Best E-Commerce Analytics Software - Page 22

How Many E-Commerce Analytics Software Products Does G2 Track?

Total Products under this Category: 362

Category Stats (Oct 2026)

  • Average Rating: 4.61/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AFS Analytics (+3.85%) - Among all products in this category, AFS Analytics recorded the largest rating increase compared to last month

Last updated: October 21, 2026

How Does G2 Rank E-Commerce Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 13,700+ Authentic Reviews
  • 362+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for E-Commerce Analytics Software

G2 Grid® for E-Commerce Analytics Software plotting products by satisfaction and market presence

Highlighted products: Fullstory, Glassbox, Luigi's Box, Decodo (formerly Smartproxy), Stackline, Lucky Orange, Mixpanel, and Yottaa.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-analytics/grids.json?focus%5B%5D=fullstory&focus%5B%5D=glassbox&focus%5B%5D=luigi-s-box&focus%5B%5D=decodo-formerly-smartproxy&focus%5B%5D=stackline&focus%5B%5D=lucky-orange&focus%5B%5D=mixpanel&focus%5B%5D=yottaa)

Saras iQ

Saras iQ - The AI Data Team for eCommerce Saras iQ is an AI data team and ecommerce analytics platform built for Shopify, direct-to-consumer, and omnichannel brands doing $10M+ in annual revenue. Teams can ask business questions in plain English and get answers grounded in their own data, metric definitions, and business logic. Each answer includes a plain-English explanation, supporting visualization, and the SQL used to generate the result, giving teams a transparent way to verify how a number was calculated. Saras iQ helps ecommerce teams analyze revenue, contribution margin, customer acquisition cost (CAC), lifetime value (LTV), cohorts, channel profitability, SKU performance, and other key business metrics without manually building reports or waiting on an analyst. Instead of different teams working from different dashboards, spreadsheets, or definitions, iQ gives leadership, finance, growth, operations, and data teams access to answers based on the same governed data foundation. What You Can Do With Saras iQ Saras iQ combines natural-language analytics with ecommerce business intelligence, allowing teams to investigate business performance using the questions they already ask every day. For example, teams can: * Identify which marketing channels generated profitable revenue after accounting for returns, discounts, fulfillment costs, and other expenses * Understand why contribution margin changed week over week and identify the factors driving the movement * Track SKU-level revenue, margin, units sold, returns, and performance across markets or sales channels * Compare performance across Shopify, Amazon, retail, wholesale, and other channels in one analysis * Analyze customer cohorts to understand repeat purchase behavior, retention, and lifetime value * Compare new versus returning customers across revenue, AOV, purchase frequency, and repeat behavior * Understand which acquisition channels, products, or customer segments generate the highest-value customers * Monitor daily, weekly, or monthly performance against business targets * Investigate changes in revenue, profitability, customer behavior, or product performance without creating a new dashboard * Answer recurring business questions without adding another request to the analytics queue Every answer can include the supporting chart and underlying SQL, making it easier for teams to inspect the logic behind the result. Governed, Traceable Answers The usefulness of an AI analyst depends on the quality and consistency of the data and business logic behind its answers. Saras iQ runs on a governed data foundation that incorporates a brand's specific metric definitions, calculation logic, exclusion rules, and business context. Grounded in your business definitions Metrics such as revenue, contribution margin, CAC, LTV, repeat rate, and customer cohorts can be defined differently from one company to another. Saras iQ uses the definitions configured for your business so teams can work from consistent metric logic rather than relying on generic assumptions. Built on certified datasets Before Saras iQ answers business questions, ecommerce data can be consolidated, modeled, reconciled, and prepared into governed datasets. This gives iQ structured business context rather than requiring an AI model to interpret disconnected raw tables on its own. Shows how the answer was produced Saras iQ can return the business answer, visualization, and SQL used to calculate the result. Data and finance teams can inspect the query and validate important numbers before using them in operational reviews, planning, forecasting, or board reporting. Designed to surface uncertainty When the required data or business logic is unavailable, iQ can identify that limitation instead of presenting an unsupported number as fact. This helps teams distinguish between an answer supported by governed data and a question that requires additional information or definition. Built for eCommerce Analytics and Unit Economics Saras iQ is designed specifically around the questions and metrics that ecommerce businesses use to operate. These include: * Revenue and net sales * Contribution margin and profitability * Customer acquisition cost (CAC) * Customer lifetime value (LTV) * Average order value (AOV) * New versus returning customer performance * Cohort and retention analysis * Repeat purchase behavior * Channel profitability * Product and SKU-level performance * Discounts and returns * Customer and product segmentation * Marketing and acquisition performance * Omnichannel sales performance Because these concepts are incorporated into the underlying data model and business logic, teams can ask questions using ecommerce terminology rather than translating every question into database fields or SQL. Answers Where Your Team Already Works Saras iQ can make the same governed analytics available across multiple interfaces. Saras iQ application Teams can use the Saras iQ interface for self-service analysis, business questions, visualization, and exploration. Slack Teams can ask business questions from Slack and receive answers within their existing workflows, reducing the need to switch between multiple reporting tools. Claude through iQ MCP Through Saras iQ MCP, teams can use Claude as the conversational interface while Saras iQ provides governed business data and analytics underneath. This allows users to work with certified business metrics while using Claude to explore questions, summarize findings, or create analytical outputs. Who Saras iQ Is For Saras iQ is built for high-growth ecommerce, Shopify, and omnichannel businesses that have outgrown manual reporting, disconnected dashboards, or analytics workflows where every new question requires analyst support. Typical users include: 1. Founders and CEOs: who want fast access to business performance without waiting for a reporting cycle 2. Finance and CFO teams: that need consistent, traceable numbers for planning, profitability analysis, forecasting, and board reporting 3. Growth and marketing leaders: analyzing acquisition efficiency, CAC, customer quality, channel performance, and marketing profitability 4. Operations and merchandising teams: monitoring products, margins, returns, inventory-related performance, and SKU economics 5. Data and analytics teams: looking to reduce repetitive reporting requests while maintaining governance over metric definitions and analytical logic Secure by Design Saras iQ is designed so AI interaction does not require giving a language model unrestricted access to the underlying data warehouse. iQ constructs the required query and retrieves the relevant data through controlled, read-only access rather than exposing the warehouse directly to the language model. Customer data is isolated to the relevant environment and is not used to train the underlying AI models. Saras Analytics also maintains security and privacy practices designed for businesses that require governed access to operational and financial data. Why Teams Use Saras iQ Saras iQ gives teams a natural-language analytics layer on top of governed ecommerce data so they can investigate questions about profitability, customers, marketing, products, and operations without starting a new reporting project every time. The goal is to give every team access to the same business definitions and analytical foundation, while preserving the transparency data and finance teams need to verify important numbers.

