# Best Conversational Marketing Software - Page 17 ## How Many Conversational Marketing Software Products Does G2 Track? **Total Products under this Category:** 304 ### Category Stats (Aug 2026) - **Average Rating:** 4.55/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** 360Dialog (+2.72%) - Among all products in this category, 360Dialog recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Conversational Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 80,700+ Authentic Reviews - 304+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Conversational Marketing Software ![G2 Grid® for Conversational Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/conversational-marketing/grids.png?focus%5B%5D=364&focus%5B%5D=90225&focus%5B%5D=1934&focus%5B%5D=19432&focus%5B%5D=10366&focus%5B%5D=164832&focus%5B%5D=54467&focus%5B%5D=61400) Highlighted products: HubSpot Marketing Hub, Qualified, ActiveCampaign, Birdeye, Podium, Storylane, Exceed.ai, and Tidio. Underlying data: [Grid® JSON](https://www.g2.com/categories/conversational-marketing/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=qualified&focus%5B%5D=activecampaign&focus%5B%5D=birdeye&focus%5B%5D=podium&focus%5B%5D=storylane&focus%5B%5D=exceed-ai&focus%5B%5D=tidio) **Sponsored** ### iFax iFax is an enterprise-grade, cloud-based fax and document exchange platform built for regulated industries that require secure, compliant, and scalable communication workflows. Designed for healthcare, finance, government, and legal operations, iFax provides HIPAA, GLBA, FERPA, and SOC 2 aligned workflows, complete with audit logs, encryption, BAAs, and granular admin controls. iFax replaces legacy fax servers and outdated FoIP systems with a modern, cloud-native platform that supports secure transmissions, EHR/EMR integrations, MFP connectivity, and developer-friendly APIs. Teams can send, receive, automate, and monitor high-volume fax workflows across departments and distributed environments using web, email, or mobile apps. With a mature infrastructure, global availability, and a proven track record across thousands of organizations, iFax enables regulated teams to exchange sensitive data with high reliability and at scale. The platform supports automated routing, AI-assisted data extraction, and no-code workflows, helping enterprises meet strict compliance requirements while reducing operational burden. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1346&secure%5Bchosen_at%5D=2026-08-05T02%3A28%3A53Z&secure%5Bdisplayable_resource_id%5D=1466&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=81124&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=81124&secure%5Bresource_id%5D=1346&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconversational-marketing%3Fpage%3D17%26source%3Dsearch&secure%5Btoken%5D=7b38ff6be081dd31c4f1536a01b53881d1cf7653720dbdbc419ed8a9ff8a97a3&secure%5Burl%5D=https%3A%2F%2Fwww.ifaxapp.com%2Flogin%2Fhttps%3A%2F%2Fwww.ifaxapp.com%2Flogin%2F%3Futm_source%3Dg2%26utm_medium%3Dcta%26utm_campaign%3Dfree_trial&secure%5Burl_type%5D=free_trial) ### [Knock Knock App](https://www.g2.com/products/knock-knock-app/reviews) Knock Knock App is an AI-powered website agent that turns your website visitors into real conversations, calls, and qualified leads automatically. Unlike traditional chatbots, Knock Knock App doesn’t just answer questions. It actively engages visitors based on intent, starts conversations at the right moment, and seamlessly connects them to your team via chat, voice, or video. #### Who Is the Company Behind Knock Knock App? - **Seller:** [Knock Knock App](https://www.g2.com/sellers/knock-knock-app) - **Year Founded:** 2024 - **HQ Location:** Auckland, NZ - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28bac66dd49a8959876e83284662d35d38db8be8dd985da5283773768f0f37c2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fknockknockapp%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® ### [Kônsul LeadHub](https://www.g2.com/products/konsul-leadhub/reviews) Un Hub con chatbots, donde optimizar tus leads de WhatsApp Business, redes sociales, página web, correo electrónico y mucho más, y así crecer tus ventas. #### Who Is the Company Behind Kônsul LeadHub? - **Seller:** [Konsul](https://www.g2.com/sellers/konsul-c0fc28b3-1967-4040-869f-9eed3ea29604) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36b2e582f476f2dbb58f5f160d8c5a42ffc94cb2b7d86c0cf37088451b100453&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkonsul-ia%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Loop](https://www.g2.com/products/loop-2026-07-07/reviews) Loop is an AI-powered customer engagement platform that helps service businesses turn website visitors and inbound messages into booked appointments and qualified leads. Businesses deploy AI agents trained on their own website content and documents, so every answer comes from information the business has actually provided rather