Lumetrics
Lumetrics is a Native AI Video Intelligence Platform built for YouTube and Instagram, founded by Anirban Naskar, Nishant Neeraj, and Soumya Sarkar. The company's core belief: YouTube and Instagram are the world's most underutilised growth channels for enterprise brands — platforms every modern buyer discovers, evaluates, and decides on, yet almost no brand treats as a measurable data channel. Lumetrics replaces the scattered, disconnected tools enterprise teams currently stitch together — one for competitive benchmarking, another for sentiment, a third for keyword research, none of which talk to each other — with a single platform spanning the entire content lifecycle: Planning, Creation, Distribution, and Measurement. The platform is built around six core capabilities: Competitive Insights, benchmarking brands against competitors at scale; In-depth Video Performance Analysis, breaking down what's actually driving results on individual videos; Category Insights, mapping how an entire category is performing and where the white space sits; Multi-input Script Generation, turning competitive and performance data into a ready script for the next video; User Sentiment Analysis, tracking how audiences are actually responding across the funnel; and YouTube Search Optimization Audit and Recommendation, scoring every video and prescribing exactly what to fix. The standout differentiator is YouTube Keyword Rank — showing exactly where a brand ranks for every keyword its audience searches on YouTube, at competitive-set scale. No other platform currently offers this. Lumetrics is targeting enterprise brands, creators, and digital-first businesses across SaaS, tech, BFSI, FMCG, D2C, and media — starting in India, the US, UK, Canada, and Australia. Early platform verticals include Indian life insurance (YouTube) and baby & skincare (Instagram).
Who Is the Company Behind Lumetrics?
- Seller: Lumetrics
- Year Founded: 2026
- HQ Location: New Delhi, IN
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LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®

