Best App Store Optimization Tools - Page 2

How Many App Store Optimization Software Products Does G2 Track?

Total Products under this Category: 74

Category Stats (Nov 2026)

  • Average Rating: 4.46/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AppstoreSpy (+7.02%) - Among all products in this category, AppstoreSpy recorded the largest rating increase compared to last month

Last updated: November 02, 2026

How Does G2 Rank App Store Optimization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 2,100+ Authentic Reviews
  • 74+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for App Store Optimization Software

G2 Grid® for App Store Optimization Software plotting products by satisfaction and market presence

Highlighted products: Adjust, AppTweak, Sensor Tower, Applyra, AppFollow, Similarweb App Intelligence, MobileAction, and Asodesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/app-store-optimization/grids.json?focus%5B%5D=adjust&focus%5B%5D=apptweak&focus%5B%5D=sensor-tower&focus%5B%5D=applyra&focus%5B%5D=appfollow&focus%5B%5D=similarweb-app-intelligence&focus%5B%5D=mobileaction&focus%5B%5D=asodesk)

RankMyApp

RankMyApp is a global solution specializing in marketing intelligence and media management for mobile applications. Established in 2015 and headquartered in São Paulo, Brazil, the company operates across 17 countries, serving over 600 clients, including prominent brands such as Nike, Wish, Duolingo, Shell, and Sephora. RankMyApp focuses on enhancing app visibility, user acquisition, and retention through data-driven strategies and proprietary technology. Key Features and Functionality: - App Store Optimization (ASO): Utilizes advanced algorithms to improve app rankings by optimizing titles, descriptions, keywords, and visuals, thereby increasing organic downloads. - Performance Media Management: Offers strategic and personalized management of media campaigns, leveraging artificial intelligence to automate and optimize user acquisition efforts across various channels. - Mobile Intelligence: Provides comprehensive market analysis and insights, enabling clients to monitor app performance, analyze competitors, and identify growth opportunities through a 360° view of the app landscape. Primary Value and User Solutions: RankMyApp addresses the critical challenge of app discoverability and user engagement in competitive digital marketplaces. By combining big data analytics with expert consulting, the company empowers businesses to make informed decisions that enhance app visibility, attract high-intent users, and drive sustainable growth. Their tailored solutions cater to various industries, including e-commerce, finance, and investment, ensuring measurable results aligned with each client's specific goals.

Average Rating: 4.6/5.0

Total Reviews: 11

How Do G2 Users Rate RankMyApp?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.7/10)
  • Store Performance: 7.9/10 (Category avg: 8.5/10)
  • Keyword Tools: 7.7/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind RankMyApp?

  • Seller: RankMyApp
  • Year Founded: 2015
  • HQ Location: São Paulo, SP
  • LinkedIn® Page: www.linkedin.com
    161 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 64% Small, 27% Medium

What Are Recent G2 Reviews of RankMyApp?

What Are G2 Users Discussing About RankMyApp?

Appfigures

Appfigures gives app makers the tools they need to understand their business, the competition, and the industry + the tools they need to get ahead. Bu there's more -- everything is simple and intuitive, and there are lots of guides and hands-on training resources available for you to master the craft.

Average Rating: 4.0/5.0

Total Reviews: 18

How Do G2 Users Rate Appfigures?

  • Has the product been a good partner in doing business?: 6.3/10 (Category avg: 8.7/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.3/10 (Category avg: 8.8/10)
  • Keyword Localization: 7.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Appfigures?

Who Uses This Product?

  • Top Industries: Computer Software, Computer Games
  • Company Size: 89% Small, 11% Medium

What Are Recent G2 Reviews of Appfigures?

What Are G2 Users Discussing About Appfigures?