than generic AI guesses. Unlike traditional chatbots that match keywords to canned answers, Loop agents understand natural language, hold context across a full conversation, and adapt to each visitor's situation. Every response moves toward an outcome: booking an appointment, capturing a contact, answering a pricing question, or handing off to a human. Loop is built to close, not just to chat. Loop works across every channel a business uses. A single agent answers website chat, Facebook Messenger, Instagram direct messages, and SMS, sharing the same knowledge base, lead scoring, and analytics dashboard across all of them. Businesses manage everything from one place instead of juggling separate tools for each channel. Core capabilities include AI agents trained on your content, automatic Hot, Warm, and Cold lead scoring with urgency detection, live Google Calendar booking directly inside the chat, live chat handoff with automatic AI resume, native HubSpot and GoHighLevel integrations, Zapier and webhook support, and automatic detection of twelve languages. Loop also adapts its behavior by industry, qualifying visitors with the right questions and applying built-in compliance disclaimers for regulated fields such as legal, medical, financial, and insurance. Loop serves a wide range of service businesses, including home services, health and wellness, dental and medical practices, professional services, beauty and personal care, auto services, real estate, hospitality, childcare and education, pet services, SaaS, and e-commerce. Any business that answers questions, captures leads, or books appointments can use Loop. Setup takes minutes and requires no engineering. Businesses install Loop with a single line of code or a one-click WordPress plugin, and a live preview lets them test an agent trained on their own website before signing up. Loop offers tiered plans from a free tier through enterprise, with 20 percent savings on annual billing. #### Who Is the Company Behind Loop? - **Seller:** [Loop](https://www.g2.com/sellers/loop-2026-07-07) - **HQ Location:** St. Louis, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a55e0ca995b3cfba2741f5820b62d9066dac82fb41cc8b7ebb32025adcdf0a6d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetloophq&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [loop2ai](https://www.g2.com/products/loop2ai/reviews) loop2 runs on your existing WhatsApp number via linked device (a QR scan, like WhatsApp Web), with no Business API, no templates, and no new number. It answers every enquiry in seconds with an AI agent trained on your business, and follows up with silent leads even after WhatsApp's 24-hour window closes. Used by Indian D2C brands, wholesalers, retailers and shops, bakeries, jewellery stores, and digital course sellers running Click-to-WhatsApp ads. Live in 2 minutes, flat monthly pricing, unlimited messages, and no per-message charges. #### Who Is the Company Behind loop2ai? - **Seller:** [Mindloop](https://www.g2.com/sellers/mindloop) ### [LoyJoy](https://www.g2.com/products/loyjoy/reviews) What is LoyJoy: LoyJoy is the European agentic AI platform for customer interaction. What problem we solve: Enterprises struggle with overloaded service teams, slow sales processes, and disconnected marketing journeys. LoyJoy solves this by automating these processes end-to-end, delivering instant responses and superior customer experiences. What makes us different: Our core differentiator is that our AI agents don't just answer questions—they autonomously execute processes to resolve customer tasks from start to finish. As a German-engineered platform hosted in the EU, we guarantee full GDPR compliance. Best of all, our no-code builder allows business teams to launch intelligent agents in hours, with seamless integration into existing websites, apps, and CRM systems. This is why leading brands like RTL+, R+V, TRUMPF, Vaillant, and SCHOTT trust LoyJoy to achieve automation rates of up to 98%. #### Who Is the Company Behind LoyJoy? - **Seller:** [LoyJoy GmbH](https://www.g2.com/sellers/loyjoy-gmbh) - **Year Founded:** 2018 - **HQ Location:** Münster, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7570765d6130086fad0bb8668d42f4646def92804439fed35b3f56ccdfd750d2&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floyjoy&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® ### [Lynk](https://www.g2.com/products/lynk-2025-04-10/reviews) Lynk’s AI agent sales team works 24/7 to skyrocket e-commerce growth - recovers carts, upsells dynamically, and tracks every interaction. Not a chatbot, but a revenue driver with real-time insights. #### Who Is the Company Behind Lynk? - **Seller:** [Lynk](https://www.g2.com/sellers/lynk-75d29e6f-38aa-46df-ac33-0ca9872b29f9) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a649a2186ff8088af8c53cd5ab5dbc505782a2cd9a2eed9105c59269af024b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flynk-by-klyr&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [MadeAgentic](https://www.g2.com/products/madeagentic/reviews) MadeAgentic