Irelia.ai is an AI agent platform that lets marketing agencies and freelance marketers build AI sales agents and resell them to their clients. As of 2026, agents on the platform have handled over 1 million messages with real leads.
Why leads from paid ads go cold
Every marketer running ads for local and service businesses hits the same wall. The campaign works. Leads come in. But the business, whether it's a dental clinic, a salon or a real estate agency, can't follow up fast enough. The receptionist is with a client. It's 10 PM on a Friday. The lead sheet sits untouched until Monday morning.
By then the lead has moved on. The client blames the ads, and the marketer loses the account. The real problem was never the campaign. It was what happened after the click.
AI sales agent: instant contact, qualification and booking on WhatsApp, Messenger and web chat
Irelia lets you build conversational AI agents that contact leads the moment they arrive, through WhatsApp, Facebook Messenger or web chat. The agent qualifies each lead with context-aware questions, scores intent, routes the hot leads and books appointments using real calendar availability.
One agent can do one job, and you can run as many as you need. Typical agents on Irelia:
- Book appointments: offers real slots in chat and writes them to the calendar.
- Qualify and route: answers every lead, scores intent and routes the hot ones.
- Reactivate dormant leads: re-opens old conversations and brings quiet leads back.
- Reduce no-shows: sends reminders on the same channel the lead already uses.
- Customer care 24/7: answers common questions at any hour, in any language, as an AI receptionist and automated answering service.
- Nurture leads: follows up over time until a lead is ready to book.
AI agent builder with chat-to-build: a working agent in about 30 minutes
You don't need code, flowcharts or prompt engineering. You open a chat with Irelia and describe your client's business: what they sell, who their customers are, what the agent should ask and what counts as a qualified lead. Irelia builds the agent automatically, including the conversation flow, qualification logic, follow-ups and booking. A working agent is ready in about 30 minutes, and to change its behavior later you simply talk to it.
Demo agents are unlimited and free on every plan, so you can show a prospect a working agent built on their own business before they sign.
One workspace per client, unlimited agents
You are not building one chatbot per client. You are building a stack: one agent books, one qualifies, one chases no-shows, one answers after hours. Each client gets its own workspace, and every plan includes unlimited agents in each workspace.
Built for resellers: your price, your Stripe, your margin
Irelia does not sell to your clients. You do. You package the agents as your own AI automation service and charge whatever makes sense for the client. Your client pays you directly through your own Stripe account, Irelia stays invisible in billing, and you keep the full margin on the subscription and on AI credits. This is a reseller model, not a referral program: you own the client relationship. A fully branded version of the platform is coming soon on the Pro plan.
Who uses Irelia: freelance marketers, agencies and AI automation consultants
Irelia is built for marketers who already generate leads for their clients and want a product that turns those leads into booked appointments. It fits anyone running an AI automation agency or adding AI automation services to an existing marketing offer.
Their clients are businesses that live on leads and appointments: dental and medical clinics, salons and beauty, real estate and construction, finance and insurance, automotive, restaurants and food, hotels and hospitality. The same platform serves a single-location business and a multi-location group.
Integrations: WhatsApp, Messenger, web chat, lead forms, calendar, Stripe, Zapier, Make
Agents run on WhatsApp, Facebook Messenger and web chat, with more channels coming. Native lead form integrations start the conversation the moment a form is submitted. Calendar booking uses real availability. Stripe Connect handles client billing. Zapier and Make connect the agent to CRMs and any other workflow. Agents work in any language, and the platform is available in English and Italian.
Results as of 2026: 1M+ messages and published customer stories
Agents built on Irelia have handled over 1 million messages with real leads. Published customer stories include:
- Dr. Ivan La Rusca, plastic surgeon: 52% of enquiries book, with 341 consultations booked in under 7 months.
- SPECTRA, B2B consulting: 411 sales calls booked, with the agent qualifying 73% of leads before a rep steps in.
- Easycom Italia, e-commerce agency: 54% of qualified leads book, with 150 appointments a month at peak.
- Fisio For Life, physiotherapy: 161 appointment requests, with 87% of profiled leads qualified in 6 months.
Security and compliance
Irelia is GDPR compliant and EU AI Act ready, built for marketers who put their own name on the agent and need their clients' trust.
Pricing: €96/month Starter, €198/month Pro, 45-day free trial
Starter costs €96/month and runs live agents for up to 3 paying clients. Pro costs €198/month and scales to unlimited clients at zero platform cost per client, with priority support. Both plans include unlimited agents, unlimited demo agents, direct client billing through Stripe and a 40% recurring commission for life on every marketer you refer. AI credits are pay-as-you-go and billed only on what the agent sends.
Every plan starts with a 45-day free trial.
Who Is the Company Behind Irelia?
