A/B Testing Tools Resources

To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project. Multiple visits to the test page are counted once for the test duration. Unique conversions operates similarly. Multiple conversions are only counted the once for the test project duration. Total Views/Total Conversions count ALL page views and ALL conversions. An easy way to look at this is by looking at a purchase, if a user comes on to your website 3 times before purchasing this would appear as 3 views and only 1 conversion when looking in Total Views/Total Conversions. If you were to look at Unique Views/Unique Conversions, then you would see this as 1 view and 1 conversion. In terms of the "best" method to use, it really depends on your site traffic and success criteria. For example, if you goal is customer acquisition related, then Unique visitors & Unique conversions will serve you best. If your site has a lot of returning visits and you are more interested in increasing the number of times a visitor converts in a time period, then Unique Visitors and All conversions will be more meaningful. Hope that helps! Mike

Hi Elroi, nice to meet you. I'm Tala from the MoEngage Customer Success team, let me help you with this. In general, data such as Install comes to the MoEngage system once the SDK is initialized. Meanwhile, in the Google Playstore you get this data directly without waiting for any SDK initialization happening. Another factor can be on how you are measuring the data and comparing it e.g. is it based on unique user or number of times an Install has happened. Hope this helps! We will be reaching out to you directly as well to make sure we understand the context here and clarify your question!

Yes