KEA Analyst Relations Reviews & Provider Details

Kea Analyst Relations is a specialised consultancy that helps technology vendors succeed in the complex world of Analyst Relations (AR). In an industry where analyst influence can make or break market momentum, Kea ensures tech companies are seen, heard, and understood by the right analysts at the right time. With decades of experience and deep relationships across firms like Gartner, Forrester, IDC, and others, Kea provides strategic, data-driven guidance tailored to each client’s goals—whether that’s securing briefing opportunities, influencing key research, or shaping analyst perception ahead of a product launch or market entry. Kea’s approach goes beyond check-the-box AR. We help clients: Identify the analysts who shape their space. Refine messaging that resonates with what analysts care about most. Drive recognition in major evaluations like Magic Quadrants and Waves. Turn analyst insights into sharper product and go-to-market strategies. Ultimately, Kea is more than a service provider—we are a long-term partner. Our mission is to help tech vendors not just engage in AR, but excel at it—building visibility, credibility, and competitive advantage that lasts.

Seller

Kea Company

Languages Supported

German, English, Japanese, Dutch

Services Offered

Analyst Relations, Market Perception Boost, Strategic Positioning, Analyst Relations Audit, Vendor Messaging Support

Provider Description

Kea Company is an Analyst Relations Advisory firm that supports tech companies to get on the radar screen of industry analysts. Our professionals gained their industry insights through years of experience as influencer relations professionals, IT industry analysts and business executives. Why your tech company should have an analyst relations program? Your clients and competitors talk to analysts and influencers, and you need to be part of that conversation too. Kea enables technology vendors to maximise business results by navigating and leveraging the industry analyst and influencer ecosystem. Today more than ever, Analyst Relations are a determining success component, considering that 50% of buying decisions are based on influencer activity. Whether you are a well-established vendor or an emerging - but ambitious - technology provider, Kea Company can handle your analyst relations requirements.

Overview by

Bram Weerts

Pricing

Pricing provided by KEA Analyst Relations.

Analyst Relations Execution

Starting at €4,000.00

Per Month

View More Pricing Information

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KEA Analyst Relations Media

KEA Analyst Relations Demo - Industry Analysts

What is it all about?

KEA Analyst Relations Demo - Most FAQs by analysts

Each vendor is an object of interest because of what it says about the firm and what it reveals about the broader market.

KEA Analyst Relations Demo - The briefing process

What will it look like?

KEA Analyst Relations Reviews (16)

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Micaela F.

Enterprise (> 1000 emp.)

12/11/2025

"Exceptional Expertise and Partnership That Drives Success"

5/5

What do you like best about KEA Analyst Relations?

Kea has got proven deep expertise in advising and building out a suitable strategy to achieve our goal. They bring a wealth of contacts and insights and helped us navigate this space. They are very pragmatic, knowledgeable and adaptive. A true reliable partner, almost like and extended team. And we learned a lot through their honest feedback. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

Our joint project ran surprisingly smoothly. Kea convinced us again and again that we had taken the right decision for the right partner. Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

Share your strategy and goal openly. Trust the Kea team to open the doors and lead through initial conversations. They have a plan that works! Also, engage with them regularely and listen to their valuable feedback on your storylines and how you present your company and area of expertise, your value proposition. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

Zühlke wants to position as a global transformation partner in the technology, engineering and AI space across industries. Third party endorsement via analysts in the tech space and specific industries complement an integrated business development and Marketing & Communications approach where Kea Analyst Relations fills a capacity and skill gap in the global M&C team. Working with KEA enables us to achieve our goals in a structured way leaning into many years of experience in working with analyst houses. It helps Zühlke to get on the radar and open doors for further conversations. Review collected by and hosted on G2.com.

Kavya h.

Changemaker Fellow (as part of The QKnit and Safecity)

11/24/2025

"Pivotal AR Strategy Partner, Highly Recommend"

5/5

What do you like best about KEA Analyst Relations?

I really appreciate KEA Analyst Relations for their collaborative approach and ability to share valuable insights while being hands-on in executing strategies. Their team has been instrumental in helping us create AR strategies and effectively schedule calls with analysts, making sure everything aligns with our business goals. I value how they assist in arranging briefings and inquiries with various analysts across geographies, which is aligned precisely with our business needs. The support from Sneha and her team has been outstanding, particularly in shaping our analyst relations strategy and ensuring our success. This supportive relationship has been so beneficial that I would like to continue our partnership with them. Their service has been so effective and helpful for us that I wouldn’t change anything about it at this point, as it has worked well for our analyst relations needs. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

Na Review collected by and hosted on G2.com.

