### Contents - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Demand Side Platform (DSP) Resources ##### Glossary Terms, Discussions, and Reports to expand your knowledge on Demand Side Platform (DSP) Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Demand Side Platform (DSP) Glossary Terms [![Demand Side Platform](https://learn.g2.com/hubfs/G2CM_GI690_Glossary_Article_Images_%5BDemand_Side_Platform%5D_V1a.png "Demand Side Platform")](https://www.g2.com/glossary/demand-side-platform-definition) [Demand Side Platform](https://www.g2.com/glossary/demand-side-platform-definition) Demand side platforms allow advertisers to bid on ad inventory in a matter of seconds. Learn how they work, their benefits, and what features to look for. by Alyssa Towns [![Real-Time Bidding](https://learn.g2.com/hubfs/G2CM_GI397_Glossary_Article_Images-%5BReal-Time_Bidding%5D_V1a.png "Real-Time Bidding")](https://www.g2.com/glossary/real-time-bidding-definition) [Real-Time Bidding](https://www.g2.com/glossary/real-time-bidding-definition) Real-time bidding refers to buying and selling online ads through auctions as a page loads. Learn how it works, the elements needed, and its benefits. by Mara Calvello ## Demand Side Platform (DSP) Discussions 0 [What's the best software for programmatic advertising in 2025?](/discussions/what-s-the-best-software-for-programmatic-advertising-in-2025) Hey everyone, I’m in the process of evaluating demand-side platforms (DSPs) for running **programmatic ad** campaigns and wanted to tap into the community for real-world feedback. We’re looking for a platform that helps us: - Run cross-channel ads (display, native, video, CTV) - Access premium inventory via RTB - Segment and retarget audiences effectively - Gain clear performance insights with actionable reporting So far, a few names keep coming up as per [G2's category](https://www.g2.com/categories/demand-side-platform-dsp): - [**The Trade Desk**](https://www.g2.com/products/the-trade-desk/reviews) **-** Seems like the industry standard. Is it manageable for non-enterprise teams? - [**StackAdapt**](https://www.g2.com/products/stackadapt/reviews) **-** Great UI, strong native and video support. Anyone using it for B2B or D2C? - [**Basis Technologies**](https://www.g2.com/products/basis/reviews) **-** Comprehensive features- how steep is the learning curve? - [**Criteo Commerce Growth**](https://www.g2.com/products/criteo-commerce-growth/reviews) **-** Strong on dynamic retargeting, but is it flexible enough beyond ecommerce? - [**Choozle**](https://www.g2.com/products/choozle/reviews) **-** Budget-friendly and self-serve. Curious if it’s too limited for scaling. Real-world insights on ease of use and setup? Campaign performance and ROI over time? For programmatic advertising in 2025, **The Trade Desk** is still a top choice, especially for larger campaigns. **StackAdapt** is great for mid-sized teams and offers solid targeting. Answered: Hayata Nakamura on June 2, 2025 [Your answer](/discussions/what-s-the-best-software-for-programmatic-advertising-in-2025/comments/new?remote=true) 0 Question on: Eskimi DSP [How's the upgradation going to be implemented?](/discussions/how-s-the-upgradation-going-to-be-implemented) Really looking forward to future upgradation. We will keep you updated about all the changes on the platform through our newsletter. You can subscribe to it on our website eskimi.com. Our Product team keeps working on new features daily. Answered: Yana Hryshkova on July 18, 2022 [Your answer](/discussions/how-s-the-upgradation-going-to-be-implemented/comments/new?remote=true) 0 Question on: Demandbase One [Is there anything I can do to help identify SMB visitors?](/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS. Answered: Matthew Miller on May 31, 2022 [Your answer](/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/demand-side-platform-dsp/resources) - [1](/categories/demand-side-platform-dsp/resources) - 2 - [3](/categories/demand-side-platform-dsp/resources?discussions_page=3) - [4](/categories/demand-side-platform-dsp/resources?discussions_page=4) - [5](/categories/demand-side-platform-dsp/resources?discussions_page=5) - [6](/categories/demand-side-platform-dsp/resources?discussions_page=6) - … - [19](/categories/demand-side-platform-dsp/resources?discussions_page=19) - [20](/categories/demand-side-platform-dsp/resources?discussions_page=20) - [Next ›Next ›](/categories/demand-side-platform-dsp/resources?discussions_page=3) ## Demand Side Platform (DSP) Reports Mid-Market Grid® Report for Demand Side Platform (DSP) Summer 2026 G2 Report: Grid® Report Grid® Report for Demand Side Platform (DSP) Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Demand Side Platform (DSP) Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Demand Side Platform (DSP) Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Demand Side Platform (DSP) Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Demand Side Platform (DSP) Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Demand Side Platform (DSP) Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Demand Side Platform (DSP) Spring 2026 G2 Report: Grid® Report Grid® Report for Demand Side Platform (DSP) Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Demand Side Platform (DSP) Spring 2026 G2 Report: Momentum Grid® Report