Who Is the Company Behind Saras iQ?

  • Seller: Saras Analytics
  • Year Founded: 2016
  • HQ Location: Westborough, MA
  • Twitter: @SarasAnalytics
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    219 employees on LinkedIn®

Saras Pulse

Saras Pulse is an AI-ready analytics platform built for US-based DTC and ecommerce brands doing $15 million or more in annual revenue that need more than dashboards. It delivers clean, certified data across every channel and function, and powers Saras IQ, an AI analyst that lets business teams ask questions in plain English and get trusted, data-backed answers from their own warehouse data. Built on Saras Daton's ingestion infrastructure, Pulse connects data from 200+ sources including Shopify, Amazon, Klaviyo, Walmart, Meta, Google, and TikTok into certified datasets that finance, marketing, and leadership teams can actually trust. No more debating numbers in meetings. No more waiting on analysts for answers. Key Features AI-Powered Analytics with Saras IQ Ask any business question in plain English and get an accurate, auditable answer in seconds. IQ is powered by Claude and trained on your warehouse schema, metric definitions, and business logic, so it knows what "revenue" or "CAC" means for your business specifically. Every answer is explainable, with SQL visible for anyone who wants to verify. Most teams reduce analytics headcount dependency by 50% or redirect analysts to strategic work instead of repetitive reporting. Contribution Margin Tracking (CM1/CM2/CM3) Calculate true contribution margin using the industry-standard CM1/CM2/CM3 framework, from gross profit by order down to net margin after platform fees, shipping, and marketing spend. Reconciles against NetSuite, Acumatica, and most ERPs at 90%+ daily accuracy. Every calculation is fully auditable with no black-box outputs. Fast, Fully Managed Implementation Standard setup takes under 10 days for direct integrations including Shopify, Amazon, Klaviyo, and GA4. No internal IT resources required. NetSuite, Acumatica, and custom 3PL integrations may take 3-6 weeks. Zero maintenance burden on your team. ERP Integrations Natively integrates with NetSuite and Acumatica, with Dynamics 365 and SAP in beta. Transaction-level data from Shopify, Amazon, TikTok Shop, and wholesale channels syncs directly into your ERP's chart of accounts and cost centers, keeping dashboards and general ledger in sync automatically. 200+ Pre-Built Connectors Connects ecommerce, advertising, subscription, and support platforms out of the box including Shopify, Amazon, Meta, Google, TikTok, Recharge, Klaviyo, Gorgias, and more. Bring Your Own BI Tool Certified datasets push directly into Looker, Tableau, Power BI, and Google Sheets. No pipeline rebuild required. Enterprise-Grade Security and Governance SOC 2 Type II certified and GDPR-compliant. Role-based access controls, data lineage, audit logging, and 99.9%+ availability.

