# Best Customer Data Platforms (CDP) - Page 13

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### Frame.io

One platform for all your creative work. Frame.io is the all-in-one platform that helps creative teams collaborate, review, and deliver projects faster. Whether you’re working in video, design, or marketing, Frame.io centralizes your creative process—from upload to approval—in one secure, easy-to-use workspace built specifically for creatives. Upload nearly any creative file lightning-fast to a cloud workspace purpose-built for visual assets. Panel-based workspaces and nested folder trees make organizing, finding, and sharing assets intuitive and effortless. With flexible metadata, you can tag, sort, and group files by assignee, due date, status, and more—so your team can work the way it wants. Frame.io eliminates silos with secure, centralized communication that follows the work. You can share assets on the fly, collaborate in context, and find anything instantly across projects. Powerful features like speaker-labeled transcripts, searchable captions, and Collections make managing even the most complex creative pipelines simple. Best-in-Class Review & Approval Get precise, actionable feedback on videos, images, and documents with tools designed for every stakeholder—creatives, clients, and executives alike. Comment directly on a frame or image, timestamp notes, and keep conversations tied to specific assets so nothing gets lost in translation. Customized Workflow Management Assign tasks, track milestones, and build workflows tailored to your team’s unique process. Metadata-powered tracking helps you visualize progress from concept through delivery, ensuring every step is aligned, transparent, and on schedule. Beautiful Sharing & Presentations Showcase your work in crystal-clear high resolution with custom-branded share links and presentations. Add your logo, background, colors, and headers so everything stays on brand. Control permissions with a click—decide who can view, comment, or download, and easily toggle settings as needs evolve. Enterprise-Grade Security Protect your intellectual property with advanced security features like watermarking, single sign-on (SSO), and two-factor authentication (2FA). You decide who sees what, how they interact with assets, and when access expires—so your creative work stays safe at every stage. Whatever you create, Frame.io helps you deliver it faster. That’s why teams across industries choose Frame.io to accelerate their creative workflows, unify collaboration, and elevate the way they produce and present their work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-07T22%3A43%3A22Z&secure%5Bdisplayable_resource_id%5D=1233&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=20378&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20378&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D13&secure%5Btoken%5D=de840aac358d652c5ec17b60efdcf74ed17d9286232fe4b54391c989913626f0&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fproducts%2Fframeio-business.html%3Fsdid%3DKH8NV3CW%26mv%3Daffiliate&secure%5Burl_type%5D=custom_url)

### [Acceleraid](https://www.g2.com/products/acceleraid/reviews)

Acceleraid Customer Data & Transaction Platform (CDTP) Unified customer data for smarter marketing decisions. The acceleraid Customer Data & Transaction Platform (CDTP) consolidates fragmented customer and transaction data into a centralized, actionable system. It enables marketing, sales, and service teams to gain a 360-degree view of every customer—turning raw data into relevant, real-time insights. Whether it's anonymous clickstream data or logged-in transactions, CDTP merges all touchpoints across your digital ecosystem. The result: accurate, real-time profiles and segments that empower personalized customer journeys and data-driven decision-making. #Key Features: - Real-Time Data Processing: Immediate access to updated customer activities and interactions. - Seamless Data Integration: Collects and harmonizes data from websites, apps, CRM, ERP, and more. - Privacy-Ready Architecture: Built-in compliance with GDPR and data protection standards. - Flexible Integration: Work seamless with other CDPs, CRMs, Datalakes, Marketingsystems etc. #Use Cases: - Personalized campaigns with real-time behavioral targeting - Cross-channel customer journey orchestration - Improved customer retention through smart segmentation - Seamless activation of predictive audiences #Why acceleraid CDTP? Unlike traditional CDPs, acceleraid combines customer data with transactional insights—enabling marketers to not just understand who their customers are, but also how they behave and buy in real time.

#### Who Is the Company Behind Acceleraid?

- **Seller:** [Acceleraid](https://www.g2.com/sellers/acceleraid)
- **Year Founded:** 2009
- **HQ Location:** Mannheim, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30ae8482f112c6989361adadf78a9871bbd2346467956dbaad341cc9fdfa6e91&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadtelligence-gmbh&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

### [Acxiom Real ID™](https://www.g2.com/products/acxiom-real-id/reviews)

Acxiom Real ID™ delivers sub second decisions to power relevant messages in real time, enabling the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences.