Geeklab

Geeklab is a mobile growth software solution that helps app and game marketers test game concepts, optimize app store performance and scale iOS user acquisition using creative-level attribution. Geeklab is used by mobile marketing, user acquisition, and product teams to validate concepts, improve app store conversion, and understand the performance impact of creatives and campaigns on iOS without relying on user-level identifiers. Geeklab operates as a mobile marketing platform with two core products: Geeklab’s app store optimization and concept validation platform, and Audiencelab, its iOS attribution and measurement platform. Together, they support teams across the full mobile growth funnel, from pre-launch marketability testing to post-install performance analysis. Geeklab’s ASO and concept validation platform is designed for teams that want to test app store page assets before and during launch. It allows users to create look-alike app store pages and run marketability tests or A/B tests on elements such as icons, screenshots, and messaging. This enables teams to evaluate how different store page variants influence user interest and conversion, and to align app store decisions with user acquisition strategies. Key features of the Geeklab ASO and concept validation platform include: - Look-alike app store pages for concept and marketability testing - A/B testing of app store assets such as icons, screenshots, and copy - Support for both pre-launch validation and live store page optimization - Insights into conversion performance across tested variants Audiencelab is Geeklab’s iOS attribution and measurement platform built for a post-IDFA environment. It focuses on creative-level measurement of in-app events, allowing teams to understand how creatives, audiences, and campaigns contribute to metrics such as retention and return on ad spend (ROAS). Audiencelab also enables customizable postbacks to networks, helping teams optimize campaigns according to their own goals using privacy-compliant data unrestricted by SKAN limitations. Key features of Audiencelab include: - Creative-level and campaign-level attribution on iOS - Measurement of in-app events, including retention and ROAS - Privacy-first data aggregation without user-level identifiers - Customizable postbacks to self-attributing ad networks Geeklab is primarily used by mobile game studios, app developers, and mobile marketing teams that need to make informed growth decisions across ASO and user acquisition. By combining app store experimentation with iOS attribution and measurement, Geeklab helps teams connect store page performance with downstream user quality and campaign outcomes.

Average Rating: 4.3/5.0

Total Reviews: 11

How Do G2 Users Rate Geeklab?

  • Store Performance: 7.8/10 (Category avg: 8.5/10)
  • Keyword Tools: 7.2/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Geeklab?

  • Seller: Geeklab
  • Year Founded: 2019
  • HQ Location: Helsinki, FI
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 55% Small, 18% Large

What Are Recent G2 Reviews of Geeklab?

What Are G2 Users Discussing About Geeklab?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Kochava

Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Average Rating: 4.1/5.0

Total Reviews: 133

How Do G2 Users Rate Kochava?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 8.7/10)
  • Store Performance: 6.7/10 (Category avg: 8.5/10)
  • Keyword Tools: 10.0/10 (Category avg: 8.8/10)
  • Keyword Localization: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Kochava?

  • Seller: Kochava
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Sandpoint, US
  • LinkedIn® Page: www.linkedin.com
    164 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Entertainment
  • Company Size: 39% Medium, 31% Large

What Do G2 Reviewers Say About Kochava?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent customer support from Kochava, which aids in resolving challenges and enhancing user experience.
  • Users appreciate the ease of use of Kochava, benefiting from its intuitive dashboard and seamless integration.
  • Users value Kochava's reliable event tracking, enhancing their ability to accurately measure cross-platform performance.
  • Users value the reliable analytics and reporting from Kochava, simplifying campaign performance tracking and insights.
  • Users value the deep data insights and robust analytics offered by Kochava, enhancing their marketing strategy effectiveness.
Cons
  • Users find the UI to be clunky, making report creation challenging and affecting overall ease of use.
  • Users find the complex features of Kochava challenging, making it difficult to generate clear, comprehensive reports.
  • Users find the learning difficulty in Kochava high, citing challenges in mastering its complex features and reporting tools.
  • Users find Kochava's interface not intuitive, leading to challenges in navigating and generating reports effectively.
  • Users find the clunky UX of Kochava challenging, as navigation remains difficult and important features are often hidden.

What Are Recent G2 Reviews of Kochava?

What Are G2 Users Discussing About Kochava?

AppstoreSpy

Turn data into insights in a few clicks — AppstoreSpy offers easy-to-use tools for complex tasks to help you make a mobile breakthrough. Our tools provide insights that help users figure out which app can become the next big thing, beat competitors on the market, or find the best investment opportunities. We have a range of products from a Chrome Extension that allows you to monitor and track app data directly in the Play Store to advanced API features. Choose what works for you, whether it’s the classic Market Explorer or our unique Niche Finder — AppstoreSpy is focused on customizable tools that will fit any user.

Average Rating: 4.7/5.0

Total Reviews: 11

How Do G2 Users Rate AppstoreSpy?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Store Performance: 10.0/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.3/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind AppstoreSpy?

Who Uses This Product?

  • Company Size: 82% Small

What Are Recent G2 Reviews of AppstoreSpy?

Optimove (formerly Kumulos)

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.

