Best A/B Testing Tools - Page 13

How Many A/B Testing Tools Products Does G2 Track?

Total Products under this Category: 201

Category Stats (Nov 2026)

  • Average Rating: 4.5/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank A/B Testing Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 21,800+ Authentic Reviews
  • 201+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for A/B Testing Tools

G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence

Highlighted products: LaunchDarkly, Statsig, VWO Testing, AB Tasty, Bloomreach, Salesforce Marketing Cloud, Omniconvert, and Confidence by Spotify.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=statsig&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=omniconvert&focus%5B%5D=confidence-by-spotify)

SplitStat

SplitStat is an A/B testing tool for websites. Marketers and product teams use it to test changes to their pages, from a new headline to a whole new landing page, and see which version brings more conversions. Build tests without a developer Paste one tag into the head of your site once. After that, most tests are built in the browser. The visual editor opens on your own live site: click any element to change its text or style, move it, hide it, or add a new block. Preview each variation on your own page before it starts, and save a change for desktop, mobile or both. Developers can use the HTML, CSS and JavaScript code editor. Single-page apps are supported. Every test type in one place - A/B tests on the same URL - Split URL tests that send visitors to a second address - Multipage, A/A and cross-domain tests - Rollouts that serve a change to any share of visitors, on Growth and Enterprise - Mutual exclusion groups, so a visitor sees at most one test from a group, on Growth 250K and above and on Enterprise Show each test to the right people Target by URL, device, browser, operating system, country, language, traffic source, UTM, referrer, returning visitors and day of the week. Save an audience once and reuse it. Measure what matters to you Track events with no code, or send your own with event parameters. Judge a test on unique conversions, total conversions or value per visitor, and add guardrail metrics for the numbers a winner must not hurt. Each result shows the lift, a likely range and a clear verdict. Connect Google Analytics 4 and Microsoft Clarity. Run it as a team Role-based permissions, team invitations, two-factor sign-in, an approval workflow, hypothesis tracking and a decision log. Email and live chat support on every plan. Simple pricing You pay for tested visitors: a visitor counts once, in the month they enter a test. Every plan includes unlimited experiments, and going over never switches a running test off. Try it free for 30 days on 50K tested visitors, with no card.

Who Is the Company Behind SplitStat?

Strike Security

Strike's Vulnerability Scanner helps you check any vulnerabilities in your system, specifically designed to obtain Compliance certifications with incredible speed. In just 24 hours, all your domains will be scanned and you will get your Compliance Report (useful for SOC2, ISO 27001, HIPAA, and many other certifications). Get your domains scanned regularly and work to comply with your SLA easily. All the vulnerabilities found will be grouped by criticality and everyone will have clear instructions on fixing it. Get all your vulnerabilities retested easily. Other features: - Recurrent scanning: automatically checks your application while your dev team builds your product. - Subdomain automatic check: the scan will look for vulnerabilities all over your system. - Authenticated scans: better insights on your webpage and also your platform

Who Is the Company Behind Strike Security?

Surface

Surface is an optimization layer for teams who want to keep their web stack clean. It runs on the pages you already build and host yourself in any custom stack, or any CMS, through a single snippet. Once installed, Surface generates new variants in your brand voice, tests them against live traffic, and continuously routes more traffic to the versions that convert best. It keeps learning, and you stop leaking conversion. We don't force you to build inside a proprietary builder, and high-level optimization is not gated behind an expensive tier. You keep your stack. Surface optimizes it. Free tier includes one Surface and full site conversion and SEO analysis. Pro is $79.99/mo for up to 5 concurrent tests.

Who Is the Company Behind Surface?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Surface AI

Surface is an optimization layer for teams who want to keep their web stack clean. It runs on the pages you already build and host yourself in any custom stack, or any CMS, through a single snippet. Once installed, Surface generates new variants in your brand voice, tests them against live traffic, and continuously routes more traffic to the versions that convert best. It keeps learning, and you stop leaking conversion. We don't force you to build inside a proprietary builder, and high-level optimization is not gated behind an expensive tier. You keep your stack. Surface optimizes it. Free tier includes one Surface and full site conversion and SEO analysis. Pro is $79.99/mo for up to 5 concurrent tests.

Who Is the Company Behind Surface AI?

Tailor AI

Tailor AI turns paid traffic intent into higher-converting website experiences. Growth teams use Tailor to adapt pages by campaign, keyword, ad, source, device, geography, company, industry, role, and other visitor signals. Marketers can edit live pages directly in the browser, tailor headlines, CTAs, images, and sections by audience, and launch segment-level A/B tests without waiting on design or engineering. Tailor connects page performance to downstream outcomes like signups, pipeline, and revenue, so teams can understand what is actually improving the funnel. The Tailor Agent generates test ideas, creates page variants, launches experiments, and learns from results. Teams stay in control with human review and approval, while the repetitive work of turning insights into tests is automated.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Tailor AI?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Tailor AI?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Tailor AI?

