The Schaffer AR team's exclusive focus means we're bringing the sharpest insights on analyst relations and trends to the table for our clients. Her team amplifies our internal expertise, and extends or capabilities into diverse industries across the technology landscape. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

Nothing to state here. Our collaborations with the Schaffer team have always been seamless. Review collected by and hosted on G2.com.

Recommendations to others considering Schaffer AR:

Prepare to learn. What you thought you knew and understood about your analyst community—and your role in influencing them—is about to grow tenfold through Schaffer AR's capabilities. Review collected by and hosted on G2.com.

What problems is Schaffer AR solving and how is that benefiting you?

Robin and her team at Schaffer AR have achieved mastery over a critical leg of the B2B communications stool: industry analyst relations. In our business (on the public relations side), we know how pivotal it is for B2B brands to nurture relationships with the analysts who influence press, market reports and industry research that drives buyer behavior. We partner with Robin and team to amplify our own analyst relations efforts with her team of domain experts. Review collected by and hosted on G2.com.

Bina M.

Senior Director of Global Events

Mid-Market (51-1000 emp.)

9/4/2026

"Expert Guidance, Exceptional Analyst Relations"

5/5

What do you like best about Schaffer AR?

I really appreciate how Schaffer AR built our analyst relations program from scratch and scaled it effectively, leading to a deep relationship with Gartner. The briefings they facilitated were very valuable for our executive team and helped us engage meaningfully with top analysts in financial technology. The extensive experience and knowledge of Robin and Jane in building and scaling an analyst relations program is impressive. I also value Jane's exceptional work ethic; she went above and beyond in delivering the program and assisting with award submissions, exceeding the requirements. The results were evident, as we increased our engagement with analysts year over year and improved our standing in the analysts' quadrants and charts. I'm very satisfied with their services, giving them a high recommendation score of 10. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

nothing Review collected by and hosted on G2.com.

Nicole M.

Mid-Market (51-1000 emp.)

9/10/2026

"Masterful Analyst Relations, Stellar Integration"

5/5

What do you like best about Schaffer AR?

I like that Schaffer AR has deep and broad experience in analyst relations; they've been there and done that, understanding both day-to-day tactical needs and strategic perspectives. They are a boutique agency, so they're always available, supportive, and responsive which I find very valuable. Their cost is also quite reasonable. Schaffer AR is a trusted business partner, proactive in building and executing our strategy with the analyst community, and they function as part of our marketing organization, contributing significantly to our analyst relations strategy. They really know analyst relations and help fill gaps in our organization, especially since we can't staff a full-time role ourselves. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

nothing Review collected by and hosted on G2.com.

What problems is Schaffer AR solving and how is that benefiting you?

Schaffer AR expertly fills the execution role in our analyst relations, coordinating our engagement and communication with analysts and helping us strategize, which our internal team couldn't manage alone. They're responsive, cost-effective, and essentially function as part of our marketing team. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

8/25/2026

"Schaffer is a strong, trusted partner across complex and business-critical projects"

5/5

What do you like best about Schaffer AR?

Having Schaffer AR on the project with us gave us the confidence of knowing that we would end up with a strong submission across thousands of responses, delivered on time, no matter what. The work spanned dozens of detailed questions across product, financials, and competitive positioning. They pushed us to sharpen and defend our answers rather than just check boxes, which made the final submission noticeably stronger than what we would have produced working through it alone. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

Not relevant, they provided us with the service we were looking for. Review collected by and hosted on G2.com.

What problems is Schaffer AR solving and how is that benefiting you?

We needed to put together a comprehensive, well-argued RFI response for a major analyst evaluation, covering everything from product capabilities to financial metrics to competitive differentiation, on a strict deadline. Schaffer AR helped us manage that complexity, kept our messaging consistent across a large number of related questions, and made sure our answers reflected our actual strengths rather than generic claims. The result was a submission we felt confident standing behind. Review collected by and hosted on G2.com.

