Hitprobe
Hitprobe is a web analytics and traffic quality monitoring solution designed to help marketers, advertisers, and growth teams track user behaviour, detect suspicious activity, and optimise digital performance. Hitprobe comfortably falls under the categories of marketing analytics, ad tech, and fraud prevention software and is used by businesses running paid advertising, particularly those managing PPC campaigns across platforms like Google, Meta, & Microsoft Ads. Hitprobe captures every click and user interaction on a website through a lightweight JavaScript tag that analyses incoming traffic using techniques such as device fingerprinting, IP reputation checks, and behavioural pattern recognition to surface insights on both legitimate and potentially harmful visits, including bots, click farms, VPN traffic, and repeat abusers. You can use Hitprobe to improve your traffic quality, reduce wasted ad spend, and provide a more accurate picture of on-site behaviour by filtering out fraudulent or low-quality visits before they influence analytics or attribution. Key features include: - Traffic quality scoring: Each visit is analysed and scored based on behaviour, IP, and device signals to highlight risks. - Click fraud detection and blocking: Automatic blocking of high-risk visitors using configurable rules and lists. - Simple, single-page reporting: Live dashboards that show sessions, click paths, referral sources, exit points, and flagged traffic, all in one place. - Custom filters and saved views: Users can create views tailored to specific ad campaigns, landing pages, or traffic segments. - No-code integrations: Export or sync data to CRMs, ad platforms, or internal systems without development work. Hitprobe is typically adopted by performance marketers, agencies, and digital teams who need deeper visibility into what’s really happening behind every click and conversion, beyond what traditional analytics platforms like GA4 can show.
Average Rating: 4.5/5.0
Total Reviews: 18
How Do G2 Users Rate Hitprobe?
- Ease of Admin: 9.1/10 (Category avg: 9.1/10)
- Rules: 9.3/10 (Category avg: 9.0/10)
- Cross-Campaign Blocking: 8.3/10 (Category avg: 9.0/10)
- IP Address Monitoring: 9.9/10 (Category avg: 8.9/10)
Who Is the Company Behind Hitprobe?
- Seller: Chalkboard Software Limited
- Year Founded: 2024
- HQ Location: Manchester, GB
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LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®
Who Uses This Product?
- Company Size: 67% Small, 28% Medium
What Do G2 Reviewers Say About Hitprobe?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Hitprobe, finding it straightforward and efficient for tracking data.
- Users find the easy setup of Hitprobe impressive, enabling seamless integration and efficient usage for their campaigns.
- Users find the setup effortless, allowing for quick integration and immediate benefits for their campaigns.
- Users appreciate the easy integrations of Hitprobe, allowing seamless tracking without overwhelming complexity.
- Users value the responsive customer support of Hitprobe, making setup and integration smooth and efficient.
Cons
- Users find the reporting needs improvement, preferring more polished documents with better visuals instead of simple CSV files.
- Users are dissatisfied with the limited reporting capabilities of Hitprobe, expecting more detailed analytics for the price.
- Users feel that pricing issues exist, suggesting a need for more affordable options despite the tool's value.
- Users feel the product is expensive, though it offers valuable hybrid features for analytics and fraud defense.
- Users find the analytics feature fiddly, making navigation of insights somewhat challenging despite ongoing improvements.
What Are Recent G2 Reviews of Hitprobe?
"Designed with simplicity in mind and seems very accurate to date!"
Rating: 4.5/5.0 stars
— Elizabeth S.
"Their new update definitely skyrockets the products potential"
Rating: 4.5/5.0 stars
— Verified User in Retail
