E-Commerce Personalization Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Personalization Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
E-Commerce Personalization Software Articles
Highlights From the G2 Fall 2022 E-Commerce Reports
The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022.
by Gabriel Gheorghiu
A Better Future for Digital Storefronts with E-Commerce Personalization
The COVID-19 pandemic brought about changes to many industries, including one of the most sought-after ones, the retail sector. From suppliers, manufacturers, distributors, wholesalers, and retailers to consumers, everyone was exposed to the vulnerabilities and consequences of the pandemic. Amidst this health and economic crisis, consumer shopping behavior changed entirely. Businesses realized the power of digital transformation and added a virtual storefront to their brick-and-mortar store as consumers adapted to shopping online.
by Subhransu Sahu
What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.
by Gabriel Gheorghiu
Hybrid Shopping Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
2021 Trends in E-Commerce and Industry 4.0
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
Why You Need an E-Commerce Strategy and How to Create One
If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
How to Choose the Best E-Commerce Software for Your Business
If you are reading this, you have internet access and have probably already tried to buy something online. That's what e-commerce is about, at least from a buyer perspective. When it comes to sellers, things can be a lot more complicated.
by Gabriel Gheorghiu
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
E-Commerce Personalization Software Glossary Terms
Explore our Technology Glossary
Browse through dozens of terms to better understand the products you purchase and use everyday.
E-Commerce Personalization Software Discussions
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Question on: Optimizely Web Experimentation
What are some ways that I can use A/B testing?A/B Testing Ideas
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Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best results. We test button color, test, size, and page placement to see where we maximize clicks. If you add functionality to a website, you may want to test if it positively or negatively impacts other KPIs. We test mobile first layouts. The possibilities are endless.
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The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken up by vertical:
A media company might want to increase readership, increase the amount of time readers spend on their site, and amplify their articles with social sharing. To achieve these goals, they might test variations on:
> Email sign-up modals
> Recommended content
> Social sharing buttons
A travel company may want to increase the number of successful bookings are completed on their website or mobile app, or may want to increase revenue from ancillary purchases. To improve these metrics, they may test variations of:
> Homepage search modals
> Search results page
> Ancillary product presentation
An e-commerce company might want to increase the number of completed checkouts, the average order value, or increase holiday sales. To accomplish this, they may A/B test:
> Homepage promotions
> Navigation elements
> Checkout funnel components
A technology company might want to increase the number of high-quality leads for their sales team, increase the number of free trial users, or attract a specific type of buyer. They might test:
> Lead form components
> Free trial signup flow
> Homepage messaging and call-to-action
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Question on: Maropost Marketing Cloud
What is pricing?Looking for a ball park on pricing
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Hey Melodie,
Please email me at ross@maropost.com as i would need to know more in terms of volume etc... to provide a quote.
Cheers,
Ross Andrew
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Question on: Insider One
Why did your team choose Insider One over other engagement platforms?We’re currently looking at a few engagement platforms and have a couple of options in mind. Just wanted to check with others who chose Insider One, what made you go with it over the alternatives? Would love to hear your experience.
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Since I was involved in the process of evaluating engagement platforms for our team, I can share why we decided on Insider One. One of the main reasons was how it balances powerful features with ease of use. As a single platform, it lets us activate campaigns across multiple channels, consolidate data, and capture actionable insights, all without overcomplicating the process. This made adoption smoother for our team and allowed us to focus more on strategy rather than setup.
Another key reason was how easily it lets us see customer behavior across multiple channels. Having that visibility helped us understand which campaigns and content were resonating with customers and which weren’t. It made planning and adjusting campaigns much more straightforward because decisions were based on real insights rather than assumptions.
We also valued how simple it is to create personalized experiences. Features like automated journeys and product or content recommendations make it possible to reach customers with messages that actually feel relevant. Before Insider One, some other platforms we looked at either lacked this flexibility or required a lot of technical effort to set up similar campaigns.
Overall, Insider One felt like the right fit for our team’s goals.
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E-Commerce Personalization Software Reports
Mid-Market Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Momentum Grid® Report