Jay C.

Chief Product Officer

Information Technology and Services

Mid-Market (51-1000 emp.)

8/22/2026

"A Structured, Tailored Playbook for AR Success"

5/5

What do you like best about Schaffer AR?

What we liked most was the structured, systematic playbook for AR success, tailored to our exact needs at the time. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

It’s hard to come up with any real downside, or anything we genuinely disliked. Review collected by and hosted on G2.com.

Recommendations to others considering Schaffer AR:

Embrace the playbook and make the time investment to get the tailoring exactly where you need it for maximum impact in the shortest possible timeframe. The team consistently saved us valuable time and significantly accelerated our AR timelines, while also mapping an aggressive path to success through regular, continually improving briefings with key, influential analysts. Review collected by and hosted on G2.com.

What problems is Schaffer AR solving and how is that benefiting you?

The team consistently saved us a great deal of valuable time and helped us significantly speed up our AR timelines. Review collected by and hosted on G2.com.

Monica V.

Mid-Market (51-1000 emp.)

12/13/2024

"Beyond my Expectations!"

5/5

What do you like best about Schaffer AR?

Our dedicated AR manager is very communicative, transparent with activities and results. I love the monthly sessions and over the moon that Robyn herself takes an active role in the relationships as well. The team at Schaffer AR have gone at our pace and capacity. We will retain the relationship in 2025 as we are thrilled with the results. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

I wish we could leverage more of their capabilities. We are a small firm and as a result, we can't do it all. Review collected by and hosted on G2.com.

What problems is Schaffer AR solving and how is that benefiting you?

We were torn between hiring a full time/part time analyst relations manager or outsourcing, as we were not entirely sure of our needs. Schaffer AR came highly recommended through my network and I honestly can say, that our dedicated AR manager, is one of the nicest people on the planet. Highly organised. Professional beyond compare. We see her as one of our own. Our YoY results with analysts are visible and the investment is deemed as a success by management and investors. Review collected by and hosted on G2.com.

Devin J.

Chief Operating Officer/Board Advisor

1/22/2025

"You can't afford not to have an analyst relations program"

5/5

What do you like best about Schaffer AR?

I loved their simple and no-nonsense approach. They made it easy to articulate our goals and walked us through achieving them. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

There was nothing I would have changed in our relationship with Shaffer AR Review collected by and hosted on G2.com.

What problems is Schaffer AR solving and how is that benefiting you?

Schaffer AR helped us understand how crucial analyst relations were for market visibility, walked us through how to develop a plan and options based on our intended goals, and guided us through execution. I would recommend reading the book Analysts on Analyst Relations: Practical Secrets for Winning Big to understand this crucial activilty. Review collected by and hosted on G2.com.

David B.

Mid-Market (51-1000 emp.)

1/14/2025

"Schaffer consistently deliver."

5/5

What do you like best about Schaffer AR?

The staff is extremely knowledgeable, friendly, and approachable. They help us deliver on our vision. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

Nothing. They consistently deliver on the tasks Review collected by and hosted on G2.com.

Recommendations to others considering Schaffer AR:

If you need support to drive your vision and messaging then Schaffer is definitely for you Review collected by and hosted on G2.com.

What problems is Schaffer AR solving and how is that benefiting you?

Schaffer it's helping us develop our product strategy. They help us set the relationship with analyst firms and manage the vision and roadmap. Review collected by and hosted on G2.com.

Jim B.

Mid-Market (51-1000 emp.)

1/28/2025

"Schaffer has the knowledge and expertise to lead our programs in the strategic direction necessary."

5/5

What do you like best about Schaffer AR?

They have the right amount of expertise and know when to fill in the gaps. Review collected by and hosted on G2.com.

What do you dislike about Schaffer AR?

I have not found anything up to this point that would lead me to comment anything negative about our experience. Review collected by and hosted on G2.com.