# Server to Server conversions plugin for WordPress Reviews
**Vendor:** Thijs Joosten Digital Acquisition  
**Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
## About Server to Server conversions plugin for WordPress
S2S Conversions is a WordPress plugin that tracks purchases and lead form submissions server-side — directly from your WooCommerce store to GA4, Google Ads, Meta CAPI and LinkedIn CAPI. Unlike browser-based tracking, S2S Conversions fires from your server after every completed transaction. Ad blockers can't block it. Payment redirects (like Mollie or iDEAL) can't break it. And because the plugin captures the GA4 session ID and Google Click ID before any redirect happens, every conversion is correctly attributed to the right channel — Google Ads, Meta, Organic — instead of showing up as Unassigned or Direct. Key features: Server-side GA4 tracking via Measurement Protocol (free) Google Ads offline conversion upload with enhanced conversions Meta Conversions API with fbclid capture LinkedIn Conversions API Works with 10 cookie consent tools Supports Contact Form 7, WPForms, Gravity Forms and Elementor Pro Forms Built-in debug log viewer GDPR-ready — data stays on your own server Free forever for GA4. Upgrade to Pro for Google Ads, Meta and LinkedIn.






- [View Server to Server conversions plugin for WordPress pricing details and edition comparison](https://www.g2.com/products/server-to-server-conversions-plugin-for-wordpress/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-08+03%3A57%3A54+-0500&secure%5Bsession_id%5D=78dcf050-193c-4684-a8ed-50605fb85d82&secure%5Btoken%5D=6185067411cfc429b5f547e1dff53c91d6ddeaff3d8cd5fb5031529f882193b8&format=llm_user)

## Server to Server conversions plugin for WordPress Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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