [FeedBlitz](https://www.g2.com/sellers/feedblitz)
- **HQ Location:** Englewood Cliffs, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b510d32b7e9c506d1845d254b1bee4dce1454f7c08380d68fe65a9f6fd7ea76&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffeedblitz-llc&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of FeedBlitz?

**["Amazing email marketing tool"](https://www.g2.com/survey_responses/feedblitz-review-2719031)**

**Rating:** 5.0/5.0 stars

_— Verified User in Import and Export_

[Read full review](https://www.g2.com/survey_responses/feedblitz-review-2719031)

#### What Are G2 Users Discussing About FeedBlitz?

- [What is FeedBlitz used for?](https://www.g2.com/discussions/what-is-feedblitz-used-for)

### [FoxReach](https://www.g2.com/products/foxreach/reviews)

FoxReach is a modern cold email outreach platform built from the ground up for deliverability and scale. It combines automated email warmup, AI-powered reply management, multi-sender rotation, and advanced analytics in a single, intuitive dashboard.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind FoxReach?

- **Seller:** [FoxReach](https://www.g2.com/sellers/foxreach)
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63022b480866c441afa9d550630fa907262ed79ac66452bb04d773011e8b0a5b&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Ffoxreachio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Good GrowthIN](https://www.g2.com/products/good-growthin/reviews)

All-in-one suite of B2B growth tools to help business scale their growth functions with GrowthList & GrowthBots

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Good GrowthIN?

- **Seller:** [Good GrowthIN](https://www.g2.com/sellers/good-growthin)
- **Year Founded:** 2020
- **HQ Location:** Chennai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a610504b5abf6a55ba3442b9c5c8693ce1e4a748eeede54d11309b13132c80f8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgood-growthin&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Good GrowthIN?

**["Get a lot of leads - quickly"](https://www.g2.com/survey_responses/good-growthin-review-6516704)**

**Rating:** 4.5/5.0 stars

_— Slava A._

[Read full review](https://www.g2.com/survey_responses/good-growthin-review-6516704)

#### What Are G2 Users Discussing About Good GrowthIN?

- [What is Good GrowthIN used for?](https://www.g2.com/discussions/what-is-good-growthin-used-for)

### [Happy Marketers](https://www.g2.com/products/happy-marketers/reviews)

Sell more to your loyal customers. Happy Marketers uses machine-learning to recommend high-value audiences most likely to convert via text and email campaigns.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Happy Marketers?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Happy Marketers?

- **Seller:** [Happy Cabbage Analytics](https://www.g2.com/sellers/happy-cabbage-analytics)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7fc9a1720f089d582fbd23eefcc9ef9b99c1aecdc8923642cdbb3e78c0814aa6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhappy-cabbage-analytics%2F&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Happy Marketers?

**["Happy business with Happy Marketers"](https://www.g2.com/survey_responses/happy-marketers-review-8951691)**

**Rating:** 5.0/5.0 stars

_— Shivangi A._

[Read full review](https://www.g2.com/survey_responses/happy-marketers-review-8951691)

### [HOGUNSOFT](https://www.g2.com/products/hogunsoft/reviews)

Manage your contacts, prospect easily, simply retain your customers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate HOGUNSOFT?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind HOGUNSOFT?

- **Seller:** [Hogunsoft](https://www.g2.com/sellers/hogunsoft)
- **Year Founded:** 2007
- **HQ Location:** Cesson-Sévigné, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=103a21d370cd536f2b1cf72db387debd2ae0d52ec28bc9deee8f0a7d04649aea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhogunsoft&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 200% Small

#### What Are Recent G2 Reviews of HOGUNSOFT?

**["Hogonsoft review"](https://www.g2.com/survey_responses/hogunsoft-review-7093951)**

**Rating:** 5.0/5.0 stars

_— Verified User in Accounting_

[Read full review](https://www.g2.com/survey_responses/hogunsoft-review-7093951)

#### What Are G2 Users Discussing About HOGUNSOFT?

- [What is HOGUNSOFT used for?](https://www.g2.com/discussions/what-is-hogunsoft-used-for)

### [HostHelp Mail](https://www.g2.com/products/hosthelp-mail/reviews)

An email marketing tool that simplifies the process of creating and sending professional email campaigns. With HostHelp Mail, businesses can engage with their audience effectively and drive conversions

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate HostHelp Mail?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind HostHelp Mail?