Average Rating: 4.8/5.0

Total Reviews: 29

How Do G2 Users Rate Optimove (formerly Kumulos)?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 8.7/10)
  • Keyword Tools: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Optimove (formerly Kumulos)?

  • Seller: Optimove
  • Year Founded: 2012
  • HQ Location: New York
  • LinkedIn® Page: www.linkedin.com
    548 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 60% Small, 30% Medium

What Are Recent G2 Reviews of Optimove (formerly Kumulos)?

What Are G2 Users Discussing About Optimove (formerly Kumulos)?

TheTool

App Store Optimization tool for everyone!

Average Rating: 3.8/5.0

Total Reviews: 6

How Do G2 Users Rate TheTool?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.7/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 5.8/10 (Category avg: 8.8/10)
  • Keyword Localization: 5.0/10 (Category avg: 8.3/10)

Who Is the Company Behind TheTool?

  • Seller: TheTool
  • Year Founded: 2015
  • HQ Location: Austria, AT
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of TheTool?

What Are G2 Users Discussing About TheTool?

AppStance

AppStance delivers two complementary products for iOS app growth: AppStance Optimize for Apple Ads automation and AppStance Rank for App Store Optimization intelligence. AppStance Optimize is the core product that automates Apple Ads campaign and keyword bid management with advanced AI algorithms. The platform helps iOS apps scale user acquisition, revenue, and installs while reducing cost per acquisition through intelligent bid optimization, full-funnel performance tracking, and real-time ROAS optimization. Key features include automated bid management that continuously optimizes bids based on your performance goals, post-install attribution integration with major MMPs (AppsFlyer, RevenueCat, Adjust, and more), impression share intelligence to identify growth opportunities, keyword builder tools for discovery and expansion, and bulk campaign management to save time. Setup takes under 5 minutes with free trial available. Customers report significant cost reductions while maintaining or improving install volume and revenue results. The platform is designed for iOS app developers and marketers who want to automate their Apple Ads while scaling growth profitably. AppStance Rank is a next-generation, AI-first App Store Intelligence (ASO) tool that complements Optimize by providing comprehensive organic growth insights. The platform offers keyword research and ranking tracking, top charts monitoring, custom product page intelligence, and AI-powered ASO insights across all Apple Ads countries to help iOS app developers improve organic visibility and drive growth.

Average Rating: 4.6/5.0

Total Reviews: 7

How Do G2 Users Rate AppStance?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.7/10)
  • Store Performance: 5.8/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.6/10 (Category avg: 8.8/10)
  • Keyword Localization: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind AppStance?

Who Uses This Product?

  • Company Size: 86% Small, 14% Medium

What Do G2 Reviewers Say About AppStance?

AI-generated summary from verified user reviews

Pros
  • Users value the efficiency of AppStance, achieving better conversions and optimized ad spend effortlessly.
  • Users highlight the effortless automation of AppStance, allowing for seamless campaign management and time savings.
  • Users value the effective benchmarking capabilities of AppStance, which significantly enhance their marketing strategy and project efficiency.
  • Users benefit from the optimized ASO strategy AppStance offers, enhancing their marketing efforts and driving sales.
  • Users appreciate the efficient targeting of high-intent users in Search Ads Optimization, enhancing quality installs and conversions.
Cons
  • Users find the cost per install to be expensive, making budget management difficult for AppStance.
  • Users find that budget management is challenging with AppStance, risking overspending on ineffective strategies.
  • Users feel the dashboard design resembles an internal corporate app, lacking a more user-friendly aesthetic.
  • Users find that advertising can be ineffective, often leading to wasted resources and high costs without guaranteed results.
  • Users find that AppStance is time-consuming, needing significant effort and a strategic approach for effective results.

What Are Recent G2 Reviews of AppStance?

Asolytics

Asolytics is an ASO service for boosting app performance and increasing app’s organic downloads. With Asolytics tools, app owners can bolster app visibility and maximize revenue.

Average Rating: 4.8/5.0

Total Reviews: 4

How Do G2 Users Rate Asolytics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Store Performance: 8.9/10 (Category avg: 8.5/10)
  • Keyword Tools: 9.4/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.9/10 (Category avg: 8.3/10)

Who Is the Company Behind Asolytics?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Asolytics?

AppCodes

Perform App Store SEO, track your competitors, check out popular keywords, dispense your promo codes effectively.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate AppCodes?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 8.7/10)
  • Store Performance: 3.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 6.7/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind AppCodes?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AppCodes?

