Best A/B Testing Tools - Page 13
A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online.
Testing and personalization platforms are deployed on top of web development infrastructure and web content management software, and they integrate with digital analytics software and heatmap tools to track visitor behavior.
To qualify for inclusion in the A/B Testing Tools category, a product must:
Featured A/B Testing Tools At A Glance
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UsabilityTools is a set of online tools that help optimize websites for higher conversion and better user experience.
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UserWise is the most advanced liveops engine available for games, allowing studios to retain their players for life. UserWise puts the power in your hands with advanced segmentation tools, an intuiti
