Best Customer Data Platforms (CDP) - Page 18
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
refive provides digital receipts and smart touchpoint solutions to retailers to enhance their in-store operations and experience. This empowers retailers to know, engage and retain their in-store cust
- Overview
- User Satisfaction
- Seller Details
- Overview
- User Satisfaction
- Seller Details
Retain is the first Customer Insights Engine (CIE) that enables everyone responsible for delighting customers to be customer-obsessed.
- Overview
- User Satisfaction
- Seller Details
Retina uses next-gen algorithms and the data you already collect to pinpoint your highest-value customers and deliver the insights you need to reach more just like them.
385 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Rocket Effect Data IQ is a customer data platform that aggregates information from various sources into unified visitor profiles for entertainment centers. By consolidating data from POS systems, tick
- Overview
- User Satisfaction
- Seller Details
Sales Infinite is a holistic platform that combines CRM with complete Customer Lifecycle Management and E-Commerce.
- 100% Small-Business
3 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Scal-e helps brands deliver the right message, at the right time, to the right person and through the right channel. Via the implementation of a 100% tailor-made DataMart, makes it possible to capture
- Overview
- User Satisfaction
- Seller Details
Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.
- Overview
- User Satisfaction
- Seller Details
Skeepers connects brands and consumers through authentic experiences with our fully integrated one-stop-shop suite of UGC solutions. With Skeepers, brands authentically nurture consumer relationships,
201 Twitter followers
- Overview
- User Satisfaction
- Seller Details
With Spectrum Context Graph, you get the fully integrated, accurate and enriched 360-degree customer view you need. You can add context to customer profiles, uncover timely actionable insights and cre
3,972 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Search, analyze, visualize and act on your data with the flexible, secure and cost effective data platform service. Go live in as little as two days, and with your IT backend managed by Splunk experts
- 50% Enterprise
- 50% Mid-Market
721,514 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Today’s organizations want to build cohesive, transparent and sophisticated cultures anchored in data-based decision-making but often times lack the resources and “know-how” to execute in a meaningful
- Overview
- User Satisfaction
- Seller Details
Stibo Systems offers the most reliable, robust and flexible enterprise-level master data management (MDM) capabilities powered by AI, providing companies with the trustworthy data they need to drive g
- 57% Enterprise
- 36% Mid-Market
2,222 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Swayware is a human data platform. It can identify anonymous website visitors and provide their names, emails, demographic data, and real-time behavior from across the internet. Connected to the marke
8 Twitter followers
- Overview
- User Satisfaction
- Seller Details
TCS Customer Intelligence & Insights™ is an AI-driven customer analytics and real-time Customer Data Platform designed to help organizations harness data for actionable insights. By unifying data
577,329 Twitter followers