What Are G2 Users Discussing About AppCodes?

Apptopia

Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports. We also offer a full suite of user acquisition tools. Performance data (available for 50+ countries) includes downloads, DAU, MAU, Sessions, Ranks, User Retention, Cross App Usage, SDK Analysis, IAP Revenue, Advertising Revenue, Advertising Impressions and more.

Average Rating: 3.7/5.0

Total Reviews: 17

Who Is the Company Behind Apptopia?

  • Seller: Apptopia
  • Year Founded: 2011
  • HQ Location: Boston, MA
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 44% Medium

What Do G2 Reviewers Say About Apptopia?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive data offered by Apptopia, enhancing insights across numerous applications.
Cons
  • Users experience data inaccuracy in Apptopia, leading to difficulties in selling and finding relevant information.
  • Users often face filtering issues with Apptopia, leading to inaccurate data and frustrating search experiences.
  • Users struggle with inaccurate data from Apptopia, leading to difficulties in making informed business decisions.
  • Users struggle with inaccurate data, making it difficult to rely on Apptopia for effective decision-making in app sales.
  • Users find the inefficient search functionality leads to inaccurate data, hindering their ability to gather useful insights.

What Are Recent G2 Reviews of Apptopia?

What Are G2 Users Discussing About Apptopia?

Gummicube

Gummicube is a leader in providing Big Data Analytics for the App Stores, which is used for App Store Optimization, Mobile Marketing and Market Analysis.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate Gummicube?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.3/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Gummicube?

Who Uses This Product?

  • Company Size: 33% Large, 33% Medium

What Are Recent G2 Reviews of Gummicube?

What Are G2 Users Discussing About Gummicube?

APPlyzer ASO

APPlyzer offers uncapped ASO data. That means no limits on keywords and no limits on your app’s potential. Utilize App Store, Play Store and Mac Store insights, in every country, in every language.

Average Rating: 3.0/5.0

Total Reviews: 2

How Do G2 Users Rate APPlyzer ASO?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 8.7/10)
  • Store Performance: 7.5/10 (Category avg: 8.5/10)
  • Keyword Tools: 6.7/10 (Category avg: 8.8/10)
  • Keyword Localization: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind APPlyzer ASO?

  • Seller: APPlyzer
  • Year Founded: 2009
  • HQ Location: Altshausen, DE
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

Appnique

Appnique's proprietary targeting technology uses machine learning to transform big data from the app graph into audience targeting.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Appnique?

  • Store Performance: 8.3/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.3/10 (Category avg: 8.8/10)
  • Keyword Localization: 9.2/10 (Category avg: 8.3/10)

Who Is the Company Behind Appnique?

  • Seller: Appnique
  • Year Founded: 1993
  • HQ Location: Zielona Góra, PL
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Appnique?

Metrikal

ShyftUP, a mobile UA agency, built Metrikal for internal use with its clients. Other analytics products weren't capturing needed actionable data. Every data connection made, every data visualization shown, and every KPI reported on the Metrikal dashboard impacts growth. What We Do: Unlock the mystery of your ASO performance - Metrikal is a one-stop-shop for app marketing reporting and analytics. Visualize and quantify the true impact of your ASO efforts in one place. Revisit your apps historical data to make better future decisions. Consolidate ASO KPIs - Metrikal connects and pulls data from App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. Combining the data from these sources, Metrikal is able to accurately collect and process data in to relevant KPI’s for mobile growth. We gather all the important KPIs you need and present it on a one app dashboard. Connect the dots between ASO and Apple Search Ads - Metrikal visualizes and quantifies the relationship between App Store Optimization (ASO) and Apple Search Ads on a keyword-level. Know how your paid advertising impacts your organic rankings and installs and vice versa. Improve ASO tracking - Don't lose track of ASO changes and campaigns when they go live, and miss the chance to understand how they impact KPIs and keyword rankings. Metrikal tracks changes and how they affect keyword rankings and installs.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Metrikal?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.7/10)
  • Store Performance: 9.2/10 (Category avg: 8.5/10)
  • Keyword Tools: 8.3/10 (Category avg: 8.8/10)
  • Keyword Localization: 6.7/10 (Category avg: 8.3/10)

Who Is the Company Behind Metrikal?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Metrikal?

What Are G2 Users Discussing About Metrikal?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated March 10, 2026