Best Demand Side Platform (DSP) - Page 9
Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.
DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.
To access inventory, DSPs integrate with ad exchanges or supply side platforms (SSP) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.
A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.
To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:
Featured Demand Side Platform (DSP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
"Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Since then, our Mobility Intelligence Platform has analyzed many of the busiest mobile network
- Overview
- User Satisfaction
- Seller Details
Hybe is a 360-performance solution for mobile app promotion. We help apps to grow with an ultimate synergy of high-quality traffic and innovative technologies. Reach the ultimate results through trans
13 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
JamLoop is a connected TV (CTV) and digital performance advertising platform designed for brands and agencies—from national advertisers with local markets to mid-market teams new to TV—that need strea
- 100% Mid-Market
337 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Jampp is a programmatic advertising platform used by the most ambitious companies to accelerate their mobile businesses. Founded in 2013, Jampp leverages machine learning, creative optimization and p
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
We're transforming digital advertising to audience-based marketing. Our Audience Cloud's open marketplace is a single point of entry for advertisers & publishers to reach, monetize and connect th
1,227 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was d
440 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Programmatic made easy.
217 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Mantis is an end-to-end advertising network catering to brands operating in the legal cannabis industry and ancillary markets. Mantis offers advertisers and agencies an easy-to-use, self-service DSP
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Mapendo's A.I.-powered programmatic technology achieves high scalability for your app install campaigns, generating large volumes of installs and post-install events. We are integrated with multiple
- Overview
- User Satisfaction
- Seller Details
Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter,
- Marketing and Advertising
- 57% Mid-Market
- 29% Small-Business
13,091,027 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements.
- Overview
- User Satisfaction
- Seller Details
Persona.ly is a mobile-first DSP operating worldwide. Using our proprietary bidder and machine-learning algorithms, we offer transparent, performance-driven, highly targeted UA and retargeting solutio
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
The Realize performance advertising platform caters to thousands of advertisers who seek to optimize their marketing efforts by tapping into a network that reaches approximately 600 million daily acti
33,019 Twitter followers
- Overview
- User Satisfaction
- Seller Details
ReklamStore Self-Serve DSP is a real-time advertising platform for marketing professionals and agencies which allow them to create, manage and monitor their online, video and mobile ad campaigns inclu
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Remerge is a company built for the purposes of supporting app retargeting initiatives for app marketers. Advertisers value our ability to provide a scalable, dynamic, transparent, secure, and deeply