turns more existing website intent into qualified next steps. Instead of leaving visitors with a static contact form or generic chatbot, it gives your site a voice and text AI agent that can answer approved questions, ask qualification questions, capture details, and prepare the handoff for your team. #### Who Is the Company Behind MadeAgentic? - **Seller:** [Initphase](https://www.g2.com/sellers/initphase) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Master of Code Global](https://www.g2.com/products/master-of-code-global/reviews) Master of Code partners with the world's leading brands to design, develop and launch apps, chat, and voice conversational AI experiences across a multitude of channels. All of our conversational AI projects include conversation design services from a dedicated designer. We use data to inform our design decisions ensuring your customer pain points are addressed and solved with automation, reducing your agent overhead costs. Master of Code Global is the official partner of Microsoft and AWS. MOCG has been also recognized by LivePerson, Inc., a global leader in Conversational AI, as a certified partner for delivering full end-to-end Conversational AI professional services leveraging LivePerson’s Conversational Cloud. Founded in 2004, with 6 offices around the world and now more than 250+ people, our team has the depth of experience to bring strategic technical perspective, as well as the breadth of resources necessary to execute those technical strategies. Connect with us to schedule a call to learn more about how we can help you with your solution. For our AI-powered chatbots we use: Azure Bot Framework, Google Dialogflow CX /ES, Amazon Lex, Rasa, Azure Cognitive Service for Language. Our conversational solutions integrate seamlessly with: Live Person Conversation Cloud, Salesforce, Zendesk, Sprinklr, Stripe. Technical Proficiencies: Backend - Node.js (ES/TypeScript), Python, Ruby, Go, Java. Frontend - React, Vue.js, Next.js, Angular. Mobile - ReactNative, Flutter, iOS/Android Native. Cloud Platform - AWS, Azure, Google Cloud. DevOps - Kubernetes, Terraform. Key Clients: T-Mobile, Aveda, Luxury Escapes, VaynerMedia, World Surf League, Tom Ford, Esso, Verizon, Kittch. #### Who Is the Company Behind Master of Code Global? - **Seller:** [Master of Code Global](https://www.g2.com/sellers/master-of-code-global) - **Year Founded:** 2004 - **HQ Location:** Redwood City, US - **Twitter:** @master\_of\_code 1,193 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22fe1b017a690b596d882f610373fe0ac42b22e44ece3839232503762605650f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmaster-of-code&secure%5Burl_type%5D=linkedin_company_website) 200 employees on LinkedIn® ### [Meet Alto AI](https://www.g2.com/products/meet-alto-ai/reviews) Meet Alto AI is a 1-to-1 social selling agent for your business on social media. Connect with followers, engage automatically, grow your email list, and boost sales on autopilot. Create autoDM flows, conversational agents that sell for you, and personalized automations. #### Who Is the Company Behind Meet Alto AI? - **Seller:** [Meet Alto AI](https://www.g2.com/sellers/meet-alto-ai) - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c2671ca83cfd2610e46982c635cca2c96c1148f3e23ac0792ce0ff7b0a95cfa6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeetaltoai%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Messagely](https://www.g2.com/products/messagely/reviews) Messagely is an all-in-one live chat, targeted messaging, and team inbox solution built for online businesses to drive growth. #### Who Is the Company Behind Messagely? - **Seller:** [Messagely](https://www.g2.com/sellers/messagely) - **HQ Location:** Walnut, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ac66c3459eeee1a164c1d9483e94205c42a0cf1657e8fcca4acb98e82deee12&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmessagely%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Messaging Studio by 1440](https://www.g2.com/products/messaging-studio-by-1440/reviews) 1440 streamlines conversations with a unified messaging inbox, enables mobile employees to message on Salesforce’s native channels (such as SMS and WhatsApp) and extends channel support for Google, Instagram, X, LINE, and Kakaotalk. #### Who Is the Company Behind Messaging Studio by 1440? - **Seller:** [Cloud Conversion](https://www.g2.com/sellers/cloud-conversion) - **Year Founded:** 2009 - **HQ Location:** Park City, UT - **Twitter:** @1440io 1,328 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8eb02661d6f326f9f6b2193e81e7e14689c10ac54f92ba83fc1fd464f0ce8e24&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1440io%2F&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® ### [Microcasting Customer Experience