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Lumetrics

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Lumetrics

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Lumetrics is a Native AI Video Intelligence Platform built for YouTube and Instagram, founded by Anirban Naskar, Nishant Neeraj, and Soumya Sarkar. The company's core belief: YouTube and Instagram are the world's most underutilised growth channels for enterprise brands — platforms every modern buyer discovers, evaluates, and decides on, yet almost no brand treats as a measurable data channel. Lumetrics replaces the scattered, disconnected tools enterprise teams currently stitch together — one for competitive benchmarking, another for sentiment, a third for keyword research, none of which talk to each other — with a single platform spanning the entire content lifecycle: Planning, Creation, Distribution, and Measurement. The platform is built around six core capabilities: Competitive Insights, benchmarking brands against competitors at scale; In-depth Video Performance Analysis, breaking down what's actually driving results on individual videos; Category Insights, mapping how an entire category is performing and where the white space sits; Multi-input Script Generation, turning competitive and performance data into a ready script for the next video; User Sentiment Analysis, tracking how audiences are actually responding across the funnel; and YouTube Search Optimization Audit and Recommendation, scoring every video and prescribing exactly what to fix. The standout differentiator is YouTube Keyword Rank — showing exactly where a brand ranks for every keyword its audience searches on YouTube, at competitive-set scale. No other platform currently offers this. Lumetrics is targeting enterprise brands, creators, and digital-first businesses across SaaS, tech, BFSI, FMCG, D2C, and media — starting in India, the US, UK, Canada, and Australia. Early platform verticals include Indian life insurance (YouTube) and baby & skincare (Instagram).

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What is Lumetrics?

Lumetrics | Transforming Data into Market Dominance Lumetrics is a data-driven intelligence organization dedicated to helping CMOs and Brand Managers navigate the complexities of modern digital marketing. We believe that in a crowded marketplace, the brands that win are the ones that stop guessing and start leading with insight. Our mission is to build a global ecosystem of high-intelligence tools designed to solve the most critical pain points for marketing leaders. The Lumetrics YouTube Intelligence Layer Our flagship tool provides an "Unfair Advantage" for brands on YouTube by offering deep-dive analytics that standard platforms miss. We empower your team with: Competitive Insights: Real-time tracking of competitor strategies and performance benchmarks. Keyword Intelligence: Identify keyword overlaps and uncover high-value "gap" opportunities your rivals are missing. Posting Frequency Optimization: Data-backed analysis to determine the perfect cadence for your specific niche. Comment Sentiment Analysis: Advanced linguistic processing to decode the emotional pulse of your audience across the entire marketing funnel. Share of Mind vs. Share of Voice: Measuring the true gap between your reach (views) and your actual brand resonance (engagement). Content Performance DNA: Complete analysis of what makes content work for your brand vs. the competition. Top 50 Ranking Insights: Analysis of the highest-performing videos in your category to find the formula for success. AI-Powered Content Creation: Reverse-engineer ranked videos to generate performance-backed scripts tailored to your brand’s voice. Our Vision for the Global CMO Lumetrics is more than a single tool; we are a data-driven partner. As we expand, we are committed to launching a suite of intelligence products that provide clarity, efficiency, and ROI for brand managers worldwide. Lumetrics provides the data you need to stay ahead of the curve. Stop Guessing. Start Leading.

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Year Founded
2026