- **Seller:** [HostHelp](https://www.g2.com/sellers/hosthelp)
- **Year Founded:** 2009
- **HQ Location:** London, GB
- **Twitter:** @HostHelp1  
21 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1b34dd73561658f4a67e81717493ebf9ec4fe9c9439f89349d994d7795c2303&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhosthelp%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of HostHelp Mail?

**["Best Email marketing tool for any digital marketing business"](https://www.g2.com/survey_responses/hosthelp-mail-review-8758588)**

**Rating:** 5.0/5.0 stars

_— Aman V._

[Read full review](https://www.g2.com/survey_responses/hosthelp-mail-review-8758588)

### [hotreachai.com](https://www.g2.com/products/hotreachai-com/reviews)

Convert more strangers to customers. Send personalized intros, but stop wasting time writing them!

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind hotreachai.com?

- **Seller:** [hotreachai.com](https://www.g2.com/sellers/hotreachai-com)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of hotreachai.com?

**["My Personal(ized) Email Writer"](https://www.g2.com/survey_responses/hotreachai-com-review-8569235)**

**Rating:** 4.0/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/hotreachai-com-review-8569235)

### [Hotsol](https://www.g2.com/products/hotsol/reviews)

Brands Work With Us To Send Transactional Email, Promotional Email And Cold Email To Purchased Email Lists In Bulk. Hotsol is a bulk email service for purchased email lists. We work with small, medium and large companies to send cold email in volume on a daily basis. Whether its transactional or promotional email, our network architecture is customized to meet the specific needs of each individual client. Send cold email to purchased lists that is CAN-SPAM and GDPR compliant. Nurture your purchased lists and grow your business. We set out with a mission to build an email marketing service that gives businesses of all sizes the ability to send bulk email without limitations at affordable prices. Millions of emails later we have achieved this goal and continue to help businesses deliver their message to customers across the globe. Whether your email data is a purchased list or opt-in, our email professionals work tirelessly to help you get favorable results from your email marketing campaigns.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Hotsol?

- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Hotsol?

- **Seller:** [Hotsol](https://www.g2.com/sellers/hotsol)
- **Year Founded:** 2013
- **HQ Location:** New York Metro, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1a846c2e5a211fc4a9d9b17ed4107e1029b010ad85bfce7e2ba51d6cba083f31&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhotsol&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Hotsol?

**["Simplified email blasts"](https://www.g2.com/survey_responses/hotsol-review-6986361)**

**Rating:** 4.0/5.0 stars

_— Sean S._

[Read full review](https://www.g2.com/survey_responses/hotsol-review-6986361)

### [IGSendMail](https://www.g2.com/products/igsendmail/reviews)

IGSendMail is an email marketing platform where every paid plan includes unlimited contacts. Instead of per-subscriber billing that scales as your list grows, you pay a flat monthly rate based on send volume — so your cost stays predictable whether you have 500 contacts or 500,000. Every paid plan includes built-in email verification. Verify your list before you send, reduce bounces, and protect your sender reputation — no separate service or additional cost required. Core features: - Drag-and-drop campaign builder with a ready-to-use template library - Unlimited automations on every paid plan — build workflows for welcome sequences, abandoned carts, re-engagement, and more - Advanced list segmentation based on behavior, engagement, tags, and custom fields - A/B testing for subject lines, content, and send times - Real-time campaign analytics with open rates, click-through rates, and revenue tracking - Transactional email support for order confirmations, password resets, and receipts - REST API for custom integrations and programmatic campaign management Plans: Free — 2,500 contacts, 2,000 emails/month. No credit card required. Starter ($19/mo) — Unlimited contacts, 25,000 emails/month, 2,500 verifications. 3 users. Pro ($49/mo) — Unlimited contacts, 100,000 emails/month, 10,000 verifications. 5 users, white-label branding. Business ($99/mo) — Unlimited contacts, 300,000 emails/month, 50,000 verifications. 10 users, dedicated sending IP, SSO. Annual billing saves 20% on all paid plans. Built for businesses outgrowing per-subscriber pricing, first-time senders launching their first campaigns, e-commerce brands optimizing lifecycle email, and agencies managing multiple client accounts.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate IGSendMail?