Bruno B.

11/18/2025

"Insightful Partners in Analyst Relations"

5/5

What do you like best about KEA Analyst Relations?

I find KEA Analyst Relations to be incredibly valuable due to their deep insight and expertise as former analysts, which helps our company navigate a complex space with fewer errors and achieve value faster. They ensure that analysts are well-informed about our solutions, strengths, and roadmap, which is crucial for our positioning and recommendations within analyst reports. This level of understanding and engagement directly influences our listing and reputation positively. The team at KEA Analyst Relations acts like a dedicated member for analyst relations, which is tremendously beneficial. Moreover, their responsiveness and commitment to our success make them great partners, which I truly appreciate, and I have confidently recommended them to colleagues. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

can't thinking of anything Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

11/19/2025

"Exceptional Service and Seamless Program Scalability"

5/5

What do you like best about KEA Analyst Relations?

KEA was able to quickly adapt to our needs and scale the program commensurate with our availability. All interactions with them were professional, friendly and productive. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

We underestimated the amount of work and commitment required from us and it would have helped to get a clear and realistic idea of the workload ahead of us at the beginning of the project. Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

Be aware that KEA is a high performing consultancy and that you will be required to keep up the pace in terms of internal resources available to make your initiative succeed. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

KEA helped us create relationships with key IT and industry analysts to increase visibility, as well as increasing coverage in

published research. They laid the groundwork for an effective Analyst Relations strategy and program at Zühlke. Review collected by and hosted on G2.com.

Emiliano V.

Mid-Market (51-1000 emp.)

6/6/2025

"* Our enterprise sales teams thrived through a strategic Analyst Relations program!"

5/5

What do you like best about KEA Analyst Relations?

The team combines deep, hands-on experience across the AR ecosystem—as former analysts, in-house AR managers, tech marketers, and enterprise buyers. They know exactly why AR efforts succeed or fail, and they bring that insight to every engagement. It’s rare to work with a team this well-rounded and pragmatic. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

As a high-touch, human-driven model, there can occasionally be a waiting list before a new program (client) can start. Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

Have a conversation with them—even if you're not sure you're ready. Kea won’t try to “sell” you. In fact, they might talk you out of it, playing devil’s advocate to ensure you’re truly prepared. It’s rare and refreshing. From day one, it felt like we had a trusted advisor on our side. No surprises, no fluff—just clarity, accountability, and results. After three years together, the impact on our sales and visibility has been undeniable. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

My buyers are influenced by research and analysts. Over 70% of Fortune 1000 companies—and many smaller firms—leverage analyst insights when selecting technology vendors and validating their strategy. Kea helped us navigate and capitalise on these dynamics without compromising analyst independence. When done right, Analyst Relations can drive direct recommendations to buyers and partners and secure influential mentions in research read by your prospects. Kea empowers vendors to use AR as a true amplifier of success. Review collected by and hosted on G2.com.

Ryan M.

Mid-Market (51-1000 emp.)

5/9/2025

"Boutique Agency Feel with Big Results"

5/5

What do you like best about KEA Analyst Relations?

It was phenomenal to feel like we were the only client. Bram & team delivered the care of a boutique agency while having the reach and relationships of larger firms to really ensure we landed in front of the audiences we were looking to impress. The coaching and preparations the team provided allowed us to better position ourselves and refine our narrative to make a splash with every meeting we attended. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

Only that Bram is an ocean away and therefore unable to grab a beer after a long day at work! Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

Ditch the huge firm and get the 1:1 attention that KEA provides. You'll truly feel like their only client but the results will exceed all your expectations. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

KEA Analyst Relations took our company from exactly zero analyst activity in FY2023 to a substantial volume of analyst engagement in FY24 that allowed us the platform to achieve multiple report placements and truly grow our industry presence in the analyst community. I can't say enough great things about the team, their effort to enable our growth in these key initiatives, and the guidance they provided us. Review collected by and hosted on G2.com.

Glenn W.

CEO

Mid-Market (51-1000 emp.)

2/1/2025

"Incredible Value - Help Us Punch Well Above Our Weight"

5/5

What do you like best about KEA Analyst Relations?