TESAF

TESAF is professional-grade ECU testing software for vehicle network validation, available as a cross-platform desktop application for Windows, Linux, and macOS. It integrates CAN bus analysis, diagnostics, hardware-in-the-loop simulation, and Python-based test automation, supporting protocols like CAN, CAN-FD, LIN, FlexRay, Ethernet, DoIP, UDS, OBD-II, J1939, SOME-IP, and XCP. TESAF decodes DBC, ARXML, LDF, and FIBEX files without extra licenses. TESAF processes over ten thousand frames per second per channel with sub-millisecond latency using a lock-free, zero-copy architecture. Its Python engine enables scripting, signal monitoring, and regression testing. Hardware-in-the-loop features include nanosecond timestamps, TIMESYNC protocol, multi-channel injection, and fault simulation. Manual tools offer trace views, signal alerts, and UDS diagnostics. Log replay supports BLF, MF4, and JSON formats for regression testing and fault reproduction.

Who Is the Company Behind TESAF?

Tggl

Tggl is a feature-flagging / feature-toggle solution that is specialized in release management for cross-functional teams. It allows you to decouple code deploy and feature release: - Test in production before you release to all users risk-free - Plan in advance all your release dates - Control the release process with no engineers involved - Iterate faster - Limit merge conflicts Tggl comes built in with SDKs in most popular languages to get you started in less than 3 minutes.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Tggl?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Tggl?

  • Seller: Tggl
  • Year Founded: 2022
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Tggl?

What Are G2 Users Discussing About Tggl?

ThumbHD

ThumbHD is a thumbnail analysis and optimization tool for YouTube creators. It downloads HD, 1080p, and 4K thumbnails directly from source servers without login credentials. The platform analyzes contrast, color, brightness, composition safety zones, and mobile visibility to help creators optimize visuals before publishing. Key features include a contrast analyzer for subject-background clarity, a brightness tool for mobile legibility, and a blur detector to identify motion blur and sharpness issues. A safe zone checker ensures critical elements avoid YouTube overlays, while a preview simulator shows thumbnails across devices. An AI heatmap predicts viewer attention, and a click-through rate analyzer estimates performance. Additional tools include A/B testing, a color analyzer, a file compressor, a WebP converter, a cropper for 1280x720 dimensions, and a title analyzer. For Shorts creators, it supports 9:16 thumbnails and monetization checks.

Who Is the Company Behind ThumbHD?

Thumbnail Test

Thumbnail Test is a YouTube A/B Testing tool. Add a combination of thumbnails + titles and our system will change them how often you want — this'll help you find out which thumbnails and titles bring you the most clicks.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Thumbnail Test?

  • Reporting and Analytics: 8.9/10 (Category avg: 8.5/10)
  • Multivariate testing capacities: 10.0/10 (Category avg: 8.6/10)
  • AI/Machine Learning: 6.7/10 (Category avg: 7.5/10)

Who Is the Company Behind Thumbnail Test?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Thumbnail Test?

AI-generated summary from verified user reviews

Pros
  • Users love the easy A/B testing of Thumbnail Test, gaining quick insights for optimizing thumbnails and titles.
  • Users value the clear analytics of Thumbnail Test, simplifying the process of optimizing thumbnails and titles effectively.
  • Users praise the excellent customer support of Thumbnail Test, enhancing their overall experience with the tool.
  • Users find Thumbnail Test to be a very easy and reliable tool, enhancing their thumbnail creation experience for YouTube.
  • Users love the immediate data and hourly testing of Thumbnail Test, helping them optimize packaging efficiently.
Cons
  • Users feel the price of $50 a month is too expensive for beginner creators, despite potential growth for full-time content creators.
  • Users find the $50 monthly subscription too pricey for beginners, though it may benefit full-time creators.
  • Users find the interface usability lacking, particularly for first-time users and limited video testing options.
  • Users find the learning curve steep with limited testing options and a less intuitive interface for newcomers.
  • Users note a limited selection of options at times, which can hinder ideal choices but expect improvement.

What Are Recent G2 Reviews of Thumbnail Test?

Tontine

Tontine is the #1 pioneer in price testing for 1,500+ Shopify stores. Why? Because Tontine is the only platform that's built just for Shopify -- this means no-fuss setup, native integrations with third-party apps/APIs, unlimited features & seats, real-time charts & metrics, and customizable reports; all built by data scientists for non-experts. Finally, answer questions such as "will my customers care if I raise my prices?" or "will I generate more sales if I lower my prices?" in 3 mins or less.

Who Is the Company Behind Tontine?

trbo

trbo is the leading provider of dynamic onsite personalization, optimization and testing. The portfolio includes services ranging from personalization and chat solutions to guided selling and inspirational shopping tools. trbo empowers website operators to deliver the right message to the right customer at the right time. trbo's dynamic onsite personalization platform analyzes user behavior using 50+ data points and interfaces with other tools such as CRM, ESP and tracking systems. Through a simple self-service platform, trbo users can create customized website content, deliver personalized recommendations, and monitor the success of their efforts through A/B and multivariant testing. Well-known retailers and manufacturers such as L’Oréal, STIHL, Emma, hagebau, deuter and Berge & Meer rely on trbo’s SaaS solution. The Munich-based company was founded in 2013. CEO is Felix Schirl.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate trbo?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind trbo?