Platform](https://www.g2.com/products/microcasting-customer-experience-platform/reviews) Microcasting provides an end-to-end customer experience platform that revolutionizes the customer journey through AI-driven content transformation. Connect with your prospects and customers on a deeper level through engaging content, personalized learning paths, and interactive learning. #### Who Is the Company Behind Microcasting Customer Experience Platform? - **Seller:** [Microcasting](https://www.g2.com/sellers/microcasting) - **Year Founded:** 2022 - **HQ Location:** Petaluma, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0fa100893eee5cf3456e9d805b23fc8d34d849e21dbb240c7cd101b2c76db23&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrocasting&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [MicroCommerce](https://www.g2.com/products/microcommerce/reviews) MicroCommerce AI Shopping Assistant is an ecommerce software solution that helps online retailers guide shoppers to the right products, answer product and support questions, and improve conversion on their websites. It is designed for ecommerce teams that want to make product discovery easier, reduce friction in the buying journey, and provide fast, accurate answers using their own product and business content. The software can be embedded into an ecommerce site as a chat assistant or widget, product answers, category answers or embedded search. The product uses retailer-provided data such as product catalogs, product details, FAQs, help content, and other site content to generate relevant responses for shoppers. It supports guided shopping experiences, product recommendations, product-specific questions, customer support answers, and handoff options when live assistance is needed. The MicroCommerce AI Shopping Assistant can be used with any ecommerce platform and also has a easy to implement Shopify Marketplace app. Ready for deploy in less than an hour. Key features and capabilities include: • AI-guided product discovery and product recommendation • Answers to product, policy, and customer support questions • Use of retailer content and catalog data to improve response relevance • Support for ecommerce use cases such as product comparison and purchase guidance • Analytics to review shopper questions, engagement, and interaction trends The primary value of the product is helping ecommerce businesses improve the shopping experience which leads to increase conversion and improved customer experience. #### Who Is the Company Behind MicroCommerce? - **Seller:** [Microcasting](https://www.g2.com/sellers/microcasting) - **Year Founded:** 2022 - **HQ Location:** Petaluma, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0fa100893eee5cf3456e9d805b23fc8d34d849e21dbb240c7cd101b2c76db23&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrocasting&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® ### [Moblico](https://www.g2.com/products/moblico-moblico/reviews) Moblico is a leading mobile engagement company, founded in 2010, committed to delivering cutting-edge solutions for wholesale distributors. Moblico has consistently pushed technological boundaries, enhancing efficiency and customer service through mobile communication, commerce and marketing practices. Over the past 13 years, Moblico has made a significant impact in various sectors of wholesale distribution across six countries, helping companies adapt to evolving technology. Looking ahead, Moblico remains dedicated to innovation, focusing on individual customer needs and exploring emerging fields like AI to empower wholesale distributors. Learn more at moblico.com **Average Rating:** 4.3/5.0 **Total Reviews:** 2 #### Who Is the Company Behind Moblico? - **Seller:** [Moblico](https://www.g2.com/sellers/moblico) - **Year Founded:** 2010 - **HQ Location:** Kansas City, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab1735c02f2c0c903fff00d96606b99ebcdceb62993035bb286f117cb66a0f94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmoblico%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Moblico? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **excellent customer support** from Moblico, making their mobile experience highly convenient. - Users love the **mobile-first environment** of Moblico, finding it convenient for their on-the-go lifestyles. - Users value the **mobile-first environment** of Moblico, appreciating its convenience for those always on the go. ##### Cons - Users note a **steep learning curve** with Moblico, though excellent customer support helps ease the transition. - Some users find the **poor customer support** of Moblico disappointing, impacting their overall experience and help accessibility. - Users find a **steep learning curve** with Moblico, but appreciate the excellent customer support available throughout the process. #### What Are Recent G2 Reviews of Moblico? **["easy to