They have relationships and credibility with all of the top analysts we're targeting. They also recommend briefing analysts we're not familiar with that could help us build market presence. KEA runs like clockwork - they arrange all the briefings, they're always early or on-time, and they're super-responsive to feedback. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

There is literally nothing to dislike. Of course, you have to have a great product, in a relevant market - KEA can't invent that for you. But if you bring the content, KEA will facilitate the analyst relations that will help you tell your story. Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

Understand the value of a top-notch analyst relations function. Know how the big companies handle AR, so you can fully appreciate the magic that KEA delivers to smaller companies that can't afford full AR teams. Oh, and make sure you're starting with a great product & vision that will resonate with analysts. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

KEA is our company's Analyst Relations team. They help us, as a small but rapidly growing startup, look like a massive company with dedicated AR function. Since we sell enterprise B2B software, it's incredibly important for us to be seen, understood, and acknowledged by relevant industry analysts. Our prospects and customers - typically Global 2000 enterprises - rely on these analysts for buying recommendations and even buying permission. We know we have a great product and a relevant vision, but even with those, it's typically not enough for a startup to get on the radar of top analyst firms. KEA is the turbo boost to get us in front of top analysts on a regular basis. Review collected by and hosted on G2.com.

Tod E.

Mid-Market (51-1000 emp.)

4/16/2025

"KEA Analyst Relations transformed our stagnant analyst program into a successful initiative in 1 yr."

5/5

What do you like best about KEA Analyst Relations?

KEA addressed the lack of an analyst engagement strategy over the past 8 years, enabling rapid market penetration and establishing credibility with top analyst firms. I appreciate their ability to quickly identify target markets and secure analyst briefs, driving a massive turnaround in just 12 months. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

No significant downsides noted; their approach was highly effective and efficient. Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

Be open and direct with your goals and take their advice. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

KEA Analyst Relations revived our neglected analyst relationship program, identifying key markets and opportunities, leading to successful analyst briefs with Gartner, Forrester, KuppingerCole, and others, significantly boosting our market presence. Review collected by and hosted on G2.com.

Arthur F.

Mid-Market (51-1000 emp.)

9/17/2024

"Excellent AR firm for software"

5/5

What do you like best about KEA Analyst Relations?

They're very skilled and experienced in AR, and act as a true partner in your AR activities. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

I haven't had anything to complain about. We're in a different time zone (US East vs. western Europe) but have been able to coordinate calls and briefings pretty easily. Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

We used KEA to essentially launch our AR program. If you have or had a program that you're trying to supplement or replace, you probably should put some thought into how to blend or transition. I'm sure they'll be able to make it work seamlessly. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

When our cybersecurity software and services company was spun out from a global organization as a freestanding business, we lost access to corporate AR resources. There was a transition period with very few AR activities, but once independent we launched a program to restart and reinvigorate analyst outreach. We contracted with KEA as a temporary measure but found them to be so effective that we made it an ongoing partnership.

Bram and Sven have excellent relationships with all the analyst firms and are deeply knowledgable about the discipline. KEA worked with us to develop our updated analyst story and content, and provided expert advice every step of the way, including on analyst subscriptions and content purchases. They've generated briefings with all the big name analyst firms and specialized cybersecurity industry analysts, pre-briefing us and attending the calls. Working with KEA, we have participated in all relevant analyst reports this year and have several in flight for next year.

I've worked with great corporate AR firms over almost 30 years in software product roles, and I haven't seen any better than KEA. One point that became apparent early on... the fact that KEA is NOT part of our corporate messaging machine gives them independence and credibility with analysts, who also deal with KEA and their other clients. Review collected by and hosted on G2.com.

Scott H.

Volunteer Mentor

Small-Business (50 or fewer emp.)

12/17/2024

"Did an excellent in a tough situation"

5/5

What do you like best about KEA Analyst Relations?

KEA brought relationships and connections that we would not have been able to obtain on our own. Review collected by and hosted on G2.com.

What do you dislike about KEA Analyst Relations?

The only downside about leveraging KEA capabilities is that takes an investment to make it beneficial. Review collected by and hosted on G2.com.

Recommendations to others considering KEA Analyst Relations:

Make an investment in learning how KEA could benefit your situation. If Derk beleives he can help then odds are that help will be delivered. Review collected by and hosted on G2.com.

What problems is KEA Analyst Relations solving and how is that benefiting you?

Our bootstrapped software startup needed to gain exposure to the analyst community and benefited greatly from the direct feedback from analyst meetings arranged by KEA. Review collected by and hosted on G2.com.