E-Commerce Personalization Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Personalization Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
E-Commerce Personalization Software Articles
Highlights From the G2 Fall 2022 E-Commerce Reports
The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022.
by Gabriel Gheorghiu
A Better Future for Digital Storefronts with E-Commerce Personalization
The COVID-19 pandemic brought about changes to many industries, including one of the most sought-after ones, the retail sector. From suppliers, manufacturers, distributors, wholesalers, and retailers to consumers, everyone was exposed to the vulnerabilities and consequences of the pandemic. Amidst this health and economic crisis, consumer shopping behavior changed entirely. Businesses realized the power of digital transformation and added a virtual storefront to their brick-and-mortar store as consumers adapted to shopping online.
by Subhransu Sahu
What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.
by Gabriel Gheorghiu
Hybrid Shopping Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
2021 Trends in E-Commerce and Industry 4.0
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
Why You Need an E-Commerce Strategy and How to Create One
If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
How to Choose the Best E-Commerce Software for Your Business
If you are reading this, you have internet access and have probably already tried to buy something online. That's what e-commerce is about, at least from a buyer perspective. When it comes to sellers, things can be a lot more complicated.
by Gabriel Gheorghiu
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
E-Commerce Personalization Software Glossary Terms
Explore our Technology Glossary
Browse through dozens of terms to better understand the products you purchase and use everyday.
E-Commerce Personalization Software Discussions
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Question on: Insider One
What is Insider used for?What is Insider used for?
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Insider— a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences. Marketers use Insider’s platform to deliver consistent and engaging experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger), and more.
Discover what makes Insider different - https://useinsider.com/why-insider/
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Question on: Insider One
Does Insider offer Generative AI capabilities that help with content copy creation?Does Insider offer Generative AI capabilities that help with content copy creation?
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Yes indeed! Insider offers generative AI capabilities that can help marketers create engaging and personalized content copies. Marketers just need to input their use case, the specific industry vertical, and the expected outcome, then let Sirius AI™, Insider's gen AI solution, create the message copies customized for the particular campaign strategy and the industry vertical type. Messages are automatically customized according to the channel for which they are created.
Not just content generation, Sirius AI can help marketers automate segment discovery, campaign discovery and a lot more to help boost productivity. Learn more here - https://useinsider.com/sirius-ai/
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Question on: Insider One
What can I achieve with Insider & Amplitude integration?What can I achieve with Insider & Amplitude integration?
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The possibilities are almost endless! With Insider's integration with Amplitude, you get 2-way data exchange where you can sync Amplitude cohorts into Insider and also send back Insider events to Amplitude.
By sending your behavioral cohorts created on Amplitude to Insider, you can actually target the users within the cohorts with personalized messaging across 12+ channels like SMS, WhatsApp, Email, App Push, Google Ads, and more, using Insider.
You can also send interaction data from Insider to Amplitude. For example, you can send data when a customer opens an email, enters or exits a journey or clicks on an SMS. This helps you keep your cohorts on Amplitude updated with fresh behavioral data about how users are engaging with your messages, allowing you to get the full story.
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E-Commerce Personalization Software Reports
Mid-Market Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Winter 2026
G2 Report: Momentum Grid® Report