use"](https://www.g2.com/survey_responses/moblico-review-9940123)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/moblico-review-9940123) ### [Modern](https://www.g2.com/products/modern/reviews) Modern lets you communicate with fans and customers across Instagram, Facebook and Twitter in real-time. #### Who Is the Company Behind Modern? - **Seller:** [Modern](https://www.g2.com/sellers/modern) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/conversational-marketing?order=g2_score&page=16&source=search#product-list) - [1](/categories/conversational-marketing?order=g2_score&source=search#product-list) - [2](/categories/conversational-marketing?order=g2_score&page=2&source=search#product-list) - … - [13](/categories/conversational-marketing?order=g2_score&page=13&source=search#product-list) - [14](/categories/conversational-marketing?order=g2_score&page=14&source=search#product-list) - [15](/categories/conversational-marketing?order=g2_score&page=15&source=search#product-list) - [16](/categories/conversational-marketing?order=g2_score&page=16&source=search#product-list) - 17 - [18](/categories/conversational-marketing?order=g2_score&page=18&source=search#product-list) - [19](/categories/conversational-marketing?order=g2_score&page=19&source=search#product-list) - [20](/categories/conversational-marketing?order=g2_score&page=20&source=search#product-list) - [21](/categories/conversational-marketing?order=g2_score&page=21&source=search#product-list) - [Next ›Next ›](/categories/conversational-marketing?order=g2_score&page=18&source=search#product-list) Spotlight Categories [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) [Bot Platforms Software](https://www.g2.com/categories/bot-platforms) [Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr) [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) - [Customer Journey Analytics](/categories/customer-journey-analytics) [Browse Conversational Marketing Themes](/categories/conversational-marketing/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations en route to specific product recommendations or offers. Consumer brands leverage this technology to identify interested buyers on [social networks](https://www.g2.com/categories/social-networks) or product websites, answer concerns or questions, determine the best possible sales items, and transfer customers to [payment gateways](https://www.g2.com/categories/payment-gateway) or sales representatives to close transactions. Using built-in [chatbot](https://www.g2.com/categories/chatbots) and [artificial intelligence](https://www.g2.com/categories/artificial-intelligence) technology, sales departments can construct intelligent response flows that will guide visitors through helpful conversations at various touchpoints based on user activity and other details. Businesses can then follow up at a later time with interested customers who do not purchase on the spot, picking up the conversation where it left off. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle. Products in the conversational marketing category typically share features of or integrate with [live chat](https://www.g2.com/categories/live-chat) and [chatbot software](https://www.g2.com/categories/chatbots) to produce real-time, meaningful dialogues with customers at different points in the buying journey. A number of these solutions involve a combination of automated and live human involvement on the business side—for example, chatbots can ping the appropriate salesperson to take control at critical points in the conversation. These products may also integrate with messengers on major [social networks](https://www.g2.com/categories/social-networks) as well as [SMS](https://www.g2.com/categories/mobile-marketing) or [email](https://www.g2.com/categories/email); certain visitor behaviors or trends on company social profiles or websites can trigger conversations. Conversational marketing protects may sync with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) or [payment gateways](https://www.g2.com/categories/payment-gateway) to provide detailed product information or complete transactions, respectively. This technology may integrate with or share features of [bot platforms](https://www.g2.com/categories/bot-platforms) to create unique messaging applications suited to the user’s needs. Elements of customer engagement on social networks are comparable to those of [social customer service](https://www.g2.com/categories/bot-platforms) tools. To qualify for inclusion in the Conversational Marketing category, a product must: - Assist in the creation of intelligent messaging bots that engage visitors on one or more channels - Provide tools for creating personalized response flows within conversations - Direct interested buyers to sales reps or online stores for purchasing goods or services in the event of successful conversations - Track customer journeys and allow for follow-ups from chatbots or sales representatives Show More