#### Who Is the Company Behind Acxiom Real ID™?

- **Seller:** [Acxiom](https://www.g2.com/sellers/acxiom)
- **Year Founded:** 1969
- **HQ Location:** Conway, Arkansas, United States
- **Twitter:** @Acxiom  
18,095 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a32d8b6bdcf6ca8026e79310c2a5b8f30a90623358dfddc818c7c612135a43d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facxiom&secure%5Burl_type%5D=linkedin_company_website)  
3,871 employees on LinkedIn®
- **Ownership:** NASDAQ: ACXM

### [Affinect](https://www.g2.com/products/affinect/reviews)

Affinect helps hospitality businesses improve loyalty, retention, and guest engagement. Built for restaurants, cafés, beach clubs, entertainment venues, retail spaces, and multi-location operators, Affinect brings together customer data, digital loyalty, targeted campaigns, automation, and visitor intelligence on a single platform. The goal is simple: help businesses understand who their guests are, how often they return, what they respond to, and how to bring them back more effectively. Affinect supports loyalty programs, digital coupons, behavioral segmentation, guest profiles, campaign attribution, visitor analytics, and multi-location insights. Hospitality teams can segment guests by visit frequency, recency, location, birthday, campaign engagement, loyalty activity, or return behavior, then use that data to send more relevant communication across email, WhatsApp, SMS, and other connected channels. Guest WiFi and QR touchpoints can also be used as consent-based data-capture tools, helping businesses identify in-person visitors who would otherwise remain anonymous. Instead of relying only on social media, delivery platforms, paid ads, or disconnected booking systems, Affinect helps venues build a more useful first-party customer database from their existing guest traffic. The platform is designed for teams that want practical retention tools without adding unnecessary operational complexity. It helps marketing, operations, and leadership teams see which guests are returning, which campaigns are working, which offers are being redeemed, and where customer engagement can be improved. Affinect works with hospitality and experience-led businesses that want to move beyond generic promotions and build more measurable, long-term customer relationships.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Affinect?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Affinect?

- **Seller:** [Affinect](https://www.g2.com/sellers/affinect)
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7728a07b3ce397eabf31a5e3842932a4be1faa4838ba36db2aab67641e62a34e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faffinect&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®
- **Ownership:** Privately Held Company

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Affinect?

**["Affinect Unifies Loyalty, Engagement, and Customer Data in One Powerful Platform"](https://www.g2.com/survey_responses/affinect-review-13084291)**

**Rating:** 5.0/5.0 stars

_— Verified User in Entertainment_

[Read full review](https://www.g2.com/survey_responses/affinect-review-13084291)

### [Ai Intelekt](https://www.g2.com/products/ai-intelekt/reviews)

ai-InteleKt is a cutting-edge AI-driven platform designed to meet the diverse needs of mid-scale to large-scale enterprises. Our platform equips companies with the essential data infrastructure to prioritize their customers in every decision. By using ai-Intelekt , businesses can gather, unify, and direct their customer data to any required system, enabling a deeper understanding of their customers and the creation of seamless, compelling real-time experiences. Our comprehensive suite of features includes advanced Customer Data analytics, Customer engagement platform, Customer Loyalty Management along with account management, contact management, Lead management , Opportunity management, an AI-powered dash boards, task management, marketing campaign management, sales forecasting, customer Service request and robust reporting and analytics.

#### Who Is the Company Behind Ai Intelekt?

- **Seller:** [Ai-Intelekt](https://www.g2.com/sellers/ai-intelekt)
- **Year Founded:** 2024
- **HQ Location:** Missouri City, TX 77459, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b14122b56b529206891a80b9e75aeee97f567d7a7a03a33a5add463f1c0524cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fai-intelekt%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [akaInsights](https://www.g2.com/products/akainsights/reviews)

akaInsights allows you to access and understand data from multiple channels. It helps conjure a 360 view of every customer and has powerful predictive models so that you can know what their needs are, before your customer know it themselves. With akaInsights, you can now discover and define new customer segments, make smarter personalization interventions and target most valuable segments by delivering sophisticated marketing campaigns across all offline and online channels.

