G2

Paul W.

B2B Marketing Manager

Mid-Market (51-1000 emp.)

11/26/2019

"Like Having an In-House Public Relations Team"

5/5

Describe the project or task Walker Sands helped with:

Walker Sands has helped us define and continue build a new category in our space. They continue to provide us with PR strategy and content. They also played a key role in helping is build and launch our first-ever data study which we continue to get mileage out of 6 months later. Review collected by and hosted on G2.com.

What do you like best about Walker Sands?

Organization, weekly touch bases, PR tracking document, relationships with relevant editors and publications, and expertise in retail, loyalty, and technology. Review collected by and hosted on G2.com.

What do you dislike about Walker Sands?

There is nothing that I dislike about working with Walker Sands, but I do wish there were more opportunities to meet in-person. I realize that our locations make that challenging, so it's more wishful thinking. Review collected by and hosted on G2.com.

Recommendations to others considering Walker Sands:

In my experience, Walker Sands is adept at everything they've helped us with on the PR front. The important thing to remember is that you need to make the time to work with them. They would do a great job on their own, but I believe we've achieved success because we've worked together like partners. While they can handle the heavy PR lifting, it's important to make time to build the relationship and offer your own SME feeback. Review collected by and hosted on G2.com.

What problems is Walker Sands solving and how is that benefiting you?

Brand awareness. We're trying to broaden the reach of our brand, product and services to the retail space. Since we started working with Walker Sands, more retailers have become familiar with us and editors continue to adopt our terminology. Review collected by and hosted on G2.com.