E-Commerce Software Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

Contents

E-Commerce Software Articles

What Is Social Commerce, and Why We Created a New Category for It

The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.

by Gabriel Gheorghiu

COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers

The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick and mortar stores to either move online or adopt a combination of both in-store (curbside pickup) and online sales methods for the first time.

by Nathan Calabrese

E-Commerce Software Glossary Terms

Customer Experience Management

Customer experience management (CXM) prioritizes personalized experiences at every customer interaction. Learn more about its benefits for businesses.

by Holly Landis

Headless CMS

A headless content management system is back-end software that allows connection to any presentation layer via application programming interfaces (APIs.)

by Kelly Fiorini

Go-to-Market Strategy

A go-to-market strategy is an all-encompassing plan for launching a new product or service. Learn how to create a GTM strategy and why it’s important.

by Holly Landis

E-Commerce Software Discussions

Which age verification methods balance regulatory acceptance against the personal data a business must then hold?

Passing an age check and holding as little personal data as possible afterward are two different goals, and not every method serves both.

Which age verification methods balance regulatory acceptance against the personal data a business must then hold, since collecting a full ID scan you don't need is its own liability.

A few on G2's age verification list are built with that data-minimization tradeoff in mind:

Persona (4.1/5, 45+ reviews): built around data minimization by design, returning a pass/fail result while handling collection and automatic deletion rather than leaving a business holding the raw document.
Shufti (4.5/5, 150+ reviews): offers SaaS, private cloud, or on-premise deployment depending on data residency needs, giving a business more control over exactly where verification data lives.
Token of Trust (4.9/5, 60+ reviews): built around configurable rules so verification scope can match actual regulatory risk rather than defaulting to collecting everything possible.

For anyone who's had to defend a data retention policy to a regulator or auditor: was the age verification vendor's data handling ever the actual sticking point?

I’d add retention controls to the evaluation. It’s not just what data gets collected, but whether the business can prove that unnecessary identity data was deleted when its verification purpose ended.

Answered: Shubham Gupta on September 28, 2026

Your answer

What are the top-rated age verification providers for meeting new online safety rules without losing genuine customers?

Every friction point in an age check is a customer who might not finish. What are the top-rated age verification providers for meeting new online safety rules without losing genuine customers, judged on how much friction the check actually adds.

A few on G2's age verification list report specific numbers on this tradeoff:

Ondato (4.8/5, 80+ reviews): confirms onboarding results in under 30 seconds, aimed directly at reducing the drop-off that comes with a slow check.
Veriff (4.5/5, 60+ reviews): reports a six-second average decision time with 95% of users verified on the first try, which matters more for conversion than almost any other stat in this category.
Incode (5.0/5, 50+ reviews): verifies 98% of users on the first attempt in 1.5 seconds, a first-try pass rate that directly limits how many genuine customers get bounced.

For anyone who's rolled out a new age check: did the conversion drop show up where you expected, or somewhere else entirely?

I’d watch first-attempt completion more closely than verification speed alone. A six-second check isn’t low-friction if legitimate users repeatedly have to resubmit documents or restart the flow. I’d baseline conversion before rollout, then measure completion rate, retries, abandonment, and false rejections at the age-check step to see where genuine customers are actually being lost.

Answered: Barkha Bali on September 17, 2026

Your answer

Which Online Marketplace Optimization Tools have simple dashboards for bid control and real-time revenue visibility?

Bid control specifically means a seller can adjust ad spend without needing to dig through several layers of reporting first, within Online Marketplace Optimization Tools.

Quartile: Patented AI handles granular budgeting decisions automatically, with the platform designed to simplify what would otherwise be a manual bid-by-bid adjustment process.
Helium 10: Its advertising automation tools consolidate campaign management into a single dashboard, eliminating the need for sellers to check each marketplace separately.
Jungle Scout: Cobalt and Cloud give enterprise teams granular visibility into performance trends, though this leans more toward market analytics than direct bid control.

For sellers managing bids across multiple marketplaces, does a single dashboard replace checking each platform individually, or do you still cross-reference the native ad consoles?

Online Marketplace Optimization reviews on G2 describe dashboard consolidation as a starting point, not a full replacement for native tools. Quartile's automated bid decisions and Helium 10's single dashboard both solve the same surface problem: too many marketplaces to check separately, but neither claim actually says a seller stops opening the native ad console entirely, since platform-specific promotions or policy changes often only show up there first. Jungle Scout's Cobalt and Cloud leaning toward analytics rather than bid control is worth noting as a real category split, since a tool built to show trends isn't the same as one built to let you act on them in real time.

The dashboard consolidation question probably comes down to how much a seller trusts automated bid decisions versus wanting manual override on the highest spend campaigns, specifically, since that's usually where sellers keep checking the source directly, even after adopting a unified tool. For sellers managing bids across several marketplaces, the more telling detail is which specific situations still send them back to a native console, rather than whether the dashboard is used day to day overall.