- **Performance and Reliability:** 5.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 5.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind IGSendMail?

- **Seller:** [IGSendMail](https://www.g2.com/sellers/igsendmail)
- **Year Founded:** 2023
- **HQ Location:** Seattle, Washington
- **Twitter:** @igsendmail  
3 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d99005d99588ff95ae4ae88d8205582e7f4a96f2bb479580fef6ce0fb0991cb1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Figsendmail%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About IGSendMail?

_AI-generated summary from verified user reviews_

##### Cons

- Users find the **monthly price very expensive** , but some are still considering its features.

### [Inout Email Marketer](https://www.g2.com/products/inout-email-marketer/reviews)

Inout Email Marketer is a bulk mailing and mailing list management script. Send numerous email campaigns & manage an unlimited amount of emails and lists from one script.

**Average Rating:** 2.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Inout Email Marketer?

- **Has the product been a good partner in doing business?:** 0.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 3.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Inout Email Marketer?

- **Seller:** [Inout Scripts](https://www.g2.com/sellers/inout-scripts)
- **Year Founded:** 2006
- **HQ Location:** N/A
- **Twitter:** @InoutScripts  
583 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f301d377caaed2bec2577b92a96d972c2f608408cbbbd910154df97423436be&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finout-scripts---php-clone-scripts&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium, 100% Small

#### What Are G2 Users Discussing About Inout Email Marketer?

- [What is Inout Email Marketer used for?](https://www.g2.com/discussions/what-is-inout-email-marketer-used-for)

### [Instant](https://www.g2.com/products/instant-2025-05-20/reviews)

Instant is a powerful retention marketing and identity resolution platform built specifically for eCommerce brands looking to convert more site visitors and boost revenue. Traditional cookie tracking leaves massive gaps in the customer journey. Instant fills those gaps by helping merchants identify who’s visiting their site even if they haven’t logged in, opted in, or made a purchase. With Instant’s server-side tracking and first-party data capture, you can resolve anonymous traffic into real, high-intent profiles and turn them into revenue-driving touchpoints. Instant integrates directly with platforms like Shopify and Klaviyo making it easy to activate your data across all major channels. Trusted by over 500 top eCommerce brands, including ThirdLove, TRX, and Parisa Wang, Instant empowers teams to: Identify opted-in visitors in real time Trigger more personalized abandonment and re-engagement flows in Klaviyo Retarget high-intent shoppers across Meta and Google with precision Increase retention and customer lifetime value (LTV) with smarter flows Setup takes less than 15 minutes, and results are typically seen within days—not weeks. Whether you’re trying to fix abandoned cart recovery, improve email and SMS performance, or increase the ROI of your paid campaigns, Instant helps you make the most of your traffic. If you’re serious about retention, customer identity resolution, and scaling profitably without relying on third-party cookies, Instant is the solution built for you.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Instant?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Instant?

- **Seller:** [Instant](https://www.g2.com/sellers/instant-8942794b-47fa-4d95-bedc-16782d579031)
- **Year Founded:** 2021
- **HQ Location:** Sydney, Australia, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c964b1232500216bad0818bbce4d81f6be3e4ca15836defea65e26a379148294&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftryinstant%2F&secure%5Burl_type%5D=linkedin_company_website)  
94 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Instant?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Instant, notably its quick lead sourcing and integration capabilities.
- Users value the **quick CRM integration** , enhancing lead sourcing and streamlining data management effortlessly.
- Users value the **easy integration** with CRMs and Google Sheets for fast lead sourcing.
- Users value the **easy integrations** of Instant, particularly for seamless CRM and Google Sheets connectivity.
- Users highlight **Instant's efficiency** , praising its reliability and impressive speed in delivering promised services.

##### Cons

- Users find the **pricing jumps quickly** , making Instant less suitable for personal Gmail accounts.