Who Is the Company Behind Saras Pulse?

  • Seller: Saras Analytics
  • Year Founded: 2016
  • HQ Location: Westborough, MA
  • Twitter: @SarasAnalytics
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    219 employees on LinkedIn®

SavvyCube

SavvyCube provides you with simple yet powerful insights into your past, present and future business performance based on data from Magento, PayPal and Google Analytics. SavvyCube is a division of Webtex Solutions, a Minneapolis-based software development company.

Who Is the Company Behind SavvyCube?

  • Seller: SavvyCube
  • Year Founded: 2013
  • HQ Location: Minneapolis, US
  • Twitter: @savvycube
    4 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

scandilytics

Access a decade of Fortune 500 analytics expertise for just $29.99/month. Receive automated, AI-generated reports straight to your inbox, simplifying eCommerce performance analysis. Seamlessly integrate your analytics accounts, allowing our AI to swiftly translate complex data into actionable insights that drive your eCommerce success. Save costs: Hiring a professional data analyst costs over $100K/year, while expert agency charges start at $100/hour. Our solution minimizes expenses while maximizing efficiency. Save time: Professionals may take days to decipher your data, but our AI does it in minutes, ensuring timely insights at a fraction of the cost. Gain efficiency: Receive clear insights into your eCommerce performance 10X faster. Simply link your analytics, customize your preferences, and let our AI deliver timely insights to drive your business forward. Integration: Effortlessly connect your GA4 or Adobe Analytics to our AI for secure data synchronization. Customization: Tailor report time and frequency to fit your schedule and business requirements. AI Analysis: Our AI analyzes your data, uncovering trends, opportunities, and optimization areas. Report Delivery: Receive clear and concise automated reports directly, enabling quick action and decision-making.

Who Is the Company Behind scandilytics?

  • Seller: AnswerRank
  • Year Founded: 2003
  • HQ Location: Riga, LV
  • Twitter: @Scandiwebcom
    24 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    532 employees on LinkedIn®

Sellburst

Sellburst is an e-commerce platform, where clients can open a digital storefront and sell digital products.

Who Is the Company Behind Sellburst?

Seller Central data pipeline

We convert your Seller Central reports into SQL database tables—making it easy to combine and transform your data. Choose from 20+ financial, advertising, inventory, and customer behavior reports.

Who Is the Company Behind Seller Central data pipeline?

Sellpass

Sellpass is the digital ecommerce platform built for rapidly scaling entrepreneurs. Entrepreneurs can build an online store, sell digital products, accept payments, block fraud, and analyze customer data — from software to communities and everything in between.

Who Is the Company Behind Sellpass?

  • Seller: Sellpass
  • Year Founded: 2023
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Sell The Trend

Sell the trend is an all-in-one dropshipping software designed to help dropshippers increase their profits and save time. Discover trending products, connect with trusted suppliers and automate your entire dropshipping operation with innovative product import and 1-click order fulfillment. Sell The Trend seamlessly integrates with the top ecommerce platforms allowing you to research new products using our industry leading NEXUS research, manage your business with a suite of automation tools, as well as market your store all from one easy-to-use platform. Supporting customers from every corner of the world, Sell The Trend has helped dropshippers realize their store's full potential since 2019.

Who Is the Company Behind Sell The Trend?

  • Seller: Healthray
  • Year Founded: 2019
  • HQ Location: Surat, IN
  • Twitter: @healthray_
    34 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Sensai Metrics

SAAS that analyzes e-commerce stores with different data science models to give our customers actionable insights, predictions, and recommendations that help them scale their revenue, optimize their budget and save a lot of time and money analyzing.

Who Is the Company Behind Sensai Metrics?

Server to Server conversions plugin for WordPress

S2S Conversions is a WordPress plugin that tracks purchases and lead form submissions server-side — directly from your WooCommerce store to GA4, Google Ads, Meta CAPI and LinkedIn CAPI. Unlike browser-based tracking, S2S Conversions fires from your server after every completed transaction. Ad blockers can't block it. Payment redirects (like Mollie or iDEAL) can't break it. And because the plugin captures the GA4 session ID and Google Click ID before any redirect happens, every conversion is correctly attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct. Key features: Server-side GA4 tracking via Measurement Protocol (free) Google Ads offline conversion upload with enhanced conversions Meta Conversions API with fbclid capture LinkedIn Conversions API Works with 10 cookie consent tools Supports Contact Form 7, WPForms, Gravity Forms and Elementor Pro Forms Built-in debug log viewer GDPR-ready — data stays on your own server Free forever for GA4. Upgrade to Pro for Google Ads, Meta and LinkedIn.

