---
title: Server to Server conversions plugin for WordPress Reviews
meta_title: 'Server to Server conversions plugin for WordPress Reviews 2026: Details,
  Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Server to Server conversions plugin for WordPress works for a business like
  yours.
date_modified: '2026-06-22'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Server to Server conversions plugin for WordPress Reviews
**Vendor:** Thijs Joosten Digital Acquisition  
**Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
## About Server to Server conversions plugin for WordPress
S2S Conversions is a WordPress plugin that tracks purchases and lead form submissions server-side — directly from your WooCommerce store to GA4, Google Ads, Meta CAPI and LinkedIn CAPI. Unlike browser-based tracking, S2S Conversions fires from your server after every completed transaction. Ad blockers can't block it. Payment redirects (like Mollie or iDEAL) can't break it. And because the plugin captures the GA4 session ID and Google Click ID before any redirect happens, every conversion is correctly attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct. Key features: Server-side GA4 tracking via Measurement Protocol (free) Google Ads offline conversion upload with enhanced conversions Meta Conversions API with fbclid capture LinkedIn Conversions API Works with 10 cookie consent tools Supports Contact Form 7, WPForms, Gravity Forms and Elementor Pro Forms Built-in debug log viewer GDPR-ready — data stays on your own server Free forever for GA4. Upgrade to Pro for Google Ads, Meta and LinkedIn.






- [View Server to Server conversions plugin for WordPress pricing details and edition comparison](https://www.g2.com/products/server-to-server-conversions-plugin-for-wordpress/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-28+10%3A16%3A54+-0500&secure%5Bsession_id%5D=3fa0e590-d4db-47d2-ab7c-2660c3b20a53&secure%5Btoken%5D=3a56374635a6567ab338a65c50ccfbb1f9e2116e6b6e822e711e2456f58e5760&format=llm_user)

## Server to Server conversions plugin for WordPress Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Generative AI**
- AI Text Generation

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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