#### What Are Recent G2 Reviews of Instant?

**["Lightning-Fast Lead Sourcing Boosts Productivity"](https://www.g2.com/survey_responses/instant-review-12076187)**

**Rating:** 4.5/5.0 stars

_— Marwan E._

[Read full review](https://www.g2.com/survey_responses/instant-review-12076187)

### [Integrated Marketing Portal (IMP)](https://www.g2.com/products/integrated-marketing-portal-imp/reviews)

IMPGo is an easy-to-use brand marketing platform that keeps everything you need to manage your brand in one shared place so you can help deliver consistent brand experiences everywhere, every time. From brand guidelines and data asset management to content creation and distribution, IMPGo offers a comprehensive suite of easy-to-use solutions to help marketing teams manage and grow their brand. With IMPGo, you can centralize all your brand resources and info in one convenient brand hub so everyone can easily locate the assets they need; allow employees to easily customize, personalize and localize engaging on-brand content, ensuring brand consistency and saving creative team resources; and easily distribute content and campaigns across online and offline channels.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Integrated Marketing Portal (IMP)?

- **Seller:** [Cosmos Communications](https://www.g2.com/sellers/cosmos-communications)
- **Year Founded:** 1933
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8319c59b5ca57adba92d8f0779b8e2b14ef1972c8120c82d65cbd77489ae919&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcosmos-communications&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Integrated Marketing Portal (IMP)?

**["Flexible field configuration"](https://www.g2.com/survey_responses/integrated-marketing-portal-imp-review-4713937)**

**Rating:** 4.5/5.0 stars

_— Upendra N._

[Read full review](https://www.g2.com/survey_responses/integrated-marketing-portal-imp-review-4713937)

#### What Are G2 Users Discussing About Integrated Marketing Portal (IMP)?

- [What is Integrated Marketing Portal (IMP) used for?](https://www.g2.com/discussions/what-is-integrated-marketing-portal-imp-used-for)

### [Inxmail](https://www.g2.com/products/inxmail/reviews)

Inxmail is the service-oriented tech specialist for secure, data-driven communication in email marketing. With the modular email marketing platform and excellent service over 2,000 customers realize campaigns and trigger-based transactional emails that ensure sustainable business success. The basis is the potential of your data, simple email creation combined with reliable delivery. Inxmail supports companies to turn recipients into enthusiastic customers since 1999. Since its founding, the principles of the owner-managed company with headquarters in Freiburg have been based on innovation, reliability, and customer proximity. Continuous development of the portfolio and the organization ensure growth and future security. Inxmail places the highest value on data security, legal certainty and hosts its servers exclusively in the EU. As a founding member of the Certified Senders Alliance (CSA), Inxmail has been committed to permission-based email marketing from the very beginning.

**Average Rating:** 2.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Inxmail?

- **Sending Outbound Emails:** 5.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 5.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Inxmail?

- **Seller:** [Inxmail](https://www.g2.com/sellers/inxmail)
- **Year Founded:** 1999
- **HQ Location:** Freiburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f23b608152a9b3235ffdbc48e7714af1b726fe75a87bb7083f0cb6f54a8cf54b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finxmail-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
113 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About Inxmail?

- [What is Inxmail used for?](https://www.g2.com/discussions/what-is-inxmail-used-for)

- [‹ Prev‹ Prev](/categories/email-marketing?order=g2_score&page=24#product-list)
- [1](/categories/email-marketing?order=g2_score#product-list)
- [2](/categories/email-marketing?order=g2_score&page=2#product-list)
- …
- [21](/categories/email-marketing?order=g2_score&page=21#product-list)
- [22](/categories/email-marketing?order=g2_score&page=22#product-list)
- [23](/categories/email-marketing?order=g2_score&page=23#product-list)
- [24](/categories/email-marketing?order=g2_score&page=24#product-list)
- 25
- [26](/categories/email-marketing?order=g2_score&page=26#product-list)
- [27](/categories/email-marketing?order=g2_score&page=27#product-list)
- [28](/categories/email-marketing?order=g2_score&page=28#product-list)
- [29](/categories/email-marketing?order=g2_score&page=29#product-list)
- …
- [34](/categories/email-marketing?order=g2_score&page=34#product-list)
- [35](/categories/email-marketing?order=g2_score&page=35#product-list)
- [Next ›Next ›](/categories/email-marketing?order=g2_score&page=26#product-list)

Spotlight Categories

[Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software)

[Travel Management Solutions](https://www.g2.com/categories/travel-management)

[Sales Enablement Software](https://www.g2.com/categories/sales-enablement)

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

[CMMS Software](https://www.g2.com/categories/cmms)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026