Digital Product Sampling Software Resources
Discussions to expand your knowledge on Digital Product Sampling Software
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Digital Product Sampling Software Discussions
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Question on: TrueLoyal
What is a good way to raise awareness with our customers that they are enrolled and getting points?We automatically enroll all our customers, and so not all of them know they have points. Any experience with this would be helpful.
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To increase awareness customers should be reminded about the program at multiple touch points. Some of them are
1. A monthly email statement about their loyalty account.
2. Reward reminders if they are already eligible for a reward or have the opportunity to earn one.
3. Regular marketing emails which can simply include a statement about their loyalty account. RTA Store did this really well. (https://zinrelo.com/the-rta-store-success-story-case-study-2019)
4. The website can also be leveraged to improve awareness. Check this link(https://support.zinrelo.com/en/articles/1413716-promoting-the-loyalty-program) for ideas.
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E-Mail them! Show them how to see what their rewards are. If you are using something like Klaviyo you can even import their points and merge that value into your e-mail.
Hi "Customer", you have "400 points" worth "$10" on your next purchase.
I think you will find it extremely effective. Zinrelo has excellent support, ask them this question directly.
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Question on: TrueLoyal
What is Zinrelo Loyalty Rewards Platform used for?What is Zinrelo Loyalty Rewards Platform used for?
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Zinrelo is an enterprise-grade, SaaS-based loyalty platform that helps brands launch holistic rewards programs. Zinrelo combines technology with deep data analytics and ongoing strategy consultation to unlock multiple dimensions of loyalty, including
transactional, social, advocacy, engagement, behavioral, and emotional.
Only Zinrelo's omni-channel rewards platform provides three key ingredients for creating a successful loyalty program:
Data Analytics: This includes analyzing business-specific data, mapping out their customer journey, analyzing their current marketing strategy, identifying business challenges, creating a financial model for their rewards program, etc. This analysis is necessary to create a precisely optimized loyalty program for a given business. Every business is unique and therefore a template is driven, cookie-cutter approach to launching a loyalty program is a lazy and highly inefficient approach.
Technology Platform: Once you have identified the optimum program structure, you need the right technology platform to implement it. The platform should offer all the necessary features and functionalities, be able to create the right user experiences, should be able to integrate with your tech ecosystem, should be robust, scalable, and secure.
Strategy Consultation: Once the program is implemented, it needs to be managed on an ongoing basis. You need to evaluate the performance against stated metrics, identify areas that need to be optimized, understand best practices, launch loyalty campaigns, create precise customer segments and add personalization and much more. If you just launch the program and let it run, it will die a slow death. Identifying the right strategies and implementing them is critical to the success of the program.
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