Spotlight Analyst Relations

25 reviews

Spotlight is the world’s leading analyst relations consultancy, helping B2B brands master Influence Orchestration — ensuring your company shows up in analyst reports, peer reviews, and AI search results where buying decisions are made. For over a decade, we’ve earned the trust of industry giants like Dell, Google, NetApp, WPP, Accenture and ServiceNow – and the next generation of market leaders – by driving business outcomes. Spotlight was founded on a simple but powerful belief: Analyst relations is one of the most influential levers in B2B marketing – and it deserves a seat at the strategy table.

Captivate Collective

6 reviews

The Advocacy Foundations Package by Captivate Collective is a comprehensive service designed to help organizations develop a robust customer advocacy strategy. Emphasizing the principle of "strategy before software," this package ensures that businesses establish a solid advocacy framework aligned with both customer needs and business objectives, independent of any specific platform. Key Features and Functionality: - Customer Research: Conducts thorough analyses, including reviewing existing customer personas, planning and executing customer engagement surveys, and facilitating up to five one-on-one customer discovery sessions to understand the value the program must deliver. - Team Workshop: Offers up to six hours of live, expert-led workshops that guide teams through the essential components of creating an effective advocacy strategy, building upon the insights gained from customer research. - Program Plan: Delivers a detailed, action-oriented strategy encompassing the program's purpose, vision, mission, values, strategic priorities, target audiences, key messaging, program alignment, program plays, metrics, branding, recruitment strategies, and incentivization methods. Primary Value and Solutions Provided: The Advocacy Foundations Package addresses the critical need for a well-defined advocacy strategy that precedes the selection of software tools. By focusing on strategic planning and customer collaboration, it ensures that organizations can build sustainable and impactful advocacy programs. This approach helps businesses avoid the pitfalls of relying solely on platform vendors for strategy, leading to more authentic and effective customer engagement.