SplitStat Reviews & Product Details

SplitStat is an A/B testing tool for websites. Marketers and product teams use it to test changes to their pages, from a new headline to a whole new landing page, and see which version brings more conversions. Build tests without a developer Paste one tag into the head of your site once. After that, most tests are built in the browser. The visual editor opens on your own live site: click any element to change its text or style, move it, hide it, or add a new block. Preview each variation on your own page before it starts, and save a change for desktop, mobile or both. Developers can use the HTML, CSS and JavaScript code editor. Single-page apps are supported. Every test type in one place - A/B tests on the same URL - Split URL tests that send visitors to a second address - Multipage, A/A and cross-domain tests - Rollouts that serve a change to any share of visitors, on Growth and Enterprise - Mutual exclusion groups, so a visitor sees at most one test from a group, on Growth 250K and above and on Enterprise Show each test to the right people Target by URL, device, browser, operating system, country, language, traffic source, UTM, referrer, returning visitors and day of the week. Save an audience once and reuse it. Measure what matters to you Track events with no code, or send your own with event parameters. Judge a test on unique conversions, total conversions or value per visitor, and add guardrail metrics for the numbers a winner must not hurt. Each result shows the lift, a likely range and a clear verdict. Connect Google Analytics 4 and Microsoft Clarity. Run it as a team Role-based permissions, team invitations, two-factor sign-in, an approval workflow, hypothesis tracking and a decision log. Email and live chat support on every plan. Simple pricing You pay for tested visitors: a visitor counts once, in the month they enter a test. Every plan includes unlimited experiments, and going over never switches a running test off. Try it free for 30 days on 50K tested visitors, with no card.