  • Seller: trbo
  • Year Founded: 2013
  • HQ Location: München, DE
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of trbo?

What Are G2 Users Discussing About trbo?

Tryftly

Tryftly is AI-driven conversion rate optimization software for small businesses. It brings web analytics, A/B testing, and AI-generated landing pages together in one product. AI reads how visitors use a site, suggests what to test next, runs the test, and ships the winner. Tryftly works on an existing website as well as on landing pages built in Tryftly, whether the goal is collecting leads, signing up users, or selling online. Who it is for Tryftly is designed for marketers, small business owners, ecommerce and SaaS teams, and web agencies that want to improve conversion rates without a dedicated analytics or development team. Setup is self-serve, and the interface is available in English and Japanese. Suggest, test, ship The home shows the key numbers and where every test stands: tests the AI suggested in Up next, the test running now, and changes already shipped. AI finds what changed or where a page loses visitors, and lines up A/B tests with Variant B already drafted. Each suggestion shows the exact change, why it should work, the lift to expect, and the funnel data behind it. A suggestion can be started, edited, skipped with a reason, or redone. When traffic is too low to test, a change can be shipped without testing. Autopilot Creating tests, starting them, and shipping winners are three separate switches for each site, and all three start with a person in control. Each step can be handed to AI when the team is ready. Notifications by email or Slack report when conversions shift, when a test ends, and when AI ships a change. Statistics that size each test Each test is sized to the page's traffic and runs until enough visitors have seen it, and the result is called once. Results show each variant's conversion rate and confidence. There is no limit on the total number of tests. A/B testing without a rebuild Variant B for an existing website is edited in a visual editor on the live page: text, visibility, and styles can change without touching the site's code. When a winner ships on an existing website, Tryftly shows it to every visitor until the team builds the change into the site. Analytics for the site you already have A single script tag tracks visitors on WordPress, Shopify, or custom-built sites, and pages built in Tryftly are tracked automatically. The dashboard shows visitors, pageviews, conversions, and conversion rate against the previous period, a flow from traffic sources to pages to conversions, and breakdowns by source, page, path, audience, and event. A funnel from landing to conversion shows where visitors drop off by device and channel. Tryftly also follows visitors across domains, so conversions on a second site, such as a store, are credited to the landing page that led there. AI-generated landing pages Users describe their offer and audience, choose a style and brand color, and AI drafts a landing page with copy, sections, and a form. Existing HTML can also be imported. Pages open in a visual editor for text, images, layout, and SEO settings, and are measured from the first visit. Pages can be published on a Tryftly subdomain or on a custom subdomain, and form submissions can be sent by email, Slack, or webhook. Pricing model Sites, team members, and A/B tests are unlimited on every plan. Pricing is based on monthly tracked visitors rather than seats or sites, and a free plan is available. AI features use credits, and a run that produces no suggestion is not charged. Privacy and data Tracking is first-party and waits for consent from the cookie tool a site already uses. Landing pages built in Tryftly can show a built-in consent banner. Bot traffic is filtered out and does not count toward visitor totals. Tryftly runs alongside the analytics tools a site already uses, so there is nothing to migrate. Tracked data can be exported as CSV, and a visitor's data can be deleted from the dashboard to handle access and erasure requests.

Who Is the Company Behind Tryftly?

TryMyUI

TryMyUI.com is a remote usability testing platform that offers affordable, cross-platform services for testing and improving the user experience. People in your target audience provide narrated video feedback and written survey responses. Watch videos of real people using your website or app to see where (and why) users get frustrated, lost, or confused. Our innovative mix of qualitative and quantitative tools helps product teams quickly collect and analyze user testing results and share their findings to turn insights into action. TryMyUI.com can test: • Live websites • Mobile websites (Android & iOS) • Mobile apps (Android & iOS) • Beta sites • Hi-fi or lo-fi prototypes • Android APKs • First impression testing • Competitors'​ websites In addition to video, audio, and written feedback, get: • System usability scores (SUS, PSSUQ) • Task usability metrics (SEQ) • Task completion rates • Task duration measurements • Crowdsourced, voting-based usability feedback (UXCrowd) • Capture actual website sessions and identify frustration points (TryMyUI Stream)

Average Rating: 4.3/5.0

Total Reviews: 10

Who Is the Company Behind TryMyUI?

  • Seller: TryMyUI
  • Year Founded: 2015
  • HQ Location: Salt Lake City, US
  • LinkedIn® Page: www.linkedin.com
    59 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 64% Small, 36% Medium

What Are Recent G2 Reviews of TryMyUI?

What Are G2 Users Discussing About TryMyUI?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 3, 2026