Who Is the Company Behind Server to Server conversions plugin for WordPress?

SHOPLINE

With SHOPLINE, merchants harness a Unified Commerce platform merging online and offline channels, enabling seamless global sales while ensuring an integrated customer experience. 1. Themes & Online Store: Conversion-Orientated Website Templates. Unify your business, meet your customers where they are, and manage everything from one platform. 2. Retail Point-of-Sale (POS): A cloud-based retail solution encompassing software, hardware, and payment functionalities. SHOPLINE Retail POS allows you to seamlessly connect their online and physical stores. 3. SmartPush: SmartPush is an effective and user-friendly marketing tool for EDM and SMS. Leverage customer traffic, reduce costs, improve repurchase rates, drive GMV growth, and strengthen customer-brand connections. 4. Member System: Enhance customer loyalty with SHOPLINE's Member System. Provide solutions to increase customer activation and repurchase rates for stronger engagement. Boost engagement in the moments that matter. 5. Affiliate Marketing System: Poised to supercharge awareness, traffic, and sales. Merchants benefit from customizable commission and discount structures, seamless tracking with advanced analytics, and more 6. OneShip: We Make Shipping Easier and Faster - All-in-one, eCommerce Shipping Solution. Designed to integrate with top e-commerce platforms and world-class delivery partners in one click. 7. Payments: Find a smarter way to get paid with SHOPLINE. SHOPLINE connects with multiple local and international payment channels for direct payment, improving payment success rate by reducing redirections for all markets. 8. SHOPLINE Product Option Customizer & Product Bundler: create personalized plans for your products, enabling customers to tailor items according to their preferences and needs. and many more. Find out more about SHOPLINE here: https://www.shopline.com/ Book a FREE demo with us: https://calendly.com/shopline-consultation/shopline-introduction?month=2024-06

Average Rating: 4.5/5.0

Total Reviews: 2

Who Is the Company Behind SHOPLINE?

  • Seller: SHOPLINE
  • Year Founded: 2013
  • HQ Location: Singapore, SG
  • Twitter: @shoplineapp
    349 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    963 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About SHOPLINE?

AI-generated summary from verified user reviews

Pros
  • Users value the business growth support and effective loyalty programs provided by SHOPLINE for expansion.
  • Users value the extensive business expansion tools and effective loyalty programs provided by SHOPLINE.
  • Users appreciate the ease of use of SHOPLINE, enjoying its helpful tools for business expansion and loyalty programs.
  • Users value the personalization options in SHOPLINE, enhancing business growth and customer loyalty effectively.
  • Users appreciate the variety of promotional tools that help expand their business effectively and enhance customer loyalty.
Cons
  • Users face access limitations, including platform restrictions and fees that apply to all plans on SHOPLINE.
  • Users are frustrated by the billing issues, including fees applicable to all plans and platform restrictions.
  • Users find the fees and restrictions on SHOPLINE plans quite expensive, limiting their overall satisfaction.
  • Users are concerned about the extra charges associated with every plan on SHOPLINE, which adds to their frustration.
  • Users express concern over the high fees associated with SHOPLINE plans, which add to the platform's restrictions.

What Are Recent G2 Reviews of SHOPLINE?

Shoppable Media and Product Locators for CPG

Basketful provides channel & shopper insights for CPG brands through smarter shoppable solutions. We deliver curated and insight rich paths to cart from paid & owned media. Our Location, Distribution, & Pricing aware paths to purchase are integrated into 100+ Retailers. Strengths include premium Inventory Awareness, exclusive Inventory Targeting, and cutting edge Channel Insights unlocking in-flight media optimization. Coverage includes Food & Bev, Alcohol, Health & Beauty, Household and Pet.

Who Is the Company Behind Shoppable Media and Product Locators for CPG?

  • Seller: Basketful
  • Year Founded: 2016
  • HQ Location: Atlanta, Georgia, United States
  • LinkedIn® Page: www.linkedin.com
    90 employees on LinkedIn®

ShopRank

Product feed intelligence for ecommerce growth Feed optimisation, product rankings, competitor and AI visibility, and performance measurement - connected in one platform to help your products win more buying opportunities across paid shopping, organic search and AI discovery.

Who Is the Company Behind ShopRank?

Subhransu Sahu
SS
Researched and written by Subhransu Sahu
Updated October 3, 2024