#### Who Is the Company Behind akaInsights?

- **Seller:** [FPT Information System](https://www.g2.com/sellers/fpt-information-system)
- **Year Founded:** 1994
- **HQ Location:** Hanoi
- **Twitter:** @fpt\_software  
2,246 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0fe11169ca934c0b5ef7599963da92762ebe48a0067dc340e0590be2e700c0b3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffpt-information-system%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,749 employees on LinkedIn®

### [Algonomy Omni-channel Personalization Suite](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews)

Algonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement powering digital first strategies for retailers and brands. With industry-leading retail expertise connecting demand to supply with a real-time customer data platform as the foundation, Algonomy enables 1:1 omnichannel personalization, customer journey orchestration and customer analytics. Headquartered in San Francisco and Bangalore, our global presence spans over 20 countries.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Algonomy Omni-channel Personalization Suite?

- **Seller:** [Algonomy](https://www.g2.com/sellers/algonomy)
- **Year Founded:** 2004
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @WeAreAlgonomy  
12,476 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98100045c26511f2f317e73230b78ce6d8288a5b4af8e0d8acabfd7f588079ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falgonomysoftware%2F&secure%5Burl_type%5D=linkedin_company_website)  
446 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Algonomy Omni-channel Personalization Suite?

**["Forecasting is Essential"](https://www.g2.com/survey_responses/algonomy-omni-channel-personalization-suite-review-6651415)**

**Rating:** 5.0/5.0 stars

_— Phil P._

[Read full review](https://www.g2.com/survey_responses/algonomy-omni-channel-personalization-suite-review-6651415)

#### What Are G2 Users Discussing About Algonomy Omni-channel Personalization Suite?

- [What is Algonomy Omni-channel Personalization Suite used for?](https://www.g2.com/discussions/what-is-algonomy-omni-channel-personalization-suite-used-for)

### [AnalyticsIQ](https://www.g2.com/products/analyticsiq/reviews)

AnalyticsIQ is a pioneering data company that blends cognitive psychology with data science to provide comprehensive, predictive marketing data. Their proprietary databases—PeopleCore, BusinessCore, and Connection+—offer over 1,500 unique attributes covering more than 264 million individuals and 24 million businesses. This approach enables organizations to understand not just who their customers are and what they do, but also why they make certain decisions, facilitating more personalized and effective marketing strategies. Key Features and Functionality: - PeopleCore: A consumer marketing database featuring over 1,500 predictive data points on more than 264 million individuals and 127 million households. It includes insights into demographics, behaviors, and psychological drivers. - BusinessCore: A B2B database covering over 24 million businesses and 129 million professionals, providing detailed information on companies and their key decision-makers. - Connection+: A B2B2C linkage solution that connects personal and professional data, offering a holistic view of individuals both at home and at work. - ChannelIQ: An innovative suite of data covering various consumer channel behaviors, including social media activity, TV consumption, and podcast habits, enabling marketers to optimize messaging and targeting. Primary Value and Solutions Provided: AnalyticsIQ empowers organizations to enhance their marketing effectiveness by offering deep insights into consumer and business behaviors and motivations. By understanding the psychological drivers behind decisions, companies can create more personalized and impactful marketing campaigns. This leads to improved customer engagement, higher conversion rates, and better overall business outcomes. Additionally, AnalyticsIQ's data solutions support predictive modeling, audience segmentation, and cross-channel targeting, enabling businesses to stay ahead in a rapidly evolving market landscape.

#### Who Is the Company Behind AnalyticsIQ?

- **Seller:** [ANALYTICSIQ](https://www.g2.com/sellers/analyticsiq)
- **Year Founded:** 2007
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c013cd0c527127d901f96865114fab7553dcece0b2c387d922f4719cbd3738d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanalyticsiq&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Applicata](https://www.g2.com/products/applicata/reviews)

We at Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, our software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Applicata analyzes the data collected during the consumer interactions with the brand and defines the impact and efficiency (ROI) of advertising on consumer behavior. Based on this consumer and advertisement database we can answer all the key questions every brand owner needs to know to manage their advertisement and attract more potential customers, close more sales, make those clients more profitable through time and keep them. Applicata is a Business Intelligence solution that combines state-of-the-art software and guidance of our expert consultants to provide a powerful, customised, online marketing management tool. Applicata focuses on gaining and managing the most profitable consumers. We make profitability simple, on any scale.

