Geeklab is a mobile growth software solution that helps app and game marketers test game concepts, optimize app store performance and scale iOS user acquisition using creative-level attribution. Geeklab is used by mobile marketing, user acquisition, and product teams to validate concepts, improve app store conversion, and understand the performance impact of creatives and campaigns on iOS without relying on user-level identifiers.
Geeklab operates as a mobile marketing platform with two core products: Geeklab’s app store optimization and concept validation platform, and Audiencelab, its iOS attribution and measurement platform. Together, they support teams across the full mobile growth funnel, from pre-launch marketability testing to post-install performance analysis.
Geeklab’s ASO and concept validation platform is designed for teams that want to test app store page assets before and during launch. It allows users to create look-alike app store pages and run marketability tests or A/B tests on elements such as icons, screenshots, and messaging. This enables teams to evaluate how different store page variants influence user interest and conversion, and to align app store decisions with user acquisition strategies.
Key features of the Geeklab ASO and concept validation platform include:
- Look-alike app store pages for concept and marketability testing
- A/B testing of app store assets such as icons, screenshots, and copy
- Support for both pre-launch validation and live store page optimization
- Insights into conversion performance across tested variants
Audiencelab is Geeklab’s iOS attribution and measurement platform built for a post-IDFA environment. It focuses on creative-level measurement of in-app events, allowing teams to understand how creatives, audiences, and campaigns contribute to metrics such as retention and return on ad spend (ROAS). Audiencelab also enables customizable postbacks to networks, helping teams optimize campaigns according to their own goals using privacy-compliant data unrestricted by SKAN limitations.
Key features of Audiencelab include:
- Creative-level and campaign-level attribution on iOS
- Measurement of in-app events, including retention and ROAS
- Privacy-first data aggregation without user-level identifiers
- Customizable postbacks to self-attributing ad networks
Geeklab is primarily used by mobile game studios, app developers, and mobile marketing teams that need to make informed growth decisions across ASO and user acquisition. By combining app store experimentation with iOS attribution and measurement, Geeklab helps teams connect store page performance with downstream user quality and campaign outcomes.
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Geeklab CommunityOverview by
Jesse Lempiäinen (CEO / Co-Founder at Geeklab)
