E-Commerce Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

E-Commerce Software Articles

What Is Social Commerce, and Why We Created a New Category for It

The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.

by Gabriel Gheorghiu

COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick and mortar stores to either move online or adopt a combination of both in-store (curbside pickup) and online sales methods for the first time.

by Nathan Calabrese

E-Commerce Software Glossary Terms

Customer Experience Management

Customer experience management (CXM) prioritizes personalized experiences at every customer interaction. Learn more about its benefits for businesses.

by Holly Landis

Headless CMS

A headless content management system is back-end software that allows connection to any presentation layer via application programming interfaces (APIs.)

by Kelly Fiorini

Go-to-Market Strategy

A go-to-market strategy is an all-encompassing plan for launching a new product or service. Learn how to create a GTM strategy and why it’s important.

by Holly Landis

E-Commerce Software Discussions

What are the best catalog management platforms for marketing managers maintaining data consistency across multiple sales channels?

Marketing managers juggling product data across a website, a marketplace, and a wholesale channel usually hit the same wall: one channel's description update doesn't propagate to the others, and nobody notices until a customer does. We compared the best Catalog Management platforms for marketing managers seeking to maintain data consistency across multiple sales channels.

These platforms dominate this comparison:

Salsify PXM: Reviewers cite syndicating to multiple retail and marketplace channels from a single source record, with marketing teams reporting fewer manual re-entries per channel.
Akeneo PIM: Strong data governance and workflow rules that catch inconsistent product attributes before they publish.
Inriver: Reviewers in marketing and e-commerce roles cite channel-specific data views, allowing one team to manage the master record while channels see only the relevant fields.
Stibo Systems MDM: More master-data-focused than pure catalog management, fitting larger enterprises with data quality needs beyond product listings.
Descartes Sellercloud: Reviewers cite multichannel listing management, particularly for sellers across several marketplaces at once.

For teams managing both a DTC storefront and marketplace listings, which of these catches attribute mismatches before publishing rather than after a customer complaint?

Catalog Management reviews on G2 draw a real line between platforms that prevent inconsistent data and platforms that mainly report on it after the fact. Akeneo's workflow rules that catch inconsistent attributes before they publish are answering the post's actual question directly, while Salsify's single source record and Inriver's channel-specific views are more about organizing the data well than specifically blocking a bad publish before it happens. Stibo Systems being described as more master-data-focused than pure catalog management is a fit flag worth taking seriously, since a tool built for broader data quality across an enterprise may be more infrastructure than a marketing team managing two or three channels actually needs.

Descartes Sellercloud's multichannel listing strength is really solving a different problem, managing many marketplace listings at once, than catching an attribute mismatch before it goes live, so it answers adjacent questions rather than the same one. For a team running both a DTC storefront and marketplace listings, the more useful test is probably whether a platform blocks a bad publish at the point of entry, or just makes the eventual cleanup easier once a customer has already noticed.

Answered: Shashank Shastry on September 16, 2026

Your answer

Which virtual fitting software integrates seamlessly with e-commerce, WooCommerce, and custom platforms?

A 25 to 40% drop in returns only matters if the underlying virtual fitting software actually plugs into the store a retailer is already running, rather than a separate platform that requires a rebuild.

Measmerize: Its size advisor is designed to sit on any product page, positioned for e-commerce brands wanting a drop-in addition rather than a platform migration.
3DLOOK: Mobile Tailor integrates directly with on-demand manufacturing factories, making it relevant for custom apparel platforms where production is tied to the sizing data itself.
Fittingbox: Serves more than 4,000 customers across e-retailers and brands, with integration depth built around eyewear-specific platforms rather than general e-commerce.
MirrAR: Positioned as an AR try-on layer that sits on top of an existing storefront rather than requiring a separate checkout flow.
EasyTry: Its computer vision try-on is built to work from a single uploaded photo, a lighter integration footprint for smaller custom-built stores.

For merchants running WooCommerce or a custom storefront specifically, did the integration actually work out of the box, or did it need a developer to wire it in?

The key distinction is between a true plug-and-play storefront integration and an API that still needs implementation work. For WooCommerce and custom platforms, I’d compare native plugins, setup time, catalog synchronization, and how much developer effort is required to keep sizing or try-on data working as products change.

Answered: Darshayita Thakur on September 16, 2026

Your answer

What virtual fitting platforms are most trusted by e-commerce managers, based on user reviews?

Hey G2 users, we wanted to dig into which virtual fitting platforms are most trusted by e-commerce managers, since return rates from sizing mistakes are among the clearest costs this category is supposed to solve.

MirrAR, Fittingbox, and Measmerize came up the most. Here's the fuller list:

MirrAR: 4.7 stars across 42 reviews, an AR-based virtual try-on solution built for retail conversion specifically.
Fittingbox: 4.7 stars across 13 reviews, powers one of the world's largest 3D frame databases with over 5,000 new eyewear frames digitized monthly.
Measmerize: 4.9 stars across 6 reviews, the highest rating here on the smallest sample, reports cutting returns by 25 to 40% and boosting conversion 3 to 9x.
3DLOOK: 4.5 stars across 12 reviews, generates 80+ body measurements from just two photos for precise sizing recommendations.
EasyTry: 4.2 stars across 10 reviews, the lowest rating here, offers try-on from a single photo using computer vision.

Given how small every sample in this category is, has anyone actually measured a real return-rate drop after implementing one of these, not just the vendor's own reported figure?

Your caution about sample sizes is fair, and there's a measurement issue underneath it too. Return rate moves for a lot of reasons at once, including seasonality and assortment changes, so a before-and-after comparison usually can't isolate the tool unless it was rolled out to part of the catalogue at a time. Anyone evaluating this category is probably better served asking vendors how their reported figures were measured than asking what the figure was. Also worth noting that Fittingbox's eyewear focus and 3DLOOK's body measurement approach are solving quite different sizing problems, so the numbers aren't really comparable across them.