#### Who Is the Company Behind Applicata?

- **Seller:** [Applicata](https://www.g2.com/sellers/applicata)
- **Year Founded:** 2013
- **HQ Location:** N/A
- **Twitter:** @applicatade  
11 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c31aec12769d1a57bcc31412c77e64d998e6b4e4a4c3f9c1e81b91fb3601296c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplicata-gmbh&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Arrigoo CDP](https://www.g2.com/products/arrigoo-cdp/reviews)

Arrigoo is a Customer Data Platform (CDP) designed to be an accessible and secure solution for businesses. It stands out by focusing on: Low-Cost & Fast Onboarding: Unlike complex enterprise platforms, Arrigoo is built to get your team up and running quickly with a low initial investment. This allows companies to see value and ROI sooner. Strong Data Protection: Arrigoo prioritizes data privacy and compliance. It offers GDPR-friendly hosting within the EU or even on the customer's own infrastructure, ensuring that sensitive customer data is handled securely and in line with strict European data protection regulations.

#### Who Is the Company Behind Arrigoo CDP?

- **Seller:** [Arrigoo ApS](https://www.g2.com/sellers/arrigoo-aps)
- **Year Founded:** 2011
- **HQ Location:** Virginia Beach, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49ac207e53e6e013906de8d04fb47000305c72cfb8c5e120a5dc43d3fc4b6ea4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Farrigoo%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Audience Maker](https://www.g2.com/products/audience-maker/reviews)

AudienceMaker is a customer intelligence tool that allows marketers to quickly and easily access their first party data and Speedeon third-party data. The platform is secure, and allows users to create audiences, enhance current files, create sophisticated predictive models, and discover audience insights using our intuitive interface. The entire platform is underpinned by Speedeon's best in class dataset which includes high value audiences like new movers, or audiences showing specific intent for industries like insurance, finance, and more. Our team offers white-glove support for both onboarding and beyond to ensure strategies powered by AudienceMaker are a success.

#### Who Is the Company Behind Audience Maker?

- **Seller:** [Speedeon Data](https://www.g2.com/sellers/speedeon-data)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6b793d0e0547a91758f74ec074786270eb8dbbc3262ce74eb0413557351b5979&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspeedeon-data-llc&secure%5Burl_type%5D=linkedin_company_website)

### [Blotout](https://www.g2.com/products/blotout/reviews)

Blotout is first-party data infrastructure for performance marketers. iOS privacy changes, cookie deprecation, ad blockers, and consent regulation have quietly stripped away the conversion data that ad platforms need to optimize. Match rates drop. CAC climbs. Attribution gets fuzzy. Most teams accept this as the cost of doing business. We don't. Blotout runs on your domain — not a third-party pixel — and captures events at the edge before they get blocked, stripped, or lost. We stitch identities into a Persistent first-party ID graph, deduplicate against client-side pixels, and forward clean, enriched signals to every channel that matters: Meta CAPI, Google Ads, TikTok, Klaviyo, Pinterest, Snapchat, X, Mailchimp, Amplitude, Spotify, and 55+ more. The result: higher Event Match Quality, recovered conversions, lower CPAs, and reporting that reflects what customers actually do. GDPR and CCPA compliant with complete audit trails and data sovereignty. Our products: EdgeTag. Server-side tracking and identity infrastructure. One-click installation on Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and custom stores. Sends server-side events to every major ad platform with first-party identifiers your client-side pixel can't capture. ConsentIQ. Built-in consent management and analytics. Tracks opt-in rates, regional consent breakdowns (EU, UK, CA), and category-level consent — without the GDPR compliance theatre. Who we work with: High-growth DTC and ecommerce brands, performance agencies running paid media for them, and headless commerce teams that need infrastructure-grade data control. From eight-figure Shopify stores to enterprise retailers, the pattern is the same: own your signals, own your identity graph, own the outcome. Why it matters: The new growth lever isn't creative or media. It's infrastructure. The brands winning post-iOS aren't outspending competitors. They're capturing signals their competitors lose. That's what we build. Stop renting your data from the platforms that lose it. Take it back.

#### Who Is the Company Behind Blotout?

- **Seller:** [Blotout](https://www.g2.com/sellers/blotout)
- **Year Founded:** 2019
- **HQ Location:** Fremont, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9927e322a944ba87384cff6c77fddf892785dfaade12815cf7c32541d11c00c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblotout%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

### [Bridg CDP](https://www.g2.com/products/bridg-cdp/reviews)

Reach more of your guests on any channel. Nearly 80% of customers tell you nothing anything about themselves.

#### Who Is the Company Behind Bridg CDP?

- **Seller:** [Cardlytics](https://www.g2.com/sellers/cardlytics)
- **Year Founded:** 2008
- **HQ Location:** Atlanta, Georgia, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c57199ea516b4cb891c58369debf4fd8fb532d31123815e08680095bc5581bf4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcardlytics&secure%5Burl_type%5D=linkedin_company_website)  
431 employees on LinkedIn®
- **Ownership:** CDLX (NASDAQ)

### [Brightloom](https://www.g2.com/products/brightloom/reviews)

We are building an end-to-end platform that will allow any restaurant brand, big or small, to weave together its own version of a world-class digital ecosystem. Our integrated solutions streamline operations, enhance customer relationships and deliver amazing customer experiences

#### Who Is the Company Behind Brightloom?

- **Seller:** [Brightloom](https://www.g2.com/sellers/brightloom)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fa9fef16f69054cebd0e322052df8e0e46faed9231972056f08485313bf30f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrightloom%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Bruin Data Cloud](https://www.g2.com/products/bruin-data-cloud/reviews)

Bruin is an AI-native Customer Data Platform (CDP) that helps teams unify customer data, build a reliable customer 360, and activate insights across marketing, product, support, and analytics workflows. Connect data from your warehouse, applications, databases, and SaaS tools to create a single source of truth for customer behavior. Bruin automatically manages data ingestion, transformation, quality monitoring, and activation, ensuring teams always work with trusted, up-to-date customer data. Bruin's data platform enables data ingestion, data transformation, data quality, observability and governance in a single, unified platform. Using Bruin, teams can ingest data from variety of sources, transform their data in their data warehouse / data lake, introduce data quality checks for end-to-end pipeline health, and monitor their executions including tracking costs, permissions, pipeline run times and more. With Bruin’s AI Data Analyst, business teams can ask questions in plain English and instantly analyze customer segments, campaign performance, retention trends, churn risk, conversion funnels, and lifetime value without writing SQL. Bruin's AI-native features enable AI agents to create, monitor, and maintain pipelines as well as analyze data and build dashboards & reports - the AI Data Analyst and AI Data Engineer seamlessly integrate into Slack, Teams, WhatsApp, etc.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Bruin Data Cloud?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Bruin Data Cloud?

- **Seller:** [Bruin Data Limited](https://www.g2.com/sellers/bruin-data-limited)
- **Year Founded:** 2013
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=00dd9251f5f49bd441e64ce0ed852da9856a1b01e51d9c965e29776f5b9a2c20&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbruingroupllc&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Bruin Data Cloud?

**["Insanely Powerful Data Structuring and Analysis with Built-In Fact Checking"](https://www.g2.com/survey_responses/bruin-data-cloud-review-12637773)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/bruin-data-cloud-review-12637773)

**["Fantastic tool, adapting rapidly to the needs of the market."](https://www.g2.com/survey_responses/bruin-data-cloud-review-12632175)**

**Rating:** 4.5/5.0 stars

_— Sana B._

[Read full review](https://www.g2.com/survey_responses/bruin-data-cloud-review-12632175)

### [Capillary Technologies CDP Software](https://www.g2.com/products/capillary-technologies-cdp-software/reviews)

Capillary Technologies CDP Software is an AI-powered platform that unifies customer data across channels, providing a 360° view of customers. With seamless data aggregation, enhanced security, and smarter decision-making, it enables hyper-personalized engagement strategies that drive ROI.

#### Who Is the Company Behind Capillary Technologies CDP Software?

- **Seller:** [Capillary Technologies](https://www.g2.com/sellers/capillary-technologies)
- **Year Founded:** 2012
- **HQ Location:** Bengaluru
- **Twitter:** @capillarytech  
4,956 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07551102dabaa6f1f6b78ffbf160fde87028b176952700ad8caed97050593462&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcapillary-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,300 employees on LinkedIn®

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Spotlight Categories

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[Performance Management Software](https://www.g2.com/categories/performance-management)

[CRM Software](https://www.g2.com/categories/crm